Our next guest is Christina Nicholson. I had such a good time chatting with her, maybe it’s because we have so much in common. Christina is a former journalist turned entrepreneur. She helps entrepreneurs get media attention. Sounds familiar, right? Listen to our discussion about the right way and the wrong way to capture the attention of journalists. And learn why good PR is essential. We really delve into the reason why publicity is critical for any business - and why it’s worth the time to cultivate it. What you'll learn in this episode: *Why Christina decided to leave TV news*How she moved from PR executive to the owner of a PR company*The most common misconceptions about getting media coverage*How to create real relationships with journalists*How to promote yourself without sounding like you're promoting yourself*Why it's so critical for your business growth to focus on PR*The most important first step to getting media coverage Links mentioned in this episode: MediaMavenandMore.com Christina on TwitterChristina on InstagramChristina on Linkedin Special gift from Christina - her e-book, "Master Your Media Relations" Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here. Interested in my No-Fail Video Formula? Click here to get it.