039: Selling Made Simple with Reuben Swartz

Do you absolutely hate the sales process, so much so that you dread Monday mornings because it means getting yourself back into the grind again? In this insightful episode of More Clients Less Effort, Tim Hyde interviews Reuben Swartz, founder of Mimiran, a CRM designed specifically for independent consultants. Reuben shares the start of his journey working at a software company to starting his own consulting firm, where he struggled with sales and marketing until realising he needed a better approach tailored for solo consultants.

Do you absolutely hate the sales process, so much so that you dread Monday mornings because it means getting yourself back into the grind again?

In this insightful episode of More Clients Less Effort, Tim Hyde interviews Reuben Swartz, founder of Mimiran, a CRM designed specifically for independent consultants. Reuben shares the start of his journey working at a software company to starting his own consulting firm, where he struggled with sales and marketing until realising he needed a better approach tailored for solo consultants.

Reuben discusses the importance of clearly defining your ideal client and having intentional conversations with them, rather than trying to be all things to all people. He explains how Mimiran guides users through this process, prompting them to specify exactly who they serve, what they do for clients, and their unique origin story.

Tim and Reuben stress that selling doesn't have to feel sleazy — it's about having authentic discussions aimed at genuinely helping those you're suited to serve. They share actionable tips for leveraging your existing connections and staying top-of-mind through simple interactions like commenting on posts.

If you want to be equipped with practical tools for transforming sales from an energy drain into an enjoyable relationship-building process that consistently yields new clients, this episode is for you.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

An introduction to Reuben Swartz? (00:20)
Reuben’s journey to software development (01:15)
Why Reuben favours working with owner/operator-led consulting businesses (06:30)
The reasons solo consultants seek help when they start out or begin to struggle in their business (10:59)
Two simple steps in the sales process (13:15)
Why it’s challenging to narrow down who it is we serve (15:34)
How Mimiran helps consultants turn leads to conversations and the value of consistently connecting with the right people (21:57)
The Influence Pyramid (31:22)
Quickfire questions with Reuben (32:31)

Get in touch with REUBEN SWARTZ

LinkedIn: https://www.linkedin.com/in/reubenswartz/
Website: https://www.mimiran.com/
Apple Podcast: Sales for Nerds
YouTube podcast: Sales for Nerds
Podcast website: Sales for Nerds