The 12 Week Year Process Will Transform Your Business
September 16, 2020
Running a business is hard, so anything that helps with focus and productivity can help you avoid pitfalls and struggles associated with goals and targets. The 12 Week Year is the book and program created by Brian Moran and his partner, Michael Lennington. Instead of managing your business annually, as most do, the 12 Week Year teaches you to treat every 12 weeks as it carries the same significance as a one year period in traditional business management. This means shorter targets, less procrastination, and a highly impactful approach to managing your business and your life.
Running a business is hard, so anything that helps with focus and productivity can help you avoid pitfalls and struggles associated with goals and targets. The 12 Week Year is the book and program created by Brian Moran and his partner, Michael Lennington. Instead of managing your business annually, as most do, the 12 Week Year teaches you to treat every 12 weeks as it carries the same significance as a one year period in traditional business management. This means shorter targets, less procrastination, and a highly impactful approach to managing your business and your life.
Listen as Brian Moran shares how this program morphed out of coaching engagements. We also discuss the success and opportunity from developing such an approach to management.
Brian Moran is a leading authority on leadership, execution and productivity. As CEO and Founder of The Execution Company, Brian is a highly respected expert and accomplished executive, who has developed a well-versed business perspective from his vast experience in consumer products, healthcare, foodservice, automotive, transportation, and professional services sectors.
Brian is the co-author of the New York Times Best Seller The 12 Week Year, a program developed to empower individuals and companies to achieve more in 12 weeks than what others accomplish in 12 months.
The 12 Week Year philosophy and training program has been implemented worldwide with industry-leading companies including Allstate, BBVA, Mass Mutual, Medtronic, Merrill Lynch, Nationwide, Paycor, & Papa Johns.
Prior to launching The Execution Company, Brian held leadership positions with PepsiCo, UPS, Senn-Delaney Management Consultants, and National Automotive Corporation. Coupling his corporate experience with his entrepreneurial drive, Brian also co-founded Bio-Inc., a health services provider specializing in wellness and medical surveillance performing on-site medical testing.
Brian authored Periodization and is featured in business journals and periodicals.
A trusted strategic advisor and visionary Brian volunteer his time to mentor promising entrepreneurs to refine, implement and execute their business plans.
Learn more about Brian Moran at 12weekyear.com
Learn more about Paul Kirch, host of CEO Crossing and our community at ceocrossing.com
Listen as Brian Moran shares how this program morphed out of coaching engagements. We also discuss the success and opportunity from developing such an approach to management.
Brian Moran is a leading authority on leadership, execution and productivity. As CEO and Founder of The Execution Company, Brian is a highly respected expert and accomplished executive, who has developed a well-versed business perspective from his vast experience in consumer products, healthcare, foodservice, automotive, transportation, and professional services sectors.
Brian is the co-author of the New York Times Best Seller The 12 Week Year, a program developed to empower individuals and companies to achieve more in 12 weeks than what others accomplish in 12 months.
The 12 Week Year philosophy and training program has been implemented worldwide with industry-leading companies including Allstate, BBVA, Mass Mutual, Medtronic, Merrill Lynch, Nationwide, Paycor, & Papa Johns.
Prior to launching The Execution Company, Brian held leadership positions with PepsiCo, UPS, Senn-Delaney Management Consultants, and National Automotive Corporation. Coupling his corporate experience with his entrepreneurial drive, Brian also co-founded Bio-Inc., a health services provider specializing in wellness and medical surveillance performing on-site medical testing.
Brian authored Periodization and is featured in business journals and periodicals.
A trusted strategic advisor and visionary Brian volunteer his time to mentor promising entrepreneurs to refine, implement and execute their business plans.
Learn more about Brian Moran at 12weekyear.com
Learn more about Paul Kirch, host of CEO Crossing and our community at ceocrossing.com