The B2B Revenue Executive Experience
Episode 175: Purpose Drives Profits: How to Really Be Customer-Centric w/ Lisa McLeod
October 13, 2020
A noble purpose isn’t something that just happens.   It’s not like you need Bill Gates’ success to have one.   In reality, it’s the other way around.    Today, I’m joined by Lisa McLeod, best-selling author of Selling with Noble Purpose and Founder of McLeod & More, to discuss why finding purpose is such an important step for any successful organization.    Lisa explains:   - Why you need a purpose   - How to find your aim and your lane   - Why success means being able to sit with uncertainty   - Why your customers should value you and not just your product   This post includes highlights of our podcast interview with Lisa McLeod, best-selling author of Selling with Noble Purpose and Founder of McLeod & More.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

A noble purpose isn’t something that just happens.

 

It’s not like you need Bill Gates’ success to have one.

 

In reality, it’s the other way around. 

 

Today, I’m joined by Lisa McLeod, best-selling author of Selling with Noble Purpose and Founder of McLeod & More, to discuss why finding purpose is such an important step for any successful organization. 

 

Lisa explains:

 

- Why you need a purpose

 

- How to find your aim and your lane

 

- Why success means being able to sit with uncertainty

 

- Why your customers should value you and not just your product

 

This post includes highlights of our podcast interview with Lisa McLeod, best-selling author of Selling with Noble Purpose and Founder of McLeod & More.

 

For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.


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Previous guests include: Mary Shea of Outreach, Udi Ledergor of Gong.io, Jeroen Corthout of Salesflare, Mark Colgan of Speak On Podcasts, Justin Hartanov of Syndigo,  Gessie Schechinger of OnCourse

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