Disrupting an established industry with Aaron Montgomery Why did you go into business for yourself? Was it for the chance to be in charge, to create your own path, to find the intersection of what you love to do with a way to make money doing it? It’s safe to say that our next guest felt that way. Aaron Montgomery will tell you he feels incredibly fortunate to be doing what he loves - in an industry he is passionate about. But he will also tell you it’s not an easy journey - that some parts of growing a successful business keep him up at night. He, alongside partners Michael Bor & Will Boland, have grown CarLotz, a consignment store for cars headquartered in Richmond, Virginia, to six locations in two states. What you will learn in this episode: *How the idea behind CarLotz formed *Why Aaron left a lucrative job for the uncertainty of a startup *How CarLotz was able to secure a half-million dollars in venture funding based on an innovative idea *The in-depth process of getting venture capital to back your business *What keeps Aaron up at night as the business grows *Aaron's habits for business success Links mentioned in this episode: To learn more about CarLotz and find the location near you, click here.