#19 The 4 Layers of a Successful Marketing Plan with Kim O’Rourke
Launch Into Freedom
#19 The 4 Layers of a Successful Marketing Plan with Kim O’Rourke
May 27, 2021
For today’s episode of the Launch Into Freedom podcast, I’m excited to bring you my dear friend and expert marketer, Kim O’Rourke. Kim is the host of the Climbing to the Top podcast and brings over 30 years of marketing experience, both in the corporate and the small business world, to the table. In this deep dive interview, we touch on the parallels between traditional marketing like TV and print, and digital marketing and how you can use the old-school marketing principle for your business today. We also got into the importance of a strategically structured marketing plan and why every health & wellness business should have one of these. Kim then also shares the 4 layers of every successful marketing plan and how you can get started today to create your personal marketing plan that eliminates all the overwhelm that usually comes with “marketing”. Spoiler alert: you won’t have to post on Instagram 4 times a day. Links & Resources mentioned in this episode: - Register for the FREE 3-Day Dream Client Attraction Workshop: https://go.launchintofreedom.co/attractionworkshop - Find out more about Kim O’Rourke: https://kimorourkemarketing.com - Follow Kim on Facebook: https://www.facebook.com/KimORourkeMarketing - Climbing to the Top Podcast: https://podcasts.apple.com/podcast/climbing-to-the-top/id1526362396 - 3 Steps to Planning Your Marketing Webinar (June 17th, 2021): https://bit.ly/KRM_ThreeStepsWebinar
Facebook Ads will not grow your business…it’s your ability to understand your ideal customer that will. Facebook Ads are a way to get your message out to the people and attract those who resonate with it and repel the ones that don’t.

I’m going to be teaching my Facebook Ads attraction and messaging hacks in a free, virtual 3-day event, June 14-16, 2021 called “The Paid Ads Attraction Workshop”.

This workshop is for health & wellness coaches where I’m going to guide you through the process of attracting your ideal clients with Facebook Ads (with daily assignments)...

I’d love to have you join at https://go.launchintofreedom.co/attractionworkshop!

For today’s episode of the Launch Into Freedom podcast, I’m excited to bring you my dear friend and expert marketer, Kim O’Rourke.

Kim is the host of the Climbing to the Top podcast and brings over 30 years of marketing experience, both in the corporate and the small business world, to the table.

In this deep dive interview, we touch on the parallels between traditional marketing like TV and print, and digital marketing and how you can use the old-school marketing principle for your business today.

We also got into the importance of a strategically structured marketing plan and why every health & wellness business should have one of these.

Kim then also shares the 4 layers of every successful marketing plan and how you can get started today to create your personal marketing plan that eliminates all the overwhelm that usually comes with “marketing”.

Spoiler alert: you won’t have to post on Instagram 4 times a day.

Links & Resources mentioned in this episode: