In this episode of "Process to Profitability," I have the pleasure of interviewing the amazing Katy Widrick, a funnel expert. We dive deep into the world of sales funnels and discuss how to fix them to improve conversions. Katy shares her insights on bringing more people into the funnel, creating compelling offers, and maximizing the average order value and lifetime value of customers. We also touch on the importance of personalizing the sales funnel and the onboarding process to increase customer satisfaction and retention. Whether you're a seasoned business owner or just starting out, this episode is packed with valuable strategies to take your sales funnels to the next level.

Timestamps:

• [00:01:36] Meet Katy

• [00:03:16] Career evolution and iteration that leads to business ownership

• [00:13:14] The parts of a marketing funnel

• [00:15:10] Your business needs to make a profit to have an impact

• [00:20:08] Missed buying signals from potential customers

• [00:26:33] The importance of your onboarding as an extension of your funnel

• [00:28:24] Adding revenue expansion to your funnel

• [00:30:16] Ask for the sale

• [00:33:33] Funnels work for any type of business

• [00:36:30] Quick funnel fixes you can implement this week

• [00:41:29] Connect with Katy

Key Topics:

• The importance of being mission-driven and serving the right audience with excellence as a business owner

• The significance of having a strong offer that sells to the audience and the potential for unlimited success once the website is up and running

• The discussion on fixing your funnel to improve conversions and identifying leaks in the funnel

• Ideas on bringing more people into the funnel and the importance of believing in your service and creating ideal case scenarios for clients

• A successful case study of a fitness funnel that focused on a 6-week program with additional options, emphasizing thoughtful curation

• The speaker's personal journey as a business owner, navigating career decisions and their sweet spot in the online business world, specializing in funnels

• Strategies for personalizing the sales funnel and outreach, addressing potential customers' questions and concerns

• The importance of a well-designed onboarding process to support customers after the purchase and increase engagement and retention.

Resources:

• Katy’s Website

• Katy’s Instagram

• Katy’s LinkedIn

• 5 Ideas for Successful Monthly Conversion Initiatives