Do Hard Things: Planning and Preparing for Success

May 21, 2024 • 6 MIN

In today's episode, Uncle Ron shares his wisdom on planning for success, whether it’s conquering a massive uphill climb on a bike or growing your business with organic digital marketing methods. Join us as we dive into the importance of setting big goals, allocating time for preparation, and incrementally building your capabilities. Uncle Ron recounts his journey preparing for a grueling 15-mile uphill bike race and draws parallels to the consistent effort needed in business.

Do Hard Things: How a 15 Mile Hill Climb Mirrors Business Growth

May 20, 2024 • 6 MIN

In today's episode, we transition from the emotional marketing lessons inspired by mom and venture into the realm of doing hard things—drawing a parallel between tackling a 15-mile uphill bike ride and growing your business from scratch. I'll share my recent experience at the Vermejo Charcoal Challenge, a grueling 40-mile gravel mountain bike event, and how the principles of preparation, consistency, and resilience apply to both cycling and entrepreneurial success.

Lessons from Mom: Harnessing Compassion and Empathy in Business

May 17, 2024 • 6 MIN

In today's episode, Uncle Ron dives deep into the invaluable lessons on compassion and empathy that we can learn from mothers. With Mother's Day in focus all week, Uncle Ron shares personal anecdotes about the incredible women in his life who have mastered the art of listening and relating uniquely to each individual. He draws parallels between these maternal skills and effective business strategies, emphasizing how incorporating empathy and compassion in your approach—whether it's dealing with customers, prospects, or employees—can significantly enhance your connections and business success.

Lessons from Mom: Embracing Fierce Loyalty

May 16, 2024 • 6 MIN

Uncle Ron shares personal anecdotes and practical insights that highlight the importance of advocating fiercely like a mother. Whether he's discussing his own experiences with smooth transitions during his school years or how he applies these lessons to his insurance agency, Uncle Ron emphasizes the power of loyalty, advocacy, and being authentically yourself in growing a successful business.

Lessons from Mom: Be Yourself

May 15, 2024 • 6 MIN

In today’s episode, Uncle Ron shares a heartfelt tribute to the cornerstone of authenticity, inspired by the strongest figure of encouragement in his life—his mom. As we continue celebrating Mother’s Day week, Uncle Ron dives into the invaluable marketing lessons he’s learned from the nurturing guidance of the women in his life. From breaking car doors in bouts of youthful temper to embracing his unique traits under the scrutinizing eyes of a small town, Ron’s journey underscores the profound impact of genuine self-presentation in both life and business.

Lessons from Mom: From Messy Hair to Messaging

May 14, 2024 • 6 MIN

In today’s episode, Uncle Ron dives into the indispensable lessons of meticulousness and attention to detail taught by none other than his mother. Reflecting on his own childhood adventures, Ron imparts practical wisdom on maintaining a polished online presence, emphasizing the importance of reviewing and editing digital content meticulously before it goes public. Drawing parallels between his unruly, fiery red hair as a child and the often chaotic nature of digital marketing, he shares personal anecdotes and provides actionable advice to ensure your digital footprint is as presentable as he was, thanks to his mom.

Lessons from Mom: Marketing With Honesty and Grace

May 13, 2024 • 6 MIN

This week in a special Mother's Day edition, Uncle Ron delves into heartfelt marketing lessons inspired by the matriarchs in our lives. Reflecting on the importance of honest, gracious, and grateful communication with our mothers, he seamlessly transitions these valuable life lessons into guiding principles for effective digital marketing. From prioritizing truth in customer relationships to approaching interactions with both grace and gratitude, Ron shares actionable insights that transform traditional business practices into nurturing, trust-building opportunities.

PPC Secrets: How Retargeting Boosts Conversions and Lowers Costs

May 10, 2024 • 7 MIN

In today’s episode, Uncle Ron explores the potent world of pay-per-click advertising, a topic we haven't touched on much in our previous sessions. Uncle Ron shares insider tips on leveraging custom audiences and retargeting techniques to supercharge your website's traffic and conversion rates. Discover how Uncle Ron has successfully applied these tactics to his own insurance business, targeting specific sectors like Texas churches, and dramatically reducing advertising costs while boosting conversions. Buckle up as we uncover the power of retargeting in PPC campaigns to generate impressive returns on ad spends.

From Fishing to Catching: Leveraging Google Analytics for Effective PPC

May 9, 2024 • 7 MIN

In today’s episode, Uncle Ron dives into the exciting world of pay-per-click advertising, a sharp turn from his usual discussions on local SEO. He shares insights on how leveraging Google Analytics can dramatically enhance your pay-per-click strategies, allowing for highly targeted ad campaigns. Uncle Ron explains how analyzing user data from your website—like geographic location and behavior on specific pages—can help you create custom audiences, making your ads more effective and increasing your return on ad spend.

Uncle Ron Talks Reducing Ad Spend with Effective Local Search Techniques

May 8, 2024 • 7 MIN

Uncle Ron dives deep into the differences between pay-per-click (PPC) advertising and the organic goldmine of local search. With his expertise on digital marketing strategies forged in the bustling business landscape of Dallas Fort Worth, Uncle Ron shares invaluable insights gathered from over 200 episodes. Today, he sheds light on why he prefers local search and social media over costly PPC campaigns, the risks associated with not converting click traffic into prospects, and the necessity of consistent content creation to feed the relentless demands of organic search.

Navigating PPC and Facebook Ads: Strategies for Modern Businesses

May 7, 2024 • 6 MIN

Uncle Ron steps away from his usual enthusiasm for local search and organic marketing to dive into the world of pay-per-click (PPC) advertising. He’ll explain the essentials of PPC, focusing on the significant differences between Google Ads and Facebook Ads, and how the landscape has shifted over the years. From the high engagement days of early Facebook campaigns to the more refined and targeted approach offered by Google today, Uncle Ron will share his firsthand experience and expert tips on how to navigate and leverage these platforms for your business growth.

Exploring Local Search and PPC for Business Growth

May 6, 2024 • 8 MIN

This week, we're diving into a topic that I've often avoided but critically important: leveraging pay-per-click advertising in conjunction with local search efforts to enhance your online presence and drive more traffic to your site. We'll start by unraveling the intricacies of local search—how to dominate by engaging people right in your backyard. Get ready to extend a hand to your digital neighbors and prepare to amplify your reach with pay-per-click strategies that won't break the bank.

Maximize Business Potential Through Content Recycling

May 3, 2024 • 7 MIN

Uncle Ron wraps up our lively discussion on the essentials of content distribution with a focus on recycling your existing content. He shares his insights on creating a content database for effective reuse, the power of tools like Missinglettr for automating social media posts, and why updating your website content regularly can dramatically increase your online presence.

Mastering Content Distribution on Social Platforms

May 2, 2024 • 7 MIN

In today's episode, Uncle Ron shares his insider tips on effectively using social media to distribute your content and increase your reach. From the nuances of various platforms like Facebook, Twitter, LinkedIn, and Instagram to leveraging powerful AI tools like Missing Letter and OpusClip, Uncle Ron covers it all. He offers invaluable advice on creating authentic connections, efficiently sharing content, and utilizing specific platform features to maximize your online presence.

Leverage Your Content with Emails

May 1, 2024 • 6 MIN

Uncle Ron shares invaluable insights from his own experiences, emphasizing the importance of publishing to your website first to reap SEO benefits and then strategically repurposing that same content for email distribution. He argues convincingly that email marketing is far from dead, outlining how it significantly increases website engagement and conversion rates. Additionally, Uncle Ron offers practical tips on how to automate and simplify the email creation process using AI tools, ensuring your marketing efforts are both efficient and effective.

The Importance of First Publishing on Your Website

April 30, 2024 • 6 MIN

In today’s episode, Uncle Ron, our seasoned business mentor, discusses the pivotal role of content distribution in growing your business using organic digital marketing methods. Delve into the essentials of placing your content on your business website first to harness maximum SEO benefits as Google favors the original source. Uncle Ron underlines the importance of crafting content that engages and compels action, integrating strong calls to action, and strategically distributing your content across multiple platforms to ensure stability and increased monetization opportunities.

Systematic Content Distribution: A Guide for Small Business Owners

April 29, 2024 • 7 MIN

Today, Ron will explore why it's not just about creating content, but also about effectively distributing it across various platforms to ensure your business remains stable and profitable. He'll explain this using a simple analogy of a stool with multiple legs, each representing a different channel of content distribution. Stay tuned as we break down the strategies for publishing to your website, managing email campaigns, leveraging social media, and more, all aimed at maximizing your business’s reach and impact.

Uncle Ron's Cheat Codes for Upgrading Website Content and SEO

April 26, 2024 • 6 MIN

Uncle Ron shares invaluable insights on how refreshing older website content can significantly boost your SEO and credibility with search engines like Google. He also unpacks the power of diversifying your content through videos and articles, ensuring you're maximizing visibility across different platforms. Whether it’s turning high-performing articles into engaging videos or creating new written content from existing videos, Uncle Ron is here to guide you through enhancing and repurposing your digital assets to keep your business strategy sharp and effective.

Enhance Your SEO with Clever Interlinking Strategies

April 25, 2024 • 6 MIN

This episode is all about the power of interlinking your pages to not just refresh old content but to significantly boost your site's visibility and engagement. Uncle Ron explains why updating existing pages and adequately linking them can lead to increased traffic and better rankings in search results. He'll also introduce the concept of listicles and how they can be strategically used to keep visitors engaged and make your site a treasure trove of interconnected information.

Turn Your Website's Weak Links into Wins

April 24, 2024 • 7 MIN

Today we're focusing on the hidden potential of the pages that are gathering dust. We'll head to our trusty Google Search Console, sift through the stats from the bottom up, and pinpoint those underachievers. Join me as we roll up our sleeves to revitalize, re-energize, and re-engage with these overlooked gems. Let's learn how to discern between content that needs a tune-up and topics no one's searching for, sprinkle in some strategy, and ensure each page is packed with wisdom.

How to Keep Your Leading Pages Ranking High with Uncle Ron

April 23, 2024 • 6 MIN

On today's episode, we're diving deep into the world of SEO and content updating – a must-listen for anyone looking to keep their high-performance web pages a step ahead. Last time, we spun tales around recycling content. Today, we unscrew the lid off a guiding principle in the SEO realm: updating those high-traffic pages on your website. Why? The Google algorithm plays favorites with age and trust, but an untouched, stale page could be your downfall. It's all about staying relevant, up-to-date, and trustworthy to both your audience and the search engine giants.

Boosting Website Traffic Through Strategic Content Updates

April 22, 2024 • 7 MIN

Today we are sipping on insights into why refreshing your website's content is not just good practice—it’s a cornerstone for SEO success. Last week we delved into the art of repurposing content, and today Uncle Ron will explain the power held by those well-aged pages on your website that outperform others, becoming your digital gold mines. Uncle Ron will unpack the Google algorithm's respect for page seniority and tip you in on why maintaining and updating your seasoned web pages can leverage their existing authority for even higher performance.

Game the Algorithm: Smart Content Repurposing

April 19, 2024 • 6 MIN

Uncle Ron's honing in on the power of recycling your content through Shorts, Reels, and Stories. He'll explain how utilizing these dynamic features can circumvent the limitations of social media algorithms and give a significant boost to your content's visibility. So, get comfy as Uncle Ron dissects how a single piece of content, with a little creativity, can travel far and wide, ultimately guiding viewers back to your business. It's all about mastering one content creation method and then recycling it in short, compelling bursts to captivate and grow your audience.

Maximize Your Content Reach with Explainer Videos

April 18, 2024 • 6 MIN

Let's unlock the secrets of explainer videos. Learn how to maximize your content library by transforming articles and snippets into engaging explainer videos that demand attention on social media and drive traffic back to your site. Whether it's whiteboard animations or AI-summarized scripts, I'll reveal how these short videos can illuminate complex topics for your audience and amplify your brand reach.

The Art of Repurposing Content with Infographics

April 17, 2024 • 6 MIN

Today, Uncle Ron shares his secrets on transforming complex ideas into digestible, eye-catching infographics that resonate with your audience. Infographics make intricate topics straightforward and shareable. Listen in as Uncle Ron lays out how to repurpose your library of content into stunning visuals using tools you probably already have at your disposal like Canva or Adobe Express. He'll break down the process into easy-to-follow steps.

Secrets to Content Deployment and Scheduling on Social Media

April 16, 2024 • 6 MIN

On today's episode of Uncle Ron's Porch, Uncle Ron divulges the secrets of maximizing your digital marketing efforts with a focus on content recycling using MissingLettr, a tool that simplifies sharing across platforms and extends the reach of your work with a 12-month campaign. He'll guide us through its integration with social media and Google Business Listing, demonstrating how to make a single piece of content work multiple times for your business.

Crafting Your Content Creation

April 15, 2024 • 8 MIN

Today, Uncle Ron is sharing his wisdom on content creation and how to choose the method that works best for you. Rather than getting caught up in the endless tactics people preach, it’s far more important to adhere to the core principles of content production and find what you're passionate about. Whether you're a wordsmith, videophile, or an art aficionado, Uncle Ron advises that repetition is the key to excellence and efficiency. So, pick your preferred medium and stick with it to build a substantial library of content.

Technical SEO Essentials - How Your Publishing Frequency Can Skyrocket Results

April 12, 2024 • 7 MIN

In today’s episode, Uncle Ron turns the spotlight on publishing schedules and why consistency is key. Discover why more frequent and predictable content can lead to more website traffic, better rankings, and ultimately, more sales. Don the SEO cap as Uncle Ron guides us through the meticulous dance of when and where to publish content across your website and other platforms like LinkedIn and YouTube for maximal impact.

Technical SEO Essentials - Why Interlinking Trumps Backlinks Early On

April 11, 2024 • 6 MIN

Today we switch gears to discuss an often overlooked element of SEO: interlinking strategy. Uncle Ron will debunk the myth that backlinks are the be-all and end-all, emphasizing instead the significance of interlinking content within your own site to foster credibility and draw Google's attention. Expect to learn how a cleverly woven web of internal links not only showcases your in-depth knowledge but also guides both visitors and search engines through your domain of expertise, leading to enhanced trust and eventual sales.

Technical SEO Essentials - Unlocking the Power of Images

April 10, 2024 • 7 MIN

Today Uncle Ron is diving into the world of technical SEO, focusing on an often-overlooked but important part of your content: images. Uncle Ron shares his expertise on how images not only make your webpage more visually engaging but also play a significant role in SEO rankings, particularly through proper file naming and alt text. Don't miss his straightforward talk on optimizing your images for Google's number 2 search engine – Google Images.

Technical SEO Essentials - H1 Tags and Meta Descriptions

April 9, 2024 • 6 MIN

This episode is packed with insights on title tags, meta descriptions, and header tags - vital but often overlooked components of SEO. This is explained in simple terms to help your content rank and be noticed by Google's algorithms. Whether you're crafting your website or seeking clarity on the technicalities, Uncle Ron offers easy-to-implement advice.

Technical SEO Essentials - Metadata Matters

April 8, 2024 • 7 MIN

Prepare to learn why overlooking metadata can leave your website invisible to Google's algorithms and your potential audience out of reach. Uncle Ron will debunk myths and highlight pitfalls in SEO strategies, urging you to ditch anyone who undervalues the power of meta-tags, alt text, and title tags. Get ready to empower your online presence with Uncle Ron's expert advice.

5 Cheat Codes Revealed: How Pinterest Can Drive Traffic to Your Site

April 5, 2024 • 6 MIN

This episode is all about getting crafty with organic digital marketing strategies to boost your sales without spending a dime on ads. Uncle Ron has been sharing social media cheat codes all week, and today he's revealing his rock star wife's success with a platform that's often overlooked by businesses: Pinterest. You'll discover how to repurpose content, capture the attention of your target audience, and drive traffic straight to your website using the power of visually appealing pins.

5 Cheat Codes Revealed: Short-Form Content Hack

April 4, 2024 • 6 MIN

Uncle Ron delves into the dynamic world of social media, sharing invaluable 'cheat codes' for using shorts, reels, and stories to drive traffic and engage viewers. He taps into the power of algorithms, and how strategic content can lead unsuspecting viewers right to your virtual doorstep, all without requiring a vast following.

5 Cheat Codes Revealed: LinkedIn Newsletter Tricks

April 3, 2024 • 6 MIN

Uncle Ron shares valuable insights and cheat codes for leveraging social media to increase audience interaction and grow your business. With a focus on LinkedIn, Uncle Ron explains the power of utilizing the platform's SEO juice and newsletter functionality to slay business-to-business transactions. He delves into the effective reusing of content through LinkedIn newsletters, emphasizing the impact of notifications on subscriber engagement.

5 Cheat Codes Revealed: Leveraging Social Profile Info

April 2, 2024 • 6 MIN

In today's episode, Uncle Ron delves into the world of social media hacks and cheat codes that can drive more business your way. He emphasizes the importance of optimizing your social media profiles by filling in about information, using representative profile pictures, and including a specific call to action with a way to reach you. Uncle Ron stresses the significance of these simple yet effective techniques that can make a big difference in attracting potential customers.

5 Cheat Codes Revealed: #1 Sliding Into DMs

April 1, 2024 • 7 MIN

In today's episode, Uncle Ron breaks down the first of five social media cheat codes to help you manipulate the algorithms and get your content seen. He delves into the significance of direct messages in affecting the algorithm's behavior and provides two specific ways to use using direct messages to enhance engagement and visibility. Stay tuned as Uncle Ron shares practical strategies to leverage relationships and increase activity on social media platforms.

Drive Sales with Emotional Connections and Authentic Storytelling

March 29, 2024 • 6 MIN

In this episode of Uncle Ron's Porch, Uncle Ron shares the power of evoking emotions in the audience to create a deep and meaningful connection. Uncle Ron tells a personal story about saying goodbye to his beloved pet, illustrating how emotions play a pivotal role in storytelling. He stresses that emotional connections with the audience can lead to increased inquiries and ultimately boost sales for businesses.

Uncover The Real Hero: Crafting Compelling Stories

March 28, 2024 • 6 MIN

In this episode, titled "You Are Not The Hero Of This Story," Uncle Ron delves into the power of storytelling in marketing and emphasizes the importance of making your customer the hero of their own story. He draws on examples from popular culture, such as the relationship between Yoda and Luke Skywalker, to illustrate how businesses can guide and empower their customers.

Emotional Connection Through Storytelling: Incorporating People & Places

March 27, 2024 • 7 MIN

In this episode, Uncle Ron delves into the power of storytelling in the world of digital marketing. He emphasizes the importance of incorporating specific people and places into your content to stand out in local search and create emotional connections with your audience. Using a personal experience of his own, Uncle Ron illustrates how naming individuals and locations can make your content relatable and impactful. He also explores why providing resolution to the story is important.

Unlocking the Algorithm Update: How Storytelling Sets Your Content Apart

March 26, 2024 • 7 MIN

In today's episode, Uncle Ron discusses the importance of storytelling in the age of AI-generated content. He emphasizes the drawbacks of the avalanche of mediocre content produced by large language models and shares insights on how to stand out by creating compelling, emotionally engaging stories. Uncle Ron delves into the impact of storytelling on search rankings and offers valuable tips on leveraging AI while ensuring a personal touch to connect with the audience.

Why Storytelling Is Vital: Uncle Ron's Perspective on AI and Business Content

March 25, 2024 • 7 MIN

In this episode, Uncle Ron delves into the importance of storytelling in the digital marketing landscape. He sheds light on the rise of artificial intelligence and its impact on content creation, stressing the need for businesses to stand out amidst the sea of mediocre information flooding the internet. Uncle Ron emphasizes the power of storytelling to convey expertise and differentiate your content from the rest.

The Deep Magic of Content: How to Build Trust and Grow Your Business Online

March 22, 2024 • 6 MIN

Uncle Ron dives deep into the power of being a pillar of your community in growing your business. He emphasizes the importance of establishing yourself as an authority figure in your area of expertise. Uncle Ron shares how providing valuable online content can help build trust and connection with your community, ultimately leading to business growth. Listen in as Uncle Ron provides real-life examples and practical tips for leveraging local search, social media, and technology to dominate your service area.

Dominating Local Searches with Your Google Business Listing

March 21, 2024 • 7 MIN

In this episode, Uncle Ron delves into the importance and impact of Google Business Listings on local search results. He emphasizes the significance of claiming and managing your Google business listing, providing detailed insights on the various elements that can optimize your listing for better visibility and engagement. From structured data and map searches to the influence of customer reviews, Uncle Ron discusses how effectively managing your Google business listing can make or break your business's local search performance.

Social Proof: The Key to Establishing Trust and Winning Customers

March 20, 2024 • 7 MIN

In today's episode, Uncle Ron delves into the concept of social proof and its importance in building trust with potential customers. Using real-life examples, he explains how businesses can leverage their Google Business Listings and positive reviews to create the confirmation bias that customers seek. Uncle Ron also emphasizes the impact of maintaining an engaging presence on social media and shares practical strategies for garnering trust and building a positive reputation.

Humanizing Your Brand: Personalizing Content to Drive Local Business

March 19, 2024 • 7 MIN

In this episode, Uncle Ron dives deep into the importance of local search and getting personal with people. He emphasizes the value of connecting with your community and tailoring your content to resonate with local interests and concerns. Uncle Ron's insights and practical tips are perfect for small and medium businesses looking to dominate their local search area and increase profitability.

Unveiling the Impact of Local Connections and Proximity in Digital Marketing

March 18, 2024 • 7 MIN

In this episode, Uncle Ron emphasizes the importance of local search for small to medium businesses. He explains how focusing on local search engine optimization can have a significant impact on getting your business found by potential customers in your area. Uncle Ron shares practical insights on leveraging local connections to increase the lifetime value of your customers and how you can readily influence local searches using specific information. Listen in as Uncle Ron takes us back to the basics and enlightens us on the power of local search and why it matters to your business.

Crafting a Skill Stack for Effective Marketing: Persistency

March 15, 2024 • 8 MIN

In this episode, we delve into the crucial aspect of persistency. Did you know that 50% of all businesses in the United States fail within the first five years? Today, we're going to explore the importance of persistently pushing content and the significant impact it can have on lead generation and business growth.

Crafting a Skill Stack for Effective Marketing: Productivity

March 14, 2024 • 7 MIN

In this episode Uncle Ron dives into the importance of building a skill stack to grow your business using organic digital marketing methods. He emphasizes the significance of productivity in your daily life to effectively promote your deep zone of genius. Uncle Ron shares valuable insights on how to maximize your time, talents, and energy so that you don't work yourself to death.

Crafting a Skill Stack for Effective Marketing: Analysis

March 13, 2024 • 7 MIN

In this episode, Uncle Ron dives into the importance of building a skill stack to grow your business using organic digital marketing methods. He emphasizes the significance of analyzing where you spend your time, creative energy, and money to effectively promote your deep zone of genius. Uncle Ron shares valuable insights on analyzing data, questions, and search queries to unlock creativity and better serve your audience.

Crafting a Skill Stack for Effective Marketing: Creativity

March 12, 2024 • 7 MIN

In this episode, Uncle Ron discusses the concept of the marketing skill stack, building off the deep zone of genius and adding layers of skills to effectively market and run a business. Focusing on the vital role of creativity in content planning, he challenges the notion that creativity is limited to a select few and offers practical ways to unlock and utilize creativity in various forms. From writing and storytelling to leveraging technology and AI, Uncle Ron explores how to integrate creativity into the marketing skill stack.

Crafting a Skill Stack for Effective Marketing: Planning

March 11, 2024 • 7 MIN

In today's episode, Uncle Ron delves into the concept of skill stacks and their importance in effectively marketing your small, local, or niche business. Uncle Ron hones in on the first layer of your marketing skill stack: planning. He emphasizes the need for long-range content planning and the impact it has on creating resonating content.

The Exercise of Content Creation Unraveled: Agility

March 8, 2024 • 6 MIN

In today's episode, Uncle Ron is focusing on the agility of your business to create content. He draws parallels between the agility of dogs in competitions and the agility needed in business. Uncle Ron emphasizes the importance of being agile in adapting to new content delivery mechanisms and recognizing emerging trends in social media and technology.

The Exercise of Content Creation Unraveled: Strength

March 7, 2024 • 6 MIN

In this episode, Uncle Ron discusses the importance of strength in content creation. Drawing parallels to athletes who need both endurance and speed, he emphasizes the value of building strength across your entire content creation process. Uncle Ron provides insightful tips on identifying weaknesses, developing proper techniques, and pushing your content to new heights.

The Exercise of Content Creation Unraveled: Speed

March 6, 2024 • 7 MIN

On this episode of Uncle Ron's Porch, Uncle Ron delves into the topic of speed in content creation as a key ingredient to growing your business. Drawing from his background in exercise physiology, Uncle Ron draws parallels between physical training and the process of content creation. He discusses the importance of practicing speed in content creation and offers practical tips for improving efficiency, including the use of specific tools and the value of recycling content.

The Exercise of Content Creation Unraveled: Endurance

March 5, 2024 • 7 MIN

In today's episode, Uncle Ron delves into the exercise of endurance in content creation. Drawing parallels to training for a half marathon, he emphasizes the importance of steady, repetitive work and discipline in building content over time. Throughout the episode, Uncle Ron draws insightful comparisons between endurance in physical training and content creation, offering valuable tips and strategies for business growth.

The Exercise of Content Creation Unraveled

March 4, 2024 • 7 MIN

In this episode, Uncle Ron dives into the exercise of content creation. Drawing parallels between running a marathon and creating content, he emphasizes the importance of practice, repetition, and taking the first step. Uncle Ron shares personal stories and practical tips for building endurance, speed, strength, and agility in content creation. If you're ready to join the race of marketing and advertising your business through content creation, this episode is for you.

Mastering Local SEO: Proximity, Clicks, and Structured Data

March 1, 2024 • 6 MIN

In this episode, Uncle Ron shares his top tips for driving local SEO and delves into the importance of localized content, inbound link clicks, and structured data to help you get more search traffic. Get ready to get nerdy with us and learn how to make your website shine with clean metadata!

Local SEO Secrets: Unlocking the Power of Localized Content

February 29, 2024 • 5 MIN

In this week's episode, Uncle Ron breaks down things you need to do to drive local search traffic. He emphasizes the importance of localizing your website content and speaks to the significance of incorporating localized phrases, words, and events in your content to resonate with your target audience. Uncle Ron also delves into the necessity of tying in your Google business listing and structured data on your website to maximize local search traffic.

Drive Local Search Success: Tips for Your Google Business Listing Reviews

February 28, 2024 • 7 MIN

On this episode of Uncle Ron's Porch, we dive into the crucial topic of driving local search results through the power of reviews on your Google business listing. Uncle Ron shares valuable insights on how positive reviews can impact your online presence and how responding to reviews, both positive and negative, can significantly affect your business's search ranking. He emphasizes the importance of treating your Google business listing as a social platform rather than a static digital billboard.

Local SEO Secrets: Leveraging Overlooked Data Points

February 27, 2024 • 6 MIN

In this episode, Uncle Ron shares his expertise on driving local search traffic to your website. He emphasizes the importance of not only claiming and updating your Google business listing but also making sure your information is consistent across all other local listing sites and social media platforms. Uncle Ron even provides a valuable tip on how to streamline this process using a service called Moz Local.

Driving Local Traffic: Unlocking the Potential of Your Google Business Listing

February 26, 2024 • 7 MIN

In today's episode, Uncle Ron dives into the essential steps for driving local traffic to your business, starting with the critical first point - your Google business listing. He emphasizes the importance of claiming and verifying your listing, filling in accurate and detailed information, and staying active with posts, photos, and videos. Uncle Ron provides valuable insights on how these steps can significantly impact your local search rankings and drive potential customers to your doorstep.

Unlocking Uncle Ron's Top 5 Lessons: Measure, Evaluate, Update

February 23, 2024 • 7 MIN

In this episode, Uncle Ron shares a top 5 lessons he's learned from years of content marketing. Today's focus is on the critical steps of measuring, evaluating, and updating your marketing strategies. Uncle Ron emphasizes the importance of tracking visitor numbers, engagement, and conversions to understand what resonates with your audience. He discusses the significance of testing different tactics, evaluating their effectiveness, and making necessary updates to optimize results.

Unlocking Uncle Ron's Top 5 Lessons: Mastering Content Distribution Strategies

February 22, 2024 • 7 MIN

In this episode, Uncle Ron shares one of the top 5 lessons he's learned from content creation and marketing. Today, he focuses on the important aspect of distributing your content effectively. He emphasizes the importance of having a solid distribution plan and utilizing multiple channels to reach your audience. Uncle Ron also sheds light on the challenges posed by social media algorithms and the enduring effectiveness of email marketing.

Unlocking Uncle Ron's Top 5 Lessons: Learn the Art of Storytelling

February 21, 2024 • 5 MIN

In today's episode, Uncle Ron discusses the importance of storytelling in content marketing. He emphasizes the power of emotional connection through storytelling and explains how it can drive action and lead to successful conversions. Uncle Ron provides valuable insights and practical tips for crafting compelling and honest stories that resonate with your audience.

Unlocking Uncle Ron's Top 5 Lessons: Embracing Experimentation

February 20, 2024 • 6 MIN

In today's episode, Uncle Ron discusses the importance of not being afraid to experiment in your business's digital marketing strategies. Drawing from the lessons he's learned, Uncle Ron emphasizes the need to push past the fear of failure and step out of your comfort zone in order to discover new, effective ways of communicating with your audience. Through insightful examples from the sports world and personal anecdotes, Uncle Ron encourages listeners to embrace discomfort and take risks in their marketing efforts.

Unlocking Uncle Ron's Top 5 Lessons: Know Your Audience

February 19, 2024 • 6 MIN

In today's episode, Uncle Ron shares the top 5 lessons he has learned from his years of experience in content marketing. He emphasizes the importance of knowing and understanding your target audience, urging listeners to avoid the mistake of trying to speak to everyone, which ultimately means speaking to no one. Uncle Ron provides practical examples and explains the power of tailoring messages to specific audiences for more effective results.

AI and Business Growth: Practical Applications

February 16, 2024 • 7 MIN

In today's episode, we dive deep into the rapidly evolving world of artificial intelligence and its practical applications in business. Uncle Ron emphasizes the importance of using AI to solve specific, repetitive problems rather than chasing every new change, and he highlights the role of AI in enhancing productivity and aiding decision-making, rather than replacing human expertise.

Enhancing Business Productivity and Security Through Cloud Based Tools

February 15, 2024 • 8 MIN

In this episode, Uncle Ron delves into the world of cloud technology and its role in enhancing productivity and security for businesses. From comparing Google Workspace, Microsoft's offerings, and Notion, to discussing the latest AI integrations and productivity features, Uncle Ron provides valuable insights to help you make informed decisions for your business.

Maximize Efficiency With CRM Automation

February 14, 2024 • 8 MIN

In this episode, Uncle Ron takes us deeper into the world of CRM automation and tracking. He gives us an inside look at how he uses HubSpot to automate communication sequences and workflows, sharing his expert knowledge on lead conversion strategies and customer engagement. He emphasizes the importance of tracking customer journeys and evaluating performance metrics to improve business processes and profitability.

Learn the Fundamentals of CRMs

February 13, 2024 • 8 MIN

In this episode, Uncle Ron dives deep into the world of CRMs - customer relationship management software. He emphasizes the importance of documenting every interaction with prospects and customers to create a magical experience for them. Uncle Ron provides valuable insights on choosing the right CRM, integrating it with other platforms, and effectively communicating with customers.

Leveraging Phone Technology to Grow Your Business

February 12, 2024 • 8 MIN

In this episode, Uncle Ron shares invaluable insights on leveraging phone technology to grow your business. From the benefits of voice over IP to the importance of centralized texting platforms and CRM integration, Uncle Ron sheds light on the cutting-edge methods that have become the backbone of his own insurance agency.

Daddy-Daughter Dances: Creating Magical Interactions with Customers

February 9, 2024 • 6 MIN

In today's episode, Uncle Ron delves into the intricate dance businesses do with potential customers and customers over time. He draws an analogy between the special daddy-daughter dance. Uncle Ron emphasizes the importance of creating magical interactions, over-delivering on promises, and providing exceptional customer service to build strong, lasting relationships with customers.

Unlocking Customer Loyalty: The Art of Romancing and Communicating with Them

February 8, 2024 • 6 MIN

In today's episode, Uncle Ron emphasizes the importance of continuing to court and romance your customers over time. By maintaining communication and providing value to your current customer base, you can not only retain their loyalty, but also acquire new customers at a lower cost. Join us in this conversation as we delve into the strategies for nurturing long-term customer relationships.

Wedding Day Dance: Creating Magical Customer Experiences for Lifetime Loyalty

February 7, 2024 • 5 MIN

In this episode of "Uncle Ron's Porch," Uncle Ron shares valuable insights on creating an unforgettable experience for your customers, likening it to a magical wedding day dance. Drawing from his own experiences, Uncle Ron emphasizes the importance of overdelivering and providing exceptional customer service to create lifelong customers.

High School Dance Progress: Finding Your Digital Tribe

February 6, 2024 • 7 MIN

On today's episode of Uncle Ron's Porch, we delve into the analogy of growing your business through organic digital marketing using the journey from junior high to high school dances. Uncle Ron shares insights on finding your tribe in the digital space, learning to communicate effectively with your audience, and the importance of clear call-to-actions for different levels of customer engagement. Get ready to learn how to "dance" with your digital tribe and market to them effectively.

Awkward Junior High Dances: Using Content Creation to Woo Customers

February 5, 2024 • 7 MIN

In today's episode, Uncle Ron shares a personal anecdote about attending a daddy-daughter dance with his 10-year-old, which led him to reflect on his own experiences with junior high and high school dances. He likens the awkwardness of those dances to the initial challenges of creating content for marketing and advertising purposes.

The Art of SEO: Using Case Studies to Demonstrate Concrete Evidence

February 2, 2024 • 5 MIN

In this episode, Uncle Ron delves into the power of using case studies to demonstrate the impact of your products or services. He explains how case studies are like analogies on steroids, allowing you to show concrete evidence of how your business can directly benefit your audience.

The Art of SEO: Unlocking Business Potential with Images

February 1, 2024 • 6 MIN

In this episode, Uncle Ron shares valuable insights on the power of images in boosting your online presence. From utilizing Google Images to the importance of metadata and alt text, Uncle Ron provides practical tips for leveraging images to attract more visitors to your website. He also emphasizes the role of images in breaking up text and engaging readers, and how they can be effectively utilized on social media and Google business listings.

The Art of SEO: Leveraging Analogies to Simplify Complex Topics

January 31, 2024 • 5 MIN

In today's episode, Uncle Ron shares how to effectively use analogies to make a point and connect with your audience. He recounts a personal story from a trip to Las Vegas and explains how he used recommendations from friends to choose restaurants. Drawing parallels between this experience and the importance of Google business listing reviews, Uncle Ron emphasizes the power of analogies in simplifying complex topics and creating lasting impressions.

The Art of SEO: Leveraging Local Events and Seasonal Patterns

January 30, 2024 • 6 MIN

In today's episode, Uncle Ron delves into the importance of local patterns in business growth. From leveraging community events to incorporating local news and terms into your content, Uncle Ron shares valuable tips on connecting with your audience on a local level.

The Art of SEO: Strategies to Unearth Compelling Stories

January 29, 2024 • 7 MIN

In this episode, Uncle Ron shares valuable insights on finding stories to tell to help advertise your business. He emphasizes the importance of listening to your prospects, analyzing website traffic and search queries, and leveraging news trends. Uncle Ron's practical tips and real-world examples provide a clear roadmap for creating compelling content and engaging with your audience.

The Math of SEO: Retargeting Calculus For Growth

January 26, 2024 • 8 MIN

In this episode, Uncle Ron delves deep into the math of SEO, specifically focusing on the calculus of SEO and how to maximize your business's growth using organic marketing methods. He provides insights on the impact of increasing conversion rates and the power of retargeting using Google Ads. Uncle Ron breaks down the key strategies to increase leads, capture prospects, and ultimately drive sales.

The Math of SEO: Exploring YouTube's Unique Geometry

January 25, 2024 • 5 MIN

In this week's episode, Uncle Ron dives deep into the math of SEO, focusing on the geometry of search engine optimization. He explains the unique components of SEO on YouTube, the importance of compelling content, and the impact of video analytics on viewer engagement. Tune in to gain a better understanding of how to optimize your videos for SEO results.

The Math of SEO: Algebra Helps Boost Conversions

January 24, 2024 • 6 MIN

In today's episode, Uncle Ron delves into the world of SEO, specifically focusing on the mathematical aspect of search engine optimization. He takes us from basic arithmetic to the algebraic realm, shedding light on the importance of site-wide SEO. Uncle Ron emphasizes the significance of internal links, the periodic refreshing of content, and the impact on user engagement.

The Math of SEO: Pre-Algebra Strategies for Optimizing Your Website

January 23, 2024 • 7 MIN

In this episode, Uncle Ron dives into the world of search engine optimization (SEO) and its mathematical aspects. He explains how the effectiveness of SEO can be measured by an increase in website visitors and leads, emphasizing the importance of consistent content creation and a strong call to action.

The Math of SEO: Understanding the Basics of SEO

January 22, 2024 • 7 MIN

In this episode, Uncle Ron delves into the math of search engine optimization, starting with basic arithmetic. Uncle Ron, a self-proclaimed math geek, emphasizes the importance of regular content publishing for website optimization.

Mastering Social Media for Business Growth: LinkedIn for B2B

January 19, 2024 • 8 MIN

In this episode, Uncle Ron delves into the specifics of leveraging LinkedIn as a powerful platform for business-to-business interactions. From building relationships and fostering community to creating valuable content and manipulating the algorithm, Uncle Ron provides invaluable tips and a dose of tough love for those spamming DMs. Join us as we uncover the nuances of using LinkedIn organically and learn how to make the most of this powerful tool without spending on sales navigator or ads.

Mastering Social Media for Business Growth: Twitter Hacks

January 18, 2024 • 6 MIN

In this episode, Uncle Ron shares specific insights on leveraging Twitter to expand your brand. He delves into the unique characteristics of Twitter as compared to other social media platforms, such as its ability to facilitate real-time interactions and the importance of finding your own niche ecosystem within the platform. Uncle Ron emphasizes the power of being personable and building community on Twitter, highlighting the potential for expanding your reach beyond what other platforms may offer

Mastering Social Media for Business Growth: Proven Facebook Hacks

January 17, 2024 • 6 MIN

In this episode, Uncle Ron delves into the specific insights on leveraging Facebook for business growth. As the 10,000-pound gorilla of social media, Facebook offers ample opportunities to exploit its algorithm and reach your target audience. Uncle Ron shares valuable hacks, such as using groups to gain business and leveraging birthday DMs to build meaningful connections.

Mastering Social Media for Business Growth: Leveraging Personal Branding

January 16, 2024 • 7 MIN

In this episode of Uncle Ron's Porch, Uncle Ron dives deep into the keys to building a successful personal brand on social media. He shares his insights and experiences on leveraging personal brands versus business pages, the importance of fostering relationships, and the delicate balance of promoting your business while providing value to your audience. Uncle Ron discusses the power of community and the value of showcasing your unique strengths and personality.

Mastering Social Media for Business Growth: Concepts That Work Across All Platforms

January 15, 2024 • 9 MIN

Uncle Ron dives into sparking social action through social media. Today, we'll be exploring concepts that work across all social platforms, including the keys to building your personal brand on social media. Uncle Ron shares his insights on leveraging personal pages and the importance of authenticity in building connections. He also delves into the algorithms of various platforms, offering practical tips for engaging with your audience and manipulating algorithms to your advantage.

Winning the Email Game: Uncle Ron's Techniques to Reach Primary Inboxes

January 12, 2024 • 7 MIN

In today's episode, Uncle Ron delves into the world of email marketing and how to navigate the changes that are coming. He emphasizes the importance of staying out of the spam box and offers valuable insights on utilizing primary inboxes to your advantage. From triggering subscribers to provide their primary email addresses to crafting compelling content and increasing click-through rates, Uncle Ron gives a roadmap to ensuring your emails stay in the primary inbox.

Email Marketing Updates: What You Need to Know Now

January 11, 2024 • 7 MIN

In this episode, Uncle Ron delves into the changes happening in the world of email marketing. He unveils how Google and Yahoo are cracking down on spam and unengaged email accounts, emphasizing the importance of DNS records and the new metrics for determining email engagement. Uncle Ron also shares essential tips to ensure your emails stay out of the dreaded spam folder and how to adapt to these changes.

Get the Inside Scoop on Email Marketing Tools with Uncle Ron

January 10, 2024 • 7 MIN

In this episode of Uncle Ron's Porch, Uncle Ron shares valuable insights on email marketing and the essential tools of the trade. He emphasizes the importance of utilizing AI, specifically a customized GPT, to create compelling subject lines and engaging email content.

Crafting Killer Sales Emails

January 9, 2024 • 6 MIN

In today's episode, Uncle Ron delves into the importance of sales emails and how to craft them effectively. He emphasizes the significance of a compelling hook in the subject line to captivate the reader's attention and shares his insights on leveraging storytelling to engage and persuade recipients.

Uncovering the Brilliance of Email Marketing

January 8, 2024 • 7 MIN

In this episode, we'll explore the timeless power of email marketing and how it can benefit your business. From leveraging customer interactions to building trust and making sales, Uncle Ron shares his expertise and insights on why email marketing remains a key element in your business strategy.

The Content Plan for 2024 - Deploying A Set of Shoes EVERYWHERE

January 5, 2024 • 6 MIN

On today's episode, Uncle Ron dives into the nitty-gritty of creating and deploying a solid content plan for 2024. He shares insights on repurposing content across different platforms to maximize its reach and effectiveness. From creating alternate pieces of content using AI tools to pushing it out across social media and Google Business listings, Uncle Ron provides practical tips to keep your content stream flowing.

The Content Plan for 2024 - Building A Set of Shoes

January 4, 2024 • 5 MIN

Uncle Ron emphasizes the importance of taking action and provides tips for creating the initial set of content, whether it's through written blog articles or videos. Uncle Ron also recommends a tool called Frase for optimizing content with relevant keywords. Tune in to learn how to kick-start your content plan and prepare for tomorrow's discussion on deploying your content in various platforms.

The Content Plan for 2024 - Harnessing the Power of Crates, Boxes, and Shoes

January 3, 2024 • 5 MIN

In this episode, Uncle Ron shares invaluable insights on how to build a successful content plan for your business using the concept of "crates, boxes, and shoes." He emphasizes the importance of identifying the key areas of emphasis for your business and breaking them down into specific topics and subtopics. Uncle Ron walks you through the process of creating content that resonates with your target audience and helps you leverage search engine optimization technology to drive your business forward.

The Content Plan for 2024 - Efficient Content Organization and Marketing Strategy

January 2, 2024 • 5 MIN

In this episode, Uncle Ron shares his expertise on building a strategy for creating content to grow your business in 2024. He introduces the concept of "crates, boxes, and shoes" as a method for organizing and structuring your content. Uncle Ron explains how to identify the main ideas or product categories ('crates'), and how to break them down into individual products or features ('boxes') and specific topics or stories ('shoes').

Where Is SEO Going In 2024: Harnessing AI and Generative Search

December 29, 2023 • 7 MIN

In this episode, Uncle Ron discusses the evolving landscape of SEO in 2024, shedding light on the impact of AI, generative search results, and the future of digital advertising. He delves into the controversial topic of AI chatbots and their potential implications for SEO. Uncle Ron emphasizes the importance of creating compelling, useful content that resonates with the audience and discusses how businesses can leverage AI-enhanced search results to attract and retain customers.

Where Is SEO Going In 2024: Unlocking The Power of Video

December 28, 2023 • 6 MIN

Uncle Ron unpacks the vital role of video in today's digital landscape and its impact on search engine optimization. From the changes in the Google algorithm to leveraging video content, Uncle Ron shares invaluable insights and practical strategies to stay ahead in the ever-evolving world of SEO.

Where Is SEO Going In 2024: Storytelling and Compelling Content For User Engagement

December 27, 2023 • 7 MIN

In this segment, Uncle Ron delves into the world of search engine optimization, content creation, and the impact of artificial intelligence. Join him as he discusses the essential elements of creating compelling and engaging content that not only pleases the audience but also appeases search engine algorithms.

Where Is SEO Going In 2024: AI-Generated Content

December 26, 2023 • 7 MIN

This week, in the land between holidays, we are looking at where SEO is going. Today we're diving into the world of AI-generated content and its impact on SEO. Uncle Ron discusses the benefits of leveraging AI for content creation, but also warns about the pitfalls of relying on it entirely. He shares real-world examples and emphasizes the importance of maintaining your own voice and authenticity in your content.

Accelerating Lead Generation: Leveraging RFM to Boost Revenues

December 22, 2023 • 7 MIN

In this episode, Uncle Ron delves into the topic of what to do after making a sale, drawing on the concept of RFM - recency, frequency, and multiple sales. He shares insights on the best time to cross-sell or upsell, leveraging customer databases, and the importance of obtaining Google reviews. Join us as Uncle Ron provides actionable strategies to turn your content into tangible returns and put dollars in your pocket.

Accelerating Lead Generation: Autoresponders and Hot Pursuit

December 21, 2023 • 8 MIN

In this episode, Uncle Ron delves into the topic of converting website traffic into paying customers. He shares insights on long-term follow-up campaigns and the essential role of data gathering and hot pursuit in the sales process. Uncle Ron provides valuable tips on utilizing automated systems, engaging potential customers immediately, and the importance of consistent follow-up.

Accelerating Lead Generation: Uncle Ron's Long-Term Follow-Up Tactics

December 20, 2023 • 7 MIN

Uncle Ron discusses the often overlooked aspect of long-term follow-up with leads. He emphasizes the importance of building trust and providing valuable information to nurture leads into prospects and, ultimately, customers. Uncle Ron also touches on upcoming email rules and the various ways to communicate with leads over time. Tune in to gain insights on effective drip marketing campaigns and the legal considerations to keep in mind when reaching out to potential customers.

Accelerating Lead Generation: The Lead vs Prospect Debate Unraveled

December 19, 2023 • 8 MIN

In this episode, Uncle Ron discusses the difference between a lead and a prospect in the context of sales and marketing. He shares his insights on how to effectively engage with both leads and prospects, emphasizing the importance of follow-up and building relationships to ultimately convert them into paying customers.

Accelerating Lead Generation: Fine-Tuning Your Call to Actions

December 18, 2023 • 9 MIN

In this episode, Uncle Ron delves into the crucial topic of lead generation through your website. He starts by recapping the importance of clear and actionable call to actions (CTAs) and emphasizes the effectiveness of "ugly" buttons in driving conversions. Uncle Ron also discusses the significance of nurturing leads and building a future pipeline through engaging CTAs.

Evolving AI: Balancing Discernment and Personal Style in Content Creation

December 15, 2023 • 7 MIN

In this episode, Uncle Ron shares valuable insights into the impact of artificial intelligence on business, emphasizing the importance of discernment in interpreting AI-generated content and messages. He delves into the need for careful consideration when leveraging AI outputs. Uncle Ron also emphasizes the significance of infusing one's personality into content creation, underscoring the role of tone of voice in establishing trust with the audience.

Evolving AI: Delivery Proliferation Tools

December 14, 2023 • 8 MIN

Uncle Ron discusses the proliferation of artificial intelligence tools for entrepreneurs and the significant impact they can have on content creation, business evolution, and customer delivery. Learn about leveraging AI to create and distribute content efficiently across multiple platforms, ultimately setting you apart from the competition and generating more traffic to your website.

Evolving AI: Revolutionizing Video Creation

December 13, 2023 • 6 MIN

Uncle Ron dives into the world of AI video developments. He talks about the astounding advancements in AI technology that have accelerated the capabilities of video creation tools. Specifically, he discusses the use of AI voices and faceless explainer videos, highlighting the potential for creating engaging content without the need for recording or showing your face.

Evolving AI: AI-Powered Image Tools

December 12, 2023 • 7 MIN

In this episode, Uncle Ron dives into the world of image creation, focusing on the role of AI and generative AI in producing visuals for your business. He walks you through how platforms like Adobe Express and Canva now incorporate AI, allowing you to quickly generate customized images for social media, blog headers, and more.

Evolving AI: Unlocking the Power of Custom-GPTs for Content Creation

December 11, 2023 • 7 MIN

Today, we dive deep into the world of artificial intelligence (AI) and its impact on content creation. Uncle Ron discusses the evolution of AI over the past year and introduces the concept of custom GPTs, highlighting their potential to revolutionize content creation. He shares how these custom GPTs can be tailored to mimic your own voice and style, enabling you to produce high-quality content at an unprecedented pace.

Maximizing Searchability: Hyper-Specific Location Data

December 8, 2023 • 7 MIN

In this episode, Uncle Ron delves into the power of hyper-specific locations when it comes to growing your business. From discussing the uniqueness of the area where you live and operate your business to embedding specific local topics and words into your content, Uncle Ron provides valuable insights and practical tips for enhancing your online presence.

Creating Highly Searchable Content through Real Life Stories

December 7, 2023 • 7 MIN

In this episode, Uncle Ron dives into the power of real-life stories when it comes to growing your business. He shares insights on how to use personal experiences to create highly searchable content, attract emotional buy-in from customers, and generate traffic through storytelling. Uncle Ron discusses the impact of real-life anecdotes in the insurance industry, emphasizing the importance of connecting with your audience on a human level.

Creating Highly Searchable Content: Unlocking YouTube's Power

December 6, 2023 • 6 MIN

In this episode, Uncle Ron shares why it's crticial to focus on leveraging YouTube to reach a wider audience and grow your business. He emphasizes the power of video content and the massive potential of YouTube as a platform for highly searchable and engaging content.

Provocative Reimaginings: Transforming Normal Topics into Search Hit Controversies

December 5, 2023 • 6 MIN

In this episode, Uncle Ron dives into the art of creating highly searchable and controversial content. He shares his insights on transforming a normal, boring topic into something controversial and provocative to stand out in the crowded online space. From the world of home insurance to breastfeeding medicine, Uncle Ron illustrates how to leverage controversial spins to capture audience attention and create a massive source of search engine traffic.

Creating Content That Dominates in a Niche Market

December 4, 2023 • 8 MIN

Uncle Ron delves into the importance of creating highly searchable content in the vast expanse of the internet. Sharing insights from his own experience in the insurance industry, he emphasizes the power of identifying niche topics with limited search results and crafting specialized content to dominate that space.

Deep Dive into Storytelling: The Art of Emotion

December 1, 2023 • 9 MIN

In this episode, Uncle Ron dives into the power of storytelling in business. He shares personal experiences and real-life examples of how conveying emotion through storytelling has helped him connect with prospects and grow his businesses. Uncle Ron emphasizes the importance of using analogies and real-life stories to make an emotional connection with potential customers. He also offers insights into how these strategies can be leveraged through technology and social media to drive sales.

Deep Dive into Storytelling: The Influence of Analogies

November 30, 2023 • 7 MIN

In today's episode, Uncle Ron delves into the power of analogies in storytelling, drawing from the teachings of the esteemed Sue Rice and her book "Tiny Thunder." Through personal anecdotes and practical advice, Uncle Ron demonstrates how analogies can connect abstract ideas to emotions, making it easier to sell products and services without explicitly pushing a sale.

Deep Dive into Storytelling: Hooks Are For Also For Things Other Than Fish

November 29, 2023 • 8 MIN

On today's episode, Uncle Ron shares how to capture the attention of your consumer. We usually think of hooks for fishing, but today we are going to talk about fishing for customers!

Deep Dive into Storytelling: Simplifying Complex Topics for Business Growth

November 28, 2023 • 8 MIN

We've all encountered those complicated subjects that seem to go over our heads, but fear not! Stories have the incredible ability to take something complex or emotional and present it in a relatable and understandable format. Join me as I share examples of how storytelling has helped me effectively market and advertise, even in industries as confusing as health insurance.

Deep Dive into Storytelling: How to Engage Your Audience with Compelling Stories

November 27, 2023 • 8 MIN

We're diving into the fascinating topic of storytelling. You see, in today's fast-paced world, attention spans are shorter than ever. Whether it's reading, listening, or watching, we need to capture our audience's interest and keep them engaged. And how do we do that? By creating compelling stories that resonate with them on a deep level. In this episode, we'll explore the power of storytelling in growing your business. We'll discuss how to hook your audience, evoke emotions, and make them the hero of their own story.

Uncle Ron's Guide to Productivity: Tools and Techniques for Enhanced Productivity

November 17, 2023 • 9 MIN

In this episode, Uncle Ron shares the tools and techniques he uses to stay productive while managing his insurance agency and marketing firm. From the old-school method of using pen and paper to the electronic tools like CRM, Google Workspace, and Google Drive, Uncle Ron provides insights into how he keeps his business on track.

Uncle Ron's Guide to Productivity: Elevate Your Business with Micro Commitments and Rewards

November 16, 2023 • 7 MIN

In this episode, Uncle Ron shares valuable insights on productivity and the power of rewards. He emphasizes the importance of celebrating wins and stacking rewards to counteract negative outcomes, offering practical advice for incorporating positive reinforcement into your daily routine.

Uncle Ron's Guide to Productivity: Mastering Your Calendar with Micro-commitments

November 15, 2023 • 6 MIN

In this episode, Uncle Ron shares insights on the power of micro-commitments in planning your day and boosting productivity. Uncle Ron delves into his personal experience of using time blocking and making small, achievable commitments to accomplish tasks effectively. Join us as we uncover the secrets to mastering your calendar and reaping the rewards of completing micro-commitments.

Uncle Ron's Guide to Productivity: Multitasking Unmasked

November 14, 2023 • 9 MIN

On today's episode, Uncle Ron addresses the myth of multitasking and its impact on productivity. He debunks the idea that the human brain can effectively handle multiple tasks simultaneously and shares personal experiences and scientific evidence to support his argument.

Uncle Ron's Guide to Productivity: Learning to Operate within a Steady State

November 13, 2023 • 8 MIN

In this episode, Uncle Ron reflects on the universal truth that we all have the same 24 hours in a day, regardless of our circumstances. Uncle Ron shares insights on effective time management, the significance of rest, and the value of maintaining meaningful connections amidst the demands of business.

Tackling Content Creation: Creating a Repeatable Process for Business Success

November 10, 2023 • 10 MIN

Uncle Ron shares his insider tips and tricks on how to grow your business using search engine optimization, technology, and social media. From creating a content plan to leveraging focused time, Uncle Ron's got you covered with practical steps to help you succeed.

Tackling Content Creation: From Recording to Publication and Recycling

November 9, 2023 • 10 MIN

Uncle Ron breaks down the process step by step, starting with recording and editing. He emphasizes the importance of utilizing the right tools, such as flagship phones, webcams, and good microphones, to capture high-quality audio and video. Uncle Ron then works through the process of deploying that content.

Tackling Content Creation: Writing, Editing, and Publishing for Maximum Impact

November 8, 2023 • 10 MIN

Today we have a special episode all about the writing process to completion. We'll be discussing the importance of content creation, from writing and editing to optimizing for search engines and recycling your content across various platforms.

Tackling Content Creation: Overcoming Creation Anxiety

November 7, 2023 • 8 MIN

In today's episode, Uncle Ron addresses the overwhelming task of creating content and shares practical tips to help you navigate the process. Get ready to take a deep breath, focus on the basics, and discover how virtual assistants, AI tools, and a repeatable process can simplify your content creation journey.

Tackling Content Creation: How Easy Wins Lead to Success

November 6, 2023 • 7 MIN

In this episode, Uncle Ron shares his insights on the importance of starting with the easy stuff when creating content and how it can lead to long-term success.

Lead Capture Made Easy: Harnessing Automation to Drive Sales Conversions

November 3, 2023 • 7 MIN

In this episode, we'll discuss the power of automation and how it can significantly impact your sales conversions. Uncle Ron shares his experiences and the systems he's deployed to respond quickly to leads, ensuring a positive customer experience. From autoresponders to text messages, he'll walk you through the steps you need to take to keep your prospects engaged and increase your revenue.

Lead Capture Made Easy: The Magic of Multi-Step Data Capture

November 2, 2023 • 8 MIN

Lead capture is the magic that leads to dollars. It's not just about vanity metrics like website traffic; it's about converting those visitors into actual leads. In today's episode, I'm going to reveal a valuable technique we discovered years ago - the power of multistep forms. Imagine being able to gather more than just a name and email. By redirecting users to secondary web pages and utilizing these multistep forms, we were able to increase our sales conversion by a whopping 400%!

Lead Capture Made Easy: Aligning Your Content, Call to Action, and Offer

November 1, 2023 • 7 MIN

Uncle Ron dives deep into the importance of aligning your content with your call to action. He emphasizes the role of congruence in your content strategy. Uncle Ron also highlights the significance of providing value and building trust with your audience.

Lead Capture Made Easy: The Power of Ugly Buttons

October 31, 2023 • 7 MIN

In today's episode, we continue our focus on lead capture. Last time, we discussed the different types of lead capture, from the "marriage proposal" kind to the "getting to know you" variety. Today, we're diving deeper into a concept in online marketing known as ugly buttons.

Lead Capture Made Easy: Driving Business Growth

October 30, 2023 • 7 MIN

This week we're diving into the world of lead capture. Today, we're focusing on how to convert those website visitors into paying customers. One essential tool in achieving this is including clear calls to action. Trust me, people need to be told what to do! Plus, I'll reveal why building an email list is even more valuable than a single sale.

Talking About My Reputation: Common Review Scams Exposed

October 27, 2023 • 8 MIN

Today, Uncle Ron will be shedding light on common ratings and reviews scams that you need to be aware of. From sketchy gig economy sites to bold claims of getting 25 reviews in a week, Uncle Ron will guide you in spotting the red flags and choosing reputable services.

Talking About My Reputation: The Human Touch In Responding To Google Reviews

October 26, 2023 • 8 MIN

What happens when you actually receive a review? Today, we're addressing that question: how and when should you respond to reviews, both positive and negative? Responding to reviews is not only about promoting great interactions with your customers, but also about addressing any not-so-great reviews that may come your way.

Talking About My Reputation: Mastering the Art of Gathering Reviews

October 25, 2023 • 9 MIN

Today we're going to dive into a topic that many of you have been asking about: how to get more ratings and reviews for your business. Let's discuss the importance of a systematic approach to soliciting reviews, the power of personalization, and the best moments to ask for a review.

Talking About My Reputation: The Role of Ratings and Reviews in Search Engine Optimization

October 24, 2023 • 7 MIN

We all know that Google reviews play a significant role in establishing trust and expertise for businesses. In this episode, we'll uncover the secrets behind the Google algorithm and how it promotes websites based on reviews. From building trust to showcasing expertise, ratings and reviews can make or break your business's online presence. But it doesn't end there. We'll also explore the impact of reviews on local searches and map packs.

Talking About My Reputation: Harnessing the Influence of Online Reviews

October 23, 2023 • 7 MIN

This week, we'll be focusing on a crucial aspect of your business - your online reputation. We'll explore the power of reviews and why they are essential for building trust and credibility in the digital world. People want to do business with someone they know, like, and trust, and your online reputation plays a vital role in establishing that trust. Let's discuss the impact of your Google business listing, the importance of curating and collecting reviews, and how positive reviews can significantly improve your search engine rankings.

The YouTube SEO Files: A Social Media Game Changer for Businesses

October 20, 2023 • 6 MIN

Over the past week, we've been exploring the ins and outs of YouTube, sharing tips, tricks, and cheat codes that have helped me scale my own business. YouTube has evolved beyond just a video platform. It has transformed into a social media powerhouse with exceptional search engine optimization capabilities. This presents a golden opportunity for business owners, especially those who have restrictions on their websites. In today's episode, we'll delve into how YouTube has become more like a social media platform and the strategies you can use to your advantage.

The YouTube SEO Files: Captivating Thumbnails, Captions, and Powerful Calls to Action

October 19, 2023 • 8 MIN

In today's episode, we are focusing on some key elements of YouTube success, including thumbnails, captions, and calls to action. Thumbnails are small images that play a big role in capturing the attention of potential viewers and enticing them to click on your video. Next, we'll tackle the question of whether or not to include captions in your YouTube videos. And finally, we'll dive into the world of calls to action. Uncle Ron has been preaching the importance of including a clear call to action in all your content, and YouTube is no exception.

The YouTube SEO Files: How To Boost With SEO Juice

October 18, 2023 • 8 MIN

In this episode, we'll be exploring the technical side of YouTube and how to optimize your titles, tags, and keywords to capture the attention of your viewers and dominate your area.

The YouTube SEO Files: The Key Elements of a Standout Video

October 17, 2023 • 7 MIN

There's one vital aspect to creating successful YouTube videos that we need to address - your content must not suck. Whether you're using your own face, AI-generated avatars, or whiteboard software, the content needs to be compelling and capture the attention of viewers whose attention span is as short as a gnat. So, today, we'll be discussing the key elements of a good YouTube video, from grabbing attention with a hook to presenting a captivating story with a problem and solution.

The YouTube SEO Files: Unleashing the Potential of YouTube for Your Business

October 16, 2023 • 6 MIN

In this episode, I'll debunk the myth that YouTube doesn't offer SEO results. In fact, YouTube can be a powerful platform to attract potential customers and boost your website's visibility. But it's not just about SEO - YouTube is evolving into a social platform where you can engage with your audience and build relationships.

Mastering The Power Of Links: Crack the Code to Link Building

October 13, 2023 • 7 MIN

On today's episode, Uncle Ron dives deep into the importance of links for SEO success. Uncle Ron emphasizes the need for careful and correct link-building strategies, reminding us that great content and internal linking are essential before obsessing over backlinks. He also discusses the significance of providing a great user experience and building trust through external linking.

Mastering The Power Of Links: Getting Backlink Savvy

October 12, 2023 • 10 MIN

Today we're diving into the world of backlinking strategies. For those of you who might not be familiar, backlinks are when external websites link back to your website, with the goal of driving traffic and boosting your online presence. And while they may not hold the same weight as they used to in Google's algorithms, they are still an integral part of the SEO game. But not all backlinks are created equal. Uncle Ron explains why buying backlinks from shady sources won't do you any good and why it's essential to focus on quality and relevance.

Mastering The Power Of Links: Turning Website Visitors into Prospects

October 11, 2023 • 9 MIN

Why is internal linking so crucial, you may ask? Well, it's the key to transforming website visitors into prospects and driving conversions. By strategically placing hyperlinks within your content, you create a web of information that expands beyond a single answer, showcasing your expertise and answering the many questions your audience may have.

Mastering The Power Of Links: The Power of Both Internal vs External

October 10, 2023 • 8 MIN

In today's episode Uncle Ron delves into the world of link strategies and how they can drive traffic to your website. Uncle Ron breaks down the difference between internal and external links, highlighting their crucial role in converting web traffic into valuable prospects and eventually customers. He shares his personal strategies for driving thousands of visitors to his own site each month and offers insights on establishing trust and credibility with search engines like Google.

Mastering the Power of Links: Separating Fact from Fiction in the World of SEO

October 9, 2023 • 9 MIN

Uncle Ron tackles the topic of links and why people obsess over them. Whether it's backlinks or internal links, Uncle Ron will dispel myths, provide valuable information, and share strategies to help convert web traffic into customers.

SEO vs Social Media: Uncovering the Relationship

October 6, 2023 • 9 MIN

Today on the porch, we're diving into the question of whether social media has an impact on SEO. We'll explore the relationship between social networks and search engine optimization, and discuss how they can work together to benefit your business.

Ditching the Fake: Why Authenticity is Essential for Business Success in Social Media

October 5, 2023 • 8 MIN

Uncle Ron takes a deep dive into the importance of being your true self, both in social media and in business. Uncle Ron shares his insights on Instagram filters, fake personas, and the power of authenticity. He emphasizes the need to connect with people on a genuine level, as it leads to stronger relationships and better business outcomes.

Accelerating Business Networking with Social Media

October 4, 2023 • 9 MIN

Uncle Ron believes there is a missed opportunity when it comes to building meaningful connections and relationships. He highlights the common practice of attending networking events and the challenges that come with them — understanding group dynamics, identifying potential referral sources, and investing time to develop trust. But Uncle Ron suggests a game-changing strategy: leverage social media to foster relationships faster. By connecting with people in your networking groups on platforms they frequent, you can truly get to know them and demonstrate your expertise.

The Science of Pattern Interrupt: Encouraging Active User Engagement

October 3, 2023 • 9 MIN

Today, we'll be discussing the difference between active and passive users, and why it's important to understand their behaviors on social media platforms. Uncle Ron breaks down the patterns and habits of both types of users, and how you can target them effectively with your content. Plus, he shares valuable insights on search engine optimization and the power of search engine results in reaching active users who are actively seeking a solution.

The Power of Blinks, Dreams, and Stories: Utilizing Social Media and Your Website

October 2, 2023 • 9 MIN

Today, we dive into the world of social media and websites. Uncle Ron shares his insights on the differences between platforms like Facebook, Twitter, LinkedIn, and your own website. He breaks it down into blinks, dreams, and stories, explaining how social media content is ephemeral, while website content lasts forever. Uncle Ron emphasizes the importance of understanding time horizons and using them to our advantage.

Uncle Ron's Tech Stack: The Cheat Code Called Frase

September 29, 2023 • 9 MIN

Get ready to learn all about Frase, a powerful tool that gamifies keyword research and incorporates AI to help you produce content faster. Discover how Frase takes the guesswork out of keyword research and empowers you to create content that ranks higher on search engines.

Uncle Ron's Tech Stack: Writing Platforms

September 28, 2023 • 9 MIN

Today, we're diving deep into the world of writing platforms and how they can help you grow your business. Uncle Ron reveals some specific technology tools he uses, such as AI in Google Docs, Microsoft Word's integration with ChatGPT, and the collaboration tool, Notion. These writing platforms not only eliminate writer's block, but also help you create content faster and more efficiently. Uncle Ron shares his insights on leveraging these tools, the importance of choosing a few platforms to master, and how they can enhance your content creation process.

Uncle Ron's Tech Stack: Video Platforms

September 27, 2023 • 9 MIN

Today we're diving into the world of video platforms. Once upon a time, video editing was cumbersome and expensive. That's all changed in the last two years. The AI Tool explosion has had a profound impact of video editing software. I tell you what I use today and what I've used in the past. Let's go!

Uncle Ron's SEO Tech Stack: Photos

September 26, 2023 • 9 MIN

Today we're diving into the world of photo platforms. As we continue our journey on how to grow your business using technology, SEO, and social media, we'll explore how photos and images can enhance your content strategy. From creating eye-catching blog headers to engaging social media posts, we'll discuss the tools and platforms that can help you create stunning visuals.

Uncle Ron's SEO Tech Stack: Google Analytics, Duh

September 25, 2023 • 9 MIN

This week is about the Tech Stack I use for my SEO strategies. In this episode, we'll discuss the importance of having a website and utilizing tracking and analytics tools to measure its performance. Google Analytics, being the gold standard, allows us to gather valuable information about our website visitors, such as demographics and user behavior.

AI Deep Dive: Fact Checking and Storytelling Techniques

September 22, 2023 • 6 MIN

Throughout this week, we've been exploring the fascinating ways to use AI to grow your business. We've covered everything from the mechanisms and processes to the tips and tricks that I personally use in content creation using AI. But today, we're going to tackle the biggest weakness that people face when using AI platforms: the potential for false information. AI can and will lie to you if you don't fact check the output. So, I'll be stressing the importance of fact checking and validation. But that's not all, my friends. We'll also discuss how to make your content more believable and resonate with your audience by incorporating real-life stories. With proper fact checking, validation, and personal storytelling, you can make a massive difference in your community and watch the sales roll in.

AI Deep Dive: The Key to Successful Editing for Content Creators

September 21, 2023 • 8 MIN

On today's episode, we tackle a vital topic: the importance of editing the output generated by AI chatbots. Uncle Ron shares his insights on the biggest mistake content creators make and how it can lead to disastrous consequences. We learn why editing is necessary to maintain accuracy and consistency in the content that represents your business. Uncle Ron also discusses the importance of tailoring the output to your unique persona and local audience.

AI Deep Dive: Harnessing Tone of Voice to Drive Business Growth

September 20, 2023 • 9 MIN

In this episode, we will explore how tone of voice can leverage AI in unique ways. We'll discuss the common pitfalls people encounter when using AI and how to avoid them. From repetitive and robot-like content to vague and passive language, we'll show you how to communicate effectively with AI tools. Just like how your mom used different tones of voice to get your attention, you can do the same with AI prompts to motivate and compel your audience.

AI Deep Dive: Prompts Are Your Secret Sauce

September 19, 2023 • 9 MIN

This week, we're diving deep into the world of artificial intelligence and how it can revolutionize your content creation. In today's episode, Uncle Ron shares his insights on the importance of prompts when using AI for content generation. Just like raising children, you need to give specific instructions and questions to get the desired output.

AI Deep Dive: Can You Depend on AI to Generate All Your Website and Social Media Content?

September 18, 2023 • 8 MIN

This week we have something that many of you have been waiting for - a deep dive into the world of artificial intelligence (AI). In this five-part series, we will explore how AI can help us create content and rank on the Google platform. But before we get started, we need to address a crucial question: Can we use AI to create all of our content? The answer is, maybe. So grab a seat on the porch, and let's get started on this exciting AI deep dive.

SEO Demystified: Tips for High Quality Business Activities

September 15, 2023 • 8 MIN

In this episode, we continue our discussion on what really matters in terms of SEO for your business. We've covered Google's acronym, E-E-A-T, emphasizing the importance of a great user experience, expertise, authority, and trust. Today, we shift our focus to high quality activities that can set you apart from the competition. As business owners, we know that time is precious, so why spend it on activities that don't yield a return? We'll explore this question and provide insights on how to prioritize your efforts. We also address the growing issue of content overload and how artificial intelligence can help, but also hinder, your content creation process. Join me as we discover the secrets to standing out in a sea of online content and ensuring that your efforts generate tangible results for your business

SEO Demystified: Building Trust Through Boring Old Habits

September 14, 2023 • 8 MIN

Throughout this week, we've been unveiling the secrets to what really matters in SEO, starting with the E-E-A-T formula - experience, expertise, authority, and trust. We've covered the technical foundation and content creation, but today we focus on the power of consistent action. Today as we explore the importance of consistency in activity and how it contributes to building trust with both users and search engines.

SEO Demystified: The Power of Expertise and Authority in Content Creation

September 13, 2023 • 7 MIN

Today we are diving deep into the world of SEO and content creation. In this episode, we continue our discussion on what truly matters in SEO - expertise and authority. We all know that creating quality content is crucial for building a successful online presence, but how do you establish yourself as an expert in your field? Join me today as we explore the importance of content creation and how it showcases who you are.

SEO Demystified: Technical Foundations for a Great User Experience

September 12, 2023 • 6 MIN

Today we're diving into the importance of creating a great user experience on your website. As we continue our week-long journey on how to be internet famous, we're focusing on the first component of the EEAT acronym - experience. Just like you prioritize customer service in your local business, you need to extend that same level of care to your online presence. In this episode, we'll explore the key elements of a great user experience, including page load speed and mobile friendliness.

SEO Demystified: Unlocking the Secrets of Being Known on the Internet

September 11, 2023 • 6 MIN

Feeling overwhelmed with all the information out there? Uncle Ron has got you covered! He's here to share what really matters in SEO and how to get to the top of the heap. But before we get into that, we'll explore what it means to be known on the internet and why it's important for your website and social media feeds to be enjoyable. Uncle Ron breaks it down with the concept of domain authority and the four key areas that Google uses to determine the greatness of your website: experience, expertise, authority, and trust.

Boosting Business Growth: The Power of Recycling Content on Social Media

September 8, 2023 • 8 MIN

Today we're diving into the world of social media and the importance of recycling content. We'll explore the short lifespan of content on platforms like Twitter, Facebook, and LinkedIn, and how you can leverage this to your advantage. I'll also reveal a tool that can automate the process of republishing content on your social media channels, generating more conversations, and driving prospects and customers to your business.

From Spoken Word to Written Content: Embracing Different Content Creation Preferences

September 7, 2023 • 7 MIN

In today's episode, we'll explore one particular technique: converting written blogs into videos or transforming videos into blog posts. Not only will this create fresh content, but it will also give you an SEO boost. We'll also discuss how leveraging platforms like YouTube and social media can expand your reach.

From Pumpkin Spice to Christmas Cheer: The Art of Reusing Seasonal Content

September 6, 2023 • 7 MIN

Uncle Ron shares his tips, tricks, and cheat codes for maximizing your time and effectiveness in communicating with your audience by recycling content. He admits to making a mistake in the past by avoiding seasonal content, missing out on connecting with specific portions of his audience. Uncle Ron emphasizes the importance of embracing seasonal content and leveraging it to build trust with your audience. He also highlights the benefits of recycling content, allowing you to repurpose and update it year after year.

Exploiting Google's Algorithm: Update Your Content for a Boost in Subject Matter Authority

September 5, 2023 • 6 MIN

Search engine optimization may seem like an enigma, but fear not! We're here to demystify it and provide you with all the tips, tricks, and cheat codes you need to take your online presence to the next level. In this episode, we'll explore the power of Google's algorithm and how it rewards businesses that recycle and update their existing content. Join us as we uncover the secrets behind maximizing your expertise, authority, and customer experience. Get ready to boost your website's visibility and gain the trust of Google.

The Power of Recycling Content: How to Connect with Your Audience and Stay Relevant

September 4, 2023 • 7 MIN

Last week, we talked about the importance of maximizing the reach of your content. But today, we're going to take it even further. We'll be exploring the concept of recycling content and how it can significantly boost your efficiency and effectiveness. Stay tuned as we discuss using the same concepts and stories in slightly different ways, targeting specific demographics, and revisiting subjects at a later time.

YouTube: The Secret SEO Weapon

September 1, 2023 • 7 MIN

Throughout this week, we've covered various ways to maximize your content production and reach, from creating videos and articles to utilizing artificial intelligence. But today, we're addressing a crucial component that cannot be ignored - YouTube. We'll explore how video content can be the missing puzzle piece in your online strategy, attracting both local and global audiences.

Maximizing the Power of Local SEO and Social Media for Your Business Growth

August 31, 2023 • 10 MIN

Today, we're going to talk about the crucial step of publishing that content on different platforms, ensuring you get maximum exposure. Uncle Ron will guide us through the process, starting with why your website should always be the first stop for publishing. We'll also explore how to push your content to various social channels, including Facebook, LinkedIn, Twitter, and even Instagram. Plus, Uncle Ron will reveal the importance of building domain authority and how timing plays a role in promoting your content effectively. Stick around till the end, as he shares some valuable tools and insights to help you track your content's performance.

AI and Transcription: The Secret Weapons for Content Diversification

August 30, 2023 • 8 MIN

Today, we're diving into the world of content creation and the power of using artificial intelligence to diversify your content across different platforms. Uncle Ron enlightens us on how to optimize our time and reach as many people as possible by leveraging multiple mediums. Whether you're a writer, video creator, or prefer sound notes, Uncle Ron has the solutions to transform your content into various forms. He introduces us to game-changing tools like Chat GPT, Synthesia, Cast Magic, and Descrip that make it easier than ever to turn a blog into a video or a video into a blog. Uncle Ron emphasizes the necessity of taking action and creating that initial form of content before utilizing AI to produce stunning works of art.

The Art of Content Creation: To Write or Record Video First?

August 29, 2023 • 8 MIN

Today we're diving into the age-old question - should you write or record video first? Uncle Ron understands the struggles of writing, reminiscing about his own disdain for ninth-grade English class. But fear not, he has a solution! In this episode, Uncle Ron shares his tips on using videos as a starting point for your content creation, and how artificial intelligence can help turn those videos into written words. Not a fan of being on camera? No worries, Uncle Ron also suggests the option of simply writing or recording audio. The key is to get your ideas down and embark on the journey of composing stories and solving problems.

How to Get Your Content in Front of More People: The Power of Multi-Platform Delivery

August 28, 2023 • 7 MIN

Welcome back to Uncle Ron's Porch, where we gather to discuss all things related to growing your local small business. In this episode, we'll explore the concept of multi-platform delivery and why it's vital to get your content seen by as many people as possible. From websites to social media channels to email marketing campaigns, we'll discuss how to maximize the reach of your content. Plus, we'll touch on the importance of incorporating your content into your Google Business listing.

Uncle Ron's Method: A Systematic Approach to Cataloging Content Ideas for Your Website

August 25, 2023 • 9 MIN

Today we're tackling a big problem that many entrepreneurs face: finding content ideas for your website. I'll take you through three easy steps to generate a long list of topics that will keep your website fresh and engaging. I'll also share a systematic method to help you organize and classify these ideas, turning them into valuable resources on your website.

Leveraging AI to Transform Your Content Strategy for Business Growth

August 24, 2023 • 8 MIN

We're here to explore how AI can benefit us and our businesses right now. We'll talk about the different AI tools available, like GPT, Google Bard, and more, and how they can help us generate content ideas for our websites. Plus, we'll discuss how to use customer conversations and Google's data to create a content plan that will attract our target audience.

Supercharging Your Content Plan: Tapping into Google's Insights for Business Growth

August 23, 2023 • 8 MIN

Discover how Google can be your best friend when it comes to identifying new ways to view common problems. Uncle Ron reveals the power of Google's autofill and "People also ask" sections, giving you dozens of content ideas to showcase your expertise and solve your customers' problems. And don't forget about the invaluable keyword research tool in Google Ads. Uncle Ron emphasizes the importance of using Google's own data to guide your content creation strategy. Get ready to take your business to new heights.

Uncover Content Gold: Using Customer Questions to Spark Creative Ideas for Your Business

August 22, 2023 • 7 MIN

Today, Uncle Ron shares his personal experience of using questions from his prospects and customers to create valuable content that attracts people to his business. He emphasizes the importance of asking deeper questions to uncover the underlying issues that customers are seeking to solve, beyond just the price. By understanding their needs and creating content that addresses those needs, you not only build trust and rapport but also increase the likelihood of making a sale.

The Power of Asking Questions: Never Run Out of Content Ideas

August 21, 2023 • 6 MIN

In this week's series of episodes, we will be diving deep into the world of content creation and exploring the question that plagues many business owners: "Where do I find ideas for content?" But before we get into the nitty-gritty details, let me give you a quick overview of what to expect. In today's episode, I will be sharing three foolproof ways to ensure that you never run out of content ideas. On Tuesday, Wednesday, and Thursday, we will take a closer look at each of these methods, exploring how they can be applied to your business. And on Friday, prepare to have your mind blown as we put it all together in a formulaic fashion.

Unleashing the Power of AI: Crafting Engaging Content Outlines for Maximum Impact

August 18, 2023 • 9 MIN

Why is creating an outline important? Well, it helps you organize your thoughts and deliver content that resonates with your audience. Today, we'll delve into the nitty-gritty of being specific with the words you use when inputting information into an AI language model. And how you can use that to create a content outline to take your local search marketing to the next level.

Uncertain Answers: Demystifying BARD and Chat-GPT for Reliable Content Creation

August 17, 2023 • 8 MIN

Today, we're diving deep into the world of AI tools as we continue our exploration of content research and business growth. Yesterday, we delved into the fascinating realm of AI with a focus on Google's Bard and OpenAI's Chat-GPT. Today, we'll be putting these two titans to the test. But before we jump in, a word of caution. While these large language models can provide refined answers by analyzing vast amounts of data, they do have their limitations. Sometimes, they may make things up, so it's essential to verify their responses. We'll be discussing the importance of logical questioning and verification to ensure accuracy.

Idea Generation Made Easy: Leveraging AI for Inspiration on Uncle Ron's Porch

August 16, 2023 • 9 MIN

On Uncle Ron's Porch, we will explore the fascinating realm of using AI to generate ideas. Have you ever struggled to come up with fresh content for your website? Wondered how AI can revolutionize your creative process? Well, look no further because we've got all the answers right here!

Turning Your Ideas into Action: Exploring the Versatility of Video and Written Content

August 15, 2023 • 6 MIN

Last time, we explored the ongoing debate between focusing on quantity or quality of content. And you know what? The key takeaway was that no matter which side you lean towards, taking action is what really matters. Whether you prefer crafting written articles or speaking off the cuff, it doesn't matter as long as you're creating content consistently.

Content Creation Dilemma: Quantity vs Quality - Finding the Perfect Balance for SEO

August 14, 2023 • 7 MIN

Join me on the porch as we dive deep into the delicate balance between quantity and quality in content creation. Discover how providing regular, quality content not only builds trust with search engines like Google but also enhances your audience's overall experience on your website. We'll uncover the characteristics that search engines look for, including expertise and a focus on a specific subject matter. Learn why regularly publishing fresh content can establish your expertise and help search engines understand your website's niche.

Video Marketing Magic: Elevate Your Google Business Listing and Dominate Local Search

August 11, 2023 • 6 MIN

Welcome back to another episode of "Uncle Ron's Porch"! Today we're diving into the world of online marketing and discussing how videos can take your Google business listing to the next level.

The Power of Pictures: Enhancing Your Google Business Listing

August 10, 2023 • 7 MIN

Welcome back to another episode of "Uncle Ron's Porch"! Today, we dive into an essential topic for anyone looking to optimize their Google business listing. Are images important on your listing?

Captivating Customers with Regular Posts: Unlock the Potential of Google Business Listings

August 9, 2023 • 7 MIN

Grab a seat, sit back, and join us on Uncle Ron's Porch as we explore the ins and outs of making regular posts to your Google Business Listing.

The Art of Responding to Reviews: Automation and Genuine Kindness

August 8, 2023 • 7 MIN

Today, we dive deeper into the importance of responding to reviews, particularly negative ones, with humility and kindness. Remember, even the best businesses can make mistakes, but it's how we handle those mistakes that truly matters.

Why Google Reviews Matter: Building Trust and Credibility for Local Businesses

August 7, 2023 • 8 MIN

Today on Uncle Ron's Porch we look at Reviews for your Google Business Listing. Together, we'll explore the impact of social proof and the significance of having a mix of reviews, even those not glowing with five stars.

Optimizing Your Google Business Listing: A Key Factor in Reaching Local Customers

August 4, 2023 • 6 MIN

On this episode of Uncle Ron's Porch, Uncle Ron dives deep into the world of Google business listings and why they matter to businesses of all kinds.

The Importance of Listening: Gathering Pain Points and Problems for SEO Success

August 3, 2023 • 8 MIN

On this episode of Uncle Ron's Porch, Uncle Ron dives into the importance of asking questions to understand customers' specific needs and find long tail phrases that can drive Local SEO.

Local SEO: Crafting Content with Long Tail Phrases for Maximum Impact

August 2, 2023 • 7 MIN

Why Local Search is Great for Small or Niche Businesses: "I am going to tell you a story that I have used to generate roughly 1000 hits per month on my website around a long tail phrase."

Crushing Giants in Search: Leveraging Local Insights to Outshine Big Corporations

August 1, 2023 • 7 MIN

Want to know how to find business on search engines that big corporations don’t even know exist? On this episode of Uncle Ron's Porch, we delve into the topic of competing with giant businesses on search.

Unlocking Google's Secrets: What Content Does the Search Engine Giant Really Want?

July 31, 2023 • 6 MIN

If you know what Google is looking for, you can move yourself to the top of the search results for your local business. On this episode of Uncle Ron's Porch, Uncle Ron dives into the topic of what Google is looking for in content. He breaks it down into three key factors that Google considers when determining search results.

Delivering the Hero's Journey: Constructing a Cohesive View of Your Target Audience

July 28, 2023 • 6 MIN

On this episode of Uncle Ron's Porch, we dive into the topic of constructing a cohesive view of your target audience. When you put the clumps together, the story falls into place

Cracking the Code: Using Customer Language to Connect and Convert

July 27, 2023 • 6 MIN

On this episode of Uncle Ron's Porch, join Uncle Ron as he dives into the world of creating a highly targeted audience for content and stories using social media. If you’re worried about what to say to your audience, here’s the ultimate cheat code

Cracking the Code: Using Social Media to Understand and Reach Your Audience

July 26, 2023 • 5 MIN

On this episode of Uncle Ron's Porch, Uncle Ron dives into the topic of using social media to understand your targeted audience. How to be a social media private detective to make your content deliver the goods

Where the Herds Roam: Locating Your Target Audience's Gathering Spots

July 25, 2023 • 6 MIN

What makes your group of people perfect for you? On this episode of Uncle Ron's Porch, we dive into the topic of identifying your group of people.

Catching Fish and Catching Customers: Understanding Your Target Audience

July 24, 2023 • 8 MIN

If your audience is anyone, you will attract no one! On this episode, Uncle Ron dives into the importance of knowing your prospect inside and out.

The Power of Storytelling: Turning Problems into Solutions on Uncle Ron's Porch

July 21, 2023 • 8 MIN

On this episode of Uncle Ron's Porch, Uncle Ron dives deep into the art of storytelling and how it can help businesses grow. Throughout the week, Uncle Ron has been sharing valuable tips and insights on how to effectively tell stories that captivate and engage the audience. Today's focus is on providing the solution to a problem within a story.

The Art of Agitation: Using Storytelling to Address Customer Pain Points and Drive Sales

July 20, 2023 • 6 MIN

On this episode of Uncle Ron's Porch about Agitating The Problem, Uncle Ron dives into the topic of using storytelling to help local businesses grow their customer base and increase profits by identifying problems and then agitating the problem to create an emotional reaction.

Unleashing the Hero: Uncle Ron's Porch Shows Customers the Power of Their Story

July 19, 2023 • 6 MIN

On this episode of Uncle Ron's Porch, we delve into the concept of storytelling and how it can be used to grow a business. Uncle Ron emphasizes that the customer should be the hero of their own story, drawing inspiration from the example of Yoda and Luke Skywalker in Star Wars.

Finding Your Target Audience: Uncle Ron's Guide to Storytelling Success

July 18, 2023 • 6 MIN

Uncle Ron emphasizes the power of storytelling and how it can make a difference in reaching your audience. Our speaker starts by comparing the ineffective communication of Charlie Brown's teacher to the expert storytelling that Uncle Ron promotes. Make sure that you understand who you're speaking to so that they can understand you!

Captivating Customers: The Importance of Storytelling in Marketing on Uncle Ron's Porch

July 17, 2023 • 5 MIN

Have you ever listened to someone drone on and on about a boring subject? Prospects can feel this way if we simply regurgitate facts to them. When we tell them compelling stories that connect with them emotionally, they begin to see themselves in our solutions. The emotional connections this drives are powerful for your business.

What Sort Of Equipment Do I Need To Create Content?

July 14, 2023 • 7 MIN

Content creation does not require a massive dollar investment to get started. Time and authenticity is more important. So don't overspend while starting out!

How Does Search And Social Media Play Well Together?

July 13, 2023 • 5 MIN

Social proof is when people see you in multiple formats, and storytelling translates to their ability to know, like, and trust you and your business.

What is local or niche search?

July 12, 2023 • 6 MIN

Influencing your local market is something that the big guys don’t even think about. Be Rambo moving around the jungle taking the business that you want.

Why Uncle Ron Uses Content Marketing?

July 11, 2023 • 6 MIN

Never ending stories from your business mean that you will always have ideas to share with people to make them appreciate who you are and WANT to do business with you!

Who Is Uncle Ron?

July 10, 2023 • 5 MIN

Gather Round and Pull Up A Chair! To introduce Uncle Ron is hard. But here is a brief take on why you want to learn how to grow your local business using his techniques.

Subscribe To Uncle Ron's Porch!

July 6, 2023 • < 1 MIN

Welcome to my porch. If you want to grow your business using search, technology, and social media I will give you my tips tricks and secrets.