Products, Patents & Partnerships with Jane Birdwell If you have ever had an idea for a must-have product, then this episode is for you. Jane Birdwell created a solution for a problem she saw while hosting parties for her friends and family. The result - Tablevogue, fitted table covers. Her background in marketing and advertising came in handy, but she compares her business journey with jumping hurdles. Lots of ups and downs. She shares the things she wished she had known before creating a product, obtaining a patent, and forging smart partnerships. You’ll want to stick around to the very end because she shares some exclusive company news with the STANDOUT audience about the direction of Tablevogue. Enjoy the show! What you will learn in this episode: *The painstaking research Jane conducted to see if Tablevogue would fly in the marketplace *Why getting a patent was critical for the growth of her business *The very real challenges you will face when trying to get your product in stores *Why Tablevogue made the decision to bootstrap the company and forego investor funding *The one thing companies need to prepare for when working with retail partners *How licensing deals are changing the trajectory of her company *How she created licensing deals with big players in her industry *The question she is wrestling with now: "How can I scale?" Hear her answer Links mentioned on the show: Tablevogue.com Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.