Organic exposure is hard due to an increase in competing messages, as well as algorithms designed to prevent organic content from dominating like it once did. This doesn't mean that you can't gain organic followers, but it is harder than ever before to do so. Does this mean we shouldn't be content creators? If you're running a business online, you can't adopt that philosophy. Content is the key to brand development and credibility. It allows you to become a trusted resource, it allows you to educate and transform your potential buying audience, and it allows you to be remembered over your competition. In this episode, we take a deeper look at the nuances behind content marketing. The search engines do not work in your favor like they once did, so knowing how to overcome these challenges makes success more likely. We also explore the opportunity to convert more leads within your website. Content is a key component to driving traffic to your marketing assets, such as your website. Learning how to convert these visitors to customers is critical in these competitive marketing environments. What has been your experience? Are you finding content marketing is an easy process for your business? Or, do you find yourself frustrated that your efforts are not yielding results in line with your efforts? We invite you to join in the conversation and learn more at CEOCrossing.com, the community where you can cross over to success.