STANDOUT with Cheryl Tan
4: Rebounding From Recession Using Social Media With April Spring
January 17, 2016
Rebounding From Recession Using Social Media with April Spring April Spring, designer and founder of Foxers, a boutique apparel brand, discusses the ups and downs of creating a fashion brand. She shares actionable tips on how she and her husband, Alex, were able to grow the business to 7 figures in about 10 years. What you'll learn in this episode: *How a nagging problem gave April the idea for her boutique apparel brand *How April used her network to validate the idea *Even without a formal design background, why April was able to create beautiful products she and others love *How Foxers received national press - for free *Why April says the recession blindsided her and how the downturn in the economy left her essentially starting from scratch *How Foxers came back after the recession and what processes she has in place for growth now *Why being early adopters in Pinterest, as well as investing time and money in social media, has paid off *The keys to success when you own a product-based business *How she was able to create reliable and lucrative partnerships to carry Foxers internationally Links mentioned in this episode: To learn more about Foxers, click here. You can connect with April via email here. The company's new showroom will be open January 28, 2016, in the Grant Park area of Atlanta, Georgia. There you can visit the 2500 square foot space, which will have a permanent Foxers show room, a sample room, a models area, and much more.
Rebounding From Recession Using Social Media with April Spring April Spring, designer and founder of Foxers, a boutique apparel brand, discusses the ups and downs of creating a fashion brand. She shares actionable tips on how she and her husband, Alex, were able to grow the business to 7 figures in about 10 years. What you'll learn in this episode: *How a nagging problem gave April the idea for her boutique apparel brand *How April used her network to validate the idea *Even without a formal design background, why April was able to create beautiful products she and others love *How Foxers received national press - for free *Why April says the recession blindsided her and how the downturn in the economy left her essentially starting from scratch *How Foxers came back after the recession and what processes she has in place for growth now *Why being early adopters in Pinterest, as well as investing time and money in social media, has paid off *The keys to success when you own a product-based business *How she was able to create reliable and lucrative partnerships to carry Foxers internationally Links mentioned in this episode: To learn more about Foxers, click here. You can connect with April via email here. The company's new showroom will be open January 28, 2016, in the Grant Park area of Atlanta, Georgia. There you can visit the 2500 square foot space, which will have a permanent Foxers show room, a sample room, a models area, and much more.