What’s on your company’s blog?    Pet pictures? The company dodgeball tournament results?   If so, you’re missing a chance to build trust and earn attention through your expertise.    It’s something my guest today, Joe Sullivan, Thinker & Founder of the industrial marketing agency Gorilla 76, says happens at too many companies.    Most great salespeople know establishing yourself as an expert can guide the buyer through their buyer’s journey and buying decision.    So, why do so many businesses forget the power of expertise in marketing?   In this episode, Joe explains:   - What makes your expertise so powerful (& how you can use it)   - How, in the long run, meaningful connections beat volume    - Why video-based prospecting is so potent   This blogpost includes highlights of our podcast interview with Joe Sullivan, Thinker & Founder of Gorilla 76.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.