Tony Nash joins us on CEO Crossing to share his amazing success story, turning $10/day in marketing into $175 Million per year in revenue. Tony Nash started his first internet business in 1996. In 2004 Tony founded Booktopia, an online bookstore, with an allocated budget of $10 a day. The company’s first book sold in 3 days. Fast track 16 years and Booktopia now sells one book every six seconds, with an annual turnover of over $175 million a year. It was listed in AFR/BRW’s Fast 100 eight times, the only company to achieve this feat, and was voted Book Retailer of the Year for the 3rd time in 2019 at the Australian Book Industry Awards. One of the defining aspects of the business is its philanthropic program. So far Booktopia has donated well over $1 million in books and cash to literacy based projects in Australia including indigenous literacy, writers festivals, readers conferences, library fundraising projects and book industry awards. After being a finalist for 7 years, Booktopia finally took out the top award as the 2018 NSW Business of the Year at the Telstra Business Awards as well as the National People's Choice Award in the same year. In July 2018 Booktopia also won Best Pureplay Online Retailer at the Online Retail Industry Awards and Tony was acknowledged with the Industry Recognition Award. Booktopia launched a book wholesale distribution business called Booktopia Publisher Services (BPS) in 2016. In 2019 it also launched its own publishing imprint Booktopia Editions so the business can own the whole value chain from publishing right through to distribution as well as retailing. In 2015 Booktopia bought Angus & Robertson, an iconic Australian book retail brand established in 1886. In 2020, Booktopia also bought The Co-op Bookshop established in 1958 after it went into administration. Tony is an entrepreneur, Founder & CEO in online retail. With a background in recruitment, programming, business development, selling, SEO and internet marketing, Tony has developed outstanding negotiation and leadership skills with a thorough understanding of sales, forecasting, bootstrapping, PR, empowerment and managing an executive team. Learn more about Booktopia at booktopia.com.au Learn about CEO Crossing at CEOCrossing.com, where you can cross over to success.

Yesterday I was put in a position where I was not expecting to lead a meeting discussion but stepped up. I wasn't in control, but I took control and it was a success. On contrast, I've also been in situations where I was in control but lost control. The result is often not what you want under those circumstances. Have you experienced either such example? What about examples of your own? At CEO Crossing we believe there's power in sharing and growing together. Through our networking and sharing, we see what's working and what is not, allowing us to avoid pitfalls before they happen. Come check us out at CEOCrossing.com to learn how we can help you cross over to success. #entrepreneur #success #small_business #ceo #leadership #owner #founder #sales #networking

Organic exposure is hard due to an increase in competing messages, as well as algorithms designed to prevent organic content from dominating like it once did. This doesn't mean that you can't gain organic followers, but it is harder than ever before to do so. Does this mean we shouldn't be content creators? If you're running a business online, you can't adopt that philosophy. Content is the key to brand development and credibility. It allows you to become a trusted resource, it allows you to educate and transform your potential buying audience, and it allows you to be remembered over your competition. In this episode, we take a deeper look at the nuances behind content marketing. The search engines do not work in your favor like they once did, so knowing how to overcome these challenges makes success more likely. We also explore the opportunity to convert more leads within your website. Content is a key component to driving traffic to your marketing assets, such as your website. Learning how to convert these visitors to customers is critical in these competitive marketing environments. What has been your experience? Are you finding content marketing is an easy process for your business? Or, do you find yourself frustrated that your efforts are not yielding results in line with your efforts? We invite you to join in the conversation and learn more at CEOCrossing.com, the community where you can cross over to success.

Gautam Ganglani is the Chief Energizing Officer at Right Selection and the author of the book, Breaking Bread. Join us as he shares his views on networking and business relationship building, where you take the business conversation about of relationship building. He also shares the secrets to becoming a world-class speaker. Gautam is a very knowledgeable and experienced business leader who knows how to create opportunities and build leverage with his clients, which translates to long lasting relationships. Tune in an learn how to master the art of relationship building.

Running a business is hard, so anything that helps with focus and productivity can help you avoid pitfalls and struggles associated with goals and targets. The 12 Week Year is the book and program created by Brian Moran and his partner, Michael Lennington. Instead of managing your business annually, as most do, the 12 Week Year teaches you to treat every 12 weeks as it carries the same significance as a one year period in traditional business management. This means shorter targets, less procrastination, and a highly impactful approach to managing your business and your life.

So few businesses run with fiscal literacy at the forefront. Charity Brown of NowAnswerGroup.com joins us to share why so many business owners are limiting their potential. It's why Kevin Harrington of Shark Tanks endorses her and her brand for the work they are doing to give business owners who implement her strategies a winning edge.

Aaron Marino is a successful Youtube personality with more than 6.3 million followers who are influenced by his messaging. Many of those same followers are active consumers of his five different brands that encompass multiple areas of business. While he is successful by all measures, his journey consists of broken dreams and bankruptcy due to failed businesses that almost left him shattered. Learn how one dream had to die to allow him to find his true potential.

Mo Brossette is an expert on human behavior, mindset, movement, and nutrition. He is a Keynote Speaker on Fear and Human Potential, where he teaches companies and individuals how to achieve professional and personal goals, overcome limiting beliefs, and use fear as your greatest tool for success.   Mo has been in the health and fitness industry for over 24 years, and is currently the Director of Mindset and Nutrition at The Adaptive Training Foundation, a Dallas based non-profit that leads disabled military veterans and civilians through a 9-week mental and physical training program called “Redefine”. Through this unique program, Mo helps these adaptive athletes overcome physical, emotional and mental pain, fear, and self-doubt.   Learn more at https://brossetteperformance.com/  CEO Crossing is a community designed to give CEO's, owners, founders, and entrepreneurs the keys to success through fellowship, networking, education, and incredible resources. Learn how to join at CEOCrossing.com --- Send in a voice message: https://anchor.fm/ceocrossing/message

Ben Baker is a leading expert in the space of branding. His business experience is vast and in this interview he shares the pitfalls of entrepreneurship and then he shares why branding is not marketing and the dangers of not understanding that distinction.   Ben Baker is an international speaker and an author, contributing both to magazines and other people’s books over the last number of years.  His book “Powerful Personal Brands: a hands-on guide to understanding yours” is available at www.PowerfulPersonalBrands.com. You can download a chapter for free.    Learn about Ben Baker at https://yourbrandmarketing.com/  Follow CEO Crossing at CEOCrossing.com --- Send in a voice message: https://anchor.fm/ceocrossing/message

GARY GOLDBERG, CEO, SquadLocker Gary is a third generation textile engineer who has enjoyed designing products to improve the well-being and comfort of consumers for some of the world's most recognized retailers and brands. He is the founder of CleanBrands, encasements for mattresses and pillows that protect against allergens and micro-toxins. He also founded Case The Music, a guitar and musical instrument case company which was his first step into sewn textile product development. He has served on the board of trustees at Moses Brown School for over a decade. He admits that he never reached star athlete status during his younger days, but recently has enjoyed learning to play Squash with his three teenage children. He is regularly beaten at pickup basketball by his two boys, but claims he wants them to win. A native to New England, he resides in Providence, RI and is the proud owner of a French Bulldog named Gallagher. Connect with Gary on LinkedIn. --- Send in a voice message: https://anchor.fm/ceocrossing/message

Company Overview With over 50 years of combined experience building cutting-edge marketing technology, including Krux (acquired by Salesforce in 2016), our founders know why omni-channel personalization is broken and are resolved to fix it. Siloed platforms with minimal interoperability, monolithic companies bolting on acquired technology, incomplete identity resolution, confusing privacy legislation, and lack of innovation have created a scenario in which consistently personalized experiences for consumers seems out of reach. We are committed to simplifying the personalization of messages, content, and experiences without replacing marketers’ existing technology. Brands do not have the time or resources to make antiquated technologies do what they were never built to accomplish. Habu is here to automate and remove the complexities standing in the way of deep, rich interactions between brands and consumers. Habu is truly omni-channel and supports emerging platforms like voice, OTT, in-car, podcasts, etc. This is the next generation of personalization.  Matt Kilmartin, CEO & Co-Founder  Matt Kilmartin is Habu’s co-founder and CEO. His career spans 20+ years of leading global enterprise sales, marketing, and business development for marketing technology and data companies. Most recently, Matt was Chief Customer Officer of Salesforce’s Consumer Engagement Platform, a role that focused on the data needs of CMOs worldwide. Prior to Salesforce, Matt was Chief Revenue Officer of Krux, where he led the global sales team from less than $1MM in revenue to an $800MM acquisition by Salesforce. Previously, Matt held sales leadership roles at Akamai, including the Advertising Decision Solutions unit, a new venture he incubated and launched in the office of the CTO. Matt holds an MBA from Babson College and a BA from Wofford College. --- Send in a voice message: https://anchor.fm/ceocrossing/message

John Paul Dejoria is our premiere Phoenix here on Phoenix Fridays. He rose from the ashes of failure and poverty to be one of the most successful business leaders of our time. From a net worth of $0.27 to one of more than $3 Billion dollars, learn how he rose up to achieve greatness in just 3 minutes. Learn more at CEOCrossing.org --- Send in a voice message: https://anchor.fm/ceocrossing/message

Biography Wil Schroter, Founder & CEO of Startups.com Wil founded his first company, Blue Diesel, as a 19-year-old student at the Ohio State University. Three years later, he merged Blue Diesel with inChord Communications where, as CEO and Board Member, he helped grow the company to over $700 million in capitalized billings within 5 years. In 2003, the company was purchased and renamed inVentiv, which now generates over $2.5 billion in annual revenue and employs 15,000 professionals worldwide. The company was most recently valued at $3.8 billion. Following the sale of Blue Diesel, Wil founded Virtucon Ventures, an idea-stage incubator for Web startups. There he helped conceive and launch a number of well known companies including Swapalease.com, Unsubscribe.com (sold to TrustedID), Startups.co, and Fundable.com. Virtucon's portfolio of companies has attracted more than a dozen prominent venture funds, including Draper Fisher Jurvetson, Founders Fund, Bessemer Ventures, and Charles River Ventures. In 2012, Wil founded Startups.co, now .com, the world's largest startup launch platform. It has since been used by over 1 million startup companies globally. Since then, Startups.co has helped startups raise over $500 million in funding commitments, attracts 20 million early customers, has hosted over 500,000 product launches, and attracted over 10 million visitors per year. The company is based in Columbus, Ohio and employs over 150 full-time staff. The Startups.com platform consists of 6 related products that help entrepreneurs through the entire startup journey Startups.com (education) features lessons from founders including Elon Musk (Tesla), Brian Chesky (AirBnB), and Daniel Ek (Spotify). Fundable.com (equity fundraising) has helped startups raise over $500 million in capital commitments. Launchrock.com (early customer acquisition) has assisted startups in adding 20 million early customers. Clarity.fm (export mentorship) provides startups with access to 10,000 mentors, including Mark Cuban. Bizplan.com (business planning) is used for compiling and presenting business plans. Zirtual.com (virtual staff) adds a virtual team member to startup companies. Interview Notes: Wil got into this journey because he loves teaching others how to navigate  the startup journey. The founders journey is also filled with sleepless nights. Wil wanted to create something that offered guide posts along the startup path to guide other founders to success. The perception is different from the reality when you start a business as a founder, there is execution paralysis on how to deliver.  Wil and his team found there are three categories of being a successful startup and those things are: Education Bring Smart People to the Table Provide startups with the tools they need to succeed  Following that formula Startups.com has brought over 1.2M people to the platform. Fast forward to COVID-19 and the new challenges that brings, Wil is no stranger to challenging times.  He was able to navigate the 2000 dot.com bubble, then shortly there after the September 11, 2001 tragedy, then only to see the 2008 financial market bubbles burst. Startups.com was created to help two different segments. The first is the startup journey and the second is the founder's journey.  Finally Wil created a podcast called Startup Therapy, that really digs deep into the founder's journey. --- Send in a voice message: https://anchor.fm/ceocrossing/message

Interview Notes About Christian Mongillo Christian has worked at HubSpot for 6 years, joining before our IPO in 2015 and has been fortunate to see the growth and scale of HubSpot from 500 to 3000 employees around the globe. He first contributed as an early member of the corporate sales team, helping HubSpot create a GTM selling into the +200 employee 'Enterprise' space. Then he worked on an experimental division selling to media and publishing clients. As the third team member of HubSpot for Startups helped build the GTM strategy for early stage companies and HubSpot Christian continues to spread his passion for sales and marketing by working with startups and partners around the globe. He now leads the North American and Latin American business development team. He is also an angel investor and member of Launchpad Venture Group. Christian graduated from Villanova University in 2014 with a double major in Economics and International Business. Interview Notes: Christian covers with our Host Paul Kirch: Hubspot Company Culture Business Segment Success How Hubspot uses their internal Wiki for company wide success I'ts about helping companies change and overcome hurdles Advice for Startups coming out of COVID-19 The Survival Mindset The top three things angels are looking for in a startup Who does Hubspot cater to in SMB? What capabilities doe Hubspot bring to the table for small businesses? How to Avoid A "FRANKEN SYSTEM" The Hubspot Goal: Attract Engage & Delight We'd like to thank Christian and the Hubspot Startups team - to learn more about their special program for startups please visit https://www.hubspot.com/startups Apply for membership at the CEO Crossing community by visiting https://www.ceocrossing.org to access behind the scenes footage, discussions about the interview and special content in the CEO Crossing Hubspot Tribe. --- Send in a voice message: https://anchor.fm/ceocrossing/message

Our host Paul Kirch summarizes the CEO Crossing community and Podcast and what to expect from our team. Eric Bell, founder of CEO Crossing, joins as special guest. He shares the origins of CEO crossing and answers critical questions about the community and the exciting opportunities his vision brings to you, our valued listener. It's time for your business to cross over at CEO Crossing. --- Send in a voice message: https://anchor.fm/ceocrossing/message