Scale your charisma using video marketing with Jeff Leo Herrmann If you’ve been trying to figure out how to get in front of your perfect clients on a mass scale, then this episode is for you. Jeff Leo Herrmann is the Chief Revenue Officer at digital marketing agency Fathom, as well as the host of the podcast, Publish or Perish FM. He believes, like I do, there is real power in content marketing. Share your expertise consistently and your tribe will find you. Want maximum impact? Jeff is a huge proponent of growing that mass audience through video. What you'll learn in this episode: *Why content marketing is such a powerful tool to reach new audiences *How Jeff is using content to reach marketers worldwide *The steps he is using to market a global event *If you are hosting an event, questions to ask yourself as you create a marketing plan *Why social selling does NOT mean being on every single social platform in existence *How to maximize your time to produce content for your business *Why content marketing is worth the effort Links mentioned in this episode: PublishOrPerish.fm Jeff Leo Herrmann on LinkedIn Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.