In this episode of the Author to Authority podcast, host Kim Thompson-Pinder interviews John Lusher, president of the Social Buzz Lab, about the missed opportunities businesses and individuals have on social media. They discuss the importance of proactive engagement and building meaningful connections on platforms like LinkedIn. John shares his frustration with missed opportunities and emphasizes the value of personalized connections and engagement. They also discuss the challenges of engagement on LinkedIn and offer strategies to address them. Kim and John stress the significance of active engagement on social media platforms and share personal experiences of how it has led to connections, collaborations, and business growth. They explore the idea of taking LinkedIn connections to the next level and highlight the importance of building meaningful connections in business. Lastly, they mention the need to revamp the Social Buzz Lab website and encourage listeners to connect with John on LinkedIn.

Episode Outline:

(00:00:02) Missed Opportunities on Social Media
(00:06:27) The Importance of Engaging with Your Audience on Social Media
(00:12:15) LinkedIn Engagement Strategies
(00:17:34) The Importance of Active Engagement on Social Media
(00:23:19) Building Meaningful Connections
(00:29:05) Revamping the Social Buzz Lab Website