This is it… After 50 episodes, season 1 of the Launch Into Freedom podcast comes to an end. In this week’s episode, I’m going to get raw and authentic with you - why I decided to put the show on hold and what I learned from 9 months and 50 episodes of podcasting. Thanks to everyone who tuned in over the last 50 episodes. I don’t take it for granted that you spent a part of your week with me for so long, and I hope I can welcome you back when we return with a new look in February. Links & Resources mentioned in this episode: - Donate to the MOVEMBER cause: https://movember.com/m/launchintofreedom - Launch Into Freedom, Episode #43: https://podcasts.apple.com/us/podcast/43-how-to-immediately-remove-overwhelm-from-your-business/id1552745063?i=1000536373471

Create a page, enter your credit card details and you’re all set to run ads… not so fast! Promoting your business through Facebook and Instagram Ads is no witchcraft, but you need to prepare a few things before you can hit the ground running. In this week’s episode, I’m going to show you the 9 essential steps you have to take before you can actually run any Facebook Ads. Nine? Yes. After this year’s privacy changes, setting the foundation to run ads has become much more complicated. Tune in and learn about the iOS 14.5 privacy updates and what you need to do to not only set yourself up for success but also protect yourself against any policy violations. Links & Resources mentioned in this episode: - Donate to the MOVEMBER cause & enter the giveaway: https://movember.com/m/launchintofreedom?mc=1 - Sign up for Clickfunnels here: https://www.clickfunnels.com/?cf_affiliate_id=877421&affiliate_id=877421 - Get into the VAULT & grab your free resources: https://go.launchintofreedom.co/vault - Check out the brand new Ascendus Digital Media website: https://ascendusdigitalmedia.com - DM Michael on Instagram: https://www.instagram.com/themichaelhoffmann

If you haven't started building an email list for your business, you better start now! Your list - it could be email, messenger, text etc. - is the only real asset you have in your business. Social media platforms go away. Ads get more expensive. But your list will always be there in some way, shape or form. And the fact that on average you make a dollar every month for every person that’s on your list should be the last push you need to start building your list now! In this episode, I will show you 3 bulletproof ways to run Facebook Ads for lead generation and how to build your email list using Facebook Ads and Instagram Ads. Links & Resources mentioned in this episode: - Donate to the MOVEMBER cause & enter the giveaway: https://movember.com/m/launchintofreedom?mc=1 - Get into the VAULT & grab your Lead Gen Ads Checklist + much more for free: https://go.launchintofreedom.co/vault - Check out the brand new Ascendus Digital Media website: https://ascendusdigitalmedia.com - DM Michael on Instagram: https://www.instagram.com/themichaelhoffmann

It’s the modern-day clash of the titans - organic social media marketing vs. paid advertising like Facebook Ads and Instagram Ads. Supporters of both sides have strong opinions on why their side is the best and why you should solely focus on that one. But what if I told you that it’s not “EITHER organic OR paid” but “organic AND paid”? Without much extra effort you can create a powerful synergy between these two marketing channels. In this episode, I’ll share with you a clip from a training that I recently recorded for the Health & Wellness Business School by Kristin Thomas. Make sure you check them out as well as their brand new program, “Embodied”. Links & Resources mentioned in this episode: - Donate to the MOVEMBER cause & enter the giveaway: https://movember.com/m/launchintofreedom?mc=1 - Check out the brand new Ascendus Digital Media website: https://ascendusdigitalmedia.com - DM Michael on Instagram: https://www.instagram.com/themichaelhoffmann - Find out more about the Health & Wellness Business School: https://www.healthwellnessbusiness.com/ - Follow Kristin on Facebook: https://www.facebook.com/kristinelizabeththomas - Follow Kristin on Instagram: https://www.instagram.com/healthwellnessbusiness/

What do Russell Brunson, Shaquille O’Neal, Mat Fraser and Lewis Howes have in common? They all are successful entrepreneurs who started their career during or at the back of their “first” career as a professional athlete. And that brings up the question: do athletes have an unfair advantage in the game of entrepreneurship? Are you developing character traits that “normal” entrepreneurs can’t? In this week’s episode, I’m going through some of the most important character traits that I think athletes or former athletes bring to the table and how it can benefit your entrepreneurial journey. Make sure to listen to the end of the episode as I am giving away prizes worth over $3,000 to 3 lucky listeners of the podcast. Links & Resources mentioned in this episode: - Donate to the MOVEMBER cause & enter the giveaway: https://movember.com/m/launchintofreedom?mc=1 - Check out the brand new Ascendus Digital Media website: https://ascendusdigitalmedia.com - Launch Into Freedom Episode #8 with Nic Fitzgerald: https://podcasts.apple.com/us/podcast/8-how-to-unleash-the-power-of-your-story-with-nic-fitzgerald/id1552745063?i=1000512528572 - Launch Into Freedom Episode #29 with Crystal Baran: https://podcasts.apple.com/us/podcast/29-from-burnout-anxiety-to-thriving-health-coach-with/id1552745063?i=1000527485717 - Launch Into Freedom Episode #31 with Sabrina Magnan: https://podcasts.apple.com/us/podcast/31-mindset-shifts-every-health-coach-needs-with/id1552745063?i=1000528213320 - DM Michael on Instagram: https://www.instagram.com/themichaelhoffmann

Wow, what a rollercoaster ride! On October 4th 2021, all platforms and apps of Facebook, including Instagram and WhatsApp, experienced a total outage and caused not only panic on the stock market but also for a huge scare for many businesses and influencers out there. This is just another example that putting all of your eggs in the Facebook or Instagram basket will probably not work out in the long run. That’s why I want to take this week’s episode and introduce you to my plans on diversifying my marketing efforts for the next 6 months. One of the most important rules of marketing is to always strive for traffic that you own - your list or your own publishing medium. And today, I will show you exactly how you can build your own media channel today. Links & Resources mentioned in the episode: - Launch Into Freedom Episode #42 with Marley Jaxx: https://podcasts.apple.com/us/podcast/42-why-you-should-start-a-youtube-channel-today/id1552745063?i=1000535515018 - Grab your free Facebook Ads Copy template: https://magnet.launchintofreedom.co - Tag Michael in your IG Stories: https://www.instagram.com/themichaelhoffmann - Subscribe to Michael’s YouTube channel: https://www.youtube.com/channel/UCMOmvlk-qh-8CqUJJBr7OCg

Moving a business from in-person to completely remote is a big challenge. It becomes even more significant if you work in an industry that requires a lot of hands-on support and tactical feedback. Now, add in a client demographic that isn’t necessarily on Facebook multiple hours a day and you got yourself a real pickle. Leanne Wiese had to overcome all of these challenges. When she moved her business Wiese Moves completely online, she had no idea if her clients - all of them in their +50’s - would make the move with her. In today’s episode, Leanne shares her experiences throughout this process and her advice to every new personal trainer who wants to train clients virtually. We also talk about her marketing and client acquisition process. And as you will hear, you will have to do a lot more upfront work to get someone in the door than just running a Facebook Ad. Links & Resources mentioned in this episode: - Sign up for the Free Move More Challenge: https://leanne-s-school-dca6.thinkific.com/pages/movemore - Connect with Leanne on Instagram: https://www.instagram.com/leanne.wiese.moves/ - Find out more about Wiese Moves: https://www.wiesemoves.com/ - Join the Free Facebook Ads Secrets 🚀 For Wellness & Health Coaches group: https://www.facebook.com/groups/launchintofreedom

I’m currently on vacation in Germany, finally visiting family again after two years of isolation, quarantine and pandemic. It was much needed as I felt an immense amount of overwhelm and stress over the past few months in my business. No motivation, no inspiration, no energy to create content for this podcast. In this episode from my car, I’m going to share with you what I did to eliminate the overwhelm for my podcast. The answer is: systems! Systems are your safety net, your compass if you want to say so, that you can always come back to when things won’t go the right way. Links & Resources mentioned in this episode: - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co/ - The Freedom Vault: https://go.launchintofreedom.co/vault - Rate + Review the Podcast: https://podcasts.apple.com/ca/podcast/launch-into-freedom/id1552745063

Are you publishing content on YouTube? No? Why not? Is it because you don’t know what to talk about? Is it because you’re not confident in front of a camera? Marley Jaxx has probably heard these excuses (and hundreds more) every day since she started her content marketing agency Jaxx Productions. Marley works with her clients to discover the power of implementing an Infinite Cashflow System inside each of their businesses, built on effortless high ticket customer ascension. Marley’s roster of clients includes such legendary thought leaders as Cristy Code Red, Alex Charfen, Daymond John, and Stephen Larsen. In today’s interview, Marley Jaxx talks about the power of a YouTube channel in your marketing strategy and why it is not too late to start one right now. Links & Resources mentioned in this episode: - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co/ - Connect with Marley on Instagram: https://www.instagram.com/marleyjaxx/ - Infinite Video Impact Challenge: https://www.infiniteimpactchallenge.com/ - VIP Code: https://www.thevipcode.com/

Today’s episode is an interview I did a couple weeks ago in Megan Kachigan Loehr’s Facebook Group “Copywriting for Coaches and Course Creators”. While many coaches and course creators out there see Facebook and Instagram Ads as this scary, unconquerable concept, it actually comes down to only two things: evergreen advertising strategies and customer behaviour. If you understand that, you can also run successful ads yourself. Links & Resources mentioned in this episode: - FREE Magnetic Ads Training + Template: https://magnet.launchintofreedom.co - FB Group “Copywriting for Coaches and Course Creators”: https://www.facebook.com/groups/1258676284522310 - Connect with Megan: https://www.facebook.com/megan.kachigan/

With Sarah Blocksidge, I’m very excited to welcome not only an amazing health & wellness expert to the podcast, but also, for the first time, one of my absolutely awesome students! Sarah is the founder of Positive Happy Me and works with intuitive women helping them achieve their dream of becoming professional Energy Practitioners. In this episode, we cover topics like energy healing in entrepreneurship, how Sarah actually manifested multiple thousands of dollars into her life, just by repeating a simple mantra, and how she went from insecure and hesitating to run Facebook Ads to confident and successful! Links & Resources mentioned in this episode: - The Freedom Vault (including Sarah’s bonus): https://go.launchintofreedom.co/vault - Connect with Sarah on Facebook: https://www.facebook.com/sarahb.ltd - Join the CAM Challenge here: https://positivehappyme.uk/cam-challenge

What is it that makes your dream client click on your Facebook Ad, your Instagram Post or buy from you on your sales page? I asked myself the same question and analyzed my clients’ and my own most successful ads for patterns and things they all had in common. In this episode of the podcast, I’ll walk you through (probably) the most important elements that every Facebook and Instagram Ad needs in order for your dream client (see, I didn’t say “any client”) to resonate with it, connect with you and become a lead or customer. Links & Resources mentioned in this episode: - Apply to work with me & Ascendus Digital: https://ascendusdigital.com/applynow - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co/

2021 has been an interesting year in online marketing. Massive privacy changes forced marketers and business owners alike to change their strategies and shift their focus. Facebook and Instagram Ads are still an essential part of every marketing strategy but the way you approached them in the past might not work anymore today. In this week’s episode of the podcast, I’ll share with you the most important best practices for your Facebook Ads in 2021, directly from the source - reliable information, not from some random Facebook group or marketing guru, but straight from a Facebook employee. So, get your pen and paper ready, pull up your Business Manager and make sure to follow along and set yourself up for success and protect yourself against possible account shutdowns and restrictions. Links & Resources mentioned in this episode: - Apply to work with me & Ascendus Digital: https://ascendusdigital.com/applynow - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co/ - Facebook Business Manager: https://business.facebook.com/ - Activate 2-Factor Authentication: https://www.facebook.com/security/2fac/settings - Support Article on Domain Verification: https://www.facebook.com/business/help/286768115176155 - Add a Custom Domain to Clickfunnels: https://help.clickfunnels.com/hc/en-us/sections/360001250233-Domains-Purchased-Outside-of-ClickFunnels - Configure Aggregated Event Measurement: https://www.facebook.com/business/help/422408905612648

Urgency and scarcity are powerful tools in your marketing toolbox - when you’re using them right. Many times though, these two sales accelerators are used as fake sales arguments to pressure prospects into making a rushed buying decision. In this week’s episode, I’ll share with you a valuable marketing lesson that I learned while shopping for a house and how you can avoid a lot of unnecessary stress with unhappy customers. Links & Resources mentioned in this episode: - Apply to work with me & Ascendus Digital: https://ascendusdigital.com/applynow - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co/

Do you sometimes have a hard time getting the creative spark going? I definitely do as I am not a very creative person. Allocating some time in your business to brainstorm new ideas for content, projects and tasks is therefore super important. But more often than not, these brainstorming sessions turn out to be inefficient, uninspired and not very successful. In this week’s fast action episode of the Launch Into Freedom podcast, I’m going to share with you three learnings from some of my most inspiring and creative brainstorm sessions and how you can implement them in your business as well. Links & Resources mentioned in this episode: - Apply to work with me & Ascendus Digital: https://ascendusdigital.com/applynow - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co/

If you think back to the past 14 months, were you one of the lucky ones whose business wasn’t impacted by the pandemic? As online entrepreneurs, most of us didn’t have to experience what it feels like to shut down business multiple times, without knowing when you can open doors again. Today’s guest on the Launch Into Freedom podcast, Patrick Horsman, is the owner of Ironstone Strength & Conditioning, a functional fitness gym in Halifax, Nova Scotia. A total of 3 times he had to shut down his gym due to public health orders. Not an easy time for a business owner, especially when you have to navigate a full team, a customer base and the future of your business. Patrick is a Personnel Selection Officer in the Canadian Forces and a member of the part-time faculty at Saint Mary’s University. In this episode, we cover among others: - How the pandemic has affected Patrick’s business - How his vision for the gym changed - The importance of brand and values - The reasons why Ironstone is not shifting online - The importance of great leadership in times of crisis - Patrick’s advice for everyone who wants to open their own gym Links & Resources mentioned in this episode: - Launch Into Freedom, Episode 33: https://bit.ly/LIF033 - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co - Check out Ironstone Strength & Conditioning on Instagram: https://www.instagram.com/ironstonestrength/ - Book your free class at Ironstone: https://ironstonestrength.com/ - Contact Ironstone Strength & Conditioning: info@ironstonestrength.com

Always knowing how much exactly you need to spend on your ads to reach your revenue goals? Sounds too good to be true, right? In this week’s Fast Action episode, I’ll walk you through the exact process that me, my clients and my students inside of the Paid Ads Launch Pad are using to predict our campaign results to the T and therefore have an almost unfair advantage over our competition. … and it all starts with setting your goals! Links & Resources mentioned in this episode: - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co/

If you think back to the past 14 months, were you one of the lucky ones whose business wasn’t impacted by the pandemic? As online entrepreneurs, most of us didn’t have to experience what it feels like to shut down business multiple times, without knowing when you can open doors again. Today’s guest on the Launch Into Freedom podcast, Patrick Horsman, is the owner of Ironstone Strength & Conditioning, a functional fitness gym in Halifax, Nova Scotia. A total of 3 times he had to shut down his gym due to public health orders. Not an easy time for a business owner, especially when you have to navigate a full team, a customer base and the future of your business. Patrick is a Personnel Selection Officer in the Canadian Forces and a member of the part-time faculty at Saint Mary’s University. In this episode, we cover among others: - How the pandemic has affected Patrick’s business - How his vision for the gym changed - The importance of brand and values - The reasons why Ironstone is not shifting online - The importance of great leadership in times of crisis - Patrick’s advice for everyone who wants to open their own gym This is Part 1 of a 2-part interview series. Check Episode #35 for Part 2. Links & Resources mentioned in this episode: - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co - Check out Ironstone Strength & Conditioning on Instagram: https://www.instagram.com/ironstonestrength/ - Book your free class at Ironstone: https://ironstonestrength.com/ - Contact Ironstone Strength & Conditioning: info@ironstonestrength.com

Have you ever opened the Facebook™ Ads Manager and thought to yourself: “I really don’t want to learn all of this…”? Then you’re probably not alone. Most health & wellness coaches and students of mine have no desire to learn the in’s and out’s of paid advertising simply because they want to focus on what they’re best at: helping their clients improve their lives. The good news is that you don’t need to become THE expert advertiser on Facebook™, Google or YouTube to be successful. All you need to understand are some foundational principles that will help clearing the fog! If you are thinking about running paid ads of any kind but you’re hesitating because you think you don’t know enough, listen in on this week’s Fast Action Episode of the Launch Into Freedom podcast. I’ll be sharing a story from my past as a professional athlete and how my experience applies to your business right now. Links & Resources mentioned in this episode: - Launch Into Freedom, Episode #28: https://bit.ly/LIF028 - Launch Into Freedom, Episode #30: https://bit.ly/LIF030 - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co/

When you think back to the beginning of your online business journey, as a health coach, a wellness coach or any type of entrepreneur, how many times have you thought: “Would people even pay me money for this?” “Am I good enough to help them?” “What makes me an expert?” Limiting beliefs and Imposter Syndrome are holding many gifted health & wellness coaches back from helping their dream customers. In this week’s episode of the Launch Into Freedom podcast, Sabrina Magnan shares her story of how she started and scaled her health coaching business in the middle of a global pandemic. Sabrina Magnan is a holistic health & mindset coach who helps women with a long history of dieting to finally achieve long-term, optimal health, heal their relationship with food, feel confident in their body and never diet again. And like so many of us, she had to overcome many, self-inflicted obstacles first before she started to create a thriving online business. In this episode, we cover: - Why Sabrina Magnan started her business in the middle of a global pandemic - How she became an anti-diet-focused health coach - How Sabrina dealt with Imposter Syndrome early on in her journey - Sabrina’s step-by-step process to find out what your dream clients really want and need - The biggest mindset shifts every aspiring health coach needs to go through - Why the fear of investing is holding you back - Why people don’t pay you for your services and products - How to find the right business coach and mentor for you Links & Resources mentioned in this episode: - Launch Into Freedom, Episode #7: https://bit.ly/LIF007 - Learn more about Sabrina Magnan: https://sabrinamagnan.com/ - Connect with Sabrina Magnan: https://www.instagram.com/sabrina.magnan.health/ - Inquire about Coaching with Sabrina Magnan: coaching@sabrinamagnan.com

Do you know that feeling? When what looks like a set back initially turns into a huge opportunity? That’s what happened when I went back into working a nine-to-five job. It allowed me to broaden my knowledge on other advertising platforms and played an essential part in discovering my 5-step framework to attract my dream clients with paid ads. In this week’s fast action episode of the Launch Into Freedom podcast, I will walk you through this 5-step framework and show you how you can start attracting your dream clients as well. Links & Resources mentioned in this episode: - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co - Launch Into Freedom, Episode #28: https://bit.ly/LIF028 - Social Media Marketing Podcast with Ralph Burns: https://www.socialmediaexaminer.com/how-to-customize-facebook-ads-customer-awareness-principles-ralph-burns/ - Facebook Ads Library: https://www.facebook.com/ads/library - SEMRush: https://www.semrush.com/

Mental health is a topic that not many enjoy talking about. Oftentimes, as busy entrepreneurs we ignore the early signs of stress, anxiety and burnout until we get to a point of no return. With Crystal Baran, an integrative nutrition health coach, I’m excited to welcome an expert to the Launch Into Freedom podcast, who went through hell and back herself before she decided to take back control over her life. From corporate banker, to burnout and even surgery, to thriving health coach, Crystal Baran now helps busy women to overcome stress, anxiety and burnout by mastering their mindset and limiting beliefs. In this episode, we cover: - Crystal’s journey through burnout and how she took back control over her life - How to start implementing sustainable routines into your life - The power of small intentional actions - Why it is so hard for women and men to speak up about mental health - 4 simple steps to avoid burnout, stress and anxiety Links & Resources mentioned in this episode: - “Man Enough: Undefining Masculinity” by Justin Baldoni: https://amzn.to/2U54mvE - Connect with Crystal on Facebook: https://www.facebook.com/crystal.baran - Learn more about Crystal Baran: https://www.crystalbaran.com/

The coaching and course creation industry is flawed. There - I said it. This episode of the Launch Into Freedom podcast might ruffle some feathers, but let me explain: There is one big problem in the coaching and course creation space. And it has nothing to do with the coaches or course creators themselves. Most of the time, it’s the system and the methods that are not designed for lasting success. This week, I want to take you on a journey of how I used to “learn” until I realized that this was not the right way for me and how I discovered the foundations of my business right now. Links & Resources mentioned in this episode: - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co - Launch Into Freedom, Episode #24: http://bit.ly/LIF024 - Connect with me on Instagram: https://www.instagram.com/themichaelhoffmann/

If your Facebook Ads are getting too expensive or you’re just not attracting the right kind of people, you might be missing one vital step: you’re not targeting people who are interested in what you’re offering. A great way to avoid wasting your money or dealing with the constant frustration of high ad costs and bad leads, is to run a video views campaign before your actual lead generation campaign. Today’s expert guest on the Launch Into Freedom podcast is Koko Mendez. Koko is your friendly neighbourhood Facebook Ad Strategist. She helps online coaches, consultants and experts to clear the mental ad fog and bring their campaigns back on track with her signature “Ad Clarity Method”. In this episode, we cover: - Why Video Views campaigns are such an important element of every advertising plan - How to get started using video for your ads - The perfect campaign setup to gather the most valuable data - Koko’s secret tips to thrive after the iOS 14 update Links & Resources mentioned in this episode: - Grab your FREE Facebook Ads Copy Template & Training: https://go.launchintofreedom.co/magnet - Register for Koko’s Workshop and Save $20: https://marketinghoney.com/workshop/ - Download Koko’s FREE Ad Copy Template: http://bit.ly/AdCopyTemplates - Connect with Koko on Facebook: https://www.facebook.com/themarketinghoney

What if I told you that you could build instant, deep connections and relationships with your dream clients, with one simple sentence? Sounds pretty out there, right? But let me tell you, it is possible! In this week’s fast action episode of the Launch Into Freedom podcast, I’ll break down the 5 elements of the world-famous One Sentence Persuasion by Blair Warren and how you as a health & wellness coach can use it to connect with your audience. In this episode, we cover: - What is the One Sentence Persuasion? - How to encourage people’s dreams - Why ownership and responsibility is not helpful when it comes to marketing - Why most people are always scared - How to confirm someone’s suspicions - Are you throwing rocks at your enemies Links & Resources mentioned in this episode: - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co - Ember Temperature Control Mug*: https://amzn.to/2TzUOs9 - Free Expert Secrets Book*: http://bit.ly/LIFExpertSecrets - Extreme Ownership*: https://amzn.to/2SG5Snw - Connect with me on Instagram: https://www.instagram.com/themichaelhoffmann/ *This is an affiliate link which means if you choose to get this book, I will earn a commission at no additional cost for you. Thanks so much in advance.

Attracting your dream clients to your business, email list and Facebook Group sounds great and all… but what happens after that? How do you get your audience from leads to customers inside your free group? In this episode of the Launch Into Freedom podcast, I’m excited to chat with Ryan Bowles. Ryan and his wife Calie help coaches, course creators and consultants grow profitable communities inside of Facebook Groups to 5, 6 and even 7 figures. In this episode, we cover: - Why every online entrepreneur should have a Facebook group - How Ryan became the expert Facebook Group marketer he is today - The secret to transition from value-only to profit inside your group - The key steps to engage your group members - Ryan’s secret on how to run a successful business AND a successful relationship with your partner Links & Resources mentioned in this episode: - Grab your FREE Facebook Ads Copy Template & Training: https://go.launchintofreedom.co/magnet - Find out more about the Profitable Group Academy: https://profitablegroupacademy.com/ - Join the “Facebook Group Secrets” community: https://www.facebook.com/groups/secretsforgroups/ - Connect with Ryan on Facebook: https://www.facebook.com/ryanbowles89

It was THE most talked about and groundbreaking change to paid advertising online in a long time: the iOS14 update by Apple, rolled out at the end of April. In this week’s fast action episode, I’m going to take a closer look at how this update affected the performance of my and my clients’ Facebook Ads campaigns, 50 days in. And let me tell you something: things don’t look good for the small budget advertiser. Links & Resources mentioned in this episode: - Connect with me on Instagram: https://www.instagram.com/themichaelhoffmann/

You know those moments when you have to read something twice because you can't believe it the first time? That’s how I felt when Kristin Thomas reached out to be on the show! Kristin is the founder of the Health & Wellness Business School, natural health specialist, copywriter, storyteller and someone I’ve been following for a very long time. Starting out in the marketing world, she ended up reversing a severe autoimmune condition and took her healing and marketing experience to grow her own functional health coaching business! Today, she’s working exclusively with passionate health and wellness professionals helping them build the business of their dreams. In this episode of the Launch Into Freedom podcast, we talk about… - Why alternative health & wellness experts are now more needed in the world than ever before - How to get started to share your own message - How to stand out on social media and have your message heard - How health & wellness experts stay compliant on social media - Where health & wellness experts can go to take their business to the next level Links & Resources mentioned in this episode: - Find out more about the Health & Wellness Business School: https://www.healthwellnessbusiness.com/ - Follow Kristin on Facebook: https://www.facebook.com/kristinelizabeththomas/ - Follow Kristin on Instagram: https://www.instagram.com/kristinelizabeththomas/

In this week’s fast action episode, we will take a closer look at the journey of one of my coaching students and how she won back hours of her time by implementing one simple trick in her Facebook Ads campaigns. When you think about paid ads, the first thought is probably: this is too complicated, this takes too much time… What if I told you you could run successful campaigns with minimal time investment on your end each week? Tune in and find out how you can win back your free time and reduce stress and overwhelm. Links & Resources mentioned in this episode: - Register for the FREE 3-Day Dream Client Attraction Workshop: https://go.launchintofreedom.co/attractionworkshop - Episode #20 Fast Action: Is Your Business Actually Ready For Facebook Ads?: http://bit.ly/LIF020

Have you ever thought about hiring a virtual assistant for your business? I recently did, and let me tell you, it’s a scary process. In today’s episode of the Launch Into Freedom podcast, I had the honor to talk to Olga Fomenko, one of the go-to people in the online space when it comes to creating systems and processes in your business and building virtual teams. Olga co-owns and operates a marketing agency where her integration team helps life-changing entrepreneurs to take care of their day to day operations and tasks so they can focus on their zone of genius and the strategic work. In this interview, we not only address the stigma that exists around hiring assistants from overseas, but we also dive deep into the importance of being the leader in your business and letting go of control (which is something I really struggle with). Olga then drops some valuable tips and tricks on how to get started to document the systems and processes in your business (even if you think they don’t exist yet) and where to start when you want to hire your first virtual assistant. Links & Resources mentioned in this episode: - Register for the FREE 3-Day Dream Client Attraction Workshop: https://go.launchintofreedom.co/attractionworkshop - Find out more about Olga Fomenko: https://www.olgafomenko.com - Follow Olga on Facebook: https://www.facebook.com/ExpertBrandHUB - Skitch (AppStore): https://apps.apple.com/us/app/skitch-snap-mark-up-send/id490505997 - Loom (Google Chrome Extension): https://www.loom.com/ - Upwork (Marketplace for VA Services): https://www.upwork.com/

Do you think that your business is at a point right now where it makes sense to run paid ads? I don’t know the in’s and out’s of your business, but chances are high that it isn’t. In this first ever fast-action episode of the Launch Into Freedom podcast, I will give you 3 questions to ask yourself and find the answers to before you even think about running Facebook, Instagram, YouTube or Google Ads. This episode is not only relevant for you as a health & wellness coach, but also for every other entrepreneur and business owner out there. Links & Resources mentioned in this episode: - Register for the FREE 3-Day Dream Client Attraction Workshop: https://go.launchintofreedom.co/attractionworkshop - Episode #19 with Kim O’Rourke: http://bit.ly/LIF019

For today’s episode of the Launch Into Freedom podcast, I’m excited to bring you my dear friend and expert marketer, Kim O’Rourke. Kim is the host of the Climbing to the Top podcast and brings over 30 years of marketing experience, both in the corporate and the small business world, to the table. In this deep dive interview, we touch on the parallels between traditional marketing like TV and print, and digital marketing and how you can use the old-school marketing principle for your business today. We also got into the importance of a strategically structured marketing plan and why every health & wellness business should have one of these. Kim then also shares the 4 layers of every successful marketing plan and how you can get started today to create your personal marketing plan that eliminates all the overwhelm that usually comes with “marketing”. Spoiler alert: you won’t have to post on Instagram 4 times a day. Links & Resources mentioned in this episode: - Register for the FREE 3-Day Dream Client Attraction Workshop: https://go.launchintofreedom.co/attractionworkshop - Find out more about Kim O’Rourke: https://kimorourkemarketing.com - Follow Kim on Facebook: https://www.facebook.com/KimORourkeMarketing - Climbing to the Top Podcast: https://podcasts.apple.com/podcast/climbing-to-the-top/id1526362396 - 3 Steps to Planning Your Marketing Webinar (June 17th, 2021): https://bit.ly/KRM_ThreeStepsWebinar

In this two-part episode, host Michael is going to recap his latest launch of his signature coaching program, the Paid Ads Launch Pad. Launching your own offer is exciting, isn’t it? We work on our course, program or membership for months and when the day comes to launch it, we have all these expectations. But if those expectations aren’t met? Follow Michael as he walks through his recent launch step-by-step, giving you a no-filter, behind-the-scenes look into his numbers, results and takeaways from this launch and revealing that it’s not always sunshine and rainbows when it comes to launching. If you want to write Facebook and Instagram Ads that only attract your ideal clients, but right now it feels like you're just throwing money away, go get my free Magnetic Ads Template at https://magnet.launchintofreedom.co! It will allow you to write the exact words for your ads so you will not only attract your ideal leads and customers but also save a ton of time doing research or testing what works! Links & Resources mentioned in this episode: Free Facebook Ads Template: magnet.launchintofreedom.co Instagram: instagram.com/themichaelhoffmann

In this two-part episode, host Michael is going to recap his latest launch of his signature coaching program, the Paid Ads Launch Pad. Launching your own offer is exciting, isn’t it? We work on our course, program or membership for months and when the day comes to launch it, we have all these expectations. But if those expectations aren’t met? Follow Michael as he walks through his recent launch step-by-step, giving you a no-filter, behind-the-scenes look into his numbers, results and takeaways from this launch and revealing that it’s not always sunshine and rainbows when it comes to launching. If you want to write Facebook and Instagram Ads that only attract your ideal clients, but right now it feels like you're just throwing money away, go get my free Magnetic Ads Template at https://magnet.launchintofreedom.co! It will allow you to write the exact words for your ads so you will not only attract your ideal leads and customers but also save a ton of time doing research or testing what works! Links & Resources mentioned in this episode: magnet.launchintofreedom.co instagram.com/themichaelhoffmann

Quick reality check: how many people on your email list, in your group or in your community can actually afford your services and offers? In this episode, I’m sharing with you 3 quick strategies to only attract people to your world that have the means to work with you. Now, the money-objection is one that’s usually easy to overcome in the sales process. But if you are like me and selling is not your strong suit, you probably want to avoid spending time attracting and nurturing people who will only work with you if you give them a massive discount. Especially if you’re running Facebook Ads to attract these people, you’ll not only lose time nurturing them but you’ll also spend money out of your pocket to bring them into your world. So, why not eliminate that problem right from the get-go and attract only people with your Facebook and Instagram Ads who can actually afford your services? And the one thing that might surprise you in this episode is: your targeting is not as important as you might think... If you want to write Facebook and Instagram Ads that only attract your ideal clients, but right now it feels like you're just throwing money away, go get my free Magnetic Ads Template at https://magnet.launchintofreedom.co! It will allow you to write the exact words for your ads so you will not only attract your ideal leads and customers but also save a ton of time doing research or testing what works! Links & Resources mentioned in this episode: magnet.launchintofreedom.co instagram.com/themichaelhoffmann

Let’s be honest, as a health & wellness coach, you want to focus on what’s most important in your business: helping your clients and growing your business. Being the CEO of your business also means giving up control. But especially when it comes to your paid ads, no matter if it’s Facebook, Instagram or YouTube, entrepreneurs have a hard time to let go of the tasks themselves. And it’s understandable, after all it’s not just the money you have to pay for the freelancer, agency or employee, but you also hand over the control over your ads budget. Outsourcing your Facebook Ads is not a simple process. In this episode, you will get a behind-the-scenes look of the Paid Ads Launch Pad training program where I walk my students through the process of outsourcing and finding the right person for your business. What we’ll cover in this episode: - When is the right time to outsource your ads? - How much does it cost to hire an ads manager? - What should your ads manager actually do for you? - Questions you should ask in every interview --- Hey, if you are not at a point yet to outsource your Facebook Ads, don’t worry! Enrollment for my Paid Ads Launch Pad Coaching Program is open right now for just a few more days. This 6-week Facebook and Instagram Ads coaching program will give you as a health & wellness coach the knowledge, skills and confidence to attract new clients to your online coaching programs or courses effortlessly. So you can have those consistent $10K months you were always dreaming of and even hire someone in the future to do the heavy Facebook Ads lifting for you. If you want to learn more, go to https://coaching.launchintofreedom.co. Links & Resources mentioned in this episode: Paid Ads Launch Pad Coaching Program: https://coaching.launchintofreedom.co Follow the steps I take to write copy for every ad I publish - for FREE: https://go.launchintofreedom.co/magnet

Having all the skills and knowledge is great, and it will get you places in life... But what many don’t know is that 85% of your success don’t have ANYTHING to do with your skills or your systems or even your budget. The majority of the success in your business, your life, and yes, also your Facebook Ads, is determined by your MINDSET and how you approach them! In this episode of the Launch Into Freedom podcast, host Michael will address the 3 major mindset shifts every health & wellness coach has to go through to set themselves, their business and also their ads up for success. --- If you’re a health, wellness or fitness coach who struggles to attract the right kind of clients to her email list or even her paid online programs, and you want to build the absolute confidence, skills and tools to go out there and create, run and optimize your first (or next) successful Facebook & Instagram Ads campaign, I’d like to invite you to my new free live 5-day training series, starting Monday, April 26th. I’m going to teach you my highly effective Facebook Ads Launch Pad to set up yourself and your campaigns for lasting success, so you can start attracting your ideal clients only to your lists and online programs. You will walk away with several checklists, absolute confidence and a bulletproof game plan to follow! It’s not too late to sign up! To register, go to https://go.launchintofreedom.co/livetraining. Resources mentioned in this episode: Free 5-Day Facebook Ads Launch Pad Training Series: https://go.launchintofreedom.co/livetraining

At the end of each week, I like to prepare the week ahead and also look back on the past one to see what I accomplished and how I grew as a person. A big part of this session is to set my goals for the upcoming week. What do I want to accomplish? Which tasks absolutely have to be done? How do I want to feel one week from now? Goal setting is key, in business and in life - I think, we can all agree on that. Yet, one of the most common mistakes I see health & wellness coaches make is not to set goals for the marketing, business and yes, their Facebook Ads projects. How do you expect to measure success if you don't know what you're measuring? Not setting goals is one of the biggest reasons your Facebook and Instagram Ads will fail. But there are some other common pitfalls as well that I cover in this week's episode of the Launch Into Freedom podcast. If you are currently running or plan on running campaigns in the future, you should definitely listen in on this episode. --- If you’re a health, wellness or fitness coach who struggles to attract the right kind of clients to her email list or even her paid online programs, and you want to build the absolute confidence, skills and tools to go out there and create, run and optimize your first (or next) successful Facebook & Instagram Ads campaign, I’d like to invite you to my new free live 5-day training series, starting Monday, April 26th. I’m going to teach you my highly effective Facebook Ads Launch Pad to set up yourself and your campaigns for lasting success, so you can start attracting your ideal clients only to your lists and online programs. You will walk away with several checklists, absolute confidence and a bulletproof game plan to follow! It’s not too late to sign up! To register, go to https://go.launchintofreedom.co/livetraining. Resources mentioned in this episode: Free 5-Day Facebook Ads Launch Pad Training Series: https://go.launchintofreedom.co/livetraining

It’s one of those phrases that you and I probably can’t hear anymore but that we sometimes still don’t give enough attention: “You have to build your email list!” We know it’s important but we still somehow can’t get started. Why is that? In this episode, host Michael Hoffmann will walk you through some of his tried and true methods to build his email list with Facebook Groups, Facebook and Instagram Ads as well as strategies to find your own lead magnet. If Facebook and Instagram Ads and especially lead generation make you want to pull your hair out, you’ve come to the right place. If you’re a health, wellness or fitness coach who struggles to attract the right kind of clients to her email list or even her paid online programs, and you want to build the absolute confidence, skills and tools to go out there and create, run and optimize your first (or next) successful Facebook & Instagram Ads campaign, I’d like to invite you to my new free live 5-day training series, starting Monday, April 26th. I’m going to teach you my highly effective Facebook Ads Launch Pad to set up yourself and your campaigns for lasting success, so you can start attracting your ideal clients only to your lists and online programs. You will walk away with several checklists, absolute confidence and a bulletproof game plan to follow! It’s not too late to sign up! To register, go to https://go.launchintofreedom.co/livetraining. Resources mentioned in this Episode: Free 5-Day Facebook Ads Launch Pad Training Series: https://go.launchintofreedom.co/livetraining High-Performance Planner: https://www.highperformanceplanner.com Writing “Magnetic” Facebook Ads that convert: https://go.launchintofreedom.co/magnet Automation Tool ‘Zapier’: https://zapier.com Groupfunnels: https://www.groupfunnels.com

Human behavior is the foundation of everything that happens on this planet. So, why do we ignore one of the most important principles that motivates human behavior in our advertising and marketing? The concept of pain and pleasure has been around for years - people are either moving towards rewards or trying to escape punishment or pain. Listen in on this week’s episode where we apply both parts of this principle to the Facebook Ads and marketing strategy of one of my coaching students. Understanding this concept will make all the difference, not only in generating more leads and sales with your Facebook and Instagram Ads, but also in building a solid and deep connection with your audience.

If your Facebook or Instagram Ads don’t perform the way you expect them to, we often start looking at things like targeting or your pixel. But while these are valid areas of improvement, the reason for it could be much simpler: We don’t speak the language of awareness of our customer. On every step of the customer journey, we need to address different pain points and desires to relate to the people we want to attract. In this episode, host Michael will cover the 5 levels of awareness and how you can use them to uplevel not only your Facebook Ads campaigns but all of your marketing efforts.

When going to the dentist and get all of your teeth pulled sounds better than running Facebook or Instagram Ads yourself, then you definitely want to listen to this week’s episode of Launch Into Freedom. Host Michael is going to geek out over the 3 most important numbers inside of your advertising campaigns and what they tell you about your campaign performance. Too many times, when we try to run paid ads of any kind, we get overwhelmed because of two things: we see that things are clearly not working, but we have no idea where to start, and once we try to understand the numbers inside of the different ads managers, we feel like we need a degree from MIT to understand them. This episode will give you the 3 most important metrics, how to measure them and what you can do to improve them if your campaigns are not working. In Episode #9, we’ll cover: - Why Facebook and Instagram Ads seem so overwhelming - My intentions - The 3 most important Facebook Ads metrics and how to measure them - How to improve these metrics and optimize your campaigns - Exclusive free template and training to turn your ads into client magnets - Listener’s feature

In this week’s episode of the Launch Into Freedom Podcast, we are pumped to have our first guest on the show. Host Michael Hoffmann sat down with Nic Fitzgerald, a best-selling author and storytelling master, to discuss the power of your story and why it is so important to share it with your audience. Nic will take us on a ride down memory lane and how he went from a corporate job to food stamps to speaking in front of thousands of people - twice. He will also share his takes on what actually makes a good storyteller and why so many of us out there struggle to share ours, to be vulnerable and to be genuine. Nic and Michael also discuss the Storytelling Framework, a 9-step process that will make it easy for you to identify your stories and tell them in a way so they have the biggest impact possible. In Episode #8, we’ll cover: - How Nic went from Division 1 basketball to Corporate America to food stamps to speaking in front of thousands of entrepreneurs - The #1 reason why so many entrepreneurs and experts struggle to share their stories - The secret to becoming a great storyteller - The 9-step Storytelling Framework - How to apply storytelling in your advertising Resources mentioned in this episode: Nic’s Free Storytelling Framework: https://www.friendlygiantfilms.com/ --- Nic Fitzgerald is a husband, father, best-selling author, and storytelling marketer. He helps heart-centred entrepreneurs who have a life-changing product that they know can impact the world and helps them sell more of those products through powerful storytelling. He has been telling stories professionally since 2015; working on 14 feature films, 2 network TV series, many commercials, and as a freelance photojournalist for NBC in Utah. He has worked with Oscar winners, Emmy winners, marketing masters, and global brands crafting amazing stories. Now he focuses those skills on helping heart-centred businesses build relationships and connections to their audiences through emotionally-centred stories. Transforming businesses into brands.

In this week’s episode of the Launch Into Freedom podcast, we take action! Limiting beliefs and, based on that, Imposter Syndrome, are part of every entrepreneur’s life. And there is nothing wrong with it. Problems are created when we allow these limiting beliefs and self-doubt to slow down our progress - in our businesses, personal lives and our relationships. That’s why host Michael Hoffmann shares how limiting beliefs affected his life in the past and a 3-step exercise you can start doing right away to crush your limiting beliefs and self-doubt and set yourself up for long-lasting success. In Episode #7, we cover: - What is Imposter Syndrome? - Why it is totally normal to question your abilities and accomplishments - The 2 parts that make up a limiting belief - The 3-step exercise to crush limiting beliefs - Listener’s feature

“What if I don’t provide enough value? Am I charging too much for the value I share?” Concerns like these are not uncommon amongst not only health & wellness experts, but all entrepreneurs who want to share their message online. In this week’s episode of Launch Into Freedom, you will get 3 tactics to keep in mind whenever these limiting beliefs pop into your head. Because that’s all they are: limiting beliefs. In Episode #6, we cover: - Am I providing enough value for what I’m charging? - The worst thing that can happen when you start doubting yourself - The 3 things to remind yourself of when you feel like you’re not giving enough - How to always stay one step ahead of your customer - Someone out there needs to hear your story - People want the solution, not the process - Listener’s feature

In today’s episode of the Launch Into Freedom podcast, host Michael Hoffmann is going to shed some light on the age-old question: “How do I stand out in the health and wellness industry?” Your customer, client or student is probably sick and tired of the different health methods and systems out there, otherwise she or he wouldn’t have a problem anymore, right? The big mistake we see many holistic health practitioners make is that they base their approach on an existing method and try to make it “better”. But what if your ideal customer doesn’t want “better” but “something new”? In Episode #5, we cover: - How do you stand out as a health coach? - Why you don’t want to get stuck offering an improvement - How to offer a new opportunity and escape the race to the bottom - Red ocean vs. blue ocean - Listener’s feature

In today’s episode, the former pro athlete in me takes over. We’re talking all things CrossFit and sports and how learning new skills and movements in these areas translate into your launches and your business in general. Let’s face it: when you try to get better at pull-ups, “do more of them” sometimes just doesn’t work. The same goes for your launches. Doing more launches the wrong way won’t make you better at them - it actually might hurt your business. The secret is to work on the individual components of your launch first. Mastering and sequencing these skills will eventually result in your most powerful launch ever...

I thought long and hard about publishing this episode early into the podcast… But I want you to see the true me, the person behind the microphone, and the moment when I hit rock bottom is an important part of that person. Facebook and Instagram Ads are a great tool to support your launch efforts. But are they the right tool for you? When should you use them? Today, I’m going to share with you the moment I realized how not to use ads in a launch and that they are just a small piece in a much larger puzzle...

In this episode of the Launch Into Freedom podcast, we’re gonna take a deep dive into the launch strategies of the biggest companies and personalities out there. Companies like Apple and Hollywood... celebrities and politicians like Barack Obama never just drop their products, movies or books out of nowhere - they all use simple (pre-) launch frameworks to build up excitement and attention. And the best thing? You can use these frameworks for your next launch, too!

Welcome to the very first episode of the Launch Into Freedom podcast. Today, I’m gonna be sharing my own crash & burn launch attempts in the past and what every single one of them taught me for future launches. All of us have an important message to share and the skill set to change people’s lives. But why is it that our message always gets lost in the social media jungle, ruled by evil algorithms? Why does posting on social media just not cut it anymore when you want to launch your offer? The answer to all of these questions is simple: we are just not loud enough...

Head over to https://go.launchintofreedom.co to grab your FREE magnetic Facebook Ads framework training and to unlock access to an exclusive 5-Day Workshop series. Have you ever wondered how other health & wellness experts online always, almost effortlessly, create six-figure launches? And all you hear on your launch day is crickets? Launch Into Freedom is a podcast for health, wellness & fitness experts who want to learn the strategies to create massive attention and excitement for their offers. Every Thursday, your host Michael Hoffmann, former professional athlete turned online marketer, shares his experiences, what he's working on and marching towards - and how you can implement these strategies as well to become the agent of change in your clients' lives. This podcast will be your one-stop-shop for actionable marketing strategies, mindset, Facebook and Instagram Ads, personal development and everything else you need to create lasting freedom for yourself and your families.