Course Lab: Lessons from Successful Online Course Creators
Build Better Beta (Ellen Finkelstein)
February 28, 2022
We may know that it’s vital to pilot our courses, but how can we get the most out of that initial testing? That’s what Ellen Finkelstein, founder of Change the World Marketing, set out to discover. Tune in to hear her unique approach to course piloting.
Ellen Finkelstein is the founder of Change the World Marketing, a company that helps experts learn to share their knowledge through online products and courses. After using her own four-point process successfully for years, she decided to teach others how to do the same.

     In this episode, Danny, Abe and Ellen cover a lot of ground from initial idea to launch, honing in on a framework for simple but clever beta testing. If you’re looking to create a new course or a new iteration of an existing one, this episode will get your creative juices flowing.

In this episode we discuss:


“The unusual part of it was how I tested my course, not the actual course itself.”
– Ellen Finkelstein

Guest Bio:
Ellen Finkelstein
is a teacher, coach and recognized expert, speaker, trainer, and best-selling author on PowerPoint, presentation skills, and speaking. Her articles have appeared in numerous magazines, newsletters, and blogs.

     She is a PowerPoint MVP (one of only 18 in the United States) with a Microsoft award for experts who contribute to the user community. Her website offers a huge assortment of tips, techniques, tutorials, and articles on these topics.

     She also teaches speakers, writers, and experts to get their Knowledge out to the world with a knowledge-based online business at ChangeTheWorldMarketing.com.



Resources or websites mentioned in this episode:



Credits:


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Music and SFX credits: 

• Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION


Episode transcript:  Build Better Beta (Ellen Finkelstein)  coming soon


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