Inside the Marketing Lab: Biotech Strategies with Trice Alford, Chief Marketing Officer at Ronawk
September 27, 2023
In this episode of Building Biotechs: A Podcast by Recruitomics Consulting, we’re joined by Trice Alford, Chief Marketing Officer at Ronawk, to unveil the exciting world of marketing in the biotech sector. He shares the challenges of marketing for biotech startups, the influence of AI in marketing, and the importance of knowing your customers.
Welcome to Building Biotechs: A Podcast by Recruitomics Consulting! Here, we offer a behind-the-scenes look into the strategy for launching and scaling successful biotech and life science companies.
Today, Trice Alford, Chief Marketing Officer at Ronawk, joins us to unveil the exciting world of marketing in the biotech sector. He shares the challenges of marketing for biotech startups, the influence of AI in marketing, and the importance of knowing your customers.
Trice is a distinguished executive specializing in transformative leadership with a proven track record in developing growth-centric strategies. As a Co-Founder of STELLα, a subsidiary of Ronawk, and the Co-Host of The Agency Growth Engine Show, he demonstrates multifaceted expertise.
Far more than just a marketer, Trice is a strategic visionary. His contributions at Ronawk and elsewhere focus on seamlessly integrating people, processes, and strategies to elevate biotech innovations to the forefront of the industry.
Topics we Discuss:
- The Evolution of Marketing
- Applying Marketing Principles in the Specialized World of Biotech Startups
- How AI Influences Marketing Strategy
- Why Knowing Your Customer Is Key
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Building Biotechs: A Podcast by Recruitomics Consulting is handcrafted by our friends over at: fame.so
Previous guests include: Tiffany Summerville, Vice President of Human Resources at Sherlock Biosciences; Adam Thomas, Chief People Officer at Synlogic; Leslie Martin, Vice President of Talent Acquisition at Flagship Pioneering; Kevin E. Johnson, Human Capital Professional; Trice Alford, Chief Marketing Officer at Ronawk
Check out our three most downloaded episodes:
Previous guests include: Tiffany Summerville, Vice President of Human Resources at Sherlock Biosciences; Adam Thomas, Chief People Officer at Synlogic; Leslie Martin, Vice President of Talent Acquisition at Flagship Pioneering; Kevin E. Johnson, Human Capital Professional; Trice Alford, Chief Marketing Officer at Ronawk
Check out our three most downloaded episodes:
- Applying the Flagship “What If” Approach to Talent Acquisition With Leslie Martin, VP of Talent Acquisition at Flagship Pioneering
- A Biotech Built on Culture & Community with Adam Thomas, Chief People Officer at Synlogic
- Ingraining Diversity into the Business Bloodline with Tiffany Summerville at Sherlock Biosciences