Pro tip
"You have to be kind of strategic about the approach to titling the product and labeling these things, formatting the description in a way that you can apply the same logic to hundreds, more thousands, more skews over the next few years, rather than having to go back and adjust the format of everything that you've already done."

Michael’s & Eugene’s No.1 eCom Operations hack

"An app is not necessarily a substitute for paying somebody to do something."

FactoryPure is a small family eCommerce business specializing in power equipment, HVAC, and home appliances, with an extensive assortment of other product categories. They are an authorized dealer of every brand they carry. They've been present on the market for more than 10 years, with a headcount of 15 and 100%+ CAGR since 2015. They have no debt or outside equity and are consistently on Inc5000 and Financial Times lists of the fastest-growing private companies in the United States.

Michael Ravitsky is one of the founders of FactoryPure, the eCommerce company in 104th place on the list of the fastest-growing private companies in the United States in 2022. He’s in charge of handling some of the back-office stuff regarding the company, such as accounting and invoicing.

Eugene Ravitsky the founder of FactoryPure, specializes in marketing, researching relevant search keywords, and managing AdWords campaigns, resulting in 300% year-over-year growth. He’s in charge of communication with customers and suppliers, website content management for SEO and marketing purposes, interviews, hiring and training employees, and coordinating migration between web store platforms and integration of various applications.

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