Your customer is a kid at the top of a snowy hill, ready to take the plunge on her sled.    It would be too bad if there were bumps along the way, keeping her from sledding smoothly (and quickly) to the bottom, right?   That’s when third-party data comes in to smooth the bumps.   In this episode of the B2B Revenue Executive Experience, I speak with Aimee Irwin, VP of Strategy for Targeting at Experian. Experian provides businesses with essential data and analytics to meet the consumer’s demands for an all-encompassing experience.   Today, we’re exploring:   - The value third-party data offers the customer experience   - 3 tips for finding success by combining first and third-party data   - How interacting with your own messaging can help you enhance the CX   Email Aimee at audiences@experian.com   For the entire interview, you can listen to The B2B Revenue Executive Experience.   If you don’t use Apple Podcasts, we suggest this link.