Chase Clymer of Electric Eye - 3 Important KPIs to Increase Your Ecommerce Sales
November 16, 2021
"Don't confuse people if they're trying to give you money" shared Chase Clymer. Tune in as Chase shares scaling ecommerce brands, creating content, and how to manage the number of projects your team can work at a time effectively.
Here's what we discussed:
Chase's journey from being in a music band to helping clients with digital marketing;
Biggest mistake ecommerce businesses make;
How to reach product market fit;
After product market fit, what systems do you need in place to scale;
3 important KPIs to measure your sales;
Lessons learned from Jeff Bezos on how many projects to work at a time;
Interesting trends in ecommerce;
Content for ecommerce brands
"Don't confuse people if they're trying to give you money" shared Chase Clymer. Tune in as Chase shares how to scale ecommerce brands, creating content, and how to manage the number of projects your team can work at a time effectively.
Chase Clymer of Electric Eye
Chase has been an entrepreneur from an early age. He launched multiple businesses while attempting to “make it” in the music industry. Since the band did not pay the bills, Chase turned to digital marketing as a way to make ends meet while touring. Once the dream to be a full-time musician was dead, he narrowed his focus to ecommerce and started Electric Eye.
Today, Chase is the Co-founder at Electric Eye. It's a digital marketing agency where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast for online store owners where you can get honest, actionable advice to increase your sales and grow your business.
Don't Miss:
2:25 Chase's journey from being in a music band to helping clients with digital marketing
4:55 Biggest mistake ecommerce businesses make
8:00 How to reach product market fit
10:10 After product market fit, what systems do you need in place to scale
11:45 3 important KPIs to measure your sales
18:40 Lessons learned from Jeff Bezos on how many projects to work at a time
19:50 Interesting trends in ecommerce
23:10 Content for ecommerce brands
Connect with Chase Clymer and Electric Eye
Visit electriceye.io and click contact to speak with their team
Listen to more interviews with brand founders at the Honest Ecommerce podcast
Bonus Resources
At Honest Ecommerce, there are 2 free courses available:
- Facebook Ads for Shopify
- Email marketing with Klaviyo
Take these free courses so you can have a baseline understanding to communicate better with your team.
Vincent Tandiono
Chase Clymer of Electric Eye
Chase has been an entrepreneur from an early age. He launched multiple businesses while attempting to “make it” in the music industry. Since the band did not pay the bills, Chase turned to digital marketing as a way to make ends meet while touring. Once the dream to be a full-time musician was dead, he narrowed his focus to ecommerce and started Electric Eye.
Today, Chase is the Co-founder at Electric Eye. It's a digital marketing agency where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast for online store owners where you can get honest, actionable advice to increase your sales and grow your business.
Don't Miss:
2:25 Chase's journey from being in a music band to helping clients with digital marketing
4:55 Biggest mistake ecommerce businesses make
8:00 How to reach product market fit
10:10 After product market fit, what systems do you need in place to scale
11:45 3 important KPIs to measure your sales
18:40 Lessons learned from Jeff Bezos on how many projects to work at a time
19:50 Interesting trends in ecommerce
23:10 Content for ecommerce brands
Connect with Chase Clymer and Electric Eye
Visit electriceye.io and click contact to speak with their team
Listen to more interviews with brand founders at the Honest Ecommerce podcast
Bonus Resources
At Honest Ecommerce, there are 2 free courses available:
- Facebook Ads for Shopify
- Email marketing with Klaviyo
Take these free courses so you can have a baseline understanding to communicate better with your team.
Vincent Tandiono
Make sure to subscribe to the show, we release a new episode every Tuesday at 9 am EST.