What business owners can learn from nonprofits about creating media relationships with Teri Arnold This episode is a little different, and I really think you’ll learn a lot from it. I typically talk with entrepreneurs who take us through their media journey - how they’ve created relationships with influencers and gotten media attention in return. Today, I am introducing you to a dear friend who is not a business owner, but who has created some invaluable media relationships that benefit the nonprofit organization she works for. I’m thrilled to introduce you to Teri Arnold, the Director of Marketing Communications at the American Heart Association of Hampton Roads. I have also created a guide you can use right away. It’s called the “Perfect Press Release Template.” You can get that here. In her position, Teri works with entrepreneurs as well as the media just about every single day, and she’s going to tell us how creating strong relationships can help both sides accomplish their goals. What you will learn in this episode: *The value of putting in the time to create relationships with the media*The social media platform she uses to keep in touch with journalists on a regular basis*The #1 no-no when pitching the media*What you can do to increase your chances that your story is told*How to make the media a partner in your story*How business owners can take advantage of sponsorship opportunities with large nonprofit organizations and get media exposure at the same time Links mentioned in this episode: American Heart Association - Hampton Roads Facebook pageAmerican Heart Association Hampton Roads on Twitter To sponsor an upcoming American Heart Association event, contact Teri Arnold at 757-272-7002 or email her at: teri.arnold@heart.org Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.