Uncle Ron's Porch
How Uncle Ron Organizes Content Using Crates, Boxes, & Shoes
June 26, 2024
Today we're diving into the fascinating world of organization and content planning with a unique twist. This episode is all about the "crates, boxes, and shoes". Imagine your content as shoes, each pair needing its own box, and those boxes going into larger crates. I'll break down how this method helps me manage multiple types of insurance products effectively, ensuring that all aspects of my business get the attention they need.
Today's Three Key Takeaways

- Crates, Boxes, and Shoes Methodology
Uncle Ron introduces and explains the organizational system he uses for his content planning, comparing it to organizing shoes in boxes and crates to ensure a structured approach to covering various topics and products.
 
- Content Hierarchy and Management
Emphasis on the importance of keeping content organized by product and service, with a detailed hierarchy that helps in maintaining efficiency and accountability in content creation and distribution.

- Importance of a Content Plan
Stress on the necessity of a systematic content plan to support different sales operations and address customer needs and questions, driving business growth and ensuring consistent coverage of all business areas.

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