Be bold with your words because it's the key to persuasion. When you write copy, it's critical to sound confident. Using too many words means you're taking your clients to snore-ville. We live in a busy world, and most people are "too busy" to read. They skim copy instead. This means writing copy to the point is crucial for its success. In this episode, you'll learn what NOT to do when writing copy to sound confident with your words.