Course Lab: Lessons from Successful Online Course Creators
Less Is Best (Michael Bungay Stanier)
February 19, 2024
Renowned coach and author Michael Bungay Stanier takes us on a fascinating exploration of how people learn, course best practices, and incorporating coaching elements into online courses. Perhaps most importantly, he advocates: Less is best.
Michael Bungay Stanier is a highly acclaimed coach, course creator, entrepreneur, author, and thought leader whose books and talks have been enjoyed by millions of people worldwide.

In this episode, Ari, Abe, and Michael discuss:

“My working philosophy… is I assume that people's brains are full after six minutes. They’ve got about six minutes of you pouring content into them before their brains are now full.” – Michael Bungay Stanier

Michael Bungay Stanier is at the forefront of shaping how organizations around the world make being coach-like an essential leadership competency. His book The Coaching Habit “unweirds coaching.” It is the best-selling coaching book of this century, with over a million copies sold and more than ten thousand five-star reviews on Amazon. In 2019, he was named the #1 thought leader in coaching. Michael was the first Canadian Coach of the Year, has been named a Global Coaching Guru since 2014, and was a Rhodes Scholar. His most recent book, How to Work with (Almost) Anyone, shows how to build the Best Possible Relationship with the key people at work.

Michael founded Box of Crayons, a learning and development company that had helped hundreds of organizations transform from advice-driven to curiosity-led. (Learn more at Michael is a compelling speaker and facilitator, combining practicality, humour, and an unprecedented degree of engagement with the audience. He’s spoken on stages and screens around the world in front of crowds ranging from ten to ten thousand. His TEDx talk has been watched by a million and a half people. (Learn more at

En route to today—and these are essential parts of his origin story—Michael knocked himself unconscious as a laborer by hitting himself in the head with a shovel, mastered stagecraft at law school by appearing in a skit called Synchronized Nude Male Modelling, and his first paid piece of writing was a Harlequin Romance-esque story involving a misdelivered letter… called “The Male Delivery.”

Resources or websites mentioned in this episode:
Michael’s website:

For show notes, visit Less Is Best (Michael Bungay Stanier)

Hosts: Ari Iny and Abe Crystal
Producer: Cynthia Lamb
Assembled by: Fatima Fojas
Audio editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music credits:

Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Less Is Best (Michael Bungay Stanier) coming soon.