Write books, expand your reach & attract new clients with Diane Gardner It’s certainly not easy to start over. Just ask Diane Gardner, an accountant who has had to do it more than once. After the most recent reinvention, she realized she needed to make some big changes to her business model or her business just wouldn’t survive. She knew she needed to expand her reach, and attract customers who were not only in her zip code, an area that has only 6000 residents. That meant going way outside her comfort zone. If you are an introvert, or feel as if marketing isn’t for you, this interview will help you see the power of what I like to call education marketing, and how sharing your knowledge can be a game changer for your business. Diane lays her plan out for the STANDOUT audience, and how she has used marketing strategies to grow her business and bottom line. What you'll learn in this episode: *Why Diane decided to embrace new marketing techniques and why it was critical for the growth of her company *How she figured out how to charge what she was worth *What she did to overcome her initial hesitation to become an author *The real value of having authored three books *Why she uses books instead of business cards, and why she says that's a worthwhile investment *Mistakes people make when putting together their taxes Links mentioned in this episode: TaxCoach4You.com Get the book: "11 Ways Entrepreneurs Overpay and How to Stop It Now" Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.