Making Sales Social Podcast
Welcome to the Making Sales Social Podcast featuring the top voices in sales and marketing. Join hosts Bob Woods, Brynne Tillman, and Bill McCormick as they discuss the best tips and strategies they're teaching their clients so you can leverage them for your own digital, LinkedIn, and social selling.
8 Mistakes Sales Pros are Making on LinkedIn
May 19, 2022 • 28 MIN
Our hosts Brynne Tillman and Bob Woods take us on another interesting ride into the world of social selling as they tackle eight common mistakes salespeople tend to make on LinkedIn. Learn what engagement strategies you need to be doing instead of committing LinkedIn don’ts such as the “connect and pitch,” the “connect and forget,” the random acts of social, and many more.
Amy Franko - Identifying and Building the Right Relationships as a Modern Seller
May 17, 2022 • 24 MIN
Renowned sales leader Amy Franko joins our beloved hosts at Social Sales Link to jump right into the heart of social selling — identifying and building the right relationships as a modern-day seller. Listen as Amy explains what it takes to become a recognizable sales professional in the marketplace and the importance of being considered as a difference-maker.
Quickfire: 10 (!) LinkedIn Profile Tips
May 12, 2022 • 26 MIN
The LinkedIn Whisperer Brynne Tillman and the LinkedIn Sherpa embarks on a new and exciting approach of sharing LinkedIn profile tips with listeners — quickfire style! Listen as they go back and forth discussing ten highly useful tips in rapid succession, all so you can get a lot of value in such a short amount of time.
John Livesay - The Sale is in the “Tale”: Selling Effectively Through Storytelling
May 10, 2022 • 22 MIN
John Livesay explains to listeners the process of selling effectively through storytelling. Tune in as John shares with us why it’s the best storyteller that gets hired. Learn what various sales problems storytelling can solve and how it can help your prospects remember your pitch, and more importantly, share it with other potential prospects.
How to Convert Lurkers Into Engagers
May 5, 2022 • 15 MIN
The LinkedIn Whisperer Brynne Tillman and the LinkedIn Sherpa Bob Woods walk us through how to turn those “lurkers” absorbing all your content aren’t reacting or commenting, into engagers whom we can develop sales relationships and start conversations with. Listen to our hosts as they help you figure out whether you’re putting content that you want to share and not necessarily content that your prospects want to engage on.
Barry Shore - Finding and Choosing Joy in Sales
May 5, 2022 • 24 MIN
Featured guest Barry Shore, also known as the Ambassador of Joy, takes listeners on a remarkable and truly inspirational ride through the process of finding and choosing to live in joy no matter the circumstance. Join Barry and the team at Social Sales Link navigate through a plethora of life-changing advice on sales and life in general, from learning about the transformational value of sales to focusing on listening and learning the ability to utilize and leverage silence for your benefit.
LinkedIn Recommendations for Sales
April 28, 2022 • 12 MIN
Our hosts Brynne and Bob are joining forces yet again to tackle something that isn’t as appreciated as other LinkedIn features — recommendations. Tune in as they guide you through this “social proof” and how it can help you shorten your sales cycle. They’ll also discuss why it’s not just about getting recommendations, but it’s also about giving them out.
Bonnie Habyan - Starting Slow to Connect Meaningfully, Focusing on Bringing Value to Clients
April 26, 2022 • 23 MIN
Bonnie Habyan joins the Social Sales Link team to share with us the inner workings of social selling from a C-suite perspective. Listen to Bonnie as she stresses the importance of using all the tools available in the social selling toolbox to get to know your clients better, explains why she’s not a fan of cold selling tactics and discusses the power of podcasts in helping her build more connections.
LinkedIn Live and Your Sales Content Strategy
April 21, 2022 • 17 MIN
Our hosts Brynne and Bob introduce a fairly new feature called LinkedIn Live. Join them as they highlight why this is an excellent addition to the list of tools you can use to connect with prospects and initiate sales conversations. Watch as they give you the lowdown on LinkedIn Live and share third-party resources you can use in conjunction with this game-changing feature. By the end of this episode, you’ll have a wider knowledge of the content opportunities a LinkedIn Live can provide, not to mention the kind of engagement you can build with your prospects in real-time.
Patrick Baynes - Using Automation to Work Smarter, Improve Sales Productivity
April 19, 2022 • 20 MIN
Patrick Baynes joins the team at Social Sales Link to enlighten listeners about marketing automation and how it can help salespeople increase and improve their prospecting efforts. Listen as Patrick talks about “lead surfacing,” “lead scoring,” and “targeted follow-through,” from a marketing automation perspective, and how salespeople can bridge the gap between the moment a prospect reacts to a marketing effort and how they respond.
Writing a Powerful LinkedIn About Summary for Sales Professionals
April 13, 2022 • 14 MIN
The LinkedIn Whisperer Brynne Tillman and the LinkedIn Sherpa Bob Woods dive into one of the most important sections of a LinkedIn profile — the About section. Tune in as they share how you can create a compelling moment with your audience that converts them from lurkers to engagers. Learn about the value of resonating and creating curiosity as well as teaching profile visitors something new before leading with your solution.
Bob Burg - Building “Know, Like, and Trust” Relationships
April 12, 2022 • 28 MIN
Our hosts Brynne Tillman and Bob Woods are graced with the presence of Bob Burg, the bestselling co-author of The Go-Giver, who shares the value of creating “know, like, trust” relationships with your prospects. Listen as they explore what it means to cultivate relationships on social media platforms and how it can happen quickly if the timing is right, and as long as you approach it with a long-term perspective. Discover the power of becoming a “go-giver” and what benefits you can reap from shifting your focus from getting to giving, by taking the spotlight away from yourself, placing it on the other person, and providing them with immense value.
5 Ways to Use Video on LinkedIn
April 7, 2022 • 17 MIN
Hosts Brynne Tillman and Bob Woods open up a new perspective on social selling — getting engagement through video. Discover why videos offer a higher response rate than other forms of content you use to engage with your audience. At one point in the session, Brynne will share a list of things you need to ask yourself when considering a video strategy for social selling. You’ll also learn about specific types of videos you can create and share, as well as the different ways you can share your video on LinkedIn, including hacks and Dos and Don’ts on uploading. Join them as they discuss video strategies that will allow you to connect with your prospects in a more personal and highly engaging manner.
Clancy Clark - Selling by Serving: What Makes You Interesting Is to Be Interested
April 5, 2022 • 28 MIN
Clancy Clark joins our hosts Brynne Tillman and Bill McCormick to share what it means to sell by serving and how it is connected to social selling. Listen as they discuss Clancy’s seven steps of Selling by Serving and discover the right process for reaching out to a prospective client, including preparing before engaging, building rapport, and presenting your solution. You’ll see Clancy’s perspective on the value of developing authentic relationships and why it’s all about being interested in your prospect to be interesting to them.
Your LinkedIn Alumni Page
March 31, 2022 • 11 MIN
Our hosts Brynne Tillman and Bob Woods discuss the value of your LinkedIn alumni page when it comes to initiating sales conversations from a warmer perspective. Learn how you can find LinkedIn connections by visiting the pages of the college or high school you went to and how they can be great resources for establishing sales relationships with prospects. Listen as the LinkedIn Whisperer Brynne and the LinkedIn Sherpa Bob walk you through the steps while sharing plenty of useful tips along the way, so you can start building your sales network with ease.
Lou Bortone - Harnessing the Power of Video for Social Selling
March 29, 2022 • 22 MIN
“The Video Godfather” Lou Bortone joins the Social Sales Link team to discuss the powerful impact video has on social selling in this brand new episode of the Making Sales Social podcast. Listen as Lou, an author, speaker, and digital marketing consultant at LouBortone.com, shares how he has helped business owners generate more revenue through creative video marketing strategies. Not only does Lou offer valuable insights on creating videos that would help increase your impact, influence, and income, but he also is passionate about helping camera-shy individuals like himself get over their fears and put themselves out there through video marketing. Tune in as he lists down the common mistakes salespeople and business owners make when trying to venture into video marketing and explains why it’s important to not get lost in the technicalities of video creation.
Running Your First “Sales” Call
March 24, 2022 • 18 MIN
The Social Sales Link team ventures into the process of how you should run your first sales call. Listen as Brynne Tillman and Bob Woods help you navigate through setting up that much-awaited call with your prospect and how it’s going to be different from the usual calls people are accustomed to (and tired of) having. Here you’ll learn about what the team refers to as the “insights” call, which is the call where you’ll be offering insights specific to your prospect’s situation, with a goal of bringing value so you can effectively transition into a potential prospecting call without making it feel like a “bait and switch” situation.
Stephanie Sides - Social Listening for Building Relationships That Lead to Sales
March 22, 2022 • 22 MIN
Stephanie Sides joins our hosts Brynne Tillman and Bill McCormick to talk about why the last thing you should be doing on social media is to sell. Join Stephanie as she explains what social listening is and why sales professionals should pay attention to what your people are saying about them and their businesses. Learn about listening points that will help you determine the trajectory you need to take to propel your business’ sales.
Get On Your Prospect's Radar
March 17, 2022 • 16 MIN
Brynne and Bob share several ways to capture your prospects’ attention without being salesy or pushy. Learn how you can separate yourself from the “Always Be Pitching” crowd in order to build relationships and offer value to your prospects before you even reach out to initiate a conversation. So tune in and discover the right way to get pinging on your prospects’ radars.
Erin Hatzikostas - Authenticity Always Wins: How Authenticity Isn’t About You, but the Connections You Create
March 15, 2022 • 24 MIN
Erin Hatzikostas joins the Social Sales Link team to talk about the power of authenticity especially when it comes to building sales relationships. Tune in as Erin shares why it’s all about getting your prospects to trust you by being unexpected. Listen as she talks about stopping prospects from scrolling past your content and connecting with them by exposing who you are when they least expect it.
LinkedIn and Centers of Influence
March 10, 2022 • 13 MIN
Join Brynne and Bob as they talk about searching for centers of influence on LinkedIn whom you can form collaborative relationships with and using them to expand your network and build sales connections. Tune in to discover how you can identify networking partners, thought leaders and allies that you could potentially establish mutual referrals with.
Heidi Solomon-Orlick – Democratizing Sales for Women
March 8, 2022 • 27 MIN
GirlzWhoSell Founder and CEO Heidi Solomon-Orlick joins the LinkedIn Whisperer Brynne Tillman and guest co-host Meshell Baker to discuss social selling tips and strategies in this special episode that celebrates Women’s History Month. Listen as Heidi shares why it has become her mission to promote rockstar women in sales and show how women are dominating the business-to-business sales industry.
Your LinkedIn Elevator Pitch
March 3, 2022 • 12 MIN
In this episode, Brynne and Bob talks about the advantages of having a LinkedIn elevator pitch — a combination of three key features in your LinkedIn profile that when used cohesively, gives your visitors an opportunity to understand the value you bring in a matter of seconds. So tune in to learn how you can increase your chances of converting those connections to conversations with a few tweaks on your LinkedIn profile.
Susan Mann - Building an Ecosystem Around Sales
March 1, 2022 • 21 MIN
In this episode, we are joined by Compass Sales Advisory President Susan Mann, where she stresses the necessity of building an ecosystem around sales and how it will enable you to become a better resource to your clients. Listen as Susan explains why it’s essential to realize that a key part of the sales process is helping your customers advance their business — instead of just connecting and pitching — even when it’s not going to be through you, but through some other resource that you know.
Finding Companies on LinkedIn Where You Already Have a First-Degree Connection
February 24, 2022 • 9 MIN
In this episode, Brynne and Bob talks about new features that were added to LinkedIn’s company search filters that make locating connections both more simple and strategic. So tune in and discover tactics on how to use these new features to your advantage.
Meshell Baker - Igniting Confidence for Sales Success
February 22, 2022 • 26 MIN
In this episode, we are joined by Meshell Baker, the founder and CEO of Meshell Baker Enterprises, where she talks about the significance of having a clear and compelling vision. Listen as the “Master Manifester” stresses the importance of uncovering your reasons for selling in order to sustain long-term success.
Leveraging Content to Start Sales Conversations on LinkedIn
February 17, 2022 • 16 MIN
In this episode, Brynne and Bob will talk about why it’s important to create meaningful content and what types of content we should be putting out there to attract our target audience and help initiate sales conversations.
Tim David - It’s Not What We Say, But What They Hear: The Importance of the Impact of Words on the Human Brain
February 15, 2022 • 22 MIN
In this episode, we are joined by Tim David, professional speaker and best-selling author of Magic Words. Tune in as Tim shares the power of creating deeper human connections through words. Discover the difference between the speaking brain and the listening brain, and how you can take advantage of this knowledge.
Digital Sales Automation: The Good, the Bad, and the Ugly
February 10, 2022 • 21 MIN
In this episode, Brynne, Bill, and Bob will talk about the pros and cons of digital sales automation. Learn more about the "when, why, and how" of using automation in your sales processes. So tune in and discover why you should hyper-personalize your conversation and what to steer clear of to avoid your LinkedIn Profile from getting shut down.
Tony Morris - Discovering the ASK Philosophy: How to Attract, Solve and Keep Clients
February 8, 2022 • 23 MIN
In this episode, Brynne and Bill are joined by Tony Morris, best-selling author of five books and also the founder and CEO of Tony Morris International. Tune in as Tony talks about the ASK philosophy and why it’s important to understand and focus on your “unique client benefit” to gain a customer.
Five LinkedIn Statistics Every Sales Professional Needs to Know
February 3, 2022 • 22 MIN
In this episode, Brynne, Bill, and Bob share the five LinkedIn statistics that every sales professional needs to know. Discover how many millions of LinkedIn members are in the network and how you can leverage that knowledge to help grow your business.
Aaron Schmookler - Bringing More “I” to the Table: How to Fully Own Who You Are, Your Uniqueness to Make a Full Contribution to Your Team
February 1, 2022 • 19 MIN
In this episode, Brynne and Bill are joined by Aaron Schmookler, co-founder and CEO of The Yes Works. Listen as Aaron talks about "teamification" and shares how this can help you build a stronger relationship with your clients.
Profile Refresh in 2022
January 27, 2022 • 20 MIN
In this episode, Brynne and Bob will talk about all the key things that you need to do on LinkedIn to make 2022 the best year ever, including refreshing your LinkedIn Profile. So tune in and start updating your profile for the new year!
David Newman - How to Scale Your Business From Where It Is to Where You Really Want It to Be
January 25, 2022 • 23 MIN
In this episode, Brynne and Bill are joined by David Newman, founder and CEO of DoItMarketing. Listen as he shares a personalized platform building game plan that can help scale up your level of prospecting, inbound lead generation, outbound lead generation — everything! So tune in, get your pen and paper ready because you’re surely going to need it!
5 Tactics to Engage Your LinkedIn Connections on LinkedIn
January 20, 2022 • 22 MIN
In this episode, Brynne, Bill, and Bob will talk about five amazing tactics you can use to engage your LinkedIn connections so you can earn the right to start a conversation. Tune in and start engaging with your LinkedIn connections.
Neil Andersen - Aligning Your Mission and Vision With That of Your Organization and Your Clients
January 18, 2022 • 24 MIN
In this episode, Brynne and Bill are joined by Neil Andersen, the founder and CEO of A5 Advisory, where Neil talks about the importance of having your own mission and vision as an individual and why you should align them with that of your organization and your clients. So tune in and start writing your personal mission and vision!
LinkedIn Brand Imagery for Profiles
January 13, 2022 • 24 MIN
In this episode, Brynne, Bill, and Bob will talk about LinkedIn brand imagery. We've heard the saying, "A picture is worth a 1000 words." And LinkedIn allows us now more than ever, places where we can have pictures. Tune in and learn how we can leverage this imagery in order to attract and engage the right people that we're going after from a sales perspective.
Sid Meadows - It’s About “Seek to Be Found” Rather Than Seek to Find!
January 11, 2022 • 22 MIN
In this episode, Brynne and Bill are joined by Sid Meadows, a business strategist and high performance coach. Listen as Sid discusses how so many people in sales are taught to go find customers when it’s really “seek to be found,” rather than seek to find. Tune in to know the difference between the two and what type of content we should be producing to be found.
LinkedIn for Networking
January 6, 2022 • 16 MIN
In this episode, Brynne, Bill, and Bob will discuss how you can leverage LinkedIn for networking. They will talk more about purposefully networking with the targeted, exact people that you want to have conversations with. Tune in and start networking through LinkedIn!
John Kunzier - Developing a Go-to-Market Strategy to Narrow the Gap Between Sales and Marketing
January 4, 2022 • 25 MIN
In this episode, Brynne and Bill are joined by John Kunzier, president of Aerial Digital Agency. Listen as John shares the importance of having a unified go-to-market strategy for better conversion rates.
Leveraging LinkedIn Company Pages
December 23, 2021 • 25 MIN
In this episode, Brynne, Bill, and Bob talk about how you can leverage LinkedIn Company Page for brand awareness. Tune in and discover the great value this episode provides not just for huge company owners but also for sole proprietors and for small business owners.
12 Days of LinkedIn | Happy Holidays!
December 22, 2021 • 20 MIN
In this special holiday episode, Brynne, Bill, and Bob talk about the valuable tips in 12 Days of LinkedIn and why they are great gifts for the holiday. Tune in to learn how you can use these twelve gifts to help you build your connections, convert them into conversations, and achieve your business goals on LinkedIn.
Scott Webb - Conversations Equal Conversions
December 21, 2021 • 23 MIN
"In this episode, Brynne and Bill are joined by Scott Webb aka ""The Refluencer."" Find out why Scott thinks conversations are key to social selling and why it's important to get out of sales mode to be a resource for potential clients. So tune in and listen to how his past experience with his restaurant business inspired him to create a framework on how we can have more sales."
5 Ways Non-Creators Can Leverage Content for LinkedIn
December 16, 2021 • 22 MIN
In this episode, Brynne, Bill, and Bob will discuss 5 ways that non-creators can leverage content to attract their ideal and target audience. Content is a huge part of social, even if you're just trying to start a one on one conversation. So tune in and start capturing your genius.
Bobby Martin - Social Selling Is About Cultivating Curiosity, Relating to Your Clients and Understanding Them
December 14, 2021 • 26 MIN
In this episode, Brynne and Bill are joined by Vertical IQ Co-Founder Bobby Martin. Listen as they discuss why it's vital to relate to your customers and to add value in your relationship with them.
LinkedIn and Networking Perfect Together
December 9, 2021 • 21 MIN
"In this episode, Brynne, Bill, and Bob will discuss why LinkedIn and networking go so well together, just like peanut butter and jelly. Tune in to discover the three different ways that can help you when it comes to using LinkedIn for networking."
Keith Reynolds - The Importance of Creating Thought-Leading Content That Connects With Your Audience
December 7, 2021 • 22 MIN
"In this episode, Brynne and Bill are joined by Keith Reynolds, the founder and CEO of Publi.io. Listen as Keith shares the importance of creating content that connects with your audience and why it pays to have an editorial strategy. Discover what kind of content is getting the most views right now."
Sales Navigator vs. LinkedIn.com
December 2, 2021 • 19 MIN
"Listen as the Social Sales Link team talks about “Sales Navigator vs. LinkedIn.com. In this episode, Brynne, Bill, and Bob discusses the difference between Sales Navigator and the free version of LinkedIn, as well as the benefits of having Sales Navigator and why they believe it’s one of the most powerful sales tools available today."
Nancy Calabrese - How We Can Turn “Cold Calling” to Social Selling
November 30, 2021 • 23 MIN
In this episode, Brynne and Bill are joined by Nancy Calabrese, founder and CEO of One of a Kind Sales. Listen as they talk about matching your tone and voice to that of the person you're speaking to when starting conversations on LinkedIn. Tune in as Nancy shares how creating curiosity during cold calls can lead to more sales conversations.
LinkedIn for Client Referrals
November 26, 2021 • 20 MIN
"""Listen as the Social Sales Link team talks about “LinkedIn for Client Referrals.” In this episode, Brynne, Bill, and Bob will discuss how to get one of the most important thing we want from our clients — getting external introduction."
7 Ways to Show Gratitude to Your LinkedIn Network on Thanksgiving
November 25, 2021 • 18 MIN
"Listen as the Social Sales Link team talks about “Seven Ways to Show Gratitude to Your LinkedIn Network.” In this episode, Brynne, Bill, and Bob will enumerate the seven ways to show how grateful we are to our network, not only on Thankgiving, but also all year long.”"
Carson Heady - Uncovering Blockers in Sales Relationships and Leveraging Social Tools Effectively
November 23, 2021 • 20 MIN
In this episode, Brynne and Bill are joined by Carson Heady, director of health solutions – U.S. Health & Life Sciences at Microsoft. Tune in how you can find success by focusing on the quality and the quantity of outreach, and building a community around what you’re doing.
ABM Prospecting on LinkedIn or ACS
November 18, 2021 • 16 MIN
"Listen as the Social Sales Link Team talks about “ABM Prospecting on LinkedIn.” In this episode, Brynne, Bill, and Bob will discuss why LinkedIn is, in their opinion, the most powerful tool to really optimize your ABM or your ACS for prospecting and finding all the right people."
Jesse Rothstein - The One Thing That When Done Consistently, Would Create More Opportunities, More Conversations
November 16, 2021 • 23 MIN
In this episode, Brynne and Bill are joined by Jesse Rothstein, a global account manager at LinkedIn. Tune in as they discuss the importance of consistency and persistence through time management, and how that can help you as a salesperson.
LinkedIn Training: What We Want from Our Clients
November 12, 2021 • 14 MIN
Listen as the Social Sales Link team talks about the “Five Things We Want from Our Clients.” In this episode, Brynne, Bill, and Bob will teach you how to connect with your clients, and how it’s going to open up avenues of five things that you can get from them.
Simon Elliot - How to Shift From Just Selling What You Have to Sell to Offering Client Solutions That Create Long-Term Partnerships
November 9, 2021 • 21 MIN
"In this episode, Brynne and Bill are joined by Simon Elliott, managing partner and co-founder of 4xi Global Consulting & Solutions. Tune in as they talk about why you should start thinking about how you can change the cultural mindshift of an organization as well as begin demonstrating behaviors that will make a difference."
5 LinkedIn Mistakes Costing Sales People Business and Reputation
November 4, 2021 • 24 MIN
In this episode…Listen as the Social Sales Link Team talks about the “5 LinkedIn Mistakes that are Costing Sales People Business and Reputation”. In this episode, Brynne, Bill, and Bob enumerated and elaborated on: how NOT to set up your profile as a resource and not a resume, connect and pitch, connect and forget, post and ghost, and do random acts of social.
Richard Rothstein - Why It Pays to Be Client-Centric: Providing Value and Letting It Come Back to You
November 2, 2021 • 25 MIN
"In this episode, Brynne and Bill are joined by Richard Rothstein, CEO of Rothstein Consulting. Listen as they discuss strategies on how to provide and lead with value as a sales professional, and why it's all about valuing the people you’re helping and letting that come back to you."
Slow Down Your LinkedIn Outreach, Speed Up Your Sales Outcome
October 28, 2021 • 19 MIN
"Listen as the Social Sales Link team talks about how to slow down your outreach to speed up your outcome. In this episode, Brynne, Bill, and Bob discuss building relationships and being valuable to your audience by bringing in resources. Listen as they explain how a sale will come when the time is right."
Fred Diamond - You're the President of Your Career: How to Establish Yourself as the Go-To Person
October 26, 2021 • 26 MIN
"In this episode, Brynne and Bill are joined by Fred Diamond, president and co-founder of The Institute for Excellence in Sales. Listen as they discuss using LinkedIn to establish yourself as the expert in your industry.
Lead to Your Solution Not With Your Solution
October 21, 2021 • 18 MIN
Listen as the Social Sales Link Team talks about: "How to Lead to Your Solutions". In this episode, Brynne, Bill, and Bob discussed how you can show the value that you bring to the table, and how you can help solve your client's problems and challenges. So when we lead with our solution, and you've provide the right value and the right conversation, the sale will come when the time is right.
Carole Mahoney - Following the “Cocktail Party" Rule: Why Sales Isn't Just a Numbers Game
October 19, 2021 • 22 MIN
"In this episode, Brynne and Bill are joined by Carole Mahoney, founder and chief sales coach of Unbound Growth. Tune in as Carole drops magic nuggets around the behavioral side of sales and discusses why sales isn't just a numbers game but also a mental one."
Treat LinkedIn Like a Networking Meeting
October 14, 2021 • 20 MIN
"Listen as the Social Sales Link Team talks about why it's important to “Treat LinkedIn Like a Networking Meeting.” In this episode, Brynne, Bill, and Bob will teach you the overarching philosophy of treating the person on the other side of the message, the same way we would, if they were on the other side of the table."
Darryl Praill - Playing the Long Game: Know How Your Buyers Buy and How to Provide Value for Them
October 12, 2021 • 23 MIN
In this episode, Brynne and Bill are joined by Darryl Praill, chief revenue officer at Vanilla Soft. Listen as they discuss the importance of adding value to your profile by sharing rockstar content.
Leverage LinkedIn Notifications to Start Conversations
October 7, 2021 • 13 MIN
"Listen as the Social Sales Link Team talks about “Leveraging LinkedIn Notifications to Start Conversations.” In this episode, you will learn about the types of notifications you can leverage to start conversations and realize that as your network grows, your influence, credibility and net worth grow as well, giving you more opportunities for sale."
Mandy McEwen - The Evolution of Digital Marketing and How You Can Cope With the Changes
October 5, 2021 • 23 MIN
In this episode, Brynne and Bill are joined by Mandy McEwen, founder and CEO of Mod Girl Marketing. Listen as they discuss how digital marketing has transformed in the social selling world and how you should, as a thought leader, present yourself.
LinkedIn for Referrals and Permission to Name Drop
September 30, 2021 • 13 MIN
"In this episode, the Social Sales Link team talks about “LinkedIn Referrals and Permission to Name Drop.” Listen as you learn about referrals as an absolute most powerful way to start a conversation with a buyer and use it to ask permission to name drop."
Caryn Kopp - Using Social Media as a Marketing Tool
September 28, 2021 • 22 MIN
In this episode, Brynne and Bill are joined by Caryn Kopp, “Chief Door Opener” at Kopp Consulting. Listen as they talk about using social media as a marketing tool to get to the radar of your targeted decision makers, so that when you reach out to them to start a relationship, you’re not starting from square one because they already know a little bit about you.
Nurturing Your Existing LinkedIn Connections
September 23, 2021 • 14 MIN
"Listen as the Social Sales Link team talks about “Nurturing your Existing Connections on LinkedIn.” In this episode, you will learn how to take inventory by exporting connections, taking inventory by searching, and re-engaging with your first degree connections through video messages and content."
Wesleyne Greer - Cultivating Sales Strategies for Sales Professionals
September 21, 2021 • 20 MIN
In this episode, Brynne and Bill talks to Wesleyne Greer, a certified Gap Selling trainer and CEO of Transformed Sales. Wesleyne will help you cultivate a sales strategy that not only provides leadership coaching but also improves team performance and strengthens communication between your sales managers and their respective teams.
Leveraging LinkedIn Polls to Start Conversations
September 16, 2021 • 14 MIN
"The Social Sales Link team discusses engaging on content, and how to “Leverage LinkedIn Polls to Start Conversations.” Listen as they discuss how polls can be one of the great ways to engage with your audience, in addition to asking specific people the right questions about their point of view. In this episode, you will learn how to create engagement and start getting insights from your buyers about what matters to them."
Jennifer Gitomer - Why Taking Your Audience Along for the Journey Helps You Stand Out From Competitors
September 14, 2021 • 21 MIN
In this episode, Brynne and Bill are joined by Jennifer Gitomer, founder and CEO of Sales in a New York Minute. Jen helps sales professionals and organizations improve their sales programs. Listen as she shares her tips and strategies on this podcast!
Engaging on Content When Social Selling
September 9, 2021 • 12 MIN
"In this episode, the Social Sales Link team, discusses engaging on content, and how to ""Purposefully Engage for Social Selling."" Listen as they cover different engagement approaches, common pitfalls, and usual habits we do when trying to engage people in social media. By understanding these approaches and mistakes, you’ll have a better strategy when engaging in either online or face-to-face conversations."
Liz Wendling - Stop Using "Phrase Grenades" and Start Creating Strong, Solid Connections
September 7, 2021 • 23 MIN
In this episode, Brynne and Bill are joined by Liz Wendling, president of Insights Business Consultants. Liz believes that sales skills are not optional. Listen as she helps you identify a unique approach, as well as determine processes and techniques that feel most aligned and natural to you.
Curating Content for LinkedIn
September 2, 2021 • 12 MIN
In this episode, the Social Sales Link Team discusses four topics related to “Curating Content for LinkedIn.” Discover how sharing content relevant to your audience’s interests and their respective industries can start conversations that will ultimately lead to you sharing valuable information about your industry with them.
Larry Levine - Have People Been Blowing You Off? Learn How to Have Conversational Competence
August 31, 2021 • 33 MIN
In this episode, Brynne and Bill are joined by Larry Levine, where he talks about how sales has always been social and how important it is in today's selling environment to build community by engaging, educating, and being exciting! Larry Levine is the author of “Selling from the Heart” and co-host of the “Selling from the Heart” podcast. Listen as he talks about how he bounced back from being fired at 50 years old with a +25-year sales career, which led to his book, “Selling from the Heart.”
LinkedIn Content for Social Selling
August 26, 2021 • 18 MIN
In this episode, the Social Sales Link team discusses four topics related to “LinkedIn Content for Social Selling.” Listen to learn about the five basic elements of an effective piece of content that transcends from a connection to a conversation.
Liz Heiman - Why Sales Should Not Be a Bad Black Box for Company Owners
August 24, 2021 • 24 MIN
In this episode, Brynne and Bill are joined by Liz Heiman, the chief sales strategist and CEO of Regarding Sales. Liz believes sales isn't magic because when you have a solid strategy, an effective process, and a solid understanding of how it all works, results are predictable.
Social Proximity: Pathways to Your Buyers
July 30, 2021 • 28 MIN
In this episode, the Social Sales Link team discusses “Social Proximity” — the pathway to your buyers. Listen to find out why it’s the best way to gain access to the stakeholders, decision-makers, and the people you’d like to meet.
Darrell Amy - Don’t Be Just a “Nice Idea.” How to Be In the Top 3 Outcomes That Your Prospects or Clients Desire
July 30, 2021 • 34 MIN
In this episode, Brynne and Bill are joined by Darrell Amy, the author of “Revenue Growth Engine” and co-host of “The Selling from the Heart” podcast. Darrell’s amazing experience in both sales and marketing makes this a must-see episode. Listen to Darell as he talks about customers’ outcomes and how you can not only discover them, but also serve them!
LinkedIn Listening Part 2
July 30, 2021 • 18 MIN
In this episode, the Social Sales Link team talks about “Social Listening” and why it is important. The first of this two-part series will teach you how to listen through your eyes by using different platforms.
Jeff Molander - Talking Less About Yourself and Starting More Meaningful Conversations
July 30, 2021 • 24 MIN
In this episode, Brynne and Bill are joined by Jeffrey Molander, a sales communications coach and managing partner at Communications Edge, Inc. Learn how Jeff and his team help those in sales and marketing initiate sales discussions and spark conversations.
What is Social Listening Part 1
July 30, 2021 • 16 MIN
In this episode, the Social Sales Link Team talked about “Social Listening and why is it important?” This two-part series will teach you how to listen using your eyes using different platforms.
Steve Heroux - Authenticity and How Crucial It Is to Make Your First Introduction Memorable
July 30, 2021 • 22 MIN
In this episode, Brynne and Bill are joined by Steve Heroux of Victory Selling! Steve is passionate about sales training, especially when it comes to helping sales professionals adapt to virtual selling. Discover how honesty, integrity, and humility will help us stand out from the crowd.
LinkedIn Profile Tips for Sales
July 30, 2021 • 17 MIN
In this episode, the Social Sales Link team talks about the ‟Value-Centric Profile.” Learn about what it looks like and get some tips on how to make yours look better!
Raj Kapur - The Right Marketing Strategies That Provide a Solid Foundation for Sales
July 30, 2021 • 24 MIN
In this episode, Brynne and Bill are joined by Raj Kapur from &Marketing! Raj is a world-class marketer who combines the best of leveraging traditional marketing platforms with everything social.
5 Pillars of Social Selling
July 30, 2021 • 24 MIN
In this episode, the Social Sales Link team talks about the five pillars of social selling, which are value-centric profiles, social listening, engaging with insights or content, nurturing your existing connections, and prospecting.
Digital Strategies To Grow Your Business with Brynne Tillman & Bill McCormick
July 28, 2021 • 21 MIN
Meet Brynne Tillman and Bill McCormick, your hosts for “Making Sales Social” — find out what making sales social means to them and how they entered into the social selling world!