The biggest challenge in any B2B company today? Getting organized. It seems as if nailing down solutions and documenting those processes remains out of reach for many organizations. Fortunately, that’s exactly what Resa Gooding — my latest guest on The B2B Revenue Executive Experience — helps businesses achieve. As a HubSpot trainer and digital sales strategist at Cacao Media, Resa has built up a plethora of experience and knowledge in the digital sales and marketing space. Today, we’re going to be discussing: 3 sales-related challenges all B2B companies face. Making sense of the over 7,000 sales automation tools available today. 2 components salespeople need to focus on.