Emily Griffith of Lil Bucks - Quadrupling Revenue Without Spending on Ads
June 15, 2021
In this episode, Emily shares how she grew a food brand without spending on ads, challenges she faced and how she used her digital marketing knowledge to help grow the brand.
Emily Griffith is the founder of Lil Bucks. They are best known for being America's buckwheat brand.
They’ve been featured in Bon Appetit, Forbes, New York Times, and many more.
They’ve been featured in Bon Appetit, Forbes, New York Times, and many more.
Lil Bucks is available in 51 whole foods and 150 other health and grocery stores.
From 2019 to 2020, they have more than quadrupled their revenue.
And recently, they raised over $155,000 on republic.
Quotes From Episode
Quotes From Episode
"If you believe in it and you see that end vision, the road in between you don't know what it's going to look like. It's probably going to suck and you have no idea how to get past that. You just have to not quit. Figure it out." -Emily Griffith
Some of the Questions I asked:
What made you start a food business?
What are some of the challenges when starting a brand?
What are the pros and cons of selling DTC vs retail store?
What did you find work best for attracting your ideal customers?
What's the next plans for Lil Bucks?
Don't Miss:
2:20 Emily's story
3:30 Challenges when starting a brand?
8:00 DTC vs retail
11:30 Attract customers without spending on ads?
17:30 Increasing conversion rates
19:30 Plans for the next 12-24 months
21:00 Challenges of a growing business
24:10 Best advice Emily's ever received
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