Outside the Box (Amy Whitney)
September 19, 2022
Amy Whitney created a niche in a saturated industry with her Spanish language courses for expats in Mexico. Her success stems from innovative methods of honing content combined with creative marketing.
Amy Whitney is the creator of Expat Spanish Lessons. She teaches Spanish language courses for expats living in Mexico.
In this episode we discuss:
In this episode we discuss:
- Creating a course in a well-served market.
- Developing your course with the end goal in mind.
- Innovating teaching methods to get better results for students.
- The importance of understanding the motivation of your students.
- Scaling and business model dynamics.
- Creative marketing and promotional ideas.
- Creating momentum by slimming down and honing content.
“Really less is more is my philosophy, and only teaching things on an as-needed basis rather than just because it might be nice to know one day, maybe .”
– Amy Whitney
After Amy's 14-year struggle to learn Spanish, she gave up on traditional methods and created her own approach to learning, which allowed her to reach an advanced level in less than a year. Now, an experienced language teacher and the creator of multiple courses, Amy is helping her students to discover the joy of learning and speaking Spanish to live the best version of their life in Mexico. To learn more about her programs visit expatspanishlessons.com.
Resources or websites mentioned in this episode:
Credits:
- Guest: Amy Whitney
- Hosts: Danny Iny & Abe Crystal
- Producer: Cynthia Lamb
- Executive producer: Danny Iny
- Assembled by: Geoff Govertsen
- Audio Post Supervisor: Evan Miles, Christopher Martin
- Audio Post Production: Post Office Sound
- Music soundscape: Chad Michael Snavely
- Making our hosts sound great: Home Brew Audio
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Music and SFX credits:
• Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
• Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
• Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: Outside the Box (Amy Whitney) coming soon
Episode transcript: Outside the Box (Amy Whitney) coming soon
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