Making Sales Social Podcast
Patrick Boucousis - Needs Are Why We Buy, Value Is What We Buy
July 12, 2022
The Sales Natural Patrick Boucousis is joining the Social Sales Link team for an eye-opening discussion on trust and value in sales and more specifically, social selling. Listen as Patrick shares the explanation behind the concept of needs and value when it comes to selling and what salespeople should be focusing on first before anything else. Find out what the formula is for growing trust and why you need to focus less on self-interest if you want to make yourself valuable to your prospects. Visit Patrick’s website at http://www.thesalesnatural.com/. You can also reach out to him on LinkedIn or send him an email at Patrick@thesalesnatural.com.
David Maister - https://davidmaister.com/ 
The Trusted Advisor - https://trustedadvisor.com/books/the-trusted-advisor 
Daniel Kahneman
https://www.ubs.com/microsites/nobel-perspectives/en/laureates/daniel-kahneman.html 
https://scholar.princeton.edu/kahneman