Perhaps there's no more important aspect of sourcing than communication with your suppliers. Good or even great communication can not only lead to great opportunities but also increase the efficiency of your sourcing process. 

On this episode, host Mike Jackness speaks with Jordan West, CEO at Keep Nature Wild, Founder and CEO of upGrowth Commerce, and Co-Owner of Little and Lively Clothing.

They discuss:
- 3:27 Why high customer lifetime value matters.
- 6:54 Why sourcing from Alibaba.com is safe.
- 12:21 Why you should always consider communicating with suppliers on the Alibaba.com platform.
- 16:24 Why it’s important to always have a backup plan.

You’ll also hear Jordan share the particular challenges of sourcing for his business in Canada.

If you enjoyed today’s show, please leave a 5-star review. For more information visit Alibaba.com buyer central at https://buyer.alibaba.com/