STANDOUT with Cheryl Tan
Everyone has a story to tell. Our mission is to help you tell it better on video. On this show, we're talking to coaches, consultants, experts, and entrepreneurs about how they are using video to stand out and be seen as the recognized leaders in their industries. Listen and learn how the most successful people are using video to reach ideal clients through video content.
90: Unleash the Power of LinkedIn: Strategic Tips for Business Growth with Ann Carden
February 25, 2023 • 33 MIN
If you struggle with marketing yourself, this is the episode to listen to. Ann Carden is a business owner with more than 30 years of experience, having started and sold multiple companies in many different industries. Now, she helps businesses attract high-end clients. In marketing her own company, she focuses on visibility...more specifically, creating strategic visibility on LinkedIn.
89: Building Your Personal Brand with Michelle Nedelec
February 15, 2023 • 29 MIN
Michelle Nedelec is an author, speaker, and owner of multiple businesses, and through experience, has learned what it takes to stand out in the marketplace today. It's you. Your personality, your purpose, your passion. Michelle talks about how you present you to the world, because this is a key part of the process, while also creating a path to profitability. That profitability piece? She says systems and automation play a critical role in that. How can you create amazing content that showcases you, while being intentional about the growth of your business? That's the subject of our discussion.
88: Creating Content to Build an Audience with Andy Wang
December 14, 2022 • 49 MIN
On this show, we're talking about what it takes to stand out in your industry. What kind of work goes into the process? And is it worth the effort? I'm excited to introduce you to Andy Wang. He's a business owner, a podcaster, and a content creator. I love Andy's thoughtful approach to content creation. He believes this is worth the effort because content builds trust and can grow your business, but as you'll hear, it takes time. If you're in the process of creating content to build a brand, I really think you'll enjoy this honest conversation.
87: Attract New Clients Using Video SEO with Atiba de Souza
November 30, 2022 • 59 MIN
Atiba de Souza knows how important video marketing is to the growth of your business. He is a speaker and CEO of video marketing agency Client Attraction Pros, and I'm excited to share his wisdom with you in this episode. He mixes the power of video with the magic of SEO, and what you have is a recipe for business success.
86: How to Make Your YouTube Channel Stand Out with Jason Lavarias
October 29, 2022 • 43 MIN
Everyone has a story to tell. The mission of the Video Bootcamp is to help you tell that story better on video. Why? Because if you can show up as yourself on camera, you will enjoy creating more content, you will stand out in your space, and you will become the recognized expert in your industry. There's no better example of that than Jason Lavarias. He flies drones, he's a veteran, and now he's a video creator thanks to his experience in the Video Bootcamp. In this show, we're talking about Jason's YouTube channel and the things he can do to optimize it for more views and engagement.
85: How To Achieve Expert Status Through Video With Misty Leinberger
October 31, 2020 • 14 MIN
How can video help to establish you as an expert in your industry? Listen to this interview I did with Video Bootcamp student Misty Leinberger. Hear how she is systematically and successfully using video to connect with new clients around the country.
84: YouTube Tips To Grow Your Channel With Erin Busbee
July 4, 2020 • 2182 MIN
Today, we’re diving deep into YouTube. I have always been a fan of YouTube as a public storage location for videos that my clients and students create.  But I’m looking at YouTube in a much different light these days. As a search engine, as a place to create relationships, I’m seeing more and more that intentionally spending time to grow your YouTube presence is a smart move. If that’s you, if you see the possibility of using YouTube to grow an audience, connect with clients, and grow a stream of income, then you will love my conversation with Erin Busbee. Over the last six years, Erin has grown her YouTube Channel to more than 325 thousand subscribers. Think about that for a moment. 325-thousand. That’s a lot of subscribers. And a lot of impact. And a lot of time. There are two things we talked about that I can’t stress enough - that we have to be so very focused on our audience, really dialed in, and once you figure out what your audience needs to hear, then you create the systems to make videos that tie into your message.  Here's what you'll learn in this episode: *The one question you can ask yourself if you're trying to figure out your next path *What is affiliate marketing? *Erin's content creation process *What you can outsource - and why you should *What YouTube is prioritizing and pushing right now *Four things you should focus on if you're going all in on YouTube right now Here are links mentioned in this episode: *Get Erin's Wardrobe Basics Checklist here *Check out Erin's YouTube Channel here *Want to learn more about the Video Bootcamp? Click here for details *Get on our WAITLIST: CherylTanMedia.com/Waitlist *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click 
83: What Makes A Great Podcast Guest With Kelly Glover
June 22, 2020 • 37 MIN
Today, we’re talking about podcasts. And what you’ll learn from our guest, Kelly Glover, the CEO of The Talent Squad, will help you stand out, whether you’re a guest on someone’s podcast or YouTube show or weekly Facebook live. I loved my conversation with Kelly and there are invaluable takeaways in our discussion, like what things you can do to be the very best podcast guest - the one the host remembers in a good way, the critical steps you should take before coming on anyone’s show, and the one thing you need to do before sending a podcast pitch. Here's what you'll learn in this episode: *The #1 thing to help you enjoy producing your podcast more *What makes a great podcast guest *Steps you can take to prepare yourself before being interviewed on a show *Growing a business using skills you developed in a past career *The importance of research before you start pitching yourself on podcasts *How you can create podcast "seasons" and why that may be the more effective way to serve your audience Here are links mentioned in this episode: *Want to learn more about the Video Bootcamp? Click here for details *Connect with Kelly Glover, CEO of The Talent Squad, here *Get on our WAITLIST: CherylTanMedia.com/Waitlist *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
82: The True Power of Creating Video Content For Your Business With Corrina Carter
May 5, 2020 • 20 MIN
I’m thrilled to introduce you to one of my clients and students of the Video Bootcamp, Corrina Carter. She’s a longtime business owner, mortgage loan broker, and now, video creator. But it wasn’t always that way. If you’ve been hesitating to use video in your business, you will love our conversation. She knew how important using video was, and yet, there was a big fear in getting started. That has all changed. Now, the ideas are flowing, the fear is gone, and she is always thinking about ways to create videos that her audience needs to hear. How did this happen? Here’s my conversation with Corrina Carter. Here's what you'll learn in this episode: *How to overcome fear of being on camera *How video impacts the way past customers and future clients see you *A foundation of content you can build using video Here are links mentioned in the episode: *Want to learn more about the Video Bootcamp? Click here for details *Connect with Corrina Carter, CEO of CMS Mortgage here *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
81: How To Look And Sound Better On Your Next Video Call
March 17, 2020 • 1180 MIN
We’re all in an uncertain place right now. We’re concerned for our health, and for the health of our family and friends. Schools are closed, travel halted, events canceled, employees told to work from home, some businesses closed indefinitely because of the Coronavirus. And we are all feeling the effects. You may have found this show because you need to start getting better using online tools to communicate with your boss or your clients. This episode is designed to help you use video to your advantage with some easy-to-implement tips and tricks.  My goal is to share highly actionable steps you can take right now to get you feeling more comfortable using video. If you have questions, or if you have another topic you’d like to learn more about, let me know. Here's what you'll learn in this episode: *Why master video? *How to stand out on camera *Best practices for your equipment, your look, and your message *The No-Fail Video Formula *What F.O.C.U.S. is and how it helps you speak more effectively *My best tips for cutting out filler words in speech Here are links mentioned in the episode: *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
80: How To Use Video To Build A Consulting Business With Karol Clark
February 27, 2020 • 1997 MIN
https://youtu.be/nGA0Au3AnY0 You are going to LOVE this interview. I met Karol Clark in person at her business in Newport News, Virginia. She and her husband run a successful surgical weight loss company and we just started talking. You’ll see why I had to have her continue the conversation on this show. I’m so impressed by the way she is using her expertise as a registered nurse, as a business owner, as a marketer to help physicians market themselves better. There’s a lot of information out there. You know it. But it’s rare to find people actually putting that information into practice. This is especially valuable for students in my Video Bootcamp. If you’re a student, please listen carefully because you can use what you’re learning in the Bootcamp to create the kind of consistency you’ll hear Karol talk about. By the way, this is a great place to mention that you can join us for the Video Bootcamp, my 4-week program designed to help you use video more effectively. Click here for more details about our next live session. Here's what you'll learn in this episode: *How to use alternative marketing channels to reach more people *How to use tools available to anyone to create this path *How she developed a marketing department within her own staff *The power of consistency *Karol's exact process to create videos and how she outsources most of the project in order to be able to create more original content *The real benefit of putting yourself out there on video Here are links mentioned in the episode: *Weightlosspracticebuilder.com *Centerforweightlosssuccess.com *Yourbestsellerbook.com *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, “Cheryl” and get $20 off. Click here to get tickets. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions 
79: Your Video Strategy For 2020
January 2, 2020 • 788 MIN
It’s 2020, the start of a new year, the start of a new decade. As a lot of people are doing, I’m reflecting on what happened in 2019, and figuring out where I want to spend my energy in the coming 12 months. I’ve come to the conclusion that video can’t be ignored. I have been telling students in my Video Bootcamp this, that the power to create your own platform is in your hands right now. Literally, because you’re probably listening to this on your smartphone. In this episode, I will outline a path for you. If you’re stuck and you’re not sure where to start using video. If you’re trying to figure out how to share your message with more people. If you want to create a greater impact, video is an excellent way to do this.  What you will learn in this episode: *Why video creation is an important skill to master in 2020 and beyond *The six-step plan to start creating video going forward *The misconceptions you might have as you get started on the video journey *Why now is a great time to start Links mentioned in this episode: *Register for the Video Bootcamp here *My Video Kickstart series on YouTube *Video tools I use *How To Look And Sound Great On Video Checklist *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community
78: From Store Owner to Instagram Influencer With Shaunda Necole
August 27, 2019 • 2163 MIN
https://youtu.be/0nvWBlvFWtI I’m really excited to share this interview I did with Shaunda Necole. She’s a woman I have known for about five years, who started out as the owner of a retail store at the mall. Remember the mall?  One of my favorite quotes from our interview is this one: “I found myself evolving with the times.” And her mall days morphed into an online business. Now, she teams up with businesses to promote their products and services to her audience. Does this sound like something you would like to do? Then listen to our conversation, where Shaunda breaks down the steps she takes to get in front of the people who need to hear from her. What you will learn in this episode: *How one online contest changed her entrepreneurial path *The time & effort it REALLY takes to grow a following online *The one thing people don't respect that is critical to creating relationships in the digital world *The power of offline & online groups to grow your business *Why NOW is THE very best time to be an online influencer Links mentioned in this episode: *Shaunda Necole's Website and Ultimate Business Checklist *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community
77: The 4 Levels of Video Mastery
April 29, 2019 • 915 MIN
Are you a business owner looking to use video to reach more people? These days, many people are trying to do that. But it can be hard to know where to begin, much less gauge how effective those efforts are. Today, we’ll be talking about my four levels of video mastery. People stop themselves from using video oftentimes because they fear they’re not perfect enough. Perfection is a very tough standard to reach, so I created the 4 levels of video mastery to show you how you can progress up the ranks to reach the goals you have. It would be so nice to have a YouTube channel and Facebook page with new content every week as well as millions of followers. But you must start somewhere. The four levels of Video Mastery will help with that. What you will learn in this episode: *The reason I created the 4 levels of video mastery *The steps you need need to take to rise to the next level *How to join the STANDOUT Facebook Community and get more support, no matter what level you are Links mentioned in this episode: *Episode 74 of STANDOUT: Repurpose Your Content *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community
76: Fame, Fortune, & Farmers Markets With Lakesha Brown-Renfro
March 19, 2019 • 38 MIN
When you see a successful person, there’s a misconception, that he or she got to this level of success overnight, that this person snapped a finger and right away, the result is a multi-million dollar business. If only that were true. In this episode of STANDOUT, you'll hear from a business owner who started a company with one  idea for growth. But by sitting back and listening to clients and customers, she realized there was a better path. And the company pivoted. Many years later, after creating a food product, appearing on Shark Tank, selling out on QVC 5 times, opening a restaurant, two boutique hotels and a spa, Lakesha Brown-Renfro, along with her two business partners, now run ten businesses. We counted. It started with farmers markets, meeting people face to face, talking with them, sharing products, seeing their reaction to them. To this day, despite being very well-known, Lakesha still makes time for farmers markets. I know you’ll enjoy this interview, where you’ll learn quite a bit about growth, a successful business mindset and giving back. AND, if you’re looking for a community of amazing entrepreneurs, consider joining the STANDOUT Facebook community. It’s free. What you will learn in this episode: *Why Lakesha and her partners decided to pivot from a serviced-based business to a product-based one *The power of farmers markets in the growth of the business *How the company's appearance on Shark Tank changed the game for them *Challenges to growth *What's ahead for the company and its 10 businesses Links mentioned in this episode: *Learn about Mango Mangeaux, as well as its products and services, here. *Mango Mangeaux on Facebook. *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT wi...
75: How Jeanne Fiocca’s Story Created A Path To A Bigger Business
March 2, 2019 • 2477 MIN
Stories are such a powerful way to connect with your customers. Jeanne Fiocca knows that firsthand. Jeanne is the owner of CookieText, a company she started from her garage. One of my favorite quotes from this interview is when Jeanne said, "If you love something, figure out a way to make it your job." In this interview you'll learn about the power of her story, and how it has worked to connect her with people to help grow her business. What you will learn in this episode: *How & why Jeanne started her company from home, and how she has continued to grow it *How Jeanne will scale a business that is based on customization *How her background in occupational therapy helped to create structure within her business *Challenges to growth *How she figured out what worked in marketing CookieText *How she has used social media to drive stories home with customers and potential customers *How Facebook Live has been a great way to create engagement with viewers and fans *Growing a business and raising children Links mentioned in this episode: *Connect with CookieText and read Jeanne's blog here. *CookieText on Facebook, Twitter and Instagram. *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community
74: Repurpose Your Content
February 16, 2019 • 924 MIN
I believe in the power of content. It creates connection between you and the people who may want to work with you. It gives prospective clients a way to check you out and see how you think before they pick up the phone to call you or walk into your office. It gives you the chance to clarify your message and make it simpler to understand, either in a blog, in a podcast or on video. But does this mean you'll have to create content all the time? No. Today, we're talking about how to repurpose your content. What you will learn in this episode: *The reasons why you would want to repurpose your content *The multi-step process I use to take content I have already created and breathe new life into it *Why it's important to isolate your most popular posts and create ways to continually promote them Links mentioned in this episode: *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community
73: From A Hobby To A Profitable Etsy Business With Lauren Kilgore
January 20, 2019 • 964 MIN
If you want to create a product to sell, this show is for you. Today, I'm talking with Etsy entrepreneur Lauren Kilgore. She and I will be speaking at the Social Media Marketing Made Easy Conference in Norfolk this April. I wanted to learn more about how she is making real money doing something she started as a hobby. I get a lot of calls from people who want to do the same thing. They’re testing the waters and from that experiment, they want a change in their circumstances. If that’s you, listen to this interview. Lauren is doing exactly what I would recommend to anyone who calls me. Be clear about what you offer.  Make sure it’s an offer people want. Be visible where your clients hang out. And then do more of what’s working. What you will learn in this episode: *Steps you can take to turn a hobby you love into a money-making venture *The power of Etsy in Lauren Kilgore's business *The things you need to focus on to scale a business Links mentioned in this episode: *Look at the content creation system I created in Trello. Click here to take a peek. *Click here to view Lauren Kilgore's Etsy store. *Click here for Lauren Kilgore's website. *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community
72: Content Creation That Doesn't Make You Crazy
December 21, 2018 • 700 MIN
Do you feel as if you’re constantly on the content hamster wheel? Maybe you recognize the power of creating great articles, videos and social media posts. Actually sitting down and putting the pieces together, well, that’s another story. If that sounds like you, you’re in the right place. I’ll share my simple content creation hacks that won’t make you crazy. What you will learn in this episode: *The power of consistent content creation *3 steps to a simple content creation strategy *A look at the tools I use to organize content Links mentioned in this episode: *Look at the content creation system I created in Trello. Click here to take a peek. *Episode 67 of STANDOUT: How To Create Consistent Content *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) *Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
71: How Conferences Foster Connection, Community And Creativity
November 21, 2018 • 1222 MIN
If you had asked me a few years ago about the benefit of going to a conference, I am not sure what I would have said. I was definitely in a different place, juggling three small kids. I had a workday that started at 4 a.m., I was always running around. As a result, I was always tired. Frankly, I probably wouldn’t have thought about taking the time to actually go to one. But things change. I own a business now, for one thing. And no more 2 a.m. alarms. I have changed my mind about the power of live events. I see now how they foster connection, community and creativity. In today's episode, we’re talking about a conference coming to Norfolk in April 2019 that may be just what you need. What you will learn in this episode: *How one business owner took education into her own hands *The power of a conference to create real relationships *What social media can do to grow a small business Links mentioned in this episode: *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
70: Which Video Platform Should You Use
November 3, 2018 • 846 MIN
These days there seem to be endless opportunities to use video. Which one is best for you and your business? I'll break down the options and help you figure out how to pick the platform best suited for you. What you'll learn in this episode: *Ways you can create content your audience wants *Why video marketing is so powerful *The different video platforms you can use -My 4 steps to figuring out which video platform you should useClarify your message.Find out where your audience hangs out.Figure out where you spend your time.Put together a plan to create engagement and carry out the plan. Links mentioned in this episode: *Episode 61: Seven Ways You Can Start Using Video TODAY *Episode 67: How To Create Consistent Content *Client Videos *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
69: How To Create A Video Marketing Strategy
September 29, 2018 • 706 MIN
If you’re listening to this, you may already see the power of video working for you or your competitors. Maybe you want to figure out what it can do for your company or maybe you want to step up your existing efforts in this space. If so, you’re in the right place. Now, we’re adding a little strategy to it and talking about how you can use video to grow your business. What you'll learn in this episode: *What is the power of using video marketing? *Top 10 tips to create a strategy around your video creation Links mentioned in this episode: *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *57: The Benefit Of Batching Videos *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
68: 9 Ways To Raise Your Visibility Now
September 11, 2018 • 648 MIN
Need to promote a new product, service or share the news of an event? Here are 9 ways to increase your visibility - to make sure more people know about you. Good PR is highly valuable. As entrepreneur Richard Branson once said, "Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad." What you'll learn in this episode: *9 ways you can increase your visibility now *Steps you can take to maximize the publicity you do receive *The positive effects of good publicity Links mentioned in this episode: *CherylTanMedia.com/Podcast *How To Create A Publicity Plan *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
67: How To Create Consistent Content
August 27, 2018 • 551 MIN
When I talk with business owners, one of the biggest struggles they face in creating content is being consistent with it. It's understandable. Content is such an effective way to educate your clients and customers. But it takes a lot of work to do well. Today, we're talking about how to create consistent content. What you'll learn in this episode: *Why creating consistency is important *My five steps to creating consistency with content Links mentioned in this episode: *CherylTanMedia.com/Podcast *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
66: How To Create A Publicity Plan
August 13, 2018 • 553 MIN
Let’s say you are launching a new service, or you have a new product line coming out. What if you simply want more people in your community to know about your expertise and your business? This episode will help you figure out your publicity plan in order to get the word out. What you'll learn in this episode: *What is a publicity plan and why is it important to have one? *The FIVE things you must include in a successful publicity plan *ACT - and how this acronym will help you implement your publicity plan Links mentioned in this episode: *CherylTanMedia.com/Podcast *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
65: The Secret To Creating Confidence On Camera
July 29, 2018 • 470 MIN
For many people, feeling confident on video feels like a huge unattainable goal. But after interviewing thousands of people as a TV news reporter, I can tell you how confidence is created on camera. I have seen it happen. Stick around, and I’ll tell you what I have learned. If you have been in the STANDOUT Facebook group this week, you know we are running a 5-Day Video Challenge. Over the course of the week, I have gone live on Facebook to share a lesson of the day. Each day has a little bit of homework and at the end of it, each challenge participant will create a video to post into the group. I have learned so much from this challenge, and I wanted to share some of those lessons with you today. What you'll learn in this episode: *How the STANDOUT Video Challenge is pushing new video creators into action *What you can do to get over your fear of being on video *What you can include in your video to get more people to watch it *How you can use video to be seen as an expert Links mentioned in this episode: *CherylTanMedia.com/Podcast *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
64: The #1 Reason You Need To Put Yourself Out There
July 16, 2018 • 557 MIN
On a scale of 1 to 10, how effectively would you say you market yourself? How well do people know what you do and how they can work with you? If the answer is anything below a 10, this episode is for you. This is for those who are not only trying to figure out how to get started using video for their business, but for those who are trying to see why it even matters. What you'll learn in this episode: *The mindset that keeps so many people from starting to use videos *How videos can turn your marketing around *3 types of videos you can create right now to highlight your business *Sign up for the free online training, "3 Steps to Look and Sound Great On Video" here. Links mentioned in this episode: *CherylTanMedia.com/Podcast *Free Online Training With WeVideo *WeVideo Homepage *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
63: Why You Should Take Part In The STANDOUT Video Challenge
June 30, 2018 • 730 MIN
Everyone seems to be creating videos, and maybe you feel as if you are missing the boat. Not true at all. There is definitely time to get started and you are not behind. Yet. But sometimes you need a little push. In today's episode, I'm introducing the STANDOUT 5-day Video Challenge. In this challenge, you will be creating videos, videos you will post in the STANDOUT Facebook community. There WILL be prizes. Most importantly, there will be accountability. If you truly want to get better, you must start creating. What you'll learn in this episode: *The Seven Truths of Video *How to be more comfortable with putting yourself out there on video *How to learn the key attributes of a great video *How to join the STANDOUT 5-day Video Challenge Links mentioned in this episode: *CherylTanMedia.com/Podcast *How To Avoid Being Nervous On Camera *Should You Hire A Professional Videographer *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
62: [On-Air Coaching] The Easiest Way To Create Videos With Chris Lane
June 18, 2018 • 2266 MIN
Content is king, yes. But how do you create it consistently? That’s the magic question, isn’t it? In this episode, you’ll hear how I help clients come up with video ideas in a short amount of time. No writing, no memorizing, no stress. I talk with a lot of business owners who want to start creating videos, but get stumped by many of the aspects of putting them together. What kind of equipment do I need, how do I light it properly, what do I say? So videographer Chris Lane and I teamed up to create a video package that gives people the chance to come to a studio location, be interviewed by me and then receive edited videos they can use for their website or social media. I have found that when people are interviewed, when you ask them questions about their businesses and what they are passionate about, they open up, they are less nervous and they can very easily come up with video topic ideas during the course of our conversation. What you’ll hear is an on air coaching session I did with Chris to help him come up with ideas for his next series of videos he will release to his audience. Chris is like many of us, lots of ideas, not enough time focused on making those ideas happen. He’s really busy doing things that make money in his business. And these videos, naturally, take a backseat. Does that sound familiar? Listen as I am help him focus on how he helps his clients. The cameras are rolling, I’m grilling him with questions. And I want him to boil down his ideas to create videos that are short and impactful. What you'll learn in this episode: *How to come up with a number of video topics in a short amount of time *How to put together video shoots for maximum effect *How to put together ideas that will attract clients Links mentioned in this episode: *CherylTanMedia.com/Podcast *Should You Hire A Professional Videographer? *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
61: Seven Ways Your Local Business Can Start Using Video TODAY
May 1, 2018 • 801 MIN
By 2019, 80 percent of the world’s internet traffic will be video. That’s according to WordStream and if you look around, people are already on their digital devices all the time watching, sharing and interacting with video. If you own a business, consider this. According to Tubular Insights, 64 percent of consumers buy after watching branded social videos. So how can you start using video in your business? What you'll learn in this episode: *The four steps to get started using video in your business *7 types of videos you can start making for your company TODAY Links mentioned in this episode: *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
60: [On-Air Coaching] How To Generate Publicity And Grow Your Business With Chelsea Mandello
April 11, 2018 • 32 MIN
Do you have a big idea? Maybe it’s a business, maybe it's a nonprofit, maybe it's a message you need to share with the world. Let's say you have all of that, but you’re not sure how to find the right people to help spread it. Listen to this episode and you’ll hear the story behind Troopster, a for-profit company that has a nonprofit arm. On the business side, Troopster allows friends and families of service members to buy and send personalized care packages online. The charity accepts donations and sends care packages to military service members on deployment. This is an On-Air Coaching call, so you'll hear the story behind Troopster from founder Chelsea Mandello, you'll learn how publicity helped to grow her business and what steps Chelsea can take to get more exposure for her company. What you'll learn in this episode: *The story behind Troopster *The mission Chelsea is trying to share *How Chelsea was able to generate publicity for Troopster and what it did for her business *The steps I share with Chelsea so she can get media coverage outside of her community Links mentioned in this episode: *Troopster.org *How To Use HARO Successfully And Get Featured In The Media *The (free) 5-Day Media Magnet Challenge *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
59: Increase Your Energy On Camera
March 30, 2018 • 890 MIN
Let’s say you know you want to sound like you have more energy on camera even though all you want to do is take a nap. Let’s say you are working hard to be more energetic on camera, but you don’t know how to turn it around. You’re in the right place. Today, you’re going to learn how you can create energy on camera even when you don’t feel like you have any, you’ll get my 4 tips to creating energy when you’re on video and the main reason why this effort is so important. What you'll learn in this episode: *How you can use your performance on camera to stand out from the crowd*4 tips to creating energy on video*Bonus tips to set you up for success on camera Links mentioned in this episode: *CherylTanMedia.com/Video Resources*STANDOUT Episode 52 - Engage Your Audience Using Livestreaming with Jennifer Quinn*STANDOUT Episode 54 - How To Look Good On A Webinar*STANDOUT Episode 55 - How To Avoid Being Nervous On Camera*STANDOUT Episode 56 - Should You Hire A Professional Videographer?*STANDOUT Episode 57 - The Benefits Of Batching Your Videos*STANDOUT Episode 58 - Become a Better Interviewer *Video examples of speakers who effectively use their hands while speaking: Michael Port Carrie Wilkerson Oprah Winfrey *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
58: Become A Better Interviewer
March 21, 2018 • 843 MIN
Today, we're talking about a topic dear to my heart. Interviews. Or put another way, a path to creating a real connection with people you choose to bring onto your show. This is a big topic, and one I’ll be addressing more fully in other episodes. But this is a start and I would love to hear your thoughts on it. Do you use interviews for your shows? Are you interested in creating a program and are thinking about using interviews for it? I have had the honor of interviewing thousands of people. As a TV news reporter, some of the people I tried to talk with didn’t want to talk with me, and others wanted to talk too much. But over the years, I have learned some tried and true lessons about carrying out conversations with strangers that I hope will help you. In fact, I still keep in touch with a number of the people I have had the honor to interview. Creating connections with people through interviewing is such a powerful way to strengthen a relationship. I can’t stress enough how important this skill is. Remember, the goal of all of this is the show. You want to put together the very best show possible. And if you decide to use an interview format for some or all of the program, then you want the most engaging guests who have the very best information to share with your audience. If you have a good show, people will find the program and share it with their friends. And the show will get bigger. If you know someone who is putting together a show or who has said, 'I need to work on my interviewing skills,’ feel free to share this episode with them. Thank you in advance. What you'll learn in this episode: *Three tips to successful interviews*Questions you can ask your guest so he or she shares more about a topic*How to find your voice Links mentioned in this episode: *Episode 54 of STANDOUT: How To Look Good On A Webinar*Episode 55 of STANDOUT: How To Avoid Being Nervous On Camera *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
57: The Benefits Of Batching Your Videos
March 12, 2018 • 11 MIN
I’m so excited to share with you the steps we took to maximize our time and resources during our video shoots. What you'll learn in this episode: *Five tips for batching success*The true benefit of batching your videos Links mentioned in this episode: *My On Air Coaching Session With Natalie Eckdahl/BizChix Podcast *Episode 55 of STANDOUT: How To Avoid Being Nervous On Camera *Episode 56 of STANDOUT: Should You Hire a Professional Videographer? (with Chris Lane) *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
56: Should You Hire A Professional Videographer?
March 5, 2018 • 2192 MIN
If you have been shooting videos for your business by yourself, I have a question for you: Do you have a passion to be a professional videographer or do you have a passion to share your message? The one only you can share? I wanted to bring on a very talented videographer and editor to talk about what a professional video shoot looks like, how you plan for it and when you know you’re ready to hire. He is Chris Lane and he is a videographer and editor based in Virginia Beach. We are on the same page, that when you start creating videos, you typically don’t need to start with a video production company. There are so many things you can work on on your own time. Your message, your energy, your video style. As you listen to this, I want you to think about the time you are spending. In the beginning, as you are trying to figure out your messaging, your market and your products, it’s perfectly fine to use your smartphone and basic editing skills for your videos. But when you start focusing so much on the shooting and editing because you want it to start looking better, when you are spending sooo much time on the technical aspects of the shoot when you really should be talking to clients or actually getting that content into the hands of the people who need to see it, that’s when you have to start thinking about outsourcing. That’s when you think about getting some help either with shooting your videos, editing your videos, or both. Time is money in business. When you are spending so much time on putting the videos together that you are losing money-making opportunities, that’s when you should think about hiring out. If you are interested in talking about your particular video strategy, I would love to walk you through a plan to help you successfully use videos in your business. You can learn more about my video strategy sessions here. What you'll learn in this episode: *When is it time to get help with your videography and editing?*What things should you think about when you are starting to shoot video on your own?*What colors look good on camera*How to prepare best for your videography experience with a pro (and it’s not what you expect)*The surprising bonus of paying for a videographer*How much can you expect to pay when working with a professional videographer?*How long should your first shoot be? Links mentioned in this episode: *ChrisLaneVideo.com *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
55: How To Avoid Being Nervous On Camera
February 26, 2018 • 847 MIN
I get asked this question a lot. How can you avoid being nervous on camera? And I say, nervousness is normal. You just can’t let nerves get in your way. I have had my fair share of feeling really nervous in my career as a TV news anchor, reporter and host. I remember the first time I was on live TV as a reporter. I really thought I was going to throw up. After that, it got easier. I got more confident. And then I would be placed in new situations where the nerves would return, as an anchor with a co-host, as an anchor by myself, interviewing people live on the set, or anchoring shows live on location. It was all new, scary and then, after a while, you lose the nerves and you are able to focus on getting really good at presenting on camera. That’s my hope for you. And that’s why I have compiled my best tips for battling nerves and knocking it out of the park on camera. What you'll learn in this episode: *My 10 best tips on how to gain confidence on camera Links mentioned in this episode: *STANDOUT Episode 54: How To Look Good On A Webinar *How to Look and Sound Great on Video - Checklist *My Video Resources page*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
54: How To Look Good On A Webinar
February 19, 2018 • 1013 MIN
How many of you use webinars for work? As in, you are a participant and you need to have the video turned on and people will see you, or you’re a presenter and you have to do a good job on camera. Or else. If webinars are part of your work, this episode is for you. In 2018 I am on a mission to inspire you to find your voice, show up consistently and bring your story to life on video. Online meetings, online classes and online gatherings are growing in popularity. How easy is it to connect with someone and get on Facetime? Or use the online video platform, Zoom? Or Skype? How about meeting with clients, virtually, around the world? Or how about being present for a large online learning community? Even though these meetings are convenient, that doesn’t mean these are sessions you can ignore as it relates to how YOU come across. Just because you’re at home or in a remote location doesn’t mean you won’t be seen. If you’re in your kitchen with no light and the TV blaring, other people in the room will remember that. You may be muted for the entire call, you may miss your chance to present, you may end up being a distraction. What you'll learn in this episode: *The 5 things you need to think about before you start your webinar (either as a participant or a presenter) *What colors look good on camera *3 bonus tips you can use if YOU are the one presenting information on a webinar Links mentioned in this episode: *The original blog post on how you can look good on a webinar *How to Look and Sound Great on Video - Checklist *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
53: How To Surround Yourself With The Right People
January 19, 2018 • 828 MIN
Entrepreneur and speaker Jim Rohn said, “You’re the average of the five people you spend most of your time with.” But how do you find the right five people? That’s what we’re talking about today. What you'll learn in this episode: *The nine types of groups you can join to make the right connections Links mentioned in this episode: *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) *Click here to download the "How To Surround Yourself With The Right People" checklist *6 Steps to Building a Thriving Community podcast episode Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
52: Engage Your Audience Using Live Video With Jennifer Quinn
November 16, 2017 • 2011 MIN
We talk about video quite a bit on STANDOUT. It makes sense, since video is one of the best and quickest ways to share your message with new people. Earlier this year, I was working with a company based in New York to possibly start a video show. We didn’t end up going forward with that, but we did learn about Jennifer Quinn, widely known as Jenny Q, who was and is making a name for herself as a livestreaming expert. Listen to our conversation and take away some really important nuggets, like why video isn’t a nice-to-have anymore, how conventional marketing advice may not give you the results you want and the things you need RIGHT NOW to get started with video. What you'll learn in this episode: *How to use live, in-person events to grow a following, one that you can eventually move online*Why it's important to embrace new technology*How Jenny pushed past her fear to start doing videos, even though she had not done them before*Jenny's Video Success Plan*The things you need to have to start video NOW*Why video is no longer optional for your business Links mentioned in this episode: *Leverage Livestreaming to Build Your Brand: Start, Master, and Monetize Live Video*STANDOUT Facebook Community*JennyQ on Facebook*Gear.JennyQ.live*JennyQLive.com Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
51: How To Succeed In Sales With Matthew Kimberley
October 30, 2017 • 2119 MIN
We focus quite a bit on visibility on STANDOUT, of course - on things you can do to be seen as an expert in your field. Over the past 50 episodes, we’ve talked about PR, podcasts, video marketing, content marketing and speaking, just to name a few of the topics. It’s so gratifying to get your message out to more people. But, if you’re a business owner, all that visibility doesn’t do much unless it results in sales. I’d love to get your take on this. We can discuss it in the STANDOUT Facebook community, a truly wonderful group of business owners and marketers. Click here to join it. Most people come to me to get help raising their visibility, because they feel that visibility will get them more clients and customers. It can certainly do that, and my next guest says that good marketing makes the sales job a lot easier. But what happens if that is not the result? What if the sales machine is broken? I’m thrilled today to introduce all of you to Matthew Kimberley. I have no idea where I heard of Matthew first, probably on a podcast somewhere and I immediately signed up for his email list. His emails are entertaining, motivational and I learn so much about what you need to do to be successful in sales. And remember, you don’t have a business unless you have sales. As you’ll hear in this episode, Matthew has a long history in sales. He is the former head of the Book Yourself Solid School of Coach training and is the creator of the School for Selling. This is an episode you might want to come back to, as Matthew shares quite a bit, his systematic process for creating confidence in selling, how a job as a timeshare salesman helped shape how he approaches selling today - it’s not what you think - and he gives us a checklist you can use over and over again to guarantee sales in your business. What you'll learn in this episode: *How to become an order taker in sales*How Matthew developed his very systematic approach to sales*The step-by-step system Matthew uses and teaches to grow sales from scratch*What needs to happen to create confidence in the selling process Links mentioned in this episode: *The School for Selling*Matthew's free guide: 5 things you need to do every morning to get more clients in 60 days Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
50: 6 Steps To Building A Thriving Community
October 25, 2017 • 954 MIN
Over the weekend, I had the opportunity to be in a room full of almost 1,000 women. It was part of the Virginia Women’s Conference at the Virginia Beach Convention Center hosted by Senator Mark Warner. I think we filled up the entire building! The energy at the conference was incredible - especially when you looked around and thought about what these women had to do to get there. Panty hose, party dresses and pumps for a day-long Saturday event. Everyone looked incredible! I was there to moderate a workshop on how to build a thriving community. We had several hundred women joining us and we were so excited to talk with so many people about this topic. For those of you who don’t know, locally, I am one of the founders of a local group called the Women’s Forum of Coastal Virginia. And when I presented this idea, of helping other people create their own communities, their own tribes, I wasn’t sure if my group or the conference organizers would agree this was a worthy topic. But they all said yes, and we got the chance to tell our story. What you'll learn in this episode: *The reason we decided to create The Women's Forum of Coastal Virginia *How we found like-minded people to be a part of the founding team *How we make it work, since we're all volunteers! *The six steps we took to build this thriving community Click here to download the pdf, "6 Steps to Building a Thriving Community." Links mentioned in this episode: *Interview with Todd Cochrane, the CEO of RawVoice (podcast hosting service Blubrry) *STANDOUT with Cheryl Tan Community on Facebook *The Women's Forum of Coastal Virginia Facebook page Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
49: [On-Air Coaching] Re-Engage Your Tribe With Resi Connell
October 4, 2017 • 25 MIN
Welcome to Episode 49, where once again I invite you to listen in on a strategy session with one of the members of my PR Pro Membership Community. I have been cheering Resi Connell on for more than a year, and today, October 4, 2017, the day this podcast episode goes live, is a big day for her. It’s the culmination of months of really hard work to bring a dream to reality. Resi is a mom, she is an educator, she loves the outdoors. She is bringing together everything she loves into one life-changing project in the Richmond, Virginia area. Today, she is opening the doors to the area’s first farm-based school - the ultimate hands-on learning environment for students. It has not been an easy journey. Not at all. Since I’ve known Resi, I have encouraged her to make connections with journalists and start doing videos to showcase the amazing space her students will get to learn in. She’s gotten media mentions and support around this project. I wanted to share our strategy session with you because it’s a lesson for all of us on the importance of connecting fully with the people who support us. Resi has been running around, finding property, raising funds, recruiting students, and now she has a bit of time to focus on letting people know about what’s been going on. I told her my tips for reconnecting with her tribe. They have been there waiting all along, waiting to hear from her. What you'll learn in this episode: *Why Resi decided to create a school like this one*The challenges she has faced to make this happen*What she did to encourage support for her project*How to reclaim momentum for her school*What you can do to re-engage your tribe*How to capitalize on media attention Links mentioned in this episode: RichmondFarmSchool.comLocal Stew U on FacebookCherylTanMedia.com/PRPro Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
48: How To Become A Thought Leader Using Video With Shelley Smith
September 27, 2017 • 1917 MIN
If you have been thinking about using video to market yourself and your business, and something has been stopping you from moving forward, you’re in luck. This episode is full of great tips. A few weeks ago, I ran a 10-Day Video Challenge. I had not done this before and I didn’t know what to expect. But it went so well, I will be running this free challenge several times a year. So you can sign up here to be notified when the challenge runs again. I want to share what I learned from this experience. First - Everybody loves a challenge. Who knew? I guess it makes sense since a challenge gets our creative and our competitive juices flowing. And people love the idea of winning prizes. Second - The challenge itself is so powerful because our community was tied to it. I gave some basics as far as topic ideas and some checklists to help you create your videos. But that was it. People posted their videos on social media, Facebook primarily, using the hashtag #STANDOUTVC and anyone could search for the videos and watch them. I loved reading the comments and seeing the encouragement from the community. It’s a form of positive peer pressure. And the last thing I learned, although I definitely knew this before, if you don’t have the right message, as well as a really clear one, creating your videos or any content for that matter becomes so much harder. The reason people dropped out is they simply didn’t know what to say. For those that kept going, having that crystal clear message helped them figure out what should be in the next video. The big winner of the 10-day video challenge gets a chance to be on this podcast. So I’m excited to introduce you, again, to Shelley Smith. You may remember Shelley from Episode 17, where she talked about the mistakes entrepreneurs make when growing their companies. If people are leaving your company, if morale is low, if you have trouble recruiting great talent, it could be a company culture problem. And Shelley fixes that issue. She is a culture rescuer. Recently, Shelley really started to embrace that messaging surrounding company culture. And her videos during this challenge were very strategic, designed to speak to people who worry about retention, morale and productivity all day long. I encourage you check them out. You can see them in the STANDOUT Facebook community. And listen to our interview, where you’ll hear how she faced her fear of the camera and created 10 videos in 10 days, how that effort is paying off big time and why she is not stopping. What you'll learn in this episode: *Why Shelley took the challenge*What she loved about it*How she turned the challenge into a way to advance her business*How she set up her process to create batched video content*How she used content she had already created to put together her video strategy*How she structures her videos*How she uses notes in her videos*How a clear message that focuses on culture has helped in her business*How she is becoming a thought leader*The one question she asks on surveys that has helped with her messaging - and how it can help you Links mentioned in this episode: *Shelley Smith’s YouTube channel*
47: Create The Life You Want With Jocelyn Sams
September 10, 2017 • 1407 MIN
We are all a work in progress and in the life of an entrepreneur, the only constant is change. You’re always learning about your strengths, your weaknesses, what you want your business to look like, how you want your business to grow and what you can do to optimize your time. That’s not a small order, is it? I’m excited to introduce you to my guest, Jocelyn Sams, the co-creator of FlippedLifestyle.com and the Flipped Lifestyle podcast. We’ll be talking about all of these things. Five years ago, Jocelyn and her husband, Shane, started their business by creating digital products. Today, they’re the head of a thriving community of online business owners. The two former teachers from Kentucky are no longer in a traditional classroom but leading a very large virtual one. I had the chance to meet them in person during Podcast Movement 2016 in Chicago and they have been a part of my PR Pro Membership Community, and I have seen firsthand how committed they are to building a business and creating a life that works for their young family. Listen as we discuss the ups and downs of online business, challenges in managing people, and the importance of valuing your time as an entrepreneur. What you'll learn in this episode: *The main challenge Jocelyn had to overcome in scaling the business *The step-by-step process their team uses to get things done *The keys to starting a business online today *How Jocelyn and her husband, Shane, will leverage their time to help people in the future Links mentioned in the episode: *NatalieGingrich.com *FlippedLifestyle.com *Flipped Lifestyle podcast Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
46: [On-Air Coaching] How To Avoid Content Creation Overwhelm With Karen Lock Kolp
September 4, 2017 • 2589 MIN
This is Episode #46 of the STANDOUT podcast, where I invite you to listen in on a strategy session with one of the members of my PR Pro Membership Community. Karen Lock Kolp is an early childhood expert, a mom, and the creator of the podcast, We Turned Out Okay. She is also one of the founding members of my PR Pro online community - and I’m so thrilled to see how much she has done in our time together. Since she’s been in the community, she’s been featured in major publications, on other podcasts and on TV. Her podcast attracts an audience of highly-engaged parents. Karen faces the same problem we all do. We see the buffet of options all around us. We can do Facebook Live, we can blog, podcast and speak on stage. We can starting pinning on Pinterest or begin to grow a following on Twitter. But which one is the most effective way to attract an audience and grow a business? You may be surprised by what I tell her. Karen has done a great job in growing an audience. It's frustrating, though, when sales aren't a direct result. Listen as I share with Karen strategies she can use to focus her time and her energy on the piece she loves - the podcast - and then, create something that resonates with her audience - something they can’t wait to get their hands on. If you’re looking for specific solutions to your messaging and media outreach, you can learn more about the program that Karen is a part of, the PR Pro membership community here. Here's what you'll learn in this episode: *How Karen turned to podcasting to create an audience and a community *How to avoid content creation overwhelm *How to listen to your clients *How to validate an offer Here are links mentioned in the episode: *Karen Lock Kolp's podcast, We Turned Out Okay *Karen Lock Kolp on Twitter *Karen Lock Kolp and We Turned Out Okay on Facebook *Cheryl Tan's Video Visibility Bootcamp Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
45: Get Started With Video In 3 Steps
August 29, 2017 • 529 MIN
Today, we’re talking about video, specifically how to get started using video. I’ve talked about creating video before. Check out Episode 41 of the STANDOUT podcast. In that episode, I outline my 10 best tips on how to look and sound great on video. But in speaking with some of my students and clients, and through my own experiences, I know you get better with video the more you create. So listen through to the end of this episode, where I’ll talk about a way for you to share the videos you create and potentially win a prize. What you'll learn in this episode: *3 simple steps you can take to get started using video RIGHT NOW *3 ways to figure out what types of videos your audience wants to watch Links mentioned in this episode: *Join the STANDOUT Video Challenge *Interested in booking a strategy session? Learn more here Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here. Interested in my No-Fail Video Formula? Click here to get it.
44: Why Your Business MUST Focus On PR With Christina Nicholson
May 19, 2017 • 25 MIN
Our next guest is Christina Nicholson. I had such a good time chatting with her, maybe it’s because we have so much in common. Christina is a former journalist turned entrepreneur. She helps entrepreneurs get media attention. Sounds familiar, right? Listen to our discussion about the right way and the wrong way to capture the attention of journalists. And learn why good PR is essential. We really delve into the reason why publicity is critical for any business - and why it’s worth the time to cultivate it. What you'll learn in this episode: *Why Christina decided to leave TV news*How she moved from PR executive to the owner of a PR company*The most common misconceptions about getting media coverage*How to create real relationships with journalists*How to promote yourself without sounding like you're promoting yourself*Why it's so critical for your business growth to focus on PR*The most important first step to getting media coverage Links mentioned in this episode: MediaMavenandMore.com Christina on TwitterChristina on InstagramChristina on Linkedin Special gift from Christina - her e-book, "Master Your Media Relations" Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here. Interested in my No-Fail Video Formula? Click here to get it.
43: Create A Consistent Stream Of PR To Grow Your Company With Dmitry Dragilev
February 21, 2017 • 31 MIN
Create a consistent stream of PR to grow your company with Dmitry Dragilev Consistent PR, which means a steady stream of free publicity, is so very valuable. Just ask Dmitry Dragilev, who used PR to grow a startup from zero to 40 million views per month. That company, Polar, was acquired by Google. Dmitry outlines what he did to create relationships with journalists, how he used the publicity to get more PR, and why he believes this skill is so important it cannot be ignored. What you'll learn in this episode: *What you can do to create a steady flow of media attention to your business*The myths many startups believe about publicity, and what to do instead*What is sustainable PR and why is it so important to strive for?*How a software engineer became a PR expert*How Dmitry used free publicity to grow a startup from zero attention to 40 million page views. That same company was later acquired by Google*The one trick he uses to make sure the pitch he sends is a realistic one*Why he calls his methods for getting PR nontraditional - and why it works*The in-depth followup formula he uses when he doesn't hear back from a journalist Links mentioned in this episode: JustReachOut.io PrThatConverts.com Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here. Interested in my No-Fail Video Formula? Click here to get it.
42: How To Change Your Story And Find Success With Mark Sephton
February 4, 2017 • 1323 MIN
How to change your story and find success with Mark Sephton Mark Sephton knows a little something about changes. He’s an author and personal mentor to entrepreneurs. You may recognize his name and his voice. I interviewed him in STANDOUT episode #9. He’s about to release his second book, entitled Plot Twist. A plot twist is an unexpected development. When watching a movie or reading a book, those plot twists are necessary to hold your attention. In real life, though, a plot twist is not always something pleasant. Listen to my chat with Mark, who talks about ways you can address the plot twists in your own life, and come out ahead. What you'll learn in this episode: *The steps Mark took to get invited on stages around the world and write for Entrepreneur*How to handle the curve balls that life throws at you*The key to telling a great story*The rule he follows when selling and buying*How to be a success on stage*Key advice for those who are going through plot twists in their life right now Links mentioned in this episode: Plot Twist on AmazonMark Sephton on FacebookMark Sephton on InstagramMark Sephton on LinkedInMark Sephton on Twitter Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
41: How To Look And Sound Great On Video
December 29, 2016 • 1299 MIN
How to look and sound great on video with Cheryl Tan Today, we’re talking about visibility - specifically gaining visibility through video you create. You may have already heard about the power of video for your business. Everyone’s creating video, you hear. It converts like gangbusters, they say. But maybe you aren’t sure where to start. You’re not sure what you need to have in place before you hit record or go live. Take a listen to a Facebook Live I did recently inside the Get Media Smart Facebook community and learn my 10 best tips, plus one bonus tip, for looking and sounding great on video. What you'll learn in this episode: Click here for the 10 tips, plus one Bonus tip, on how to look and sound great on video. Links mentioned in this episode: If you want to learn how to get media attention for your business, consider the PR Pro community, an online training academy designed to teach you how to get the media attention you want and maximize your opportunities. Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here. Want to get media attention for your business, but don’t know where to begin? Download the perfect press release template. It’s yours for FREE.
40: How To Market Your Business When Opportunity Is Knocking
November 22, 2016 • 531 MIN
How to market your business when opportunity is knocking with Cheryl Tan Today, I wanted to address the second most-asked question I receive. The first one, by the way, is no surprise. It’s, “How do I get my story featured in the news?” I have articles, videos and resources here at cheryltanmedia.com where you can get answers to that and much more. Just go to cheryltanmedia.com/start. The second most-asked question isn't so much a question, but more of a situation, followed by a, “What do I do?” It’s this. “I have a book, an event, a new business I’m about to launch. Maybe I have received a big award, I just got a new client, I have to hire five people, I have taken on a partner. Big things are happening in my business and I don’t want to waste a marketing opportunity. What do I do?” And while the lack of new things happening in your business feels terrible, too much happening at once may feel just as bad. Today, I wanted to address that. How to maximize opportunity in your business. Put another way, how to market your business when opportunity is knocking - nonstop! I have to be honest. I wouldn’t have thought this was a thing a couple of years ago. As a former news reporter, I used to call people up, people who had things happening to them or because of them, interview them quickly, like within the hour if I could, write the stories and they’d be on the news before the evening was over. But working now with business owners who are trying to navigate the ever-changing world of media and publicity, I get it. There’s no real road map. It’s intimidating. It’s the unknown. Before you move onto the next project in your business, because there is always a next project, I want you to take a deep breath and consider these three questions as you figure out what marketing and media opportunities await you. Because you have things going on in your business. Question 1. Why is it important? Take a step back and determine whether what is happening in your business is something worth sharing. I know this may sound harsh, but how does your book, your new product or new building impact the community? Remember, what’s important to one person isn’t necessarily important to someone else. This is where a little self-awareness comes into play, or a good sounding board who can be honest with you. But don’t downplay it, either. If people don’t learn about what you’re creating, they can’t benefit from it. So, determine, what’s the big picture? What role does your new addition play? While it may be important for you and your business, is it important enough that other people who don’t know you or anything about your business would be interested as well? Let me share an example. I am working with a woman who is launching a nonprofit that will help teen girls learn how to become entrepreneurs. She is partnering with several groups and the media sees the value of her mission. Her story has been told on TV and in print many times. They see her mission impacts the community in many ways. Question 2. Who needs to hear about it? Whether it’s a book, an event, a workshop or a sale - who would benefit from learning about your news? Who would really care about its release? Think about that and picture that person in your mind. Or that group of people. For sales and for live events, it may seem obvious - you’d want to share the inf...
39: Become A Twitter Rockstar And Reach Influencers With Madalyn Sklar
November 7, 2016 • 1920 MIN
Become a Twitter rockstar and reach influencers with Madalyn Sklar It’s scary to start something new, but a year ago, that’s exactly what Madalyn Sklar did. She was well known in the music industry, but then decided to do a pivot and use the social media skills she had developed to break into something even more competitive. Clearly, she is doing something right. She’s recently been named one of the 50 Must-Follow Women Entrepreneurs in 2017 in the Huffington Post. Get this. She didn’t go looking for the nod. The writers were likely following her on Twitter. Take a listen and you’ll learn how Madalyn has used social media, in particular Twitter, to expand her reach. She outlines exactly what WE need to do to master Twitter and make it work for our businesses. By the way, as a result of this chat, I re-did my Twitter bio and created a Twitter list for the guests I have had the pleasure of interviewing on STANDOUT. You can find me on Twitter @CherylTan. What you'll learn in this episode: *How Madalyn took success in one industry and used social media skills to create wins in another field*How she used a podcast and Twitter expertise to make a name for herself*What steps she took to reach out to influencers in the social media space, and connect with people she had never met before*Why Twitter is THE place to be if you're trying to connect with someone important in your industry*The importance of Twitter lists, how to create them and how to use them effectively*How to create genuine connections with key people on Twitter*The importance of creating a top-notch Twitter bio*How TwitterChats can help elevate you and your business on Twitter*Best practices on Twitter - top three tips Links mentioned in this episode: TweetChat.com #TwitterSmarter TweetChat: Every Thursday at 1 p.m. EST. Make sure you use the hashtag #TwitterSmarter Twitter: MadalynSklarWebsite: MadalynSklar.com Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
38: How To Create An Audience Of Raving Fans With Jennifer Briney
October 24, 2016 • 1979 MIN
How to create an audience of raving fans with Jennifer Briney Jennifer Briney saw the opportunity to make a difference through podcasting. She discusses bills passed by Congress on her podcast, Congressional Dish. It has been nominated for several awards. Her audience is a devoted one and now, her listeners financially support the show. But how do you move a listener from a fan to a financial supporter? Jen talks about that in-depth. And as you’ll hear, Jen is doing a lot of things right - from producing a show that her audience cares deeply about, to creating relationships with influencers on her very favorite social media platform, to being open to opportunities that lead to incredible exposure. What you'll learn in this episode: *How Jennifer turned her passion into a profitable venture*When she felt it was time to monetize the show*How she grew the show to tens of thousands of listeners*The #1 social media platform she recommends to connect with influencers, and how to use it properly*How to get your listeners to become your marketing team*Valuable ways Jen has discovered to connect with and celebrate her audience*On monetizing the show - the tough decision she had to make between ad-supported and listener-supported*The one thing she did to get 30,000 downloads in one day*The strategy she uses now to grow the show's reach*The one piece of advice she gives to people who are creating shows and who want to grow an audience Links mentioned in this episode: CongressionalDish.comJennifer Briney on Twitter Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
37: What Business Owners Can Learn From Nonprofits About Creating Media Relationships With Teri Arnold
October 12, 2016 • 1342 MIN
What business owners can learn from nonprofits about creating media relationships with Teri Arnold This episode is a little different, and I really think you’ll learn a lot from it. I typically talk with entrepreneurs who take us through their media journey - how they’ve created relationships with influencers and gotten media attention in return. Today, I am introducing you to a dear friend who is not a business owner, but who has created some invaluable media relationships that benefit the nonprofit organization she works for. I’m thrilled to introduce you to Teri Arnold, the Director of Marketing Communications at the American Heart Association of Hampton Roads. I have also created a guide you can use right away. It’s called the “Perfect Press Release Template.” You can get that here. In her position, Teri works with entrepreneurs as well as the media just about every single day, and she’s going to tell us how creating strong relationships can help both sides accomplish their goals. What you will learn in this episode: *The value of putting in the time to create relationships with the media*The social media platform she uses to keep in touch with journalists on a regular basis*The #1 no-no when pitching the media*What you can do to increase your chances that your story is told*How to make the media a partner in your story*How business owners can take advantage of sponsorship opportunities with large nonprofit organizations and get media exposure at the same time Links mentioned in this episode: American Heart Association - Hampton Roads Facebook pageAmerican Heart Association Hampton Roads on Twitter To sponsor an upcoming American Heart Association event, contact Teri Arnold at 757-272-7002 or email her at: teri.arnold@heart.org Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
36: What To Look For When Hiring A PR Expert With Julie Broad
October 5, 2016 • 1480 MIN
What to look for when hiring a PR expert with Julie Broad The idea of reaching out to a reporter with a media pitch is scary to some. Yes, I absolutely get it. It’s unknown. You have no idea whether your email, letter or phone call has been ignored, put aside for another day, or just deleted. But for others, the idea of networking - trying to create relationships in a crowd of dozens of strangers - that’s scary. That was how Julie Broad felt. Her solution was to figure out how to get featured in the media and on other people’s channels - and in the process learned what works and what doesn’t when trying to get mentioned in the media. I have created a guide you can use right away. It’s called the “Perfect Press Release Template.” Click here to get instant access. Julie is an author and speaker, and has been featured all over Canada, where she lives, for her work. For some of that press, she got some help. Julie has some valuable tips on how to hire a PR team, and what to look for in order to get the results you want for your business. What you'll learn in this episode: *How an introvert found success in the media*The lessons Julie learned about successfully pitching the media*The NUMBER ONE mistake entrepreneurs make when sending out media pitches*How Julie takes one media appearance and turns it into repeat visits*When she decided to outsource PR help and the process she used to find the right people for her team*What to look for in proper PR help Links mentioned in this episode: HaveMoreInfluence.com Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
35: Capture Media Attention By Serving Your Audience FIRST With Carrie Wilkerson
September 27, 2016 • 22 MIN
Capture media attention by serving your audience FIRST with Carrie Wilkerson Many people who have been able to grow large audiences tell me the reporters and producers call them. But wait, how do you get to that level? I know you will love my conversation with Carrie Wilkerson, an entrepreneur, speaker and author - who breaks down what she did in the very beginning, before she got featured on CNN or Fox News or Forbes. Remember, everybody starts with one follower. Those numbers grow as you work to build relationships with people. Carrie shares the strategy she uses to grow her following, how she was able to attract the attention of the media, and why her mission is the same now as it was when she began. What you'll learn in this episode: *The key steps Carrie took to build her following one person at a time (before social media!)*How she created content so that it appeared as if she was "everywhere"*The stroke of luck that got Carrie featured on CNN*The power of big-name media attention*How to get past the fear of reaching out and pitching the media*How to build a social strategy from scratch*How to create a content strategy that doesn’t add to the busy-ness of your day*Why Carrie doesn't have a podcast, but learn how she uses the format to create content for her channels Links mentioned in this episode: CarrieWilkerson.com (Visit here for Carrie's 7-day free coaching series) Barefoot Executive on Facebook Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
34: How To Write A Book And Receive Noteworthy Endorsements With Kristin Meekhof
September 19, 2016 • 1529 MIN
How to write a book and receive noteworthy endorsements with Kristin Meekhof I had the chance to meet today’s guest during a conference near my home in Virginia Beach. We were both speaking and her story captured all of our hearts. Kristin Meekhof became a widow at the age of 33. She has spent the years since creating a supportive community for women just like her. She found a way to turn her grief into a gift...for others. Along the way, she has connected with names you probably know - Deepak Chopra, Katie Couric, Maria Shriver, just to name a few. These are relationships she initiated on social media - Twitter, in fact. She’ll talk about how she did that and how over time, these relationships developed into something incredible. What you'll learn in this episode: *Why Kristin decided to write a book *How she overcame the obstacle of not knowing anyone in the publishing industry *What she sent to The Huffington Post that changed her publishing journey *How her pitch to The Huffington Post goes against much of what PR "gurus" say *How she connected with noteworthy names - Deepak Chopra, Katie Couric, Maria Shriver *How she built relationships with them after the first interactions on social media *The true benefit of having noteworthy names endorse your book Links mentioned in this episode: A Widow's Guide to Healing KristinMeekhof.com Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
33: Want Thousands Of Screaming Fans At Your Event? Learn From Louie La Vella
September 12, 2016 • 1288 MIN
Want thousands of screaming fans? Learn from Louie La Vella In this episode, we’re talking about events. Live events, in particular, where people can hear your message while you’re on stage. How about an even more intimate setting where you’re at the front of a small room for a workshop? Live events can be powerful tools for creating relationships. But, the question is, how do you fill those events? How do you let people know about the event and what will move them to buy tickets and actually show up? For answers, I went to Louie La Vella, a marketing and branding consultant who is known in the music industry for packing venues with tens of thousands of people. What you'll learn in this episode: *How to market a big event *How marketing a big event has changed over the years *How to use paid advertisements (like Facebook ads) correctly when trying to create buzz for an event *How to create an experience audience members want to be a part of *How to study user behavior in marketing an event *How to set the stage for media success *How to develop a brand voice *How to use branding in social media strategy Links mentioned in this episode: LouieLaVella.com Louie La Vella on Facebook Louie La Vella on LinkedIn Louie La Vella on Instagram Louie La Vella on Twitter Nightlife & Music Marketing Podcast with Louie La Vella Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
32: Got Great Press? How To Capitalize On The Attention With Joe Apfelbaum
August 29, 2016 • 1768 MIN
Got great press? How to capitalize on the attention with Joe Apfelbaum What is one media mention worth to your business? How about from a really big name? Quite a bit, but you may need to put in a little bit of legwork before you start to see the returns. Entrepreneur Joe Apfelbaum explains all of this, by sharing his strategy for maximizing the media exposure he’s already gotten. You may have seen him on Fox Business, or read about him in the Wall Street Journal or Business Insider. Maybe you missed his appearances on TV live, or didn’t catch the stories when they first came out. Joe talks about the power of the promotion machine, and what you can do to capitalize on any media attention you receive. What you'll learn in this episode: *How Joe's company, digital marketing agency Ajax Union, niched down to find success *Questions to ask yourself if you want to wildly succeed in business *The most important thing you need to know to get publicity for your business *The step-by-step promotion machine Joe created after getting some big press *The ROI of press attention, and how he uses it to grow his business *Why content creation is critical to establishing thought leadership Links mentioned in this episode: HelpAReporter.com (HARO) EONetwork.org YPO.org AjaxUnion.com JoeApfelbaum.com Average Joe to CEO on YouTube CEO Mojo podcast Growtime.tv Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
31: How To Create Opportunities In A Crowded Industry With Eliot Wagonheim
August 22, 2016 • 30 MIN
How to create opportunities in a crowded industry with Eliot Wagonheim If you’re in a crowded industry, how do you stand out and attract more of the right clients? That’s what Maryland lawyer Eliot Wagonheim was struggling with seven years ago. His solution was to overhaul his marketing plan and business model. As a result, his business looks very different today. Today, Eliot has a regular column in a regional business magazine, Smart CEO, he is a contributor to The Huffington Post, he has a podcast, and oh, yes, he’s a busy lawyer, too. In this episode, Eliot will discuss how this shift in marketing has had a dramatic impact on his business. What you'll learn in this episode: *The step-by-step process Eliot took to find out where to spend his marketing time *The one question to ask when figuring out your market *How he used his best clients as the base for his future marketing and business plans *How he got a regular column in Smart CEO Magazine and how he became a contributor with The Huffington Post *Eliot answers the question, "Is this type of marketing worth the effort?" Links mentioned in this episode: Wagonheim.com Fire, Aim...Ready: Management: The Start at the End Approach to Crushing Competition, Crafting Culture, and Cementing Relationships Business 3.0 podcast Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
30: Grow A 7-figure Business Through PR With Josh Elledge
August 14, 2016 • 2266 MIN
Grow a 7-figure business through PR with Josh Elledge This interview with entrepreneur Josh Elledge is a case study on how to market your business through the media. He’s like me, a former journalist. I had the pleasure of meeting him in person at Podcast Movement in Chicago in July. He has successfully grown his business by turning himself into a valuable resource for journalists around the country. Hear the steps he took to launch an idea and turn it into a 7-figure machine, using, for the most part, great PR. What you'll learn in this episode: *How Josh used his personal story to start getting media attention for his new business *Why the idea of "getting discovered" is a myth *Where to begin if you're trying to get good pr for your company *How to build a relationship with a journalist *How he became a regular contributor for the Fox affiliate in his city *Why it is so important you don't sell anything directly when talking with journalists *The media opportunity that made him realize he would never have to worry about money again *The three things you can do right now to get PR *Why Twitter is a great place to start to reach out to reporters *How you can work on raising your credibility so journalists will use you as a resource Links mentioned in this episode: SavingsAngel.com UpEndPR.com Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
29: How PJ Jonas Uses Media Attention To Grow An Online Business
July 30, 2016 • 2153 MIN
How PJ Jonas uses media attention to grow an online business PJ Jonas is a mother of 8 children. She homeschools them, she’s an entrepreneur, and she studied engineering in school. In fact, that’s when I met her, while we were both at the University of Virginia. I was an English major, by the way. Today, she, her husband, Jim, and her 8 children are working hard to grow the family business, Goat Milk Stuff. And PJ tells me, the media has been instrumental in the growth of the company. Maybe you’ve seen the family’s story on The Today Show or Fox News. Maybe you’ve seen her products featured in Oprah Magazine. Listen to how she got the attention of the media and what she’s done to leverage it to grow Goat Milk Stuff. I apologize for a bit of an echo when I talk, but no problems when PJ speaks. PJ has a lot to share and I didn’t want to delay releasing this episode. Enjoy! What you'll learn in this episode: *How PJ Jonas came up with the business idea, how she tested it, and when she realized it was a product worth making *What PJ did to test her product (before she committed to it) in the marketplace *When she decided to turn her side business into the family's full-time source of income *Lessons she's learned about growing a product-based online business *Why she made the decision to raise her product prices, and why it likely saved her company *Her step-by-step online marketing plan *The hard work it takes to market a business in person and online *How media attention has fueled the growth in her business *How she got that first feature on the local news, and what she did to get national coverage *The publicity strategy she began with, and the one she has today *What makes a good story *The return on investment of publicity *Why podcasts are so beneficial for businesses *How this homeschooling entrepreneur mom of eight "gets it all done" Links mentioned in this episode: GoatMilkStuff.com Click here for a free bar of goat milk soap Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
28: RESET For STANDOUT With Cheryl Tan Podcast
July 25, 2016 • 158 MIN
Welcome to STANDOUT episode #28. I’m your host Cheryl Tan with CherylTanMedia.com, and I’m so honored you have been part of my podcasting journey so far. Since the beginning of 2016, I have been telling the stories of entrepreneurs, 27 of them to be exact - sharing their steps to success, asking them about their challenges and how they overcame them. Check out the previous shows. I’ve had the chance to talk with some incredible entrepreneurs, like April Spring (episode #4), Dennis Brown (episode #8), and Duane Thompson (episode #3) ... and two dozen others who have created opportunities for themselves and for others through their drive, passion, and tenacity. There are stories of success, failure, and some lessons learned for all of us in business. We’ll still hear those stories. That won’t change. What is going to change is a shift in focus for the show itself. The stories are now going to revolve around how these entrepreneurs got attention for their growing businesses - specifically media attention. How they got it, what they did to get more, and how that kind of media exposure has helped to grow their companies. This is more in line with what I talk about every day. I am a media strategist and I show entrepreneurs how to get the attention of the media for their businesses. People come to me with questions all the time on how to reach the media and how to get journalists to pay attention to them. I know a little something about receiving media pitches. I was a TV news journalist for many years. I feel as if I have seen it all, and I have also seen the huge returns this free publicity can get. This show is a perfect opportunity to showcase entrepreneurs who have found success by marketing through the media. And I’ll be sharing media tips, tricks & templates, which you can receive via email if you sign up at cheryltanmedia.com. If you have been wondering, is free publicity worth the effort, or if you want to know how this kind of exposure can help you grow your company, then listen to the stories of entrepreneurs who will be joining us for STANDOUT. They’ll be sharing their strategies. I promise you, you’ll be taking notes….and my hope is, you’ll also be taking action. The next episode comes out in just a few days. Until next time. Thanks so much for joining me, I’m Cheryl Tan.
27: Take Your Business To The Next Level With Jefferson Lilly
July 16, 2016 • 1994 MIN
Take your business to the next level with Jefferson Lilly Looking for the perfect business opportunity? Be prepared to do your homework to make sure it is indeed the right fit. Jefferson Lilly easily spent hundreds of hours researching his investment in mobile home parks. It’s a real estate market that’s not often talked about, not when you consider single family homes, apartment buildings, and commercial complexes are also part of the conversation. But Jefferson decided to take the leap, with some incredible results. You’ll hear how he started investing while he had a successful day job, and how he really scaled up after finding a business partner. Park Street Partners now owns 13 mobile home parks in the Midwest. If you’re trying to figure out how to grow your company bigger and better, and what you need to have in place for a business partnership to succeed, take a listen to our conversation. What you'll learn in this episode: *Why investing in a little-known real estate market had its appeal *Why real estate in general became a passion *The kind of research Jefferson carried out to make sure he was on the right path *How to scale a business that focuses on buying mobile home parks *How to find a partner to help grow your company *The partnership vetting process *What safeguards should be in place in a business partnership Links mentioned in this episode: Real estate investment resources - Loopnet Crowdfunding resources - RealtyMogul and Crowdstreet Parkstreetpartners.net Mobile Home Park Investors with Jefferson Lilly & Brad Johnson podcast Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
26: Simple Strategies To Attract New Customers With Doberman Dan
June 20, 2016 • 2158 MIN
Simple strategies to attract new customers with Doberman Dan It seems as if business success these days is tied directly to how well you master internet marketing, Facebook ads, and SEO. But, there was a time before hi-tech. Doberman Dan is going to share some old-school marketing techniques that are working incredibly well right this very minute - without an internet connection. We touch on a lot of topics in this STANDOUT episode - from overcoming business failure, to direct response, to the one important habit he carries out every single day. What you'll learn in this episode: *How Amway awakened entrepreneurship in him *After a series of failed business ventures, how direct response marketing turned things around *How he used direct response in a mail-order business *Why Doberman Dan is betting on offline media to create success for companies *How a powerful call to action can create a relationship with customers *Industries that are well-suited for direct response - even though they might not realize it yet *The one thing he does every day that leads to success Links mentioned in this episode: DobermanDan.com - Get a free PDF of Doberman Dan's newsletter Off the Chain with Doberman Dan podcast MarketingCamelot.com Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
25: Write Books, Expand Your Reach & Attract New Clients With Diane Gardner
June 13, 2016 • 1801 MIN
Write books, expand your reach & attract new clients with Diane Gardner It’s certainly not easy to start over. Just ask Diane Gardner, an accountant who has had to do it more than once. After the most recent reinvention, she realized she needed to make some big changes to her business model or her business just wouldn’t survive. She knew she needed to expand her reach, and attract customers who were not only in her zip code, an area that has only 6000 residents. That meant going way outside her comfort zone. If you are an introvert, or feel as if marketing isn’t for you, this interview will help you see the power of what I like to call education marketing, and how sharing your knowledge can be a game changer for your business. Diane lays her plan out for the STANDOUT audience, and how she has used marketing strategies to grow her business and bottom line. What you'll learn in this episode: *Why Diane decided to embrace new marketing techniques and why it was critical for the growth of her company *How she figured out how to charge what she was worth *What she did to overcome her initial hesitation to become an author *The real value of having authored three books *Why she uses books instead of business cards, and why she says that's a worthwhile investment *Mistakes people make when putting together their taxes Links mentioned in this episode: TaxCoach4You.com Get the book: "11 Ways Entrepreneurs Overpay and How to Stop It Now" Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
24: The Reason Why Your Podcast Isn't Making Money With Jonathan Rivera
June 6, 2016 • 2075 MIN
The reason why your podcast isn't making money with Jonathan Rivera Entrepreneurs I meet have several traits in common. The main thing that unites them is the ability to look at failures, not so much as failures, but as opportunities to learn. You’ll hear that in my interview with Jonathan Rivera. You will learn about his many ups and downs in school, in work, and in business. But you’ll also hear about his lessons learned, about the power of listening, and why it pays to cultivate relationships with potential customers. We are talking specifically about podcasting in this episode, so if you are thinking about stepping into this world and how you might make money from these efforts, this show is for you. What you will learn in this episode: *How Jonathan used direct response marketing to create a successful real estate rental business *How he uses email to create lucrative relationships with potential customers *How Jonathan created a stream of income to pay for the expenses of a podcast before the podcast even started *What makes a successful podcast show? *The three things YOU MUST HAVE before starting a podcast (if you want to make money from it) *How to nurture relationships with top-level influencers Links mentioned in this episode: The Making Agents Rich Show with Darin Persinger & Jonathan Rivera Antipreneur | The Ben Settle Show Off the Chain with Doberman Dan ThePodcastFactory.com Free report: Top 10 Podcast Recipes - to receive them, text the word, "factory" to 44222 Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
23: Products, Patents & Partnerships With Jane Birdwell
May 30, 2016 • 1944 MIN
Products, Patents & Partnerships with Jane Birdwell If you have ever had an idea for a must-have product, then this episode is for you. Jane Birdwell created a solution for a problem she saw while hosting parties for her friends and family. The result - Tablevogue, fitted table covers. Her background in marketing and advertising came in handy, but she compares her business journey with jumping hurdles. Lots of ups and downs. She shares the things she wished she had known before creating a product, obtaining a patent, and forging smart partnerships. You’ll want to stick around to the very end because she shares some exclusive company news with the STANDOUT audience about the direction of Tablevogue. Enjoy the show! What you will learn in this episode: *The painstaking research Jane conducted to see if Tablevogue would fly in the marketplace *Why getting a patent was critical for the growth of her business *The very real challenges you will face when trying to get your product in stores *Why Tablevogue made the decision to bootstrap the company and forego investor funding *The one thing companies need to prepare for when working with retail partners *How licensing deals are changing the trajectory of her company *How she created licensing deals with big players in her industry *The question she is wrestling with now: "How can I scale?" Hear her answer Links mentioned on the show: Tablevogue.com Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
22: Get New Clients By Creating A WOW Factor With John Dwyer
May 22, 2016 • 2390 MIN
Get new clients by creating a WOW factor with John Dwyer If you’re a business owner trying to attract the attention of new clients, then you’ll want to hear what John Dwyer says. His methods are different than what you may have heard before. He calls it direct response marketing...with a twist. I really enjoyed my chat with JD, who is from Australia, and he spills the beans on his WOW attraction formula, which he says is responsible for $15 billion dollars in extra sales for businesses in a wide range of industries. We talked about so many topics - from a proven method that keeps customers focused on what you’re offering and not how much they’re paying, to the one thing you need to have to find success in business, to what’s really wrong with your website. Chances are, you’ll end up with pages of notes, like I did. What you will learn in this episode: *Why most small- and medium-sized businesses are leaving money on the table *How a shift in thinking for those same businesses can mean money in the bank *How JD takes direct response marketing and puts a WOW spin on it *How to hook customers into a repetitive spending pattern, whether they like it or not *Why most advertisers get it wrong (which ends up in lost money BIG-time for small companies) *Why your website is likely losing you business - and what you can do to fix it *The exact strategies you can use to stand out in a crowded marketplace *How he pulled comedian Jerry Seinfeld out of retirement for a HUGE marketing win Links mentioned in this episode: Free ticket to JD's live event, "Explode Your Sales," in Santa Monica, California June 1, 2016. Click here to get it. Marketing case studies - TheInstituteOfWow.com Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
21: From Solopreneur To Entrepreneur With Stacy Tuschl
May 16, 2016 • 1748 MIN
From solopreneur to entrepreneur with Stacy Tuschl I had the opportunity to speak at the Modern Femme Convention in Virginia Beach this past weekend, a wonderful gathering of people supporting women in business. It’s fitting that my guest for this episode is Stacy Tuschl, an entrepreneur in Wisconsin who grew a 7-figure business from an idea she started while in college. She is now in the business of guiding women to entrepreneurial success. I talk with a lot of people who are trying to figure out how to grow and so I address that issue quite a bit on STANDOUT. Stacy has navigated that path from solopreneur to entrepreneur and shares her steps to success. What you'll learn in this episode: *How Stacy was able to turn her passion into a 7-figure business *The big problems she ran into when her company started to take off *The solutions Stacy came up to grow a company the smart way *The marketing techniques that work well to bring in customers *The biggest obstacle for people who are trying to grow their businesses *How to establish a budget for your business *Best tools and resources to invest in on a budget *How to create balance between business and home *Secrets to success on Periscope Links mentioned in this episode: Get the first chapter of Stacy's new book, "Is Your Business Worth Saving?" Business Rescue Road map Podcast The Compound Effect by Darren Hardy Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
20: Cultivate Passion In Your Company. Leadership Lessons With Jeff McManus
May 9, 2016 • 1364 MIN
Cultivate passion in your company. Leadership lessons with Jeff McManus How do you motivate your team to do its very best? How do you help them see the vision for your company? How do you know if you’re doing a good job? Jeff McManus is the Director of Landscape Services at the University of Mississippi, and when you listen to this podcast episode or watch the video, you’ll learn things weren’t all rosy on the Ole Miss campus. The scenery has changed dramatically under his watch and we’ll discuss how to create an environment where everyone is empowered to be a leader, as well as why that is so critical for the success of your organization. Whether you have a company of one, or whether you lead many, this is a show that will help you grow. What you'll learn in this episode: *How Jeff turned an apathetic landscape team into an award-winning one *What he did to transform weeders into leaders *How he created a vision that his team could buy into, and support wholeheartedly *What problems can result when the leader is the problem, and how to fix that *The unexpected benefit of good leadership *The importance of awards in developing a winning team *How an introvert can make changes within himself/herself to become a great leader *Actionable steps you can take right now to effect true change in your company Links mentioned in this episode: JeffMcManusSpeaking.com Jeff McManus Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
19: Want To Attract Strong Leads? Try Podcasts Says Tom Schwab
May 2, 2016 • 1633 MIN
Want to attract strong leads? Try podcasts says Tom Schwab Listen to your customers because they will tell you everything you need to know. But what if you need to attract the attention of those customers first? Tom Schwab suggests you take a closer look at podcasts to attract them. He says you should find podcasts that appeal to your target audience and share your expertise there. If you listen to this episode, you’ll learn how to turn those listeners into something more. What you'll learn in this episode: *How to attract the right customers for your business *Why a military background offers everything you need to start a business *How to start a conversation with someone who could be a future customer *How to grow your customer list *Why other marketers focus on the wrong number in terms of lead generation *How Tom has been able to stand out in a crowded, competitive marketplace *Why what used to work in marketing doesn't work now *How to turn listeners into leads Links mentioned in this episode: Connect with Tom Schwab on LinkedIn InterviewValet.com Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
18: Scale Your Charisma Using Video Marketing With Jeff Leo Herrmann
April 25, 2016 • 28 MIN
Scale your charisma using video marketing with Jeff Leo Herrmann If you’ve been trying to figure out how to get in front of your perfect clients on a mass scale, then this episode is for you. Jeff Leo Herrmann is the Chief Revenue Officer at digital marketing agency Fathom, as well as the host of the podcast, Publish or Perish FM. He believes, like I do, there is real power in content marketing. Share your expertise consistently and your tribe will find you. Want maximum impact? Jeff is a huge proponent of growing that mass audience through video. What you'll learn in this episode: *Why content marketing is such a powerful tool to reach new audiences *How Jeff is using content to reach marketers worldwide *The steps he is using to market a global event *If you are hosting an event, questions to ask yourself as you create a marketing plan *Why social selling does NOT mean being on every single social platform in existence *How to maximize your time to produce content for your business *Why content marketing is worth the effort Links mentioned in this episode: PublishOrPerish.fm Jeff Leo Herrmann on LinkedIn Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
17: Mistakes Entrepreneurs Make When Growing Their Companies With Shelley Smith
April 18, 2016 • 29 MIN
Mistakes entrepreneurs make when growing their companies with Shelley Smith We all learn differently, and in this episode, we’re talking about learning from our mistakes. Shelley Smith, the founder and CEO of Premier Rapport, says she is learning all the time. And she’s turned those life lessons into a true education for the business leaders she guides. Shelley started out in the corporate world and transitioned into the entrepreneurial one, offering executive support to the leaders of companies - the ones in the C-suite. I know you’ll enjoy our conversation, which focuses on the mistakes entrepreneurs make when growing their companies and ways you can build your company the smart way -- from the ground up. What you'll learn in this episode: *Why it's tough for entrepreneurs to grow their companies alone *Why creating connections is so critical for leaders of companies *How to get past being an introvert and network successfully *What is empathy mapping and how Shelley used it to grow her current business *Mistakes to avoid when growing a company *How to grow the company in a smart way *Shelley's systems for success Links mentioned in this episode: The Pumpkin Plan by Mike Michalowicz Most People Don't (and Why You Should) by Bart Berkey The Connection: The Playbook For Business Owners & Executives: Learn How To Make All Of Your Connections Count + The One's You Haven't Connected To Yet by Shelly Smith Premierrapport.com Shelley Smith on LinkedIn Shelley Smith on Facebook Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
16: Grow Your Company By Hiring An Executive Assistant With Joan Burge
April 11, 2016 • 2317 MIN
Grow your company by hiring an executive assistant with Joan Burge Today, we’re talking about getting help. And how, if you have the right help, you can see incredible growth in your business. We discussed it with business coach Allison Maslan in STANDOUT Episode 13 and with entrepreneur Jim Palmer in STANDOUT Episode 15. But what is the best way to work with assistants who could be the key to your success? Joan Burge is the founder and CEO of Office Dynamics International. She was an executive assistant for many years, who now provides training for administrative professionals worldwide. I love the honesty she shares about how hard it is to build a sustainable company and what it takes to make it. Whether you’re an assistant or the boss, you will get some valuable steps on how best to work together to grow a company. What you will learn in this episode: *What Joan learned about relationships while an executive assistant for 17 years, and how she turned that experience into a successful business *Misconceptions people have about administrative professionals, and why it's so important to address them *How scheduling your own tasks as a business owner is a waste your time *The changing role of assistants in the growth of a company *Why Joan almost had to close her doors three times, and what she did to overcome major business challenges *When should an entrepreneur hire an assistant? *How to work with an assistant effectively *How her assistant's role has evolved, and why she is now the Vice President of Joan's company Links mentioned in this episode: Reach Joan by phone here: 1-800-782-7139 Email: burgej@officedynamics.com Resources available at officedynamics.com Free monthly webinars are available for administrative assistants. Sign up here Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
15: Strategies To Create Your Own Dream Business With Jim Palmer
April 4, 2016 • 1871 MIN
Strategies to create your own dream business with Jim Palmer Jim Palmer is known as the Dream Business Coach. He has created a successful business that gives him time to spend with his wife, children, and grandchildren. He is the founder of the Dream Business Academy and is the creator of No Hassle Newsletters, a ‘done-for-you’ newsletter marketing program used by hundreds of clients internationally. In our interview, Jim discusses how he came up with this program. It hasn’t been an easy journey. Not at all. Jim discusses the challenges he overcame and what he has learned that will benefit businesses owners everywhere who want to create a lifestyle that includes financial rewards as well as the time to enjoy them. What you will learn in this episode: *How to overcome financial and physical challenges and grow a business *Why financial freedom is a very different thing from time freedom - and how to create both *How Jim uses "tough love" to show clients success *How listening very closely to customers helped him find other streams of revenue in his business *The specific way he finds virtual assistants for his team *The key marketing strategies that have worked wonders for his business *The one habit that will change the way people do business with you (and saves YOU time) Links mentioned in this episode: Getjimpalmer.com Dreambizacademy.com Dream Business Academy in San Diego, California. May 4, 5, 6, 2016 - live event Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
14: Create A Passive Income Stream Using Vending Machines With Matt Miller
March 28, 2016 • 33 MIN
Create a passive income stream using vending machines with Matt Miller Matt Miller is the founder of School Spirit Vending, a Texas-based company that provides year-round passive fundraising for schools around the country. Matt started out in the military, as an Air Force pilot, then moved to the corporate world. Through it all, Matt had always been fascinated with the idea of creating passive income. He was determined to find a way to make money while he slept. It was far from easy, but he says he has found the path, and is now working to share his method with as many people as possible. And in doing so, he says, he is creating a win-win for everyone involved. What you will learn in this episode: *Matt shares the secret to successful sales *Why Matt is so excited about using vending machines for passive income *How he grew School Spirit Vending into a national company *The reason he believes School Spirit Vending is growing so quickly *A closer look at passive income, and why Matt believes it's a viable business *Matt's habits for success Links mentioned in this episode: *Matt's email: Matt@ssvbusiness.com *Matt's free resource for STANDOUT listeners. Click here to receive, "Live Your Dreams: Top 10 Reasons Why You Need To Start A Vending Business." Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
13: Scale Your Company For Success With Allison Maslan
March 21, 2016 • 1834 MIN
Scale your company for success with Allison Maslan When failure is not an option, you learn so much about yourself - how much you are capable of accomplishing, how much you’re willing to put yourself out there, how much work you will do to reach your goals. Allison Maslan knows what that’s like. At one point, she was a single mom who could not fail. It just wasn’t an option. And she didn’t, building 10 successful companies from the ground up. She is the CEO of Allison Maslan International, a global business mentoring company. She is author of, “Blast off! The Surefire Success Plan to Launch your Dreams into Reality,” and was recently named one of the top women entrepreneurs who inspire by Self Made Magazine. Today, she’s talking about the power of scale. How to grow a company that begins with just you, to a business that includes you and many other people, in order to create a life you love. What you'll learn in this episode: *The business Allison started at the age of 19 that helped set the stage for future entrepreneurial success *How she landed large clients early on in her career (Ben & Jerry's, Charlotte Russe, Supercuts) *Lessons she learned building up and then selling companies *How to build a team that helps grow your business, and why it's so important to make this step *How to delegate and leverage yourself *What mistakes entrepreneurs make when trying to scale their business *The secret to her success in business *The exact team members you need to make your company successful *Marketing secrets to get sales Links mentioned in this episode: Free audio download: "8 millionaire success secrets for entrepreneurs" Blast off! The Surefire Success Plan to Launch your Dreams into Reality Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
12: The Benefits Of Buying A Business With Ace Chapman
March 14, 2016 • 1809 MIN
The benefits of buying a business with Ace Chapman Today, we’re talking about one man’s solution to business failure. I do hate to talk about failure, but the odds are not in our favor. According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. Ace Chapman is convinced buying an existing business is the way to create the life and earn the income you want. We cover a lot of ground in this interview, so if you’re even thinking this could be an option, you’ll get ideas on where to find businesses to buy, the best ways to find funding for your purchase, and the one thing Ace includes in his deals that could lead to your eventual business success. What you'll learn in this episode: *The difference between an entrepreneur and a business owner - and which one best describes you *How to find businesses to buy *Why Ace's first business (which he bought and then sold) cured him of ever starting his own venture from scratch ever again *The key things to look for when evaluating a business deal *The one thing Ace includes in his deals. It's something he learned from that first deal he carried out at the age of 19 *Questions to ask yourself if you're considering buying a business Links mentioned in this episode: Ace Chapman on YouTube Email Ace: ace@acechapman.com Ace Chapman's Buyers Readiness Test Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
11: How To Create Extraordinary Relationships With Jason Treu
March 7, 2016 • 29 MIN
How to create extraordinary relationships with Jason Treu Relationships are the cornerstone of your success. I believe that, and my guest, Jason Treu, does, too. Jason uses skills he is naturally very good at - meeting people, building relationships, making connections - to help entrepreneurs. He is the author of the best-selling book, "Social Wealth," and he is a business and executive coach based in Dallas, Texas. If you’re struggling with trying to figure out how to create authentic relationships that last, you’ll want to take notes. If you’re just not happy with what you’re doing now, take a listen. You’ll get plenty out of this show. Jason breaks down the three pillars of building solid relationships and how to be successful with what you have created. Click the link at the top of this post to hear our interview or watch the video. What you will learn in this episode: *Jason's immersion plan that took him from his corporate job to entrepreneur *The things that hold people back from achieving their goals, and how to overcome them *The three pillars to building relationships and how to be successful with them *The one question that people WANT to answer when they meet you *The best places to meet new people Links mentioned in this episode: *Jason's website: BeExtraordinary.tv *Social Wealth *Contact Jason Treu via email: jason@beextraordinary.tv Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
10: How Niching Down Opened Up Opportunities For Jessica Rhodes
February 29, 2016 • 1713 MIN
How niching down opened up opportunities for Jessica Rhodes Jessica Rhodes is always listening. She started her entrepreneurial journey as a virtual assistant, and simply by listening to what her clients were asking for, created a way to increase their visibility and give them more opportunities for success. She is the Founder and CEO of Interview Connections, which is a highly-focused service that books guests for podcasts. What will you learn in this episode: *How Jessica started a business out of her home *The challenges she faced once clients started knocking, and how she figured out the way to scale her company *How to properly pitch a guest for a podcast *Specific things potential podcast guests can do to raise their chances of getting booked for a podcast interview *Steps Jessica took to scale a service-based business *The steps Interview Connections takes to make sure she can guarantee podcast interviews for her clients Links mentioned in this episode: *Jessica's podcast booking business: InterviewConnections.com *Interview Connections TV *Dream Business Academy *Melanie Benson Strick Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
9: Habits For Success In Business And Life With Mark Sephton
February 21, 2016 • 1927 MIN
Mark Sephton started out in the hospitality industry and realized he wanted something more - more opportunities, more fulfillment, more growth. He took a big scary leap and started investing in himself. Now an author and mentor for entrepreneurs all over the world, Mark shares his habits for success in business and life. What you will learn in this episode: *The moment Mark knew when he needed to break out of his comfort zone and invest in himself *How to create the best version of yourself in business and life *Habits Mark adopts for success *What is a "trigger" habit and how you can use that to dramatically change your day Links mentioned in this episode: Get information on Mark Sephton's book, "Inside Job," and get access to his videos and blog articles here. Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
8: How To Connect With Influencers On LinkedIn With Dennis Brown
February 15, 2016 • 39 MIN
How to connect with influencers on LinkedIn with Dennis Brown Dennis Brown is a serial entrepreneur who is embracing social media to connect with influencers, and wants to share some valuable tips so you can succeed using it as well. Before you check out our interview, I mentioned one of Dennis’ companies was recognized in the Inc. 5000. It was actually named in the Inc. 500. Even better! Kudos to him! In a career that has spanned more than 20 years, Dennis at first focused his attention in what could be considered boring industries. You’ll hear him describe the lessons he learned while growing those companies. And you’ll hear why he is creating a new path using social media, in particular LinkedIn. What you will learn in this episode: *What lessons Dennis learned in his first ten years in business *How those first ten years of challenges helped fuel the next ten years of success *What criteria Dennis used to find the right companies in which to be involved *Why passion isn't the only barometer for success is a business *The three specific steps he used to build multi-million dollar companies *How he generated more than $20 million dollars in new business for one of his companies on LinkedIn *The step-by-step keys to success on LinkedIn *How to not only connect, but create relationships with influencers on LinkedIn *The biggest mistakes people make on LinkedIn *The one habit Dennis carries out every day that leads to his success Links mentioned in this episode: Dennis offered our audience his free guide, "The 7 Habits of Highly Successful LinkedIn Users." Click here to access this resource. Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
7: Passion, Purpose & Profit With Steve Alpert
February 8, 2016 • 1927 MIN
Passion, Purpose & Profit with Steve Alpert So often, you think that once you make the decision to change your life, you’ll find success right away. That overnight, you’ll be rolling in money and fame. It does not work that way. Just ask Steve Alpert, who left a successful career in TV news & filmmaking to become an artist. He will tell you that it was hard, really hard, and he couldn’t have done it without the emotional and financial support of his wife, Dorothy. But, he will also say when you are called to do something, you must pay attention. And work really hard to make the journey meaningful. That's when you'll find success. What you will learn in this episode: *How truly difficult it is to change careers *Why that change was worth it to Steve *Successful habits *How the Recession destroyed Steve's business and what he did to come back *The reason why artists make art Links mentioned in the episode: Want to browse Steve's collection? Click here. While there, you can also learn more about his book, "The Unexpected Journey."
6: Want A Successful Business? Run Marathons Says Eugene Thompson
February 1, 2016 • 1233 MIN
Want a successful business? Run marathons says Eugene Thompson Eugene Thompson’s design business is on fire. His company, Ionic DeZign Studios is based in Virginia Beach, Virginia. He has just acquired another company in another city and his bustling offices are handling up to $75 million dollars of design work a year. Eugene has been in business for 16 years, so he’s used to being an entrepreneur. As you’ll hear in this episode, he’s been doing fine, but over the last couple of years, his business has grown exponentially. You’re going to hear exactly how this has happened - and why. What you will learn in this episode: *Eugene Thompson was a father of four young children when he decided to leave his job and start a business. Why and how did he get his first customers? *Why volunteer opportunities are critical for business success *The decision to grow his company to two locations *How a health scare changed his life - and business *The morning routine that starts each day on a positive note Links mentioned in this episode: To learn more about Ionic DeZign Studios, click here.
5: Disrupting An Established Industry With Aaron Montgomery
January 25, 2016 • 24 MIN
Disrupting an established industry with Aaron Montgomery Why did you go into business for yourself? Was it for the chance to be in charge, to create your own path, to find the intersection of what you love to do with a way to make money doing it? It’s safe to say that our next guest felt that way. Aaron Montgomery will tell you he feels incredibly fortunate to be doing what he loves - in an industry he is passionate about. But he will also tell you it’s not an easy journey - that some parts of growing a successful business keep him up at night. He, alongside partners Michael Bor & Will Boland, have grown CarLotz, a consignment store for cars headquartered in Richmond, Virginia, to six locations in two states. What you will learn in this episode: *How the idea behind CarLotz formed *Why Aaron left a lucrative job for the uncertainty of a startup *How CarLotz was able to secure a half-million dollars in venture funding based on an innovative idea *The in-depth process of getting venture capital to back your business *What keeps Aaron up at night as the business grows *Aaron's habits for business success Links mentioned in this episode: To learn more about CarLotz and find the location near you, click here.
4: Rebounding From Recession Using Social Media With April Spring
January 17, 2016 • 2308 MIN
Rebounding From Recession Using Social Media with April Spring April Spring, designer and founder of Foxers, a boutique apparel brand, discusses the ups and downs of creating a fashion brand. She shares actionable tips on how she and her husband, Alex, were able to grow the business to 7 figures in about 10 years. What you'll learn in this episode: *How a nagging problem gave April the idea for her boutique apparel brand *How April used her network to validate the idea *Even without a formal design background, why April was able to create beautiful products she and others love *How Foxers received national press - for free *Why April says the recession blindsided her and how the downturn in the economy left her essentially starting from scratch *How Foxers came back after the recession and what processes she has in place for growth now *Why being early adopters in Pinterest, as well as investing time and money in social media, has paid off *The keys to success when you own a product-based business *How she was able to create reliable and lucrative partnerships to carry Foxers internationally Links mentioned in this episode: To learn more about Foxers, click here. You can connect with April via email here. The company's new showroom will be open January 28, 2016, in the Grant Park area of Atlanta, Georgia. There you can visit the 2500 square foot space, which will have a permanent Foxers show room, a sample room, a models area, and much more.
3: Critical Steps To Grow A 7-figure Business With Duane Thompson
January 12, 2016 • 2268 MIN
Having an entrepreneurial mindset is critical for success. Facing challenges head on, putting in the work, listening to customers and adapting to what they want, surrounding yourself with smart advisors, planning for growth - all are keys to moving up in the business world. Duane Thompson, the CEO of Sabrosa Foods, did just that. The Norfolk, Virginia-based company produces an all-natural specialty salsa. But it was Duane's willingness to pay attention, to take risks, and to say yes that propelled his business to another level. Today, Sabrosa Foods is a multi-million dollar engine that not only creates products but the company has expanded to include food service, facilities management, and event catering. What you'll learn in this episode: *The problem he solved by creating his specialty salsa and how he knew it would become a product people would buy *When Duane knew it was the right time to leave the corporate world and start his own company *Why that decision to leave a job was the best thing he did for the growth of his business *The specific steps he took to prepare his business for million-dollar growth *The key mistake new entrepreneurs make when creating a product or service *Why mentors are critical in helping you grow your business *The entrepreneurial mindset you need to have to succeed Links mentioned in this episode: Learn more about Sabrosa Foods here. Have questions for Duane? You can connect with him via email here.
2: How To Build A Million-Dollar Brand Through Sports Licensing With Teresa Denham
December 26, 2015 • 33 MIN
Ever have a great idea you know will make money? An idea that has the potential to grow into something really, really big? What do you do then? Mary Kay Ash, the founder of Mary Kay Cosmetics, said this: “Ideas are a dime a dozen. People who implement them are priceless.” Teresa Denham took her idea and ran with with it. I met Teresa Denham several years ago. I was hosting a lifestyle TV show at the time and her story caught our attention. She had created gloves with pompoms sewn onto the ends of the fingers as an inexpensive way to show team spirit. She turned that invention into a million-dollar business. What you'll learn in this episode: *How a self-proclaimed non-crafter created a piece of popular fanwear *The process Teresa used to determine whether people would be interested in buying her product *Why Teresa says timing played a huge role in her company's success *The entrepreneurial habits she picked up as a kid that helped her in business as an adult *What Teresa did to get major media coverage (with zero dollars spent) *How Teresa broke into college sports licensing, why she says that was a game changer for her business, and how you can do the same thing *Why she turned down a high-profile 15,000 item order and how it eventually helped her business *Teresa's current marketing strategy and why it works every single time Links mentioned in the show: To purchase SpiritFingerz, goto SpiritFingerz.com. SpiritFingerz are available on Amazon in the US, Canada, and by the middle of 2016, in Europe. You can find SpiritFingerz on Facebook, Twitter, and Instagram. Teresa mentioned local licensing, which is issued on a state-wide basis. If you have a product, Teresa suggests you start locally and gauge interest. She says to start with this website and apply for a license here.
1: How To Build A Business Through Blogging And Podcasting With Todd Cochrane
December 17, 2015 • 2107 MIN
I love listening to podcasts. Pick a topic, choose a show, listen when you want to. The format allows you to get to know the hosts and the interviewees. It's why I have wanted to create my own show. In fact in 2015, I created two of them. The first one outlines the steps you can take to get media exposure for yourself or your company. You can listen to those episodes here. The second one allows me to ask questions - a lot of them. The entrepreneurs I'm talking with are standouts in their industries - tech, marketing, communications, product licensing - and they have agreed to share their strategies to success. I'm so thrilled to have Todd Cochrane on the show. He's a podcaster, the creator of GeekNewsCentral, a blogger, and the owner of RawVoice, which is well known for its Blubrry Powerpress plug-in for podcasters. What you will learn in this episode: *How Todd transitioned from a career in the military to becoming a successful entrepreneur *The different ways a podcaster can make money, and Todd outlines how he has turned a passion into a business *The step-by-step strategy Todd used to grow his audience and develop a raving fan base *How Google fuels his business *What he does to consistently attract tens of thousands of visitors to his website every day *What he did to build a profitable business (doing what he loves) in 9 months *How he used his ohana (Hawaiian for "family"), meaning his audience, to build his company *How one particular yearly conference has led to a goldmine of contacts, website traffic, and customers *How the podcasting world is evolving and what skills you need to succeed in it Links mentioned in the show: Reach Todd Cochrane via email: ceo@rawvoice.com Connect with Todd via LinkedIn here Todd's website: geeknewscentral.com Hosting & stats tools for new podcasters: blubrry.com Use this code: blubrry005 for a free month of service