Ep 422 - How To Create Content That Converts Prospects Into Clients With Tom Ruwitch
October 6, 2023
Tom Ruwitch is a highly respected consultant and content marketing expert with over two decades of experience in email marketing. As the founder of Story Power Marketing and Marketvault, he has transformed countless content from dull to captivating, emphasizing the importance of storytelling in marketing. Ruwitch's perspective on effective email campaigns and content marketing strategies is that simply providing valuable information is not enough. He believes in the power of combining information with engaging storytelling to attract potential clients. He also stresses the importance of engaging prospects once they show interest, rather than solely focusing on acquiring leads. According to Ruwitch, effective communication through story-powered content is key in turning followers into deeply engaged prospects, clients, and ultimately, super clients who refer others and purchase multiple offerings. Join Kim Thompson-Pinder and Tom Ruwitch on this episode of the Author to Authority podcast to learn more about his unique approach to content marketing.
Tom Ruwitch is a highly respected consultant and content marketing expert with over two decades of experience in email marketing. As the founder of Story Power Marketing and Marketvault, he has transformed countless content from dull to captivating, emphasizing the importance of storytelling in marketing. Ruwitch's perspective on effective email campaigns and content marketing strategies is that simply providing valuable information is not enough. He believes in the power of combining information with engaging storytelling to attract potential clients. He also stresses the importance of engaging prospects once they show interest, rather than solely focusing on acquiring leads. According to Ruwitch, effective communication through story-powered content is key in turning followers into deeply engaged prospects, clients, and ultimately, super clients who refer others and purchase multiple offerings. Join Kim Thompson-Pinder and Tom Ruwitch on this episode of the Author to Authority podcast to learn more about his unique approach to content marketing.
Episode Outline:
(00:03:23) Building Meaningful Connections through Email Campaigns
(00:03:23) Building Meaningful Connections through Email Campaigns
(00:08:43) The Power of Storytelling in Content Marketing
(00:12:10) Transforming Prospects' Emotions into Sales Success
(00:20:13) Understanding and Addressing Market Desires
(00:32:30) The Limitations of AI in Content Creation
(00:35:08) Understanding the Emotional Journey in Marketing
Bio:
Tom Ruwitch is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 -- before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.