This is Episode #46 of the STANDOUT podcast, where I invite you to listen in on a strategy session with one of the members of my PR Pro Membership Community. Karen Lock Kolp is an early childhood expert, a mom, and the creator of the podcast, We Turned Out Okay. She is also one of the founding members of my PR Pro online community - and I’m so thrilled to see how much she has done in our time together. Since she’s been in the community, she’s been featured in major publications, on other podcasts and on TV. Her podcast attracts an audience of highly-engaged parents. Karen faces the same problem we all do. We see the buffet of options all around us. We can do Facebook Live, we can blog, podcast and speak on stage. We can starting pinning on Pinterest or begin to grow a following on Twitter. But which one is the most effective way to attract an audience and grow a business? You may be surprised by what I tell her. Karen has done a great job in growing an audience. It's frustrating, though, when sales aren't a direct result. Listen as I share with Karen strategies she can use to focus her time and her energy on the piece she loves - the podcast - and then, create something that resonates with her audience - something they can’t wait to get their hands on. If you’re looking for specific solutions to your messaging and media outreach, you can learn more about the program that Karen is a part of, the PR Pro membership community here. Here's what you'll learn in this episode: *How Karen turned to podcasting to create an audience and a community *How to avoid content creation overwhelm *How to listen to your clients *How to validate an offer Here are links mentioned in the episode: *Karen Lock Kolp's podcast, We Turned Out Okay *Karen Lock Kolp on Twitter *Karen Lock Kolp and We Turned Out Okay on Facebook *Cheryl Tan's Video Visibility Bootcamp Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.