Course Lab: Lessons from Successful Online Course Creators
Course Cred (Gini Dietrich)
February 7, 2022
How do you solve for legitimacy, credibility and industry recognition? Course creator and PR visionary Gini Dietrich literally wrote the book on it! Listen in as the creator of the PESO PR Model shares invaluable insights for course success.
Gini Dietrich is the founder and CEO of Armand Deitrich, an integrated marketing communications firm based in Chicago and Spin Sucks, a PR and marketing blog and consulting site. As course creators, we often start with a course that we turn into a more robust business. We then scale that business into something larger to serve more people. Most of us don’t end up changing an entire industry.

     In this episode, Danny and Abe talk to Gini Dietrich about how she is doing just that by taking ownership of her space in the industry, setting new standards and reaching out to partner with a university to establish credibility for her methods — and her students. In the process, she’s raising the bar for public relations and marketing professionals.

In this episode we discuss:


“So having those triggers and quizzes and making it easy to go from one to the next index really helped.”
– Gini Dietrich


“Your course doesn't have to be perfect right out of the gate, but every time you run it, it's an opportunity to look at it and ask yourself, ‘well, how can I make this better?’.”
– Danny Iny


Guest Bio:
     Gini Dietrich
is the founder and CEO of Armand Dietrich and Spin Sucks. She is author and the host of the Spin Sucks podcast. Gini is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years.

     Gini is also the co-author of Marketing in the Round, co-host of Inside PR and co-host of The Agency Leadership podcast.

Resources or websites mentioned in this episode:



Credits:


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Music and SFX credits: 

• Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION


Episode transcript:  Course Cred (Gini Diethrich)  coming soon


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