Ben Baker is a leading expert in the space of branding. His business experience is vast and in this interview he shares the pitfalls of entrepreneurship and then he shares why branding is not marketing and the dangers of not understanding that distinction.   Ben Baker is an international speaker and an author, contributing both to magazines and other people’s books over the last number of years.  His book “Powerful Personal Brands: a hands-on guide to understanding yours” is available at www.PowerfulPersonalBrands.com. You can download a chapter for free.    Learn about Ben Baker at https://yourbrandmarketing.com/  Follow CEO Crossing at CEOCrossing.com --- Send in a voice message: https://anchor.fm/ceocrossing/message