The Evolution and Impact of B2B Marketplaces with Mark Brohan
April 10, 2024
In this episode of B2B Breakthrough Podcast, host Sharon Gai is joined by Mark Brohan, Senior Vice President of B2B and Market Research at Digital Commerce 360, to discuss the rapid growth of B2B marketplaces. He explains how these marketplaces are meeting the needs of today's B2B buyers, and shares insights into the future of B2B marketplaces and the role of AI in enhancing the user experience.
In this episode of B2B Breakthrough Podcast, host Sharon Gai is joined by Mark Brohan, Senior Vice President of B2B and Market Research at Digital Commerce 360.
Join them as they:
- Discuss the evolution of B2B marketplaces
- Dive in into the changing face of B2B buyers
- Explore the future of B2B marketplaces
- Shine a light on the role of AI in B2B marketplaces
- And much more!
Mark Brohan is the Senior Vice President of B2B and Market Research at Digital Commerce 360. With a master's degree in journalism from American University, Mark has been covering e-commerce since 1998. He has extensive experience in analyzing trends and providing strategic insights in the B2B e-commerce and marketplace industry. Mark's expertise lies in understanding the evolving landscape of online retail and the impact of B2B marketplaces on various industries.
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