The SaaS Marketing Show
Looking to grow your SaaS or B2B tech business? Learn practical marketing and growth strategies from leading marketing experts and SaaS founders. We'll get straight to the good stuff and take a look behind the scenes at what's fuelling some of that fastest growing SaaS companies right now.
How Conversion.AI got their first 1000 users in just 30 days with Austin Distel - Episode 32
February 28, 2021 • 47 MIN
On this week's show, Austin Distel, CMO at ConversionAI is going to share how to get your first 1000 users in just 30 days by tapping into a community-driven, early access launch. You've seen me talk about their powerful AI named Jarvis over the last few weeks so now it's time to learn more about the team behind the scenes! This was taken from a live interview that was streamed across multiple channels thanks to Restream. Try ConversionAI - Check out Austin's book on Amazon -
Quick announcement, you don't want to miss this! - Episode 031
February 21, 2021 • 4 MIN
I have a quick announcement for you - this week, we're doing the first ever live episode of The SaaS Marketing Show with Austin Distel the CMO at ConversionAI talking about how they went from 0-1000+ users in their first 30 days. If you want to join us live it's happening this coming Thursday, Feb 25th at 11AM EST / 8AM PST. You can ask questions in real time to both myself and Austin if you decide to join us live. To get a reminder go to this post on LinkedIn and click on 'Get Reminder' - And if you want to try out ConversionAI and get 10,000 credits free of charge after signing up go ahead and use this link here -
How Freshworks use storytelling to hit a $32 CPL for enterprise prospects - Episode 30
January 31, 2021 • 40 MIN
This week on The SaaS Marketing Show we're joined by GP who is the head of global demand generation at Freshworks CRM. He shares with us their approach to generating enterprise leads through storytelling with various content pieces. They have seen exponential growth in new customer acquisition with their approach and in this episode GP shares how.
How Greenpal turned lawn care into a multimillion-dollar SaaS platform - Episode 29
January 24, 2021 • 31 MIN
This week we're joined by Bryan Clayton who is the CEO and co-founder of GreenPal - an online marketplace that connects homeowners with local lawn care professionals. They’ve been called the “Uber for lawn care” by Entrepreneur magazine and have over 100,000 active users completing thousands of transactions per day. We talked about how Greenpal have turned lawn care into a multimillion-dollar SaaS platform.
Scaling a SaaS content marketplace and hitting 50% YOY Growth With Steve Pockross From Verblio - Episode 028
January 17, 2021 • 36 MIN
This week we're joined by Steve Pockross who is the CEO at Verblio - a content creation platform that powers modern content marketers and agencies. They create over 70,000 pieces of unique content each year for thousands of companies in over 15 different countries.  We spoke all about scaling a SaaS content marketplace and hitting 50% YOY growth. We touched on how powerful adding additional service lines into your SaaS business can become as well as a number of other interesting ideas. Enjoy!
ReferralCandy’s Partnership Strategy That Has Taken Them To 7-figures In ARR - Episode 027
December 13, 2020 • 29 MIN
This week we're joined by Raul Galera who is the Partner Manager at Referral Candy. Referral Candy is a referral marketing SaaS that helps you get more customers by incentivizing referrals. They were founded in 2010, have over 30,000 brands that have used the product and have generated more than $220million in referral sales. Referral Candy themselves are doing 7 figures in ARR. Today Raul shares what their partnership marketing strategy looks like.
How Bonjoro Generated circa $100k from Quora in 10 months - Episode 026
December 6, 2020 • 34 MIN
You might remember back in episode 2 of the saas marketing show we interviewed Oli the CMO at Bonjoro to discuss their affiliate program. This time around we’re talking with Casey, their Head Of Growth all about Quora marketing. You can access Casey's course on Quora marketing here -
How Privy Grew Organic Traffic 50% in 6 Months By Investing in Brand (Using One Simple Strategy) - Episode 025
October 11, 2020 • 30 MIN
This week we learn from Dan Murphy at Privy how they've been able to double down on growing their organic traffic MASSIVELY over the last 12 months. Privy are one of the most exciting and fastest growing companies in the US right now. In 2019 alone they grew from $4million to $8million in revenue and they now service over 500,000 customers.
How Gamifying Their Onboarding Helped Salesflare Increase Trial To Paid Conversion 5% - Episode 024
September 28, 2020 • 35 MIN
On this week's show we interview Jeroen Corthout, one of the co-founders of the popular CRM software Salesflare. They have over 2000 companies actively using Salesflare and they differ from other CRMs with their powerful automations that help you leverage existing data so that you have to spend no time with manual inputs. We talked about some of the experiments they've been running over the last 6-9 months that have had a significant impact on their trial to paid conversion rates. I love this interview as Jeroen has plenty of data points to share about 3 major experiments that they've been running.
How Raygun Built A Multi-Million Dollar SaaS Content Engine - Episode 023
September 16, 2020 • 35 MIN
This week we interview Nick Harley who is the VP of Growth at Raygun, an application monitoring software for web and mobile apps that provides actionable error, crash and performance monitoring. We talked about their approach to building a content engine that has enabled them to grow to a team of 40 in New Zealand without raising funding.
How Planable Went From Struggling Startup To 7 Figures With Content Marketing - Episode 022
August 26, 2020 • 28 MIN
This week we interview Xenia Muntean who is the CEO at Planable, a tool that simplifies and speeds up the way social media campaigns are managed. We talked about thei approach to content marketing and how that supported them in growing from a struggling startup to a 7 figure business. We also touched a little on appsumo launches - I know for a fact a number of you listening will want to hear more about that!
How UpContent Sell To The Enterprise Market Without An Enterprise Sales Team- Episode 021
August 16, 2020 • 30 MIN
This week we talk with my friend and Hey Digital client Scott Rogerson who is the CEO of UpContent. Scott has been able to build extremely strong partnerships with companies like Hootsuite and Hubspot whilst selling to enterprise companies - all with a team of just 3. On this week's episode he shares his tips with us!
How Sharesight Increased Their Free Trial To Paid Customer Conversion Rate 3% By Changing Their Trial.- Episode 020
August 9, 2020 • 30 MIN
This week we speak with Prashant Mohan who is the CMO at Sharesight and he shares with us some of the experiments his team are seeing success with right now around optimizing their free trial length. These changes have led to significantly increased cashflow and revenues across the business so make sure you listen carefully!
How Scaled To $3million+ MRR By Doing Things That Don't Scale - Episode 019
August 2, 2020 • 33 MIN
This week Frank Barry who is the COO/CMO at shared with us some of the really interesting things that his team have done to help them scale their church giving platform to $3million+ in MRR - including calling every single signup. This is an extremely practical episode full of insightful takeaways - I hope you enjoy!
How Improved Sales Conversion Rates From 15% to 30% - Episode 018
July 26, 2020 • 32 MIN
This week's guest in Mike Korba who is the chief commercial officer at He shared with us how his team have been able to increase their sales conversion rate from 15-30% in the last year. This was a practical episode as always where Mike shared some very useful tips and insights.
How Clickfunnels Drive Tens Of Millions Of Dollars In Sales Through Their Affiliate Program - Episode 017
July 19, 2020 • 29 MIN
On this week's show we get to interview Ben Harris who looks after the affiliate marketing program at Clickfunnels - the most successful SaaS affiliate program that I've ever heard about. We go deep into their approach to affiliate marketing and uncover some great insights and tips to share with all of you. You won't want to miss this one.
How Chargebee Increased SAL's By 40% - Episode 016
July 12, 2020 • 33 MIN
This week we speak with Shri Mithran who is the pipeline marketing manager at Chargebee. We talked all about how the team at Chargebee have increased their volume of SAL's (sales accepted leads) by 40% over the last 12 months. We go deep into paid strategies and how they are leveraging intent data to help drive this huge increase - this is a super practical episode, you're going to love it.
How CustomerGauge Organically Generated over $2million and 30k Downloads With A Research Report- Episode 015
July 5, 2020 • 28 MIN
This week we chat with Ian Luck, VP of Global Marketing at CustomerGauge and learn all about how his team are building out research reports that drive millions of dollars in sales.
Influencer Marketing Secrets To Grow Your SaaS With Restream - Episode 014
June 28, 2020 • 34 MIN
In this episode we interview Anya Razina, Head of Partnerships at our sponsor Restream to find out how they are driving such great results through influencer marketing. As SaaS founders and marketers many of you seem to be scared of testing out influencer marketing as a channel so we brought Anya onto the show to lay out some of the best advice available right now.
How Surfer drove 100k+ new users to their chrome extension in 7 months - Episode 013
June 21, 2020 • 32 MIN
In today's episode Karolina Gawron, Head of Marketing at Surfer explains why they decided to launch a free chrome extension, how it's impacted their business and how they were able to drive 100,00+ downloads in only 7 months.
How Container xChange use cold email and PR to rapidly grow in an old fashioned industry - Episode 012
June 14, 2020 • 32 MIN
In this episode Florian Frese, Marketing Lead at Container xChange shares with us his play by play strategy that's helped grow Container xChange from zero to 300+ customers in just under two years. We go deep into cold email and PR.
How Supermetrics grew from $10m to $20m ARR in 12 months - Episode 011
June 7, 2020 • 29 MIN
In this episode Edward Ford, Marketing Director at Supermetrics shares with us their story of how they were able to grow from $10million to $20million ARR in such a short period of time. We break down play by play a number of their leading marketing and sales channels that helped to drive this growth.
How Huckabuy Drive 62% YOY Organic Channel Growth By Creating Google's Perfect World - Episode 010
May 31, 2020 • 26 MIN
In this episode Geoff Atkinson, Founder & CEO at Huckabuy shares with us exactly how Huckabuy are driving incredible results for themselves and their clients from SEO by creating what they call 'Google's perfect world'. You can expect actionable SEO and content tips to help you grow your SaaS.
How Calendly Used Integrations To Improve Virality And Grow Their MRR - Episode 009
May 25, 2020 • 29 MIN
In this episode Adam Lambert, Senior Content & Digital Marketing Manager at Calendly shares with us exactly how Calendly have become the number one meeting scheduling software thanks to heavily leaning into integration partnerships. He shares tips on how you can set up your SaaS with integrations that will serve you 5 to 10 years down the road.
How Userpilot Generate Thousands Of Leads With SEO - Episode 008
May 18, 2020 • 31 MIN
In this episode Aazar Shad, Head Of Growth at Userpilot shares with us their step-by-step strategy that's helping them to dominate the user-onboarding space and drive thousands of leads every month from SEO.
How Smarp 14x'd ARR Pipeline In 18 Months - Episode 007
May 11, 2020 • 31 MIN
In this episode Bruno Bin the CMO at Smarp gives us a behind the scenes look at some of the changes his team have made that led to an explosion in their ARR pipeline.
Why Ahrefs & Tim Soulo Charge $7 For Their 7-Day Trial - Episode 006
May 6, 2020 • 29 MIN
In this episode we chat with Tim Soulo, CMO of Ahrefs to learn why they charge $7 for their 7-day trial and to get an inside look at their slightly unconventional marketing strategy.
How BombBomb Onboarded 4000+ Users Via Word Of Mouth Marketing - Episode 005
April 29, 2020 • 27 MIN
In this episode we chat with John Rougeux, VP of Marketing Strategy at BombBomb about how they recently onboarded 4000+ users to their platform within a few days, all via word of mouth marketing. Check it out!
How Leadfeeder Are Driving Thousands Of Webinar Registrations - Episode 004
April 22, 2020 • 30 MIN
Today Andy Culligan, CMO at Leadfeeder shares with us his teams' current marketing strategy given the situation we are all facing and he deep dives into exactly what Leadfeeder are doing to drive thousands of registrations for their new webinar series.
How Drift Approach SEO For New Product Launches - Episode 003
April 15, 2020 • 36 MIN
In today's episode we chat with Bill King who is the Acquisition Marketing Manager at Drift - one of the fastest growing and most well known SaaS companies of the last few years. Bill shares with us how Drift approach marketing in general and then deep dives into what they do SEO wise when launching new products. This is a really interesting episode that I hope you enjoy!
How Bonjoro Created A SaaS Affiliate Channel That Drives 30% Of All Signups- Episode 002
April 6, 2020 • 39 MIN
The SaaS Marketing Show Episode 002 with Oli Bridge, Head of Marketing and Growth at Bonjoro. We discuss how Bonjoro have built an affiliate channel that drives 30% of their monthly signups. We deep dive on everything this SaaS company has done over the last 12 months to grow their marketing results.
How LearnWorlds 4x'd Trial Signups Through PPC With Nick Malekos - Episode 001
March 30, 2020 • 35 MIN
Today we interview Nick Malekos who's a senior marketer at LearnWorlds. He shares the PPC strategies that have resulted in LearnWorlds 4x'ing their trial signups over the last few months as well as some other useful SaaS marketing and growth strategies. I hope you enjoy the show!
Episode 0 - Welcome To The SaaS Marketing Show
March 23, 2020 • 8 MIN
Welcome to episode 0 of The SaaS Marketing Show. In this short episode we'll be filling you in on what to expect from the podcast in the coming weeks.