Episode 72: John Fairclough on 5 Ways Sales Is Changing Forever
September 11, 2018
“Front and center is that we're people first,” John Fairclough said. Making sales to clients or to companies staffed with professional buyers isn’t easy because most sales teams aren’t people-focused. John Fairclough shares 5 techniques for recentering sales on what matters: building relationships with people.
“Front and center is that we're people first,” John Fairclough said. Making sales to clients or to companies staffed with professional buyers isn’t easy because most sales teams aren’t people-focused.
John Fairclough shares 5 techniques for recentering sales on what matters: building relationships with people.
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Previous guests include: Warren Zenna, Founder of The CRO Collective, Andy Paul, Host of The Win Rate Podcast, Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group
Check out our three most downloaded episodes:
- Episode 284: Cracking the CRO Code: How Chief Revenue Officers Redefine Business Success with Warren Zenna
- Episode 286: Winning Over the Buyer: The Interplay Between Sales Effectiveness, Win Rates, and Differentiated Buying Moments with Andy Paul
- Episode 302: Inspiring Action Through Storytelling with Karen Eber
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