Vince and Big Tom sat down this week to talk about how to have an endless flow of testimonials for your business. 

The conversation started by breaking down the 6 Principles of Persuasion from Robert Cialdini's classic book, Influence. 

They dove deep into the most power of the 6 principles; Social Proof. In this episode they talked about:

- What is social proof

– Why is it so powerful when growing a business

– How you can teach your whole team to search for testimonials daily

– How to use these testimonials in all aspects of marketing 

If you want to jump on the phone with Vince for a FREE call and dive deeper into your own businesses marketing plan CLICK HERE