The Consistency Club
Photography is a highly competitive industry and one of the keys to long-term success is having a consistent marketing strategy! Join Annemie & Dayna from This Can't Be That Hard for education and inspiration on strategies that work!
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18 - How To Ask For Referrals in a Way That Works
May 15, 2024 • 25 MIN
The Do's and Don'ts of asking for referrals in your photography business.
17 - Promoting Your Lead Magnet
April 15, 2024 • 20 MIN
Learn how to promote your lead magnet to grow your email list and engage your current subscribers.
16 - Authority + Vulnerability = Credibility
March 18, 2024 • 23 MIN
How do you build credibility with your audience? How do you share just enough to build a connection without tipping over into the TMI category? Annemie and Dayna talk about how the magic marketing equation of Authority + Vulnerability = Credibility with your audience.
15- Building Trust (with humans and bots)
February 15, 2024 • 18 MIN
This month we are talking about the very important email marketing update that Google and Yahoo rolled out and how to handle it. We are also giving you a social+ email marketing plan for your "pretty season" sessions.
14- The Reason You Love Me
January 15, 2024 • 23 MIN
The marketing magic for February is about getting allll up in your business...in a good way! This month is focused on helping people get to know you more personally.
1- Welcome to The Consistency Club!
December 15, 2023 • 25 MIN
We're announcing a new marketing resource we've created for you! It's called the Consistency Club, and we think it's going to be a HUGE help in keeping your marketing on track.
2- Adding Value (Feb 2023)
December 15, 2023 • 16 MIN
How to add value in your marketing so clients enjoy reading your emails and social media posts
3- Show Don't Tell (Mar 2023)
December 15, 2023 • 21 MIN
How to use clients' stories and reviews to market your photography business
4- The Power of 1 (Apr 2023)
December 15, 2023 • 12 MIN
What is your smallest viable market?
5- The Rule of 7... or 12 (May 2023)
December 15, 2023 • 20 MIN
Marketing is a long game. How to keep building impressions with your audience while keeping it fresh.
6- Making the Offer (June 2023)
December 15, 2023 • 16 MIN
This month, we're going to walk you through making an offer to your audience, because ultimately, the whole reason for marketing is sales.
7 - Building an Authentic Connection (July 2023)
December 15, 2023 • 23 MIN
How do we intentionally cultivate that sense of belonging among our readers/ followers without being manipulative?
8- Using Deadline with Integrity (Aug 2023)
December 15, 2023 • 19 MIN
Learning how to create and use deadlines to encourage clients to book, without feeling sleezy.
9- Stepping Stones (Sept 2023)
December 15, 2023 • 13 MIN
Helping your clients go from wanting to book, to actually doing it.
10- People Like Us (Oct 2023)
December 15, 2023 • 21 MIN
Learning who you and your people are, and also (just as importantly) who they are not.
11 - Keep it Easy (November 2023)
December 15, 2023 • 13 MIN
How to keep your marketing easy during the busy season.
13 - P.S. I Can't Wait for Your Next Email (January 2024)
December 15, 2023 • 18 MIN
How to use the P.S. real-estate in email marketing to increase your open rates.
12- Asking for Reviews for your Business (Dec 2023)
December 11, 2023 • 14 MIN
The end of the year is a great time to ask for reviews of your photography business!