In this episode of The Big Question, Detria Williamson, IDEO CMO, asks Ramon Soto, Northwell Health Senior Vice President, Chief Marketing and Communications Office, and Timothy Peck, IDEO Executive Portfolio Director of Health… how might health-system incumbents treat patients more like consumers? And how might we use digital platforms to enhance visibility & choice in healthcare? Ramon and Timothy discuss how design solutions and marketing have created a new design ecosystem for patients.