Episode 297: The Powerful Intersection of ABM and RevOps with Lorena Morales
January 2, 2024
Companies constantly seek new strategies to drive growth and increase revenue.
In today's ever-evolving business landscape, two approaches have gained significant traction in recent years: account-based marketing (ABM) and revenue operations (RevOps).
But how does their interaction help to pull in the revenue?
The synergy between ABM and RevOps creates a revenue pull by aligning strategies, optimizing processes, and leveraging AI intelligently.
To explain how these approaches can be used to drive revenue, we have Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL.
Companies constantly seek new strategies to drive growth and increase revenue.
In today's ever-evolving business landscape, two approaches have gained significant traction in recent years: account-based marketing (ABM) and revenue operations (RevOps).
But how does their interaction help to pull in the revenue?
The synergy between ABM and RevOps creates a revenue pull by aligning strategies, optimizing processes, and leveraging AI intelligently.
To explain how these approaches can be used to drive revenue, we have Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL.
Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
GUEST: Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL
In today's ever-evolving business landscape, two approaches have gained significant traction in recent years: account-based marketing (ABM) and revenue operations (RevOps).
But how does their interaction help to pull in the revenue?
The synergy between ABM and RevOps creates a revenue pull by aligning strategies, optimizing processes, and leveraging AI intelligently.
To explain how these approaches can be used to drive revenue, we have Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL.
Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
GUEST: Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL
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Previous guests include: Warren Zenna, Founder of The CRO Collective, Andy Paul, Host of The Win Rate Podcast, Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group
Check out our three most downloaded episodes:
- Episode 284: Cracking the CRO Code: How Chief Revenue Officers Redefine Business Success with Warren Zenna
- Episode 286: Winning Over the Buyer: The Interplay Between Sales Effectiveness, Win Rates, and Differentiated Buying Moments with Andy Paul
- Episode 302: Inspiring Action Through Storytelling with Karen Eber
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