The B2B Revenue Executive Experience
Episode 172: The Science of Customer Connections w/ Jim Karrh
September 22, 2020
Opportunity generation ultimately drives revenue.    And it comes down to the interplay between 3 things:   Message, messenger and management habits.    To learn more about how these play off each other, I spoke with Dr. Jim Karrh, Consultant and Professional Speaker at Karrh & Associates and Author of The Science of Customer Connections.   In this episode, we discuss:   - The elements of great messaging   - Why everyone can sell — even introverts   - Why a central source of conversational truth is important   This post includes highlights of our podcast interview with Dr. Jim Karrh, Consultant and Professional Speaker at Karrh & Associates.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

Opportunity generation ultimately drives revenue. 

 

And it comes down to the interplay between 3 things:

 

Message, messenger and management habits. 

 

To learn more about how these play off each other, I spoke with Dr. Jim Karrh, Consultant and Professional Speaker at Karrh & Associates and Author of The Science of Customer Connections.

 

In this episode, we discuss:

 

- The elements of great messaging

 

- Why everyone can sell — even introverts

 

- Why a central source of conversational truth is important

 

This post includes highlights of our podcast interview with Dr. Jim Karrh, Consultant and Professional Speaker at Karrh & Associates.

 

For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.


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