In this episode of the eCom Ops Podcast, host Norbert Strappler chats with Yuriy Boykiv, CEO of Front Row. Yuriy shares his journey from marketing to leading an eCommerce accelerator, providing insights into the evolving eCommerce landscape and the importance of omnichannel strategies.

Think Omnichannel: Online + Offline; Here's Why!

Yuriy Boykiv is the CEO of Front Row, an eCommerce accelerator for top beauty, wellness, and CPG brands. With over 20 years in marketing and advertising, Yuriy has a proven track record of building successful businesses. He is also an active investor in VR and Fintech, and a frequent speaker on global trends and marketing.

Front Row: A full-service eCommerce partner leveraging proprietary technology to boost sales and awareness for leading brands on platforms like Amazon, Walmart, and TikTok Shop.

The No.1 eCom Operations hack

We realized that 80% of people who are exposed to our ads on TikTok then go to Amazon and look for the product. So we always thought that people go to and start Googling it, but only 45% were Googling it.

You Will Learn:

The importance of an omnichannel approach in eCommerce
How TikTok drives traffic to Amazon
The role of AI in enhancing eCommerce productivity
Key data strategies to understand customer journeys

Let’s keep learning and growing together in the world of eCommerce!

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