Welcome back to "Process to Profitability." If you're looking to make your mark in the business world while staying true to yourself, you're in for a treat. In today's episode, I'm joined by the incredible Angela Henderson, and we're diving deep into the realm of Human to Human marketing. In an era where AI and automation are on the rise, Angela and I explore the power of connecting authentically with your audience, making them feel seen and heard. We discuss strategies to stand out, build trust, and foster genuine connections that lead to profitability. So, if you're ready to unlock the secrets of creating remarkable human experiences in your business, this episode is a must-listen.
Timestamps:
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[00:02:16] Meet Angela
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[00:04:42] What is Human to Human marketing?
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[00:09:02] The importance of making people feel seen and heard
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[00:13:43] Why do you need to incorporate Human to Human marketing in your business
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[00:15:21] Practical ways you can use Human to Human marketing in your business
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[00:23:43] Connect with Angela
Key Topics:
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Human-centric marketing builds real relationships in a digital landscape.
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Be memorable; exceptional experiences set you apart.
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Authenticity drives emotional motivators that lead to conversions.
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Nurturing existing relationships is key for long-term growth.
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Thoughtful gestures and engagement strengthen connections.
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Meaningful conversations fuel conversions and business growth.
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"Go-Giver" philosophy prioritizes value and others' interests.
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Stay humble and maintain genuine connections as your business expands.
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