Do you have a big idea? Maybe it’s a business, maybe it's a nonprofit, maybe it's a message you need to share with the world. Let's say you have all of that, but you’re not sure how to find the right people to help spread it. Listen to this episode and you’ll hear the story behind Troopster, a for-profit company that has a nonprofit arm. On the business side, Troopster allows friends and families of service members to buy and send personalized care packages online. The charity accepts donations and sends care packages to military service members on deployment. This is an On-Air Coaching call, so you'll hear the story behind Troopster from founder Chelsea Mandello, you'll learn how publicity helped to grow her business and what steps Chelsea can take to get more exposure for her company. What you'll learn in this episode: *The story behind Troopster *The mission Chelsea is trying to share *How Chelsea was able to generate publicity for Troopster and what it did for her business *The steps I share with Chelsea so she can get media coverage outside of her community Links mentioned in this episode: *Troopster.org *How To Use HARO Successfully And Get Featured In The Media *The (free) 5-Day Media Magnet Challenge *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.