How to fix your funnel and increase conversions

October 19, 2023 • 2752 MIN

In this episode of "Process to Profitability," I have the pleasure of interviewing the amazing Katy Widrick, a funnel expert. We dive deep into the world of sales funnels and discuss how to fix them to improve conversions. Katy shares her insights on...

4 things to remove from your website right now (and 1 to add)

October 16, 2023 • 1086 MIN

In this episode, I delve into practical strategies to optimize your website for attracting the right-fit clients. We emphasize the importance of viewing your website as a strategic journey, simplifying the user experience, and providing quick...

Ethical launching: building trust & long-term relationships with customers

October 12, 2023 • 1959 MIN

Welcome back to another episode of Process to Profitability! Get ready to dive into the world of ethical launching in online businesses with the incredible Nikki Traylor. We'll be discussing the importance of building sustainable businesses, the...

Generating more leads through optimized landing pages

October 9, 2023 • 945 MIN

In this episode of Process to Profitability, I delve into the importance of landing pages in lead generation. I explain how landing pages differ from full websites, focusing on their ability to convert visitors into action-takers. I share strategies...

How to use offsite SEO to get people back to your website

October 5, 2023 • 2518 MIN

Welcome to another exciting episode of "Process to Profitability." Today, I am thrilled to have Erin Ollila, an SEO website copywriter and the host of the "Top Copy to Me" podcast, joining me. In this episode, we dive deep into the fascinating world...

Optimizing your website's on-page SEO and improving your search engine rankings

October 2, 2023 • 1049 MIN

In this episode of "Process to Profitability," we're diving deep into the world of on-page SEO and how it can skyrocket your website's search engine rankings. We all know that being found on Google is crucial for attracting the right clients, and...

The soft sales strategy for LinkedIn success and business growth

September 28, 2023 • 1818 MIN

Welcome back to "Process to Profitability." In this episode, I had the pleasure of chatting with Ivana Brutenic, a renowned LinkedIn architect and soft sales expert. We tackled the common challenge of using LinkedIn for sales without being perceived...

The Importance of Your Website in Converting Leads into Clients

September 25, 2023 • 542 MIN

In today's episode, we're diving into the importance of websites in your marketing funnel and how they can convert your ideal clients into loyal customers. No matter where you do most of your marketing, whether it's on social media, through webinars,...

How the art of conversation leads to opportunities, collabs & referrals

September 21, 2023 • 2082 MIN

In today's episode of Process to Profitability, I had the pleasure of talking with Rachael Cumberland-Dodd about the power of conversations and how they can lead to incredible opportunities, collaborations, and referrals. Rachael emphasizes the...

Building Trust through Content: Content Marketing for Lead Generation

September 18, 2023 • 1139 MIN

In this episode of Process to Profitability, I dive into the topic of building trust and generating leads through content marketing. I discuss why businesses may be resistant to content marketing, emphasizing that it is a long-term strategy with...

How to use guest podcasting to attract more clients

September 14, 2023 • 2148 MIN

Welcome back to Process to Profitability! In today's episode, we have a very special guest joining us. Natalie Koussa, a visibility coach and podcast guesting strategist, will be sharing her expertise on a different approach to using podcasts to bring...

Crafting irresistible calls-to-action that drive conversions

September 11, 2023 • 793 MIN

On today's episode of Process to Profitability, I am thrilled to kick off our new mini-series focused on lead generation strategies. As business owners, we all know how crucial it is to generate leads in order to grow and thrive. In this series, we...

Preparing your business to scale & build a team

September 7, 2023 • 2105 MIN

In this episode of "Process to Profitability," I had the pleasure of speaking with the incredible Liz Strong. Liz shared her journey from being a website designer to becoming an Online Business Manager (OBM). We delved into the importance of figuring...

Nurturing client relationships through intentional communication & service

September 4, 2023 • 1066 MIN

In this episode of Process to Profitability, I dive into maintaining strong client relationships. I share how scheduling templated emails, personalized a bit, at set intervals after working together is an effective way to follow up. Offering ongoing...

Elevating your business with Human to Human marketing

August 31, 2023 • 1657 MIN

Welcome back to "Process to Profitability." If you're looking to make your mark in the business world while staying true to yourself, you're in for a treat. In today's episode, I'm joined by the incredible Angela Henderson, and we're diving deep into...

Thinking Beyond Pretty Design: UX Principles for Your Website

August 28, 2023 • 768 MIN

In this episode of Process to Profitability, I'm talking about the importance of understanding UX principles beyond pretty design for websites in the health and wellness industry and other service providers. UX (User Experience) is all about how users...

Navigating Sticky Situations with Intention

August 24, 2023 • 2013 MIN

In this episode of "Process to Profitability," I had the pleasure of speaking with Michelle Whyte, an expert in business etiquette and building authentic connections. Michelle shared valuable insights on how entrepreneurs can navigate challenging...

Building a Profitable Business with Intention Beyond Work-Life Balance

August 21, 2023 • 962 MIN

Welcome to the latest episode of Process to Profitability where I'm delving into the topic of creating a business with intention. As small business owners, we know there are challenges to maintaining work-life balance and personal well-being. In...

Website Review: Boosting your business impact with website optimization

August 17, 2023 • 1642 MIN

On this episode of Process to Profitability, I had the pleasure of reviewing a Squarespace 7.0 website with my friend Mikki Wilson, founder of Dot Connector Consulting. We delved into the details of her consulting business and discussed ways to...

How I use data to make decisions about my podcast

August 14, 2023 • 804 MIN

In this episode of "Process to Profitability," I’m delve into the importance of analyzing podcast data to make informed business decisions. As the host of a podcast that may not be top-charting, I value the education and connections gained through...

Metrics that matter: discovering the KPIs for your social media strategy

August 10, 2023 • 2240 MIN

Are you ready to unlock the secrets to turning your social media presence into a profitable powerhouse? Join me on this episode of Process to Profitability as I dive deep into the world of social media metrics and strategies with the brilliant Andréa...

Data-Driven Website Design: Using Heat Maps and Click Analysis to Optimize User Experience

August 7, 2023 • 1013 MIN

In this episode of Process to Profitability, I dive into the world of heat mapping software and how it can help you optimize your websites for better user experience and business results. I discuss the how you can gather and use data from heat maps,...

How tax strategy can maximize profitability in your business

August 3, 2023 • 2296 MIN

Welcome to Process to Profitability. In today's episode, we have a special guest joining us, Kimberly Tara, a certified tax coach and business growth advisor. Kimberly is here to share her expertise on tax strategy and how it can save you money and...

Tracking the effectiveness of your marketing efforts: using UTMs to make data-driven decisions

July 31, 2023 • 955 MIN

In this episode of Process to Profitability, I dive deep into the world of UTMs (Urchin Tracking Modules) and how they can revolutionize your marketing efforts. I share the step-by-step process of creating a UTM, explain why it's crucial for tracking...

Using dashboards to visualize information and make data-driven decisions

July 27, 2023 • 1640 MIN

Welcome back to "Process to Profitability." I am beyond excited to dive into today's episode with our incredible guest, Carolyn O'Brien. In this episode, Carolyn shares her expertise on the importance of using visual dashboards to track data in your...

Data-driven decisions: 3 pillars for gathering, analyzing, and acting on business data

July 24, 2023 • 541 MIN

Welcome back to another exciting episode of "Process to Profitability." Today, I’m diving into the world of data-driven decisions and how they can transform your business. In this episode, I'll explore how to leverage your existing website traffic,...

Converting visitors into clients with the power of UX copywriting

July 20, 2023 • 1802 MIN

In this episode of "Process to Profitability," I sit down with Susan Reoch, a UX copywriter, to discuss the importance of writing a website based on user experience. We delve into the principles of UX copywriting and how they can enhance a website's...

The #1 way you're losing clients: not allowing people to book from your website

July 17, 2023 • 437 MIN

In this episode, I dive into the crucial role that optimizing your website plays in attracting and converting clients for your business. Discover the number one reason potential clients hesitate to book appointments and how you can overcome this...

Driving Conversions with Strategic Case Study Design

July 13, 2023 • 1865 MIN

In this episode of "Process to Profitability," I chat with Brittany Herzberg, a talented copywriter who shared her expertise on using case studies to attract and convert clients. We discussed the power of case studies in building trust and...

Book more right-fit clients with your website: a before and after case study

July 10, 2023 • 1755 MIN

In this episode, I’m diving into a before and after case study, addressing the common question of converting website traffic into clients. I’m sharing my approach to evaluating websites for their potential to convert and strategically moving the...

Innovating Your Business and Growing Your Profitability with Profit Partnerships

July 6, 2023 • 2505 MIN

Welcome to another exciting episode of "Process to Profitability." I'm your host, Samantha Mabe, and today we have a very special guest with us. I had the pleasure of interviewing Mikki Wilson, the brilliant mind behind Dot Connector Consulting. Mikki...

Bringing together architecture and websites for an innovative look at design

July 3, 2023 • 1083 MIN

In this episode, I’m exploring the similarities I’ve found between architecture and website design and why combining design aesthetics with functional elements is essential to any successful design. Drawing inspiration from different architectural...

Case Study: Redesigning a Website to Reflect Your Business with Rebekah Jordan

June 29, 2023 • 1540 MIN

In this episode of Process to Profitability, Samantha Mabe interviews Rebekah Jordan, an education consultant and owner of Crossbridge Education Consulting. Rebekah shares her experience working with Samantha to redesign her website, reflecting her...

Innovating how you share your services with an Everything Page

June 26, 2023 • 858 MIN

In this episode of Process to Profitability, I delve into the topic of the Everything Page, a concept gaining traction in the online business space. I break down the purpose and suitability of an Everything Page, distinguishing it from the Choose Your...

Innovating with ChatGPT to write personality-infused website copy

June 22, 2023 • 1945 MIN

In this episode, Samantha Mabe sits down with Sarah Cook, a copywriter and StoryBrand certified guide, to discuss how to effectively use ChatGPT for website copywriting. They delve into the nuances of creating prompts that generate more effective...

Innovative Approaches to Sales Calls - Starting with Your Website

June 19, 2023 • 0 MIN

In this podcast episode, I explore innovative approaches to sales calls, specifically for professionals in the wellness, healthcare, therapy, and mental health services industries. I address the common practice of offering free consultation calls to...

Innovative Approaches to Sales Calls - Starting with Your Website

June 19, 2023 • 1147 MIN

In this podcast episode, I explore innovative approaches to sales calls, specifically for professionals in the wellness, healthcare, therapy, and mental health services industries. I address the common practice of offering free consultation calls to...

Innovation: Why Brand Values are Essential for a Conscious and Caring Business

June 15, 2023 • 2648 MIN

On this episode of Process to Profitability, I discuss the importance of business values and how to align them with your brand messaging strategy. My guest, Ashlee Sang, works with conscious and caring business owners to help grow their impact and...

Innovation is Messy: Discovering What Works for Your Business

June 12, 2023 • 729 MIN

In this episode of Process to Profitability, I will be discussing the topic of innovation in the business world as it pertains to wellness professionals. As someone who has worked in this industry for several years, I have seen firsthand the impact...

Introducing Season 6: In-Depth Processes for Wellness Pros and Industry Experts

June 8, 2023 • 281 MIN

On this episode of the Process to Profitability podcast, I'm introducing the new format for season 6!  This season will be structured in mini-series with 3 to 6 guests each, and solo episodes. This structure promises in-depth processes to...

Preparing for Your Lemon and the Sea VIP Day

May 3, 2023 • 432 MIN

Transform Your Website

How I Create a Design that Looks and Feels like Your Brand

May 3, 2023 • 306 MIN

Transform Your Website

What Makes a Lemon and the Sea Website Stand Out

May 3, 2023 • 318 MIN

Transform Your Website

Building Trust and Attracting Clients Quickly: The ROI of Working with Lemon & Sea

May 3, 2023 • 319 MIN

Transform Your Website

The Top 3 Website Mistakes I’ve Seen After Hundreds of Reviews

May 3, 2023 • 563 MIN

Transform Your Website

Website Design and Launch in One Day: How Lemon and the Sea's VIP Day Process Works

May 3, 2023 • 777 MIN

Transform Your Website

Transform Your Website in Just One Day: A VIP Experience with Lemon and the Sea

May 3, 2023 • 467 MIN

Transform Your Website

Why a Website is Essential to Building a Trust and Converting Leads

May 2, 2023 • 538 MIN

Transform Your Website

3 things you’re buying when you get a new website

January 19, 2023 • 632 MIN

I am excited to talk with you about what you are really getting when you invest in a website. So when a lot of people look at website designs, they see a big investment of money and potentially of time, and that's true. It does take a lot of time for...

Make your process simple & add personality: live website review

January 12, 2023 • 1831 MIN

On today's episode of Process to Profitability, I am talking with my friend Devin Lee about her website and we are doing a website review. Devin is a Dubsado specialist and she also does quarterly planning as a group program. We go through her website...

The launch mistakes that are losing you money and customers

January 5, 2023 • 2613 MIN

On this episode of Process to Profitability, I'm talking with Nicola Moors about mistakes people make when they are launching and what you should be paying attention to to make sure that your launch is successful. We have a great conversation, not...

Be prepared for business growth: a case study with Untamed Creative

December 29, 2022 • 985 MIN

Today I am talking with Jennifer Curfman of Untamed Creative. We did her website a couple of months ago, and she's a copywriter, so she wrote her own copy for this site and it's super fun, and we used that as the design inspiration to really bring out...

Is your website actually working? Here's what to look at.

December 22, 2022 • 520 MIN

Is your website actually working? That's what I wanna talk about in today's episode. See, we design websites to look good, to make us feel all those butterfly feelings when we land on it. We're really excited to launch it out into the world, but that...

5 ways your website is eating your profit

December 15, 2022 • 807 MIN

Today's episode is all about the ways your website is eating into your profit. So here on Process to Profitability, we are all about making sure your business is actually making money. I don't wanna hear about more $2 million businesses that aren't...

The value of outsourcing to a small business with Laura Kelly

December 8, 2022 • 2224 MIN

Today I'm talking with Laura Kelly of Tula Books and we are chatting all about outsourcing in your business. So Laura is specifically a bookkeeper, but we are talking beyond bookkeeping to how do you know it's the right time to outsource and how she...

A website you're proud to share: a case study with Bryson Bookkeeping

December 1, 2022 • 1312 MIN

Today is a case study episode with my client, Sarah of Bryson Bookkeeping. She initially had a website that she had DIYed and then handed it off to somebody else to design. But when it came down to it, she realized that it did not really fit her, her...

Repurposing your content on Pinterest to find more clients with Dominique Dunlop

November 24, 2022 • 1785 MIN

Today I'm talking with Dominique Dunlop about pinterest, but also content repurposing and how you can get so much out of the content you're putting forward. If you think about it from a content repurposing standpoint. Dominique helped me to set up...

A Facebook page doesn't cut it: the importance of a website for local businesses

November 17, 2022 • 857 MIN

When I work with clients, many of them are mostly serving local clients, so even though they are finding their clients online, they are actually serving them within a local area. And what I have noticed, not only with my clients but just with...

3 tips for improving profitability in your sales process

November 10, 2022 • 971 MIN

Today I want to address something that is not directly related to websites, but it is part of your sales process and it is part of the profitability of your business. We're going to be going over three tips for improving profitability in your sales...

Pivoting Your Business and Finding Your Niche with Maddie Peschong

November 3, 2022 • 2267 MIN

I am so excited about today's episode. I'm talking with Maddie Peschong about pivoting in your business, and we go through her journey to really build a profitable business that also serves her family and the life that she wants to build. So I am so...

Finally check your website off your to-do list: a case study with Dominique Dunlop

October 27, 2022 • 864 MIN

Today I'm going to be interviewing a former client of mine, Dominique Dunlap. She is a Pinterest marketing strategist, and I have her on a later episode of the podcast to talk all about that. But today I am talking to her about her VIP day with me. We...

7 tips to design a sales page that sells for you

October 20, 2022 • 1170 MIN

We've been talking a lot about building a profitable business and why your website is so important in that process to being profitable, in creating a funnel that works. But today I wanna hone in on one of the hardest pages to design, one that many of...

Using TikTok to Attract Your Dream Clients with Sarah Weiss

October 13, 2022 • 2403 MIN

I'm bringing on Sara Weiss, who is a social media strategist, and we are talking all about TikTok and short form video. Things have changed so much even since we decided we were gonna do this episode. So Sara walks us through all of that and really...

Consistent design builds trust: Live Website Review

October 6, 2022 • 2069 MIN

Today’s episode is a bit different because I’m doing a live website review for someone. We’re going to walk through Laura Kelly’s website page and page and I’m going to make suggestions on how to improve the design and strategy. Laura’s...

Make more money with a strategic client journey

September 29, 2022 • 857 MIN

Profitability is more than just bringing in money. It's also getting back your time. The more time you have to do money making activities, spend time with your family, or whatever it is you really want to be able to do, the more profitable your...

Using Voice of Customer Research to Convert More Clients with Jennifer Curfman

September 22, 2022 • 2387 MIN

Today I'm talking with Jennifer Curfman of Untamed Creative, and we are discussing all things voice of customer research and I'm so excited. We are really going to dive into what voice of customer research is, but also why it's important and how it...

Your website is the most important part of your funnel

September 15, 2022 • 747 MIN

Today I want to talk about something I have noticed in the online marketing world. When we talk about funnels and funnel design, which is a huge topic right now. Everybody's telling you that you need to have a funnel so that people can move to buy...

Why you aren't getting clients and how to fix your funnel

September 8, 2022 • 1052 MIN

This week, I wanted to jump on and talk about something that I've really been thinking about a lot as a website designer. And that is if you're not getting clients, where is the problem? Is the problem really with your website or is it somewhere else?...

Planning a Brand Photoshoot that Helps Grow Your Business with Nathalie Amlani

May 19, 2022 • 2215 MIN

In the age of the personal brand and social media, it’s important to show your face in your business. But effective photos are more than just a basic headshot – your brand photos need to represent you, your personality, and resonate with your...

Behind the Scenes of a VIP Day with Samantha Mabe

May 12, 2022 • 1431 MIN

Today I’m going to be talking about the behind the scenes of my website design VIP Day. I’ve done a couple of these with clients and so I’m really excited to share with you not only what a VIP Day is and how it works, but what I’ve learned and...

Leveling Up Your Business with a Weekly CEO Day with Ashley Kang

May 5, 2022 • 2451 MIN

So many business owners get caught up in client work as their business grows and find themselves neglecting working on their own business. Today I’m talking with Ashley Kang about leveling up your business with a CEO Day. We chat about why CEO Days...

Approaching Time Management in a New Way with Devin Lee

April 28, 2022 • 2276 MIN

There are so many tools, apps, and hacks to help business owners get everything done, but so many of us are still struggling with burnout. It’s time to have a different kind of conversation around time management. Today Devin Lee is joining me to...

Creating a Values-Based Content Plan with Zoha Abbas

April 21, 2022 • 2696 MIN

Creating content for your business can feel overwhelming and often like you’re throwing spaghetti at the wall in hopes that something will stick. Instead of trying everything you hear about online, it’s important to create your content based on...

Making Sure You Benefit Financially in Your Business with Amanda Neely

April 14, 2022 • 2201 MIN

Money can be a topic that many business owners avoid talking about or even thinking about, which means that often we put off paying ourselves. Today I’m joined by Amanda Neely of Grandma’s Wealth Wisdom to talk about how you can make sure that...

Building a Magnetic Brand with Rima Fadlallah

April 7, 2022 • 1861 MIN

Brand is such an overused and misunderstood term. Even as a designer, I hear people use brand to refer to so many different things, which is why I’m excited to have Rima join me today to talk about building a magnetic brand. We jump into what that...

Running Successful Facebook Ads in 2022 with Alex Ramirez

March 31, 2022 • 1977 MIN

The world of paid ads is always changing, but it’s important to have a solid foundation before diving into adding them to your marketing plan. Alex Ramirez is here today to help us know what foundations we need to have in place before using Facebook...

Using a CRM to Book and Deliver Your Signature Service with Colie James

March 24, 2022 • 2424 MIN

When you’re a business owner, it’s important to spend as much time as possible serving your clients and working on growing your business, instead of in the weeds of sending contracts and making sure questionnaires go out on time. That’s why a...

Creating a Brand Messaging Strategy with Erin Braford

March 17, 2022 • 2524 MIN

You’ve probably heard the term messaging, but you may not be sure what it really means for your business. Today, Erin Braford is going to share what brand messaging is and why it’s important for you as a business owner. She shares how your...

Designing an Effective Sales Page in 3 Easy Steps with Samantha Mabe

March 10, 2022 • 1640 MIN

When you’re launching a new service or course, one of the most time-consuming steps can be designing your sales page. You want to clearly communicate your offer and have it look great, but it’s hard to know what to focus on and what to let go of....

Figuring Out Why You’re Stuck with Alex Shea

March 3, 2022 • 1717 MIN

Messaging is a big part of what business owners think about, especially when they are trying to market and sell. But so many times we’re trying to change our messaging because we feel stuck when that doesn’t address the real issue. Alex Shea joins...

Taking a Subtractive Approach to Business with Ashley Gartland

February 24, 2022 • 2095 MIN

As a business owner, it’s easy to get overwhelmed thinking that you have to keep doing more and more in order to keep up with everyone you see online. But as a business owner, wife, and mom, I’ve found that constantly adding more isn’t effective...

Using LinkedIn to Generate Leads and Sales with Alia Khatib

February 17, 2022 • 2383 MIN

LinkedIn is growing in popularity in the online entrepreneurial space because it can make a huge impact on your business, but it still isn’t as understood as other social media platforms.  Alia joins me today to talk about using LinkedIn for...

Growing Your Audience Organically with Pinterest

February 10, 2022 • 1984 MIN

Pinterest can be frustrating for many entrepreneurs because we know that it can lead to traffic and sales, but it’s very different from other social media platforms. Today Mackenzie Armstrong joins me today to talk about growing your audience...

Automating and Systematizing Your Business with Rebecca Kay

February 3, 2022 • 2156 MIN

Effective businesses have effective systems in place to help them grow, but how do you know where to start? Today I’m joined by Rebecca Kay to talk all about automating and systematizing your business. We start by talking about letting go of trying...

Scaling Your Offer & Building Relationships with Human Connection with Sara Vartanian

January 27, 2022 • 2171 MIN

In an online space where so much is automated, it’s important not to forget the importance of human connection and relationships as you scale your offer. Today I’m joined by Sara Vartanian to talk about what human connection means and how we can...

Writing Your Course Launch Copy with Kim DeGracia

January 20, 2022 • 1721 MIN

Launching a course is a huge task filled with to-do list items, including writing copy for all the pieces, which can be really intimidating for business owners. Kim is here to help us focus on what’s important when writing your launch copy,...

Juggling Entrepreneurship and Motherhood

January 13, 2022 • 1365 MIN

When you’re a parent and an entrepreneur, it can feel like you’re constantly juggling everything and just trying to prevent anything from falling through the cracks. Today I’m talking with Lanisha about her journey to start a business while also...

Attracting New Customers with Blog Content

January 6, 2022 • 1465 MIN

Today I’m joined by Jenny Melrose to talk about attracting new customers with blog content. Blogging may not be talked about as much lately, but it’s still a hugely impactful piece of your business. Jenny shares how she creates content that helps...

Communicating Your Value with a Simple Website

October 7, 2021 • 1594 MIN

As your business grows and you’re ready to raise your prices, launch a new service, or start a podcast or course, your website needs to reflect the value of what you do. You have the expertise, but you need a website that clearly communicates that...

Turning Your Signature Service into a Course with Mariana Peña

September 30, 2021 • 2629 MIN

I’m excited to cover this topic with Mariana because it’s something so many service-based business owners are considering as they plan for business growth. We start by talking about why creating a course from your signature service is beneficial...

Gifting Strategically to Boost Referrals & Sales with Stephanie Lee

September 23, 2021 • 3043 MIN

In this episode, Stephanie helps us to use gifting strategically to create a great client experience. We talk about the key features of great gifts, when you should send them, and how you can create a system to make gifting automatic. She shares how...

Repurposing Your Podcast Episodes to Create More Content with Rosa Sarmento

September 16, 2021 • 1680 MIN

I’m excited to cover this topic, not only for podcasters, but for all business owners. Rosa shares the importance of repurposing your content and which types of content you can use for this strategy. She also talks about taking advantage of the new...

Preparing Your Finances to Hire in Your Business with Nadia Anderson

September 9, 2021 • 2815 MIN

I’m so thrilled to have Nadia back on the show, this time to talk about preparing to hire in your business. We start by covering how you can know it’s the right time to hire and the steps you need to take before bringing someone into your...

Choosing the Right Instagram Photos to Improve Engagement with Amy Eaton

September 2, 2021 • 2644 MIN

I’m excited to chat with Amy Eaton today. She explains why the photos we choose to share on Instagram are important for increasing engagement and the types of photos our clients really want to see. We also talk about using Instagram to build...

Building an Engaged Email List with a Quiz with Esai Arasi

August 26, 2021 • 61 MIN

Esai is joining us today to talk about why quiz funnels are such an effective tool for building your email list. She walks us through choosing an idea for your quiz, planning and writing the questions and results, and what comes after someone submits....

Getting Started with VIP Days in Your Service-Based Business with Jordan Gill

August 19, 2021 • 2392 MIN

I’m so excited to be interviewing Jordan Gill of Systems Saved Me all about getting started with VIP days in your service-based business. Whether you’ve heard of VIP days but don’t know if they are right for you, or you’ve never heard of them...

Creating a Financial Plan for Your Business with Keina Newell

August 12, 2021 • 2437 MIN

Finances are a topic that many entrepreneurs shy away from, even though they know it’s crucial for their business to succeed, which I why I’m so excited to talk with Kenia Newell of Wealth Over Now about creating a financial plan for your...

Creating an Evergreen Webinar Funnel with Angela Tan

August 5, 2021 • 1988 MIN

I’m excited to cover webinar funnels with Angela today. We start by talking about what an evergreen funnel is and how it works. Angela teaches us why webinar funnels can be so impactful for business owners and what we need to have in place before...

Designing an Accessible Online Course with Brandi Good

July 29, 2021 • 2918 MIN

I’m so excited to have Brandi on the podcast today to cover this topic! She shares how business owners and course creators should think about accessibility when it comes to courses and the benefits of having an accessible course for both students...

Creating an Email Welcome Sequence that Converts with Allison Carpio

July 22, 2021 • 1975 MIN

Allison is sharing the importance of a welcome sequence for your email list and talks through why so many of the email techniques being taught online feel misaligned. She also teaches us to write a welcome sequence that makes people feel at home and...

Using a CRM to Elevate Your Client Experience with Kelli Esquilin

July 15, 2021 • 1828 MIN

In today’s episode, I’m talking with Kelli Esquilin about using a CRM to evaluate your client experience. We start by diving into the basics – covering what a CRM is and why every business owner needs one. Kelli shares the features we should...

Finding Your Brand Voice for Your Website Copy with Erika Holmes

July 8, 2021 • 2198 MIN

Erika is sharing what a brand voice is and why it’s such an important piece of writing your website copy. We also discuss developing your brand voice, including creating a brand alter ego. Erika gives some great examples of how you can use your...

Making Diversity and Inclusivity an Intentional Part of Your Business with Rhodesia Jackson

July 1, 2021 • 2409 MIN

I’m talking with Rhodesia Jackson about making diversity and inclusivity an intentional part of your business. We talk about what being inclusive in business means (and what it doesn’t), why it’s important, and the different groups you should be...

Designing and Implementing an SEO Strategy for Your Website with Samantha Mabe

June 24, 2021 • 1893 MIN

Today I’m talking about designing and implementing an SEO strategy for your website. This solo episode covers creating an SEO strategy, finding the right keywords and phrases, and how to use them to rank for relevant searches. I’m also sharing the...

Leveraging the Power of Hashtags to Grow Your Instagram with Ellen Yin

June 17, 2021 • 1425 MIN

I’m talking to Ellen Yin of Cubicle to CEO about leveraging the power of hashtags to grow your Instagram. Ellen shares her journey to becoming a business owner and how she’s using her marketing knowledge to help entrepreneurs. We discuss how we...

Creating a Client Onboarding Framework with Brittany Dixon

June 10, 2021 • 2150 MIN

In this episode, I’m talking with Brittany Dixon about creating a client on-boarding framework. Brittany is going to walk us step-by-step through her R.O.A.D. to Scalability framework and how we can apply it to creating, automating, and maintaining...

Creating a Social Media Plan that Attracts and Converts Your Dream Clients with Andréa Jones

June 3, 2021 • 2719 MIN

I am talking with Andréa Jones about creating a social media plan that attracts and converts your dream clients. Today Andréa is going to share with us about the biggest struggle she sees business owners having on social media and the foundation...

Pitching the Right Podcasts and Impacting Your Business Growth through Visibility with Mai-Kee Tsang

May 27, 2021 • 2844 MIN

I’m talking with Mai-kee Tsang about pitching the right podcasts and impacting your business growth through visibility. Mai-kee shares with us the importance of creating a sustainable visibility strategy that is authentic to your personality, your...

Season 3 Trailer

May 4, 2021 • 106 MIN

Process to Profitability returns soon!

120 | 7 More Website Updates to Bring in Dreamy Clients

December 12, 2019 • 1337 MIN

As we wrap up Season 2 of Process to Profitability, I’m going to share 7 more website updates you should make in order to bring in more dreamy clients. Some of these things we’ve discussed briefly in previous episodes, but today I’m diving into...

119 | Using Instagram Stories to Promote Your Services with Abby Jiu and Lisa Ziesing

December 5, 2019 • 2304 MIN

Today I’m talking about using Instagram Stories to promote your services with Abby Jiu and Lisa Ziesing of Abby Jiu Photography. I’m really excited about this episode because I have been watching their Instagram Stories and I love their approach....

118 | How Highly Sensitive Entrepreneurs Can Sell Without Compromising Empathy and Integrity with Heather Dominick

November 28, 2019 • 2860 MIN

Today I’m talking with Heather Dominick about How Highly Sensitive Entrepreneurs can sell without compromising empathy and integrity. We talk about what it means to be a Highly Sensitive Entrepreneur and how Heather found out she was one. We also...

117 | Building an Authentic Brand with Genecia Alluora

November 21, 2019 • 1857 MIN

Today I’m talking with Genecia Alluora about building an authentic brand online. We talk about how she built her business and brand online and some of the challenges she faced. She gives us an exercise that we can use to make sure that our brand is...

116 | How to Stay Focused with Jodi Graham

November 14, 2019 • 2300 MIN

Today I’m talking about how to stay focused with Jodi Graham. We dive into different ways that you can stay focused on your business to make sure that you’re moving forward. We start by talking about why staying focused is so important and the...

115 | How I’m (Not) Doing It All

November 7, 2019 • 1200 MIN

Being a mom and a business owner isn’t easy. Right now, we’ve chosen to keep our baby at home, which means that I’m constantly bouncing back and forth between work and motherhood. It hasn’t been easy – I’ve struggled with accepting that I...

114 | Creating a Community Around a Product with Skye Amundsen and Mallory Mascoli

October 31, 2019 • 2517 MIN

Today I’m talking about creating a community around a product with Skye Amunden and Mallory Mascoli from hope&plum. We jump in talking about the community they’ve created around their ring slings, including how they decided to start their...

113 | Using Shopify for Your Website Platform with Mands Burnette

October 24, 2019 • 2128 MIN

Today I’m talking about using Shopify for your website platform with Mands Burnette. We talk about Shopify compared to other platforms and why it’s really great for online stores. We get into the inventory management and all of the backend stuff,...

112 | Pitching Your Product to Retailers with Kathy Cruz

October 17, 2019 • 2195 MIN

Today I’m talking about pitching your product to retailers with Kathy Cruz. Kathy shares a ton of great information as a retailer herself and as a maker who has gotten her products into stores. We talk about selling outside of your business and...

111 | How Introverts Can Grow Their Business with Lindsay Maloney

October 10, 2019 • 2611 MIN

Today I’m talking with Lindsay Maloney about how introverts can grow their business. Lindsay and I have a great conversation about why introverts make great online business owners, the things they should consider before starting a business, and how...

110 | The Secret to Finding Amazing Clients (and What to do with the Ones Who Aren’t)

October 3, 2019 • 1971 MIN

My business looks very different now that I’m working with a baby at home with me. Most of my work is done during naptime and in a half hour increments when my little one is content to play on his own (always where I can see him). This shift has...

109 | Sales Page Design with Christi Cooper

September 26, 2019 • 2148 MIN

Today I’m talking about sales page design with Christi Cooper. This is a really fun episode because while we’ve covered service page design before, this is a whole different beast. We talk about the difference between a sales page and a services...

108 | Three Hard Truths That 7 Figure Influencers Aren't Telling You with Ellen McElveen

September 19, 2019 • 2853 MIN

Today I’m talking about three hard truths that 7 figure influencers aren’t telling you with Ellen McElveen. We dive into three different things that you might not know about the 7 figure businesses you’ve been looking up to online including why...

107 | Product Photography with Crystal Hollman

September 12, 2019 • 2060 MIN

Today I’m talking with Crystal Hollman about product photography. We talked about brand photography way back at the beginning of the show, but I wanted to cover products specifically for those of you who are makers. We chat about why it’s...

106 | Growing from a Local Community to Communities Around the World with Violette de Ayala

September 5, 2019 • 3074 MIN

Today I am talking about growing from a local community to communities around the world with Violette de Ayala. She goes into a ton of really good topics and is very encouraging talking about her journey from working in corporate to building the...

105 | What Coming Back from Maternity Leave is Really Like

August 29, 2019 • 1609 MIN

Today is my first solo episode since returning from my maternity leave in June and I’m sharing what that return to work has really looked like. I’m going to share what my maternity leave plan looked like, give a quick recap of my birth story, and...

104 | The Importance of Rest as an Entrepreneur with Danielle Roberts

August 22, 2019 • 2492 MIN

Today I’m talking about the importance of rest as an entrepreneur with Danielle Roberts. We talk about why rest is important and different ways that you can make it a priority and what you should do when thinking about rest. We also talk about rest...

103 | Creating an Overwhelm-Smashing Marketing Plan with Heidi Thompson

August 15, 2019 • 2842 MIN

Today I’m talking about creating an overwhelm-smashing marketing plan with Heidi Thompson. We dive into the specifics of what a marketing plan is and the five pieces you need to include to have a successful marketing plan. Heidi goes into detail...

102 | Making SEO Easy with Meg Pilla Clarke

August 8, 2019 • 2256 MIN

Today I’m talking about making SEO easy with Meg Clarke. We have a fantastic discussion about SEO and the things you can do on your website to improve your ranking with Google. She gets into the details of meta-data, content, and all the pieces of...

101| Creating a Planner & Launching a Product on Indiegogo

August 1, 2019 • 2996 MIN

Today I’m talking with Yvonne Heimann about launching a product on Indiegogo. She is really honest about getting started in the planner industry and what that was like, talking through the manufacturing and production process, and discussing...

Re-Release | Pricing Your Services for Your Profitability and Your Dream Clients with Kristin Kaplan

July 25, 2019 • 2279 MIN

Today I’m talking to Kristin Kaplan all about pricing your services and products for profitability and your dream clients. Kristin gets into a lot of really great information to help you price your services to actually make a profit in your...

Re-Release | Weatherproofing Your Business with Amy Braswell

July 18, 2019 • 2510 MIN

Today I’m talking with Amy of PaperFinch and we are chatting all about weatherproofing your business, including what that means for your business, how you can get started, and three major steps for getting weatherproofed. This applies whether...

Re-Release | Website Redesign vs. a Refresh - Which Option is Best

July 11, 2019 • 2182 MIN

Today I’m talking about a website redesign versus a refresh or customization and which option is best for you. Right now, as we go into 2018, a lot of us are looking at redesigning or updating our websites, refreshing what we have so that we can...

Re-Release | Writing a Book that Serves Your Audience and Your Business with Jodi Brandon

July 4, 2019 • 2591 MIN

Today I’m talking to Jodi Brandon all about writing a book at serves your business and your business. We got though the process of brainstorming topics for your book, writing that book, getting it published, and even get into some marketing. In...

Re-Release | Managing Multiple Businesses without Complete Overwhelm with Krista Miller

June 27, 2019 • 2005 MIN

Today I’m talking with Krista Miller of Krista Rae all about managing multiple business without complete overwhelm. Even if you aren’t managing multiple businesses right now, this episode is still really relevant because we’re talking about...

Re-Release | Improving Your Website Today with 5 Easy Updates

June 20, 2019 • 2004 MIN

Today on Process to Profitability, it’s just me talking about improving your website today with 5 easy updates that you can make. This is a subject that I am so passionate about because I believe that you don’t need a brand new website or a total...

Re-Release | Connecting to Your Clients through Brand Photography with Mallika Malhotra

June 13, 2019 • 2600 MIN

Today I’m talking with Mallika Malhotra of Mikifoto + Co all about brand photography – what it is, where you can use it, and how you can get the best images possible whether you’re working with a brand photographer or someone who is going to...

Re-Release | Building a Team that Supports Your Business Mission with Ashley Cox

June 6, 2019 • 3114 MIN

Today I am talking with Ashley Cox of sproutHR all about building a team that supports your business mission. We covered some great topics including how to hire for a small business, how to set up the hiring process including creating a really great...

Re-Release | Setting Goals and Planning Your Website

May 30, 2019 • 2008 MIN

Welcome to Episode 27 of Process to Profitability. This week’s episode is all about setting goals and planning your website before you design. We’ve all heard about goal setting in our business and you may have tried to do some yourself, whether...

Re-Release | Creating Contracts that Protect You and Your Client with Autumn Witt Boyd

May 23, 2019 • 2504 MIN

Today I’m talking with lawyer Autumn Witt Boyd all about creating contracts that protect you and your clients. Autumn and I had worked together on a contract for my own business and so I was excited to bring her on to talk about her process and some...

Re-Release | Quarterly Website Maintenance

May 16, 2019 • 1394 MIN

I can’t believe we are already at 25 episodes into this show, and I’m so excited that you’ve been with me along this entire journey. Today I want to talk about something that is going to be really important as we come up on the end of the year...

Re-Release | Starting Your Own Mastermind with Nevica Vazquez

May 9, 2019 • 3163 MIN

Today I'm talking with Nevica Vazquez all about starting your own mstermind and how her mastermind helped her take her business to the next level. She gives a lot of great tips and really practical information that you can use when you want to start...

Re-Release | Is Your Website Working for You? Creating a Strategic Website

May 2, 2019 • 2290 MIN

Today is the second episode all about website design and I am going to be talking about how you can evaluate if your website is working for you. If you haven’t listened to the first episode, I recommend you listen to episode 13. This episode is...

Re-Release | Using Customer Feedback in Product Design with Ashley Staum

April 25, 2019 • 2440 MIN

Today Ashley and I chatted all about using customer feedback in product design, but this episode is so relevant to people in the service-based industry as well. Ashley and I actually met in person at a VIP Intensive back in February of 2017, so I was...

Re-Release | Getting Started with Wholesale with Carolyn Keating

April 18, 2019 • 2866 MIN

Today I’m talking with Carolyn Keating of Wholesale 4 Creatives all about getting started with wholesale. Carolyn has a 10 year background in wholesale for other businesses and she has translated that into helping small creative businesses get into...

Re-Release | How a Website Designer Can Save You Time and Money

April 11, 2019 • 1534 MIN

Today is a continuation of my website design series and I’m going to be talking about how a website designer can save you time and money. I’m going to go into some really important things to think about when you are considering whether you want to...

100 | That’s a Wrap! Reviewing Season 1 of Process to Profitability

April 4, 2019 • 1053 MIN

Topics Discussed: Building excitement for your website launch Finding cheerleaders to help promote your new design Finalizing the design of your website Why you need to test your website before launch and what to look at Preparing for your website...

99 | Running a Business as a Side-Hustle with Shannon Mattern

March 28, 2019 • 2825 MIN

Today I’m talking about running a business as a side-hustle with Shannon Mattern. We chat about a lot of topics, including how she got started with her business and the transition she made to running it full time. We also talk about how you can run...

98 | Hosting a Podcast that Supports Your Business

March 21, 2019 • 1945 MIN

Today I’m talking about hosting a podcast that supports your business. As I approach 100 episodes of Process to Profitability, I’ve talked to a lot of people about why I started a podcast and how I run it while still maintaining my service-based...

97 | Partnering with an OBM or Team with Brooke Jackson

March 14, 2019 • 2572 MIN

Today I’m talking about partnering with an OBM or team with Brooke Jackson. Brooke starts by explaining what an Online Business Manager does and how they work with business owners. We discuss the types of tasks an OBM can do and what they won’t do...

96 | What’s Included with Your Website Design

March 7, 2019 • 1465 MIN

Today I’m talking about what’s included with your website design when you work with Lemon and the Sea. One of the most frequently asked questions I get as a designer is “is this thing included in your quote?” so today I’m taking some time to...

95 | Managing Entrepreneurial Anxiety with Wendy Breakstone

February 28, 2019 • 2570 MIN

Today I’m talking about managing entrepreneurial anxiety with Wendy Breakstone. We have a great conversation for you to listen in on today talking about why entrepreneurs tend to struggle with anxiety, how we can set and achieve goals in our...

94 | Choosing What to Invest In

February 21, 2019 • 1282 MIN

Today I’m talking about choosing what to invest in for your business. As your business grows, or even when you’re just starting, there are going to be some things you want to really invest in – coaching, professional design or copywriting,...

93 | Customer Service is Queen with Catherine Hildner

February 14, 2019 • 2556 MIN

Today I’m talking about how customer service is queen with Catherine Hildner. We have a great conversation about why customer service is important, what it looks like in our businesses, and how we can set everything up to be really customer focused....

92 | My Maternity Leave Plan

February 7, 2019 • 1978 MIN

Today I’m talking about my maternity leave plans. If you’ve been following along on social media or to some of the latest podcast episodes, you’ll know that my husband and I are expecting our first child at the beginning of April and I am...

91 | Accounting, Bookkeeping, and Client Appreciation with Nadia Anderson

January 31, 2019 • 2852 MIN

Today I’m talking about accounting, bookkeeping, and client appreciation with Nadia Anderson. We cover a lot of topics in this show including the differences between accounting, bookkeeping, and financial planning, and the types of systems you...

90 | Outsourcing in Small Ways

January 24, 2019 • 1430 MIN

While we’ve talked about outsourcing and hiring in the past, I wanted to give my insight into why outsourcing in small ways can be beneficial to your business. As a business owner, I know that it can be intimidating to think about hiring someone...

89 | Creating Your Email Welcome Sequence with Sarah Anderson

January 17, 2019 • 2504 MIN

Today I’m talking with Sarah Anderson about creating a welcome sequence for your email list. We go into a lot of detail in this episode about why you need a welcome sequence, what you can include, how you can set it all up, and really making sure...

88 | 5 Ways to Give Back in Your Business

January 10, 2019 • 1112 MIN

Today I’m talking about 5 ways to give back in your business. The holiday season just wrapped up here in the United States and for many of us, the start of the New Year also means thinking about how we can do more with our businesses moving forward....

87 | Planning for Maternity Leave with Arianna Taboada

January 3, 2019 • 2641 MIN

Today I’m talking about planning for maternity leave with Arianna Taboada. We cover a ton of information specifically for expecting entrepreneurs, but even if you are looking at planning for the future and taking a leave in your business, this is a...

86 | My Top Time Management Tips & Tools

December 27, 2018 • 1026 MIN

Today I’m talking about my top time management tips and tools. Have you ever looked back at a long day of work and wondered why you didn't get anything done? I certainly have - there have been many times that I've thought I was being productive, but...

85 | Copyrights and Trademarks with Caroline Fox

December 20, 2018 • 2897 MIN

Today I’m talking about copyrights, trademarks, and all things intellectual property with Caroline Fox. We cover a ton of topics, so this is a busy episode but it’s full of great information. We talk about copyrights – what they are, how you can...

84 | When a Website Template is the Right Choice for Your Business

December 13, 2018 • 1382 MIN

Today’s episode is all about how you can know if a website template is the right choice for your business and how to choose the right one. It may seem strange coming from a website designer, but I believe that website templates are valuable...

83 | Finding Your Personal Style with Meghann VanderBaan

December 6, 2018 • 2782 MIN

Today I’m talking about finding your personal style with Meghann VanderBaan of MVB Style. She shares why having a personal style is beneficial for entrepreneurs, finding your own personal style, and how we can find the right pieces for our wardrobe....

82 | Using Guides and Videos to Improve Your Client Experience

November 29, 2018 • 1095 MIN

Today I’m talking about using guides and videos to improve your client experience. As a small business owner offering one-on-one services, client experience is a huge part of how I continue to grow my business. As I’ve developed my design process,...

81 | Understanding Website Policies and the GDPR with Christina Scalera

November 22, 2018 • 2930 MIN

Today I’m talking with Christina Scalera about understanding website policies and the GDPR. Christina gives us her insight into the GDPR and what it means for all of us as small business owners, as well as things we can be doing to get our website...

80 | Making Your Process Easy for Your Clients

November 15, 2018 • 1089 MIN

Today I’m talking about making your process easy for your clients. Creating a process that serves both you and your clients is the key to growing your business in a way that is sustainable and supports your big dreams. But if you’ve never put a...

79 | Getting Raving Testimonials with Kim Wensel

November 8, 2018 • 2816 MIN

Today I’m talking about getting raving testimonials with Kim Wensel. We talk about a lot of topics here, including why testimonials are important and how you can ask clients for testimonials. Kim also talks about the types of questions you should be...

78 | How to Prepare for a Website Redesign

November 1, 2018 • 1264 MIN

Today I’m talking about how to prepare for a website redesign. Many of my clients come to me because they are ready to update or redesign their current website and they all have questions about what they can do to make sure that they’re ready to...

77 | Showcasing Your Personality in Business with Eric & Jamie Gay

October 25, 2018 • 2365 MIN

Today I’m talking with Eric & Jamie Gay about showcasing your personality in business. This is a really fun episode and it’s the first time that we’ve had a married couple on the show, so I’m excited for you to learn from them. We talk...

76 | Top Tools I Use in My Business

October 18, 2018 • 1130 MIN

Today I’m going to be talking about the top tools that I use in my business. I decided that this would be a good episode to share with you because while it is shorter, it has a ton of resources. I’m going to break the list of tools into different...

75 | Marriage and Entrepreneurship with Adrienne Rolon

October 11, 2018 • 2889 MIN

Today I’m talking about marriage and entrepreneurship with Adrienne Rolon. This was such a fun topic to cover because so many of us, as we run our businesses, are trying to figure out how to involve our spouses and make sure that our marriages are...

74 | Creating an Effective Call-to-Action

October 4, 2018 • 1380 MIN

Today I’m talking about creating an effective call-to-action. Calls to action are something that appears on every website, so I wanted to take some time to talk about what makes a good one and gets people on your website to convert in the way that...

73 | Creating a Signature Service with Maggie Patterson

September 27, 2018 • 2280 MIN

Today I’m talking about creating a signature service with Maggie Patterson. We had a great conversation about why it’s important for business owners to have a signature service and how you can start developing this type of process in your own...

72 | Why You Need to Specialize

September 20, 2018 • 1740 MIN

Today I’m talking about why you need to specialize – or why I’m not a copywriter, SEO strategist, or brand designer. I’ve been learning over the past 3 years in business that it is important to specialize when you decide what it is that you...

71 | Money Mindset and Being the CEO of Your Business with Sarah Walton

September 13, 2018 • 2921 MIN

Today I’m talking with Sarah Walton about money mindset and being the CEO of your business. We cover a lot of topics in this week’s episode and Sarah has great insight to share. We talk a little bit about why entrepreneurs are afraid of looking at...

70 | Launching Your Website

September 6, 2018 • 1356 MIN

Today I’m talking about launching your website. If you’ve been tuning in over the past several weeks, I’ve talked about designing a strategic website including your navigation, home page, about page, portfolio, sales page, and contact page to...

Designing a Strategic Website Series: Designing a Strategic Contact Page

September 4, 2018 • 828 MIN

Bonus Series

69 | Marketing Personality Types with Brit Kolo

August 30, 2018 • 2654 MIN

Today I’m talking with Brit Kolo about marketing personality types. Brit and I have a great conversation about how you can figure out what personality you have and how you can find a marketing strategy that feels good. We talk about why this is so...

Designing a Strategic Website Series: Designing a Strategic Sales or Services Page

August 28, 2018 • 866 MIN

Bonus Episode

68 | Interviewing Your Dream Clients

August 23, 2018 • 1637 MIN

Today I’m talking about interviewing your dream clients. If you have never heard of a dream client interview or you’ve never done one before, it may seem like a weird idea, but it is a great way to interview people who you want to work with and...

Designing a Strategic Website Series: Designing a Strategic Portfolio

August 21, 2018 • 705 MIN

Bonus Series

67 | Pitching Yourself with Cher Hale

August 16, 2018 • 2207 MIN

Today I’m talking with Cher Hale and we are talking about pitching yourself. We cover topics like why it’s important for entrepreneurs to pitch themselves, what types of opportunities are available for you, and how you can create a pitching...

Designing a Strategic Website Series: Designing a Strategic About Page

August 14, 2018 • 864 MIN

Bonus Series

66 | Creating Conversions with a Quiz

August 9, 2018 • 1520 MIN

Today I’m talking about creating conversions with a quiz. One of the biggest things that I have seen people struggling with when they design a website is getting people from landing on their website to actually converting. I’m excited to talk...

Designing a Strategic Website Series: Designing a Strategic Home Page

August 7, 2018 • 960 MIN

Bonus Series

65 | Designing a Morning Routine You Can Stick to with Amanda Dennelly

August 2, 2018 • 2034 MIN

Today I’m talking with Amanda Dennelly about designing a morning routine you can stick to. Amanda and I have a great discussion about why having a morning routine is so important for business owners and how it can affect your day and your life. She...

Designing a Strategic Website Series: Designing a Strategic Navigation

July 31, 2018 • 1396 MIN

Bonus Episode

64 | What Pages Does My Website Need?

July 26, 2018 • 1548 MIN

Today I’m going to be talking about what pages you need on your website. The reason I wanted to talk about this today is because every Tuesday for the next few weeks, I’m going to release a bonus episode specifically about some of the most...

63 | Using Instagram to Build Connection and Grow Your Business with Humble and Whole

July 19, 2018 • 2665 MIN

Today I’m talking with Kendra and Kleneice of Humble & Whole and we are discussing using Instagram to build connection and grow your business. Kendra and Kleneice talk about the ways that we can use Instagram to build engagement and really get...

62 | My Top 3 Strategies for Designing a Website that Fits Your Brand

July 12, 2018 • 1255 MIN

Today I am talking about my top three strategies for designing a website that fits your brand. If you’ve tuned into the last two solo episodes, I’ve talked about getting to the heart of your brand and how design strategic websites and I wanted to...

61 | Simplifying and Delegating with Ashley Gartland

July 5, 2018 • 2181 MIN

Today I’m with Ashley Gartland about simplifying and delegating in your business. We talk a little bit about how you can simplify your business and the five steps she has to help you get to what you want to be spending time in your business and how...

60 | Getting to the Heart of Your Brand

June 28, 2018 • 1251 MIN

Today I’m talking about a topic that I’m really excited about – getting to the heart of your brand. In episode 58, I discussed why the heart of your brand and brand strategy matter when designing a website, and today I wanted to dig into how you...

59 | The True Value of an Hour with Yasmine Kashefi

June 21, 2018 • 2731 MIN

Today I’m talking about the true value of an hour with Yasmine Kashefi and we get into a lot of great stuff here. She talks about what the true value of an hour actually is, how you can calculate it, and what you can do if you’re struggling with...

58 | How I Craft Websites that Authentically Convert

June 14, 2018 • 1824 MIN

Today I’m going to walk you through how I craft websites that authentically covert for my clients. Over the years, I’ve created a signature process that combines brand development, design, and strategy to craft websites that enable my clients to...

57 | Creating A Learner-Centered Mindset with Emily Walker

June 7, 2018 • 3136 MIN

Today I’m talking with Emily Walker all about creating a learner-centered mindset. This episode is great if you already have a course or are planning to create one, but it’s also beneficial if you want to make sure that the information you’re...

Bonus Episode | Using Pinterest for Business Growth with Buzzing Creatives

June 5, 2018 • 2592 MIN

This is our first bonus episode! I’m so excited for this episode because I’m bringing you Tript and Prabh Johal from Buzzing Creatives and we are talking about using Pinterest to grow your business. Part of the reason I’m excited is because this...

56 | Conducting a Website Self-Audit

May 31, 2018 • 1654 MIN

Today in another solo episode and I am chatting with you about conducting a website self-audit. I wanted to talk about this subject because I think that it’s so important that each of us takes time every once in a while to look over our website and...

55 | Why Every Creative Needs a Wolfpack with Elizabeth Henson

May 24, 2018 • 2618 MIN

Today I’m talking about why every creative needs a wolfpack with my friend, Elizabeth Henson. We cover topics that range from wolfpacks, masterminds, and some behind-the-scenes business stuff. We talk about what a wolfpack is and how it’s...

54 | Understanding Analytics - Website Analytics Basics

May 17, 2018 • 1686 MIN

Today I’m going to be talking about understanding analytics – website analytics basics. This episode is an overview of analytics, so there are a lot of topics I don’t cover, but I wanted to introduce this topic and give you information about...

53 | Making the Most of Your Time with Mariah Tomkinson

May 10, 2018 • 2208 MIN

Today I’m talking about making the most of your time with Mariah Tomkinson. She talks about why it’s important that a business owner starts making productivity and time management a priority and then we talk about how you can actually start to do...

52 | A Week in the Life of a Creative Entrepreneur

May 3, 2018 • 3280 MIN

Today I’m going to walking you through what it’s like to be a creative entrepreneur and going over the week in the life of someone who runs an online business. The format of today’s episode is going to be a little different because I’m going...

51 | Translating Your Core Values into Your Metrics with Jennifer White

April 26, 2018 • 2497 MIN

Today I’m talking with Jennifer White about translating your core values into your metrics. We cover a wide range of topics including how you can translate the core values of your business into your metrics, what processes you need to have in place,...

50 | Celebrating 50 Episodes of Process to Profitability

April 18, 2018 • 1132 MIN

I’m so excited that we are at 50 episodes this week. When I started this podcast back in June of 2017, I never imagined getting to this point. I start podcasting because I was tired of writing blog posts and I felt like it wasn’t the best way for...

49 | Creating a Subscription Service Based on Your Customer's Needs with Rachel Rouhana

April 11, 2018 • 2358 MIN

Today I’m talking about creating a subscription service based on your customer’s needs with Rachel Rouhana. We get into a ton of great topics and she gives us the behind the scenes of her business, including why she decided to offer her stock...

48 | Designing Your Website for Your Client Experience

April 5, 2018 • 1775 MIN

Today I’m talking about designing your website to help your client experience. I know that this is an episode that might seem a little out of place because you’re wondering, ‘what does website design have to do with client experience?’ but as...

47 | Strategies for a Higher Converting Email List with Kate Boyd

March 29, 2018 • 1839 MIN

Today I’m talking with Kate Boyd about strategies for a higher converting email list. She talks about why an email list is so important for your business. Then we talk about what conversions are and why they matter. She also goes into what...

46 | Why Your Website Needs to be Mobile Responsive

March 22, 2018 • 1477 MIN

Today I’m talking about why your website needs to be mobile responsive. I’m going to be giving you some statistics about mobile use, talking about the different types of mobile design, and then going over the benefits of having a mobile responsive...

45 | Designing Your Book to Connect with Your Clients with Lisa Von De Linde

March 15, 2018 • 2067 MIN

Today I’m talking with Lisa Von De Linde about designing a book that connects with your clients. If you’ve listened to my previous episode with Jodi Brandon (episode 14), this is a really great follow-up. We are talking about how design works, as...

44 | UX - What is It and Why is It Important?

March 8, 2018 • 2396 MIN

Today I’m talking about UX – what it is any why it’s important. This is a topic that I’ve wanted to a cover for w while, but I wanted to make sure that I could bring you the best information possible and show you how I use this in my own...

43 | Nurturing Client Relationships with Geomyra Lewis

March 1, 2018 • 1566 MIN

Today I’m talking about nurturing client relationships with Geomyra Lewis Pollard. We get into some really great topics for anyone who works with clients in their business, including the best way to begin building a relationship with someone you...

42 | Why Your Website Matters to More than Your Clients - Website Design from a Podcast Host Perspective

February 22, 2018 • 1589 MIN

In addition to being a website designer, I’m also a podcast host and I interact with a lot of people online. I’m always looking at other people’s websites as I consider bringing them onto the show, collaborating with them, recommending them to...

41 | Growing Your Team and OBM vs. VA with AllieDanae Walker

February 15, 2018 • 2951 MIN

Today I’m talking about growing your team with AllieDanae Walker and we also get into what an online business manager (OBM) versus a VA. It’s two different topics that AllieDanae blends perfectly. We’re going to talk about finding the perfect...

40 | Choosing and Optimizing Images for Your Website

February 8, 2018 • 1455 MIN

Whether you’re a photographer or not, the images you choose for your website can draw in or turn away your dream clients. The trick isn’t finding images – there is stock photography all over the internet – but finding the right images and...

39 | Mindfulness and Entrepreneurship with Lee Chaix McDonough

February 1, 2018 • 3041 MIN

Today I am talking about mindfulness and entrepreneurship with Lee Chaix McDonough. We have a great, in-depth conversation about what mindfulness is, the key aspects, why it’s important to us as entrepreneurs, and how we can practice mindfulness in...

38 | Finding Keywords for Your Website and SEO Basics

January 25, 2018 • 1842 MIN

Today I’m talking about finding keywords for your website and some SEO basics. Many of my clients struggle with SEO and some of them don’t even understand what it is, and so I wanted to get on the show today and go over what SEO is, why it’s...

37 | Managing Multiple Businesses without Complete Overwhelm with Krista Miller

January 18, 2018 • 2005 MIN

Today I’m talking with Krista Miller of Krista Rae all about managing multiple businesses without complete overwhelm. Even if you aren’t managing multiple businesses right now, this episode is still really relevant because we’re talking about...

36 | Website Redesign vs. a Refresh - Which Option is Best

January 11, 2018 • 2182 MIN

Today I’m talking about a website redesign versus a refresh or customization and which option is best for you. Right now, as we go into 2018, a lot of us are looking at redesigning or updating our websites, refreshing what we have so that we can...

35 | Using Verticals to Connect with Your Dream Clients with Reina Pomeroy

January 4, 2018 • 2074 MIN

Today I‘m talking with Reina Pomeroy about using verticals to connect with your dream clients. This is a topic that I have learned from Reina in person and I was so excited to be able to share it with you. We talk about what verticals are and how...

34 | Standing Out in a Crowded Industry with Marva Goss

December 28, 2017 • 2386 MIN

Today I’m talking with Marva Goss all about standing out in a crowded industry. We cover a lot of topics including why standing out in a crowded market is so important, how you can figure out what makes you different, and how you can build your...

33 | Looking Back on 2017 and What’s Next

December 21, 2017 • 2643 MIN

Today I am looking back on 2017 and talking about what’s next for the New Year. I’m going to be sharing my big accomplishments, what worked and what didn’t, and even getting into some of the numbers. I hope this episode gives you a chance to see...

32 | Using LinkedIn to Create Connection and Establish Expertise with Deneen Troup-Buitrago

December 14, 2017 • 3111 MIN

Today I am talking with Deneen TB all about using LinkedIn to create connection and establish expertise. She has some great information to share about the LinkedIn platform and why we shouldn’t be scared of it as creatives. She goes over some great...

31 | A Brief History of Lemon and the Sea

December 7, 2017 • 1692 MIN

For the month of December, my solo episodes are going to giving you a little but more information about my business and what it is that I do and how I came to do that. Today I’m going over a brief history of Lemon and the Sea, starting way before...

30 |Being Financially Savvy in Your Business with Melissa Whaley

November 30, 2017 • 3026 MIN

Today I’m talking with Melissa Whaley of MelissaWhaley.com and we are chatting all about being financially savvy in your business. Melissa shares a lot of great information like getting started with the right accounting system (including some free...

29 | Creating Content for Your Website

November 23, 2017 • 1756 MIN

Welcome to Episode 29 of Process to Profitability. It’s another solo show this week and I’m covering one of the topics I get asked about most from my website design clients: creating content for your website. Your content is one of the most time...

28 | Writing an About Page that Connects with Maria Carras

November 16, 2017 • 3049 MIN

Today I’m talking with Maria Carras of Carras Creative all about writing an About page that connects with your ideal clients. Maria goes into a great outline of what you need to include on your About page and how you can lay that out so that you are...

27 | Setting Goals and Planning Your Website

November 9, 2017 • 2008 MIN

We’ve all heard about goal setting in our business and you may have tried to do some yourself, whether successfully or not, but when it comes to website design, many of us don’t consider setting goals for our site before we sit down and design. As...

26 | Creating a Process for Content Creation with Abby Herman

November 2, 2017 • 2904 MIN

Today I’m talking with Abby Herman of Write Solutions about creating a process for content creation in your business. We’re going to talk a little bit about why you need a process for content creation, how you can create one that works for you,...

25 | Quarterly Website Maintenance

October 26, 2017 • 1394 MIN

I can’t believe we are already at 25 episodes into this show, and I’m so excited that you’ve been with me along this entire journey. Today I want to talk about something that is going to be really important as we come up on the end of the year...

24 | Weatherproofing Your Business with Amy Braswell

October 19, 2017 • 2510 MIN

Today I’m talking with Amy of PaperFinch and we are chatting all about weatherproofing your business, including what that means for your business, how you can get started, and three major steps for getting weatherproofed. This applies whether...

23 | Website Design Terms You Should Know

October 12, 2017 • 1830 MIN

We have spent the last couple of weeks talking about different website design options and the way that you can work with a website designer, so today I wanted to go over some website design terms you should know. A lot of these terms may be familiar...

22 | Transitioning from Corporate Clients to One-On-One Work with Becky Mollenkamp

October 5, 2017 • 2572 MIN

Today I’m talking with Becky Mollenkamp all about transitioning from corporate clients to one–on-one work and we get into a lot of great topics. Becky discusses why she made the transition from working with corporate client to creative...

21 | Squarespace Integrations and Customizations

September 28, 2017 • 1127 MIN

Today I’m talking about Squarespace integrations and customizations. If you’ve listened to the previous episode where I’ve discussed Squarespace, you know that there is a lot more to the platform than meets the eye. One of the big things they...

20 | Pricing Your Services for Your Profitability and Your Dream Clients with Kristin Kaplan

September 21, 2017 • 2279 MIN

Today I’m talking to Kristin Kaplan all about pricing your services and products for profitability and your dream clients. Kristin gets into a lot of really great information to help you price your services to actually make a profit in your...

19 | Website Platforms and Squarespace Myths

September 14, 2017 • 1935 MIN

Today I’m going to be talking all about website platforms and covering some Squarespace myths that you might be buying into if you have just been reading blog posts online or getting your information from people who haven’t used Squarespace. The...

18 | Getting Started with Wholesale Carolyn Keating

September 7, 2017 • 2866 MIN

Today I’m talking with Carolyn Keating of Wholesale 4 Creatives all about getting started with wholesale. Carolyn has a 10 year background in wholesale for other businesses and she has translated that into helping small creative businesses get into...

17 | How a Website Designer Can Save You Time & Money

August 31, 2017 • 1534 MIN

Today is a continuation of my website design series and I’m going to be talking about how a website designer can save you time and money. I’m going to go into some really important things to think about when you are considering whether you want to...

16 | Building a Team that Supports Your Business Mission with Ashley Cox

August 24, 2017 • 3114 MIN

Today I am talking with Ashley Cox of sproutHR all about building a team that supports your business mission. We covered some great topics including how to hire for a small business, how to set up the hiring process including creating a really great...

15 | Is Your Website Working for You? Creating a Strategic Website

August 17, 2017 • 2290 MIN

Today is the second episode all about website design and I am going to be talking about how you can evaluate if your website is working for you. If you haven’t listened to the first episode, I recommend you listen to episode 13. This episode is...

14 | Writing a Book that Serves Your Audience and Your Business with Jodi Brandon

August 10, 2017 • 2591 MIN

Today I’m talking to Jodi Brandon all about writing a book at serves your business and your business. We got though the process of brainstorming topics for your book, writing that book, getting it published, and even get into some marketing. In...

13 | How to Work with a Website Designer

August 3, 2017 • 2447 MIN

This is the first in a series of episodes where I’m going to be taking you through what it looks like to work with a website designer and what a good, strategic, and beautiful website can do for your business. Today we’re going to start with how...

12 | Offering Services that Other's Won't

July 27, 2017 • 1086 MIN

When you restrict yourself to only offering services in the industry-standard way, you might be missing out on opportunities to grow your business. I have personally found that only offering pre-set packages limits my ability to work with potential...

11 | Creating Effective Surveys in Your Business with Lauren Black

July 20, 2017 • 2287 MIN

Today I’m talking with Lauren Black of Legacy Loft all about creating effective surveys in your business. Lauren and I chatted about how to create and use surveys to help you grow your business, how to figure out what kinds of services, products,...

10 | Connecting to Your Clients through Brand Photography with Mallika Malhotra

July 13, 2017 • 2600 MIN

Today I’m talking with Mallika Malhotra of Mikifoto + Co all about brand photography – what it is, where you can use it, and how you can get the best images possible whether you’re working with a brand photographer or someone who is going to...

09 | Automating the Client Experience for Great Customer Service

July 6, 2017 • 2488 MIN

Today I’m going to be taklking about automating the client experience for great customer service. We’ve talked about automation in a couple of the previous episodes and you’re going to be hearing a lot more about it in upcoming episodes with...

08 | Creating Contracts that Protect You and Your Clients with Autumn Witt Boyd

June 29, 2017 • 2504 MIN

Today I’m talking with lawyer Autumn Witt Boyd all about creating contracts that protect you and your clients. Autumn and I had worked together on a contract for my own business and so I was excited to bring her on to talk about her process and some...

07 | Starting Your Own Mastermind with Nevica Vazquez

June 22, 2017 • 3163 MIN

Today I'm talking with Nevica Vazquez all about starting your own mastermind and how her mastermind helped her take her business to the next level. She gives a lot of great tips and really practical information that you can use when you want to start...

06 | Improving Your Website Today with 5 Easy Updates

June 15, 2017 • 2004 MIN

Today on Process to Profitability, it’s just me talking about improving your website today with 5 easy updates that you can make. This is a subject that I am so passionate about because I believe that you don’t need a brand new website or a total...

05 | Using Customer Feedback in Product Design with Ashley Staum

June 8, 2017 • 2440 MIN

Today Ashley and I chatted all about using customer feedback in product design, but this episode is so relevant to people in the service-based industry as well. Ashley and I actually met in person at a VIP Intensive back in February of 2017, so I was...

04 | Building a Social Media Strategy with Your Dream Clients in Mind with Elise Crawford

June 1, 2017 • 1782 MIN

Today I’m talking with Elise Crawford of Ringlet studio about creating a social media strategy with your dream clients in mind. Elise and I had a great conversation all about why business need social media strategy, how you can create content that...

03 | Why Serving Your Clients Well is Important

June 1, 2017 • 1659 MIN

Today it’s just me and I’m going to be talking about why serving your clients and customers is so important. Of course, this is the basis for the entire podcast, but I wanted to talk about why I think it’s important and how I came to that...

02 | Creating a Great Client Experience with Maggie Giele

June 1, 2017 • 2363 MIN

Today I'm talking with Maggie Giele, who is  an award-winning business and marketing strategist, helping fiercely dedicated business owners slay their strategies and scale their businesses, with a sprinkle of magic. Our episode today is all...

01 | Using Your Blog to Educate Clients with Cinnamon Wolfe

June 1, 2017 • 3278 MIN

Today I’m talking with my friend Cinnamon Wolfe all about using your blog to educate your clients. She gets into a lot of great topics like how she has used her blog in the past to reach and educate clients in the wedding industry and as she is...

00 | Introduction to Process to Profitability

April 26, 2017 • 149 MIN

Introduction to Process to Profitability, a podcast about the tools and strategies you need to serve your clients and grow your small business. Process to Profitability, hosted by Samantha Mabe of , is a weekly interview show all about the tools and...