Sean Busch of Puracy - Using Customer Base as an R&D Machine to Make Product Improvements
August 31, 2021
In this episode, Sean Busch shares how Puracy innovates in the cleaning and personal care industry to make effective and safe products to use around children and pets. Here's what we discussed: How Puracy started; The weird way Sean made sure product is safe; Education to attract ideal customers; Using customer base as an R&D machine; How to get customer feedback and reviews; Growing by putting the right people in the right place; Optimizing product pricing and sizing; What Puracy will do with a much larger budget and resources; Where to learn more about Puracy and buy their products; Taking additional steps to create loyal fans
Sean Busch of Puracy
Sean is the co-founder and CEO of Puracy.
Puracy has won many awards and have been featured in the press numerous times.
They provide cleaning and personal care products that are effective and without any of the bad stuff. So they're good for you and safe for use around children and pets.
And they're good for the environment too.
Puracy is also making strides in reducing their impact on the environment. For example using biodegradable formulas, refill pouches, reusable glass bottles and many others.
It took a while for us to schedule and get this episode recorded. I'm glad we finally made it happen and it was worth the wait. Make sure to listen to the episode.
Don't miss:
2:40 How Puracy started
5:10 The weird way Sean made sure product is safe
9:00 Education to attract ideal customers
10:00 Using customer base as an R&D machine
13:00 How to get customer feedback and reviews
15:35 Growing by putting the right people in the right place
18:10 Optimizing product pricing and sizing
21:15 What Puracy will do with a much larger budget and resources
24:25 Where to learn more about Puracy and buy their products
25:20 Taking additional steps to create loyal fans
Connect with Us
Visit puracy.com to learn more about their catalog of products, ingredients and what natural means to them and buy their product.
Or you can purchase from Amazon or select Target stores nationwide.
Make sure to try out the laundry stain remover.
Vincent Tandiono
Sean is the co-founder and CEO of Puracy.
Puracy has won many awards and have been featured in the press numerous times.
They provide cleaning and personal care products that are effective and without any of the bad stuff. So they're good for you and safe for use around children and pets.
And they're good for the environment too.
Puracy is also making strides in reducing their impact on the environment. For example using biodegradable formulas, refill pouches, reusable glass bottles and many others.
It took a while for us to schedule and get this episode recorded. I'm glad we finally made it happen and it was worth the wait. Make sure to listen to the episode.
Don't miss:
2:40 How Puracy started
5:10 The weird way Sean made sure product is safe
9:00 Education to attract ideal customers
10:00 Using customer base as an R&D machine
13:00 How to get customer feedback and reviews
15:35 Growing by putting the right people in the right place
18:10 Optimizing product pricing and sizing
21:15 What Puracy will do with a much larger budget and resources
24:25 Where to learn more about Puracy and buy their products
25:20 Taking additional steps to create loyal fans
Connect with Us
Visit puracy.com to learn more about their catalog of products, ingredients and what natural means to them and buy their product.
Or you can purchase from Amazon or select Target stores nationwide.
Make sure to try out the laundry stain remover.
Vincent Tandiono
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